Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

The other day I was arguing with Obaid that Peter Parker is the only super hero that reports into marketing.

And he was like, "he doesn't report into marketing, he's a photographer."

And I was like, "yeah, art dept falls under marketing."

And he was like, "okay, maybe in saas, but at a newspaper that's not really marketing."

And then I was like, "what do you mean?"

And he was like, "photographs are basically like part of the product in a newspaper. Not marketing."

And I was like, "so what you're saying is he's a product led marketer?"

And Obaid was like, "dude, no. Plus he's a freelancer anyway."

And I was like, "that's an irrelevant argument. peter parker is the only product-led marketer in the marvel universe."

Then Obaid paused and I was thinking, "yeah...got em."

Then he just said, "No."

And I was like, "huh?"

And then he was like, "he's actually a performance marketer."

And I was like, "there's no evidence that spider man worked as a performance marketer while simultaneously being a freelance photographer for the daily bugel."

And he was like, "don't you remember that scene where Uncle Ben says the thing about great power and responsibility? It's like the most iconic line in Marvel."

Then he brought up the scene (shown below)

And I was like, "shit...you're right. He was a marketer."

And Obaid was like, "yup."

Then he left the huddle and I was like, "wait...that's what i said."

Then I turned on The Dark Knight bc DC is better than Marvel.

Also, if spider man was a performance marketer he would use #Clay's new ads feature. 

#ClayPartner

Anthony Kennada

I’m a B2B marketer trapped in a B2C body. 

I’ve always believed that business brands should feel human. That conviction — that even in B2B, people crave stories, connection, and belonging — has been the red thread of my career.

I began my journey in Silicon Valley during a time of massive change, as software shifted from on-premise to the cloud. That shift gave me a front-row seat to transformation, but it was at Gainsight where the belief truly came alive. Joining as the first head of marketing, we didn’t just grow a company from zero to $100M+ ARR and a $1.1B acquisition — we helped create a category: Customer Success. And we did it by sparking a movement. Content, events, community — the tools of consumer marketing — became the foundation for a new kind of B2B brand. That experience led me to write Category Creation (Wiley, 2019), my attempt to capture in print what it takes to build not just a company, but a movement.

Since then, I’ve worn the CMO hat at Front and Hopin, and stepped into the founder’s seat with AudiencePlus. Those years taught me empathy for what it takes to build something from scratch and gave me an early glimpse into how AI would reshape the world of work and marketing.

Now, I believe we stand on the edge of an even greater shift: from cloud to intelligence. AI will automate the mechanics of marketing, but it cannot replicate what makes us human — authenticity, emotion, creativity, purpose, connection, belonging. I call this Brand Humanity™.

Goldenhour is my way of answering this moment. 

It’s the culmination of my life’s work — a company built to help founders, CMOs, and brands avoid the sea of sameness by embracing the one thing machines can’t imitate: us. Through media, services, and community, Goldenhour exists to make marketing human again.

Advisory Board Member

We are building software, content, and community to help every company become a media company.

I love marketing stunts that actually prove the product value.

At INBOUND, the team at Popl did exactly that.

No badge.
No business card.

They wrote a name and company on someone’s forehead… and instantly pushed full contact data into their CRM.

It was funny. Memorable. Slightly uncomfortable.

And a perfect demo of the problem they solve.

We’ve normalized wearing “business cards” around our necks at events — but lead capture is still messy, manual, and full of leakage.

This is how you turn a feature into a moment.

Smart execution by the Popl team.

Go ahead & checkout Popl here: https://hubs.la/Q0442KWG0

Helping B2B Founders & CMOs Unlock Brand Humanity® | Built Gainsight into a $1B+ Brand | Author of Category Creation | 3x Cloud 100 CMO

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