Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

The other day I was arguing with Obaid that Peter Parker is the only super hero that reports into marketing.

And he was like, "he doesn't report into marketing, he's a photographer."

And I was like, "yeah, art dept falls under marketing."

And he was like, "okay, maybe in saas, but at a newspaper that's not really marketing."

And then I was like, "what do you mean?"

And he was like, "photographs are basically like part of the product in a newspaper. Not marketing."

And I was like, "so what you're saying is he's a product led marketer?"

And Obaid was like, "dude, no. Plus he's a freelancer anyway."

And I was like, "that's an irrelevant argument. peter parker is the only product-led marketer in the marvel universe."

Then Obaid paused and I was thinking, "yeah...got em."

Then he just said, "No."

And I was like, "huh?"

And then he was like, "he's actually a performance marketer."

And I was like, "there's no evidence that spider man worked as a performance marketer while simultaneously being a freelance photographer for the daily bugel."

And he was like, "don't you remember that scene where Uncle Ben says the thing about great power and responsibility? It's like the most iconic line in Marvel."

Then he brought up the scene (shown below)

And I was like, "shit...you're right. He was a marketer."

And Obaid was like, "yup."

Then he left the huddle and I was like, "wait...that's what i said."

Then I turned on The Dark Knight bc DC is better than Marvel.

Also, if spider man was a performance marketer he would use #Clay's new ads feature. 

#ClayPartner

Tim Davidson 🍉🍍

ABM with Linkedin ads for B2B SaaS | Founder @ B2B Rizz | B2B Doesn’t Have to Be Boring

B2B marketer trying to live to 147 years old (Science will get there)📈 First 50 years as a marketer🦖 Second 50 digging for fossils🪐 Last 50 exploring spaceI’m the founder, VP of marketing, head of customer success, all of it at B2B Rizz. An ABM and LinkedIn ads consulting firm for B2B software companies.I help B2B software companies drive more revenue and pipeline from LinkedIn ads It’s a one person consulting company (me) so you work with me directly 😁After 10+years of digital marketing experience working with SaaS orgs driving revenue and pipeline through ABM and LinkedIn ads, I went out on my own.I am also semi-funny B2B marketing &amp; sales content creator. Mostly for LinkedIn, TikTok and YouTube, if you wanted to check it out 😁Expertise include:-LinkedIn ads-ABM (6Sense, Demandbase, Terminus, Metadata.io)-Google Ads-CRM Automation (Mostly Hubspot and Salesforce)

Strategic Advisor

Leading the Customer-Led Buying revolution. Hands-on product testing that gives buyers confidence, while sellers close more deals faster than ever before.

Tim Davidson

The way B2B ABM advertising is run, may have jus changed (and no it’s not because of Claude code or Lobster bot)

The classic CSV rigmarole of

1. Exporting a CSV from your CRM or data provider

2. Reformating it for LinkedIn's requirements that gets you a 30% to 70% match rate

3. Reformating the same CSV for Meta which gets you a 10% to 30% match rate 🥹

4. In 4 weeks, realizing your list is already outdated

5. Wonder why advertising isn't working

6. Buy a 5senses contract so a black box can do it for you

7. Wonder why your match rates are still terrible and you're targeting the wrong people

8. Accept this is just how it works

Been there, I get it

Clay just launched ad Audiences and wowwww it makes step 1-11 look embarrassing.

Now you can build your target list in Clay from CRM data, intent signals, enrichments, whatever you fancy.

Push it to LinkedIn and Meta simultaneously (YES, BOTH)

Audiences auto-update. Exclusions stay in sync. 

Match rates are >90% on LinkedIn, 60%+ on Meta (Which is unheard of BTW)

No CSV rigmarole. No stale lists burning budget on existing customers and accounts sales hates you for

You can see exactly who's targeted, exactly why, and change it in seconds.

Definitely worth checking out and you’re over the CSV and low match rate chaos

Tim Davidson 

Brand partnership • ABM with Linkedin ads for B2B SaaS | Founder @ B2B Rizz | B2B Doesn’t Have to Be Boring

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The Battle

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