Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

The other day I was arguing with Obaid that Peter Parker is the only super hero that reports into marketing.

And he was like, "he doesn't report into marketing, he's a photographer."

And I was like, "yeah, art dept falls under marketing."

And he was like, "okay, maybe in saas, but at a newspaper that's not really marketing."

And then I was like, "what do you mean?"

And he was like, "photographs are basically like part of the product in a newspaper. Not marketing."

And I was like, "so what you're saying is he's a product led marketer?"

And Obaid was like, "dude, no. Plus he's a freelancer anyway."

And I was like, "that's an irrelevant argument. peter parker is the only product-led marketer in the marvel universe."

Then Obaid paused and I was thinking, "yeah...got em."

Then he just said, "No."

And I was like, "huh?"

And then he was like, "he's actually a performance marketer."

And I was like, "there's no evidence that spider man worked as a performance marketer while simultaneously being a freelance photographer for the daily bugel."

And he was like, "don't you remember that scene where Uncle Ben says the thing about great power and responsibility? It's like the most iconic line in Marvel."

Then he brought up the scene (shown below)

And I was like, "shit...you're right. He was a marketer."

And Obaid was like, "yup."

Then he left the huddle and I was like, "wait...that's what i said."

Then I turned on The Dark Knight bc DC is better than Marvel.

Also, if spider man was a performance marketer he would use #Clay's new ads feature. 

#ClayPartner

#opentohelp | Chief Growth Officer | Board Member | CMO | SVP Marketing | Founder | Brand, Demand, & Revenue Executive | People Leader | Fractional | SaaS | Community | Content | Data, BI, AI, GenAI, Web3 | Storyteller

Hi, I’m Pete. I lead marketing and evangelism at the intersection of product, go-to-market, and human connection. For most of my career, I’ve helped teams make sense of change, tell clearer stories, and build growth that lasts longer than a quarter.

My path has unfolded in acts, not titles. Each one still shapes how I work.

1️⃣ Act I: Live Entertainment
I started backstage, designing experiences for artists like Snoop Dogg, Bob Dylan, and James Taylor. Night after night, you learn what lands, what doesn’t, and how quickly trust is earned—or lost. That’s where I learned a lesson I’ve never shaken: experience is the brand. Long before dashboards or funnels, people decide what they believe based on how something makes them feel.

2️⃣ Act II: Complexity at Scale
I moved into consulting and enterprise work, helping Fortune 50 organizations navigate change. I saw how systems, storytelling, and incentives collide—and how fast credibility erodes when clarity breaks down. That’s where I learned to simplify without dumbing things down, and to treat trust as a strategic asset.

3️⃣ Act III: High-Growth Tech
I’ve since led marketing for VC- and PE-backed companies, from early stage to $350M+ ARR, with real ownership of pipeline, revenue, and GTM execution. I’ve built PLG motions, enterprise demand engines, global teams, and the operating systems that keep growth from collapsing under its own weight.

4️⃣ Act IV: Head of Marketing & Chief Evangelist
Not the hype kind. The practical kind.

To me, evangelism is about showing your work—being transparent, opinionated, and close to customers. It’s how product, marketing, sales, and community stay pointed in the same direction, and how momentum turns into something durable.

That belief shows up most clearly in #opentohelp.

Each week, I hold free 1:1 conversations with builders, leaders, and people navigating what’s next. No pitch. No agenda. Those conversations keep me honest. They’re where I hear what’s confusing, what’s broken, and what actually helps—long before it shows up in a roadmap or a funnel.

People usually reach out when things feel complex, important, or slightly out of alignment—when growth is happening fast, when a story isn’t landing, when teams are working hard but pulling in different directions, or when someone just needs a thoughtful second set of eyes before making a big decision.

In an AI-saturated world, marketing won’t be won by louder automation or shinier tools. It will be won by leaders who can connect technology to people—and belief to action.

Always #opentohelp.
Pete 💛

📸 Pete Vomocil

At the end of our lives, I can promise no one’s going to wish they pushed just one more prompt… 

Said with love: It’s Sunday. Please log off Claude Code or Lovable and go touch snow. Or grass. Or spend time with your kids. 

And I mean that gently.

Something subtle is happening right now. We have tools that let us build at the speed of thought. Entire platforms in a weekend. Strategy decks before breakfast. A thousand refinements available at the tap of a key.

If you’re wired like most high-agency humans, that feels electric.

You adjust a headline.
You ship.
You refresh.
You adjust again.

It feels like real momentum.

And your nervous system doesn’t really care whether that buzz is creative flow or low-grade adrenaline.

That loop is sneaky.

You tell yourself you’re “just tightening one more thing.”
You check for feedback.
You smooth another edge.
You wait.

Hours pass.

Somewhere along the way, rest starts to feel irresponsible.

Snow helps.

So does a walk without earbuds.
So does standing in the kitchen making pancakes like it’s 1994.
So does sitting next to someone you love and letting the conversation wander nowhere in particular.

Most breakthroughs don’t show up when you stare harder. They drift in when your brain has room to wander. On a ski lift. In the car. In the shower. In the quiet.

There’s a rhythm to being human that no AI tool replaces.

Build.
Pause.
Play.
Return.

When the pause disappears, the work gets thin. And so do you.

We’re building incredible things right now. Truly.
And we’re also mammals on a spinning rock who occasionally need sunlight and cold air and other people.

If you’re deep in a refinement spiral today, close the laptop for a few hours.

Your ideas will still be there.

The snow is melting, y’all! 🫠

Your pal,
Pete 💛

Pete Vomocil

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The Battle

Todd Clouser

📸 Pete Vomocil

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Posts

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Todd Clouser's LinkedIn Performance

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