Todd Clouser 🧙‍♂️💜

Aligned

Sales content creators ➡️ shoot me a connection request to partner.

Head of Social and Partnerships

Clay

Content Creator

Easy Mode

Consulting for B2B SaaS marketing teams that want to create a media engine through in-house creators. 

Framework Overview: https://audienceplus.com/discover/easy-mode-framework

Co-founder

AudiencePlus

Head of Audience Marketing

Advisor

Everlast Welders

- Built and managed team of 15+ influencers
- Grew YouTube channel to 50,000 subscribers
- Organic and paid content creation

Fractional Head of Content

Lavender

Marketing

HockeyStack (YC S23)

I create a terrible (but original) series for The Flow, A Streaming Platform by HockeyStack.

Cognism

Helped Cognism transform their content strategy by implementing the Easy Mode Framework.

The Worst eBook in the World
https://info.cognism.com/the-worst-marketer-in-the-world

Content Consultant

Refine Labs

Product Manager: Community

Lead Brand Marketing Manager

Senior Brand Marketing Manager

CustomerGauge

Global Growth Marketing Manager

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

Working at a 🚀 tech startup living in the suburbs of Pittsburgh is way different than doing it in NYC or SF.

But some things are the same no matter where you go.

I still find great coffee.
I still meet up with friends for lunch at hidden gems #localsonly
I still go heads down and build rocket ships!! 
YEAAH! *fist pump*

---

HI! I'm Todd!🚶‍♂️ And I make super educational videos like this one!

Follow me and hit the bell for more tips and tricks on how to be good at your job and other stuff too!

Down to a T

I started Down to a T to help lean B2B marketing teams get clarity on their competitive edge, and translate it to 
1️⃣ a practical system everyone on their team can understand 
2️⃣ sales assets that speak to their entire buying committee to help their champion make a case internally in their company

Founder

Exit Five

Exit Five Austin Chapter Ambassador

PMM Camp

The place for product marketing consultants (solo, non-solo, agencies) to talk shop, compare note, and vent (occasionally).

Consultants Cabin Leader

Spill the T

Spill the T is a newsletter that highlights one great framework, one GTM success, and one epic flop.

https://substack.com/downtoat

Creator

Product Marketing Alliance

Product marketers and competitive intel practitioners: YT shorts + survey drop every other Friday on PMA and CIA communities. 

📺 Subscribe here: https://www.youtube.com/@CI_Alliance

Co Host | CI Confidential

Pavilion

Executive Member

Bloomfire

Building the Product Marketing function I created a repeatable cross-functional process for product launches, established a competitive program to keep our Sales, Product, and Leadership informed, honed in on our ICP based on market and internal data, and owned the messaging in enterprise sales assets such as decks and cadences, content strategy, thought leadership and market perception. I co-led Bloomfire’s Analyst Relation with our CMO and secured Bloomfire’s participation in Forrester Wave and Gartner Market Guides, and numerous research publications mentions.

I created content that with the buyer or customer in mind for every step in their journey: from thought leadership, buying guides, data-backed ROI proof points, product website section, product videos, internal selling materials for champions, sales decks, sales sheets, customer community updates, post-implementation videos, and in app guides.

Impact:
- Increasing enterprise win rates 
- Increasing ACV by 60%
- Increased sales assets adoption 
- Created and ran highly-engaging customer events (70% participation rates)
- Increased MQL/SQL conversion through targeting and messaging

Director of Product Marketing

Product Marketing Lead

Rêv Worldwide

As a director of product and product marketing at a fast growing B2C startup, I translate my interactions with customers and the interests of our partners into our roadmap, and then to actual product development. I use data to find the underlying stories and advocate intelligently to continuously improve the experience we offer to all of those.

Key product areas: enrollment, referral program, LCM messages, chatbot experience. I manage international teams (mobile dev, website, design) and work closely with our backend dev team, IT ops, account management, risk and regulation. 

Product Roadmap | Customer Engagement | Communications | Email Marketing | Motivation

Director of Product | Product Marketing

Spredfast

I spent my second year at McCombs FT MBA program working at Spredfast’s Product Marketing team. 

I researched the need and potential usage of a new product. My findings shaped the product scope (and were very different from the Product team’s hypothesis); indicated a clear ICP for that product; and used as valuable intel for the sales team in their outreach and during the sales cycle when tailoring solutions. 
I also explored different pricing options and created the core messaging that was later used in blogs, FAQs, and other sales assets.



Go to Market | Product Strategy | Customers Cohorts Definition | Pricing and Packaging | Messaging | Data Analysis | Market Research

Product Marketing (part time associate)

CDK Global

•	Recommended go-to-market strategy and defined MVP for strategic sales attribution product, based on competitive analysis, market research, and customers and account advocates feedback
•	Defined new product concept and modeled pricing strategies based on customers feedback; recruited full team of developers to achieve product feasibility during company-wide hackathon

Product Management | Summer Associate

I'm a product marketing strategist who helps B2B SaaS companies sharpen their competitive edge. With a background in product, PMO, and GTM, I work with post-PMF B2B companies to rethink their positioning and create sales assets that make it easier to buy from them.

My approach is straightforward: understand your market, identify what sets you apart, and communicate that clearly. Whether it's what levers to pull in campaigns or competitive conversations, or creating sales assets that help your champion sell your solution internally, I bring clarity, structure, and an honesty to every project.​

One client called me “lightning in a bottle” ⚡️
Check out my website to see why.


Outside of work:

9 years ago I moved halfway across the globe to a complete unknown. I got an MBA, discovered product marketing, and very intentionally transitioned into it. I'm a mom of 2 elementary-aged girls and I run my own business. I think 'Me' time is a nonnegotiable, and that is should include both relaxation and challenge. Exercise, garden, dance, go fishing - whatever it is, find things that enable you to step out of your skin for a little. And equally as important, I find ways to treat yourself, in big and small ways. Small is taking a bath (uninterrupted) listening to my favorite pod cast or playlist; big is taking a 5-day yoga retreat in Costa Rica.

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The Battle

Todd Clouser

Talya Heller G. 💡

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