Tobias Zwingmann

Author of AI-Powered BI (O'REILLY) | AI Coach & Mentor | I help organizations leverage AI and use data more intelligently to improve business performance. Sharing AI use cases & learnings.

My AI rule is simple. "If it doesn't cut costs, save time, increase throughput, remove risk or unlock revenue, it gets cut".In 5-continent wide enterprises and in the mid-sized companies finding $10k+ monthly savings in unexpected places I've helped, Profitable AI is about the same thing: Finding the overlap of what AI can do and what your bottom line needs it to do.Here's how I can help:→ Read the book: "The Profitable AI Advantage" – Frameworks for finding &amp; executing AI opportunities that pay off→ Use PAIGE: My AI strategy tool that helps you identify and evaluate opportunities for your specific business  → Join the Club: Direct access to me as you implement AI in your business (capped at 100 members)→ Work with me: When you're ready, my firm RAPYD.AI delivers AI strategy consulting and custom implementations that pay for themselves.I share what I'm learning every week in my Profitable AI newsletter – read by 10,000+ professionals who are tired of flashy demos and want real results instead.Follow along if you like. Or better: tell me what you're trying to figure out.

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Hi! I’m Nick. 
I do innovation strategy.
Mostly for $50MM+ brands.
Mostly for founder-led companies.
First and foremost, to make more healthy + sustainable food.

Why?

Because we have enough unhealthy + unsustainable food.
Because I love founders – their passion, mission, and drive.
Because growth brands need help, and I can help them focus.
Because that’s when brands need an *innovation strategy*.
Because, together, we can make food with real impact.

My process looks, more or less, like this:
1) Brand Strategy – what is your advantage?
2) Consumer Insights – what unmet human needs exist?
3) Trends & Data Analysis – which needs are worth solving?
4) White Space ID – which gaps are we best equipped to fill?
5) Ideation – how might we fill those gaps with innovation?
6) Concept Testing – which innovation ideas are best?
7) Product Brief – what must the product deliver?

I can run with whatever data/strategy/hunches you’ve got.
I can also recommend new ways to help you run smarter.

I’ve done this before. 
A few times.

I spent 8 years working in-house, in brand management with…
Unilever (Popsicle, Klondike, Hellmann’s, Best Foods)
Wells Enterprises (Blue Bunny)
Yum! Brands (KFC)

Then I spent 4 years as a solo innovation consultant for…
Chomps
GoodPop
SkinnyDipped
Pitaya Foods
Unilever (Horlicks)
PepsiCo (Cheetos, Doritos, and Tropicana)

But I’m just getting started.
Because I’m on a mission too – 
To create $500MM in healthy + sustainable food by 2030.

So if our missions overlap,
If you need an innovation strategist,
If you’re looking to make the world of food better, 
Let's connect. Then let's get to work.

Cheers,
Nick

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