Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

Things I want to see more (and less) of on LinkedIn this year:

MORE:
- detailed playbooks on small experiments that you've run with real numbers/results (wins and losses)

- entertainment connected to messaging and povs (not just product)

- community -- at one point LI felt like a big community, now it feels like ground zero for the dead internet theory

- collabs -- speaking of community, we used to collab for the fun of it and to see how audiences reacted. Nowadays pretty much any collab comes with a dollar sign.

*personal one* - a return of cheat codes (Obaid?)


LESS:

- 'hooks' -- we've glorified clickbait as 'good hooks'. I'm so tired of reading/watching content where every sentence is a tease to the next sentence. Yes, I understand that you want me to get to the end, but once upon a time we did that with good content instead of holding value hostage with every freakin sentence.

- AI generated content -- probably gunna get hate for this one, but i don't agree with the 'typing my thoughts into ChatGT and then refining the output is not the same as ai-generated content' argument. feel free to disagree, but (in my opinion) ChatGPT is a crutch and makes you far less creative the more you use it and LI far less enjoyable.

- AI comments -- 18 months ago (when AI was more obvious) we all pointed and laughed at the ai comments. Now that AI is good (and harder to spot) everyone has adopted ai comments.  **see community bullet above**

What do you want to see more/less of here this year?

Shout to Jen Allen-Knuth for prompting the idea for this post.

Tech hub people be ravin on rooftops and shit in their "day in the life".

I haven't shaved in a month and just kinda move throughout my house a lot.

Anyone else?

Anthony Kennada

I’m a B2B marketer trapped in a B2C body. 

I’ve always believed that business brands should feel human. That conviction — that even in B2B, people crave stories, connection, and belonging — has been the red thread of my career.

I began my journey in Silicon Valley during a time of massive change, as software shifted from on-premise to the cloud. That shift gave me a front-row seat to transformation, but it was at Gainsight where the belief truly came alive. Joining as the first head of marketing, we didn’t just grow a company from zero to $100M+ ARR and a $1.1B acquisition — we helped create a category: Customer Success. And we did it by sparking a movement. Content, events, community — the tools of consumer marketing — became the foundation for a new kind of B2B brand. That experience led me to write Category Creation (Wiley, 2019), my attempt to capture in print what it takes to build not just a company, but a movement.

Since then, I’ve worn the CMO hat at Front and Hopin, and stepped into the founder’s seat with AudiencePlus. Those years taught me empathy for what it takes to build something from scratch and gave me an early glimpse into how AI would reshape the world of work and marketing.

Now, I believe we stand on the edge of an even greater shift: from cloud to intelligence. AI will automate the mechanics of marketing, but it cannot replicate what makes us human — authenticity, emotion, creativity, purpose, connection, belonging. I call this Brand Humanity™.

Goldenhour is my way of answering this moment. 

It’s the culmination of my life’s work — a company built to help founders, CMOs, and brands avoid the sea of sameness by embracing the one thing machines can’t imitate: us. Through media, services, and community, Goldenhour exists to make marketing human again.

Advisory Board Member

We are building software, content, and community to help every company become a media company.

Back in the arena, Philz in hand.

Who is around SF for coffee tomorrow (Thursday) and Friday?  I’m buying.

Helping B2B Founders & CMOs Unlock Brand Humanity® | Built Gainsight into a $1B+ Brand | Author of Category Creation | 3x Cloud 100 CMO

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It’s hard to imagine a better modern case study of a mature SaaS company going all in on AI than what Intercom has done with Fin.

On April 10, 2024, Intercom hosted Built For You - an event that debuted a fundamentally new vision for the company. It wasn’t incremental. It was an about-face.

A founder back in the driver’s seat.
A clear, confident narrative.
A strong product demo.
And a level of production quality that signaled conviction, not experimentation.

It felt like their lightning-strike moment.

Over the last year, as I’ve worked with founders and leadership teams on repositioning their brands for this new AI era, Intercom has come up again and again as the model for how to do this well. 

Tomorrow, I’m hosting a live conversation with the person behind much of that transformation: Paul Adams, CPO and CMO at Intercom.

If you’re a founder, CMO, or operator trying to understand what it actually takes to pivot (and lead) in this moment, this is a conversation you won’t want to miss.

I’ll share the link in the comments once the algorithm allows, or you can head to my profile to register.

Hope you’ll join us.

Marketing isn’t being disrupted by better slogans. It’s being disrupted by better products.

I’m hosting a live conversation this Thursday with Paul Adams, CPO & Interim CMO at Intercom, on what marketing becomes in an AI-native world.

Paul sits in a rare seat owning both Product and Marketing at a company that went all-in early with Fin.ai. He’s helped guide Intercom’s evolution from a classic SaaS company into an AI one, and has some of the clearest thinking I’ve seen on where the CMO role is heading next.

We’ll talk about:

- Why Product + Marketing leadership is converging
- The conviction behind launching Fin early (and publicly)
- Founder-led storytelling in the AI era
- Whether AI agents should be named—and feel human
- What CMOs need to unlearn to stay relevant
- Why clarity beats cleverness (again)

If you’re a founder, CMO, or operator trying to build something real in the AI era—not just chase the hype—this one’s for you.

The Future of Marketing in an AI-Native World

I’ve died on this hill more times than I can count.

As a CMO, I knew brand mattered. I believed it was the moat.

I still do.

But when revenue pressure hit — brand was always the hardest thing to defend in the room.

New data just published makes that tension painfully clear:

💸 ~70% of marketing budget still goes to demand
💸 When budgets get cut, 55% protect demand — only 11% protect brand
💸 And yet 73% of CMOs say brand makes demand more efficient

So why does brand STILL lose?

Because most of us can’t prove it in a pipeline meeting.

That’s why I’m excited to host a conversation with Bill Macaitis (former CMO of Slack, Zendesk, Salesforce), who led the research behind a study of 168 B2B CMOs.

This won’t be theory or brand philosophy. 

It’s a CMO-to-CMO conversation about what the data actually says, where brand arguments fall apart and what you can practically do about it before your next budget cycle.

If you’ve ever felt the tension between what you know works and what you’re allowed to fund — join us.

Brand Is the Moat — So Why Does Demand Get the Budget?

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The Battle

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Anthony Kennada

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The Battle

Todd Clouser

Anthony Kennada

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Todd Clouser's LinkedIn Performance

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