Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

The other day I was arguing with Obaid that Peter Parker is the only super hero that reports into marketing.

And he was like, "he doesn't report into marketing, he's a photographer."

And I was like, "yeah, art dept falls under marketing."

And he was like, "okay, maybe in saas, but at a newspaper that's not really marketing."

And then I was like, "what do you mean?"

And he was like, "photographs are basically like part of the product in a newspaper. Not marketing."

And I was like, "so what you're saying is he's a product led marketer?"

And Obaid was like, "dude, no. Plus he's a freelancer anyway."

And I was like, "that's an irrelevant argument. peter parker is the only product-led marketer in the marvel universe."

Then Obaid paused and I was thinking, "yeah...got em."

Then he just said, "No."

And I was like, "huh?"

And then he was like, "he's actually a performance marketer."

And I was like, "there's no evidence that spider man worked as a performance marketer while simultaneously being a freelance photographer for the daily bugel."

And he was like, "don't you remember that scene where Uncle Ben says the thing about great power and responsibility? It's like the most iconic line in Marvel."

Then he brought up the scene (shown below)

And I was like, "shit...you're right. He was a marketer."

And Obaid was like, "yup."

Then he left the huddle and I was like, "wait...that's what i said."

Then I turned on The Dark Knight bc DC is better than Marvel.

Also, if spider man was a performance marketer he would use #Clay's new ads feature. 

#ClayPartner

Retail Media | Sales Leadership | Business Development | Demand Generation | P&L Ownership

Deep expertise navigating the intersection of retail, commerce media and programmatic advertising serving the needs of major brands, holdco agencies, RMNs and retailers. 

Comfortable navigating rapid disruption and applying data-driven insights to inform product development and organizational transformation initiatives. Proven track record of developing trusted, long-term relationships with key client stakeholders. Extensive history of engagement with senior-level decision-makers, board members, and C-suite executive leadership.

Core competencies: 

- Retail & Commerce Media
- Programmatic digital media
- Sales team leadership, development, and training
- Development and management of CPG and BevAlc client partnerships
- Development and management of HoldCo media agency partnerships
- Attribution modeling, ROI, ROAS & iROAS tracking, analytics, and optimization
- Operational design and management with full P&L responsibility
- Omnichannel marketing strategy development
- 1st party data strategies & CDP, DMP, SSP, DSP ecosystems
- Channel partner development and management
- Origination, qualification, and closing of new business opportunities
- Sales process design and CRM implementation
- Content development, marketing, and monetization

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Todd Clouser

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taplio

The Battle

Todd Clouser

Steve Triplett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Todd Clouser's LinkedIn Performance

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