Co-Founder Growably | B2B SaaS websites that convert your users into customers 💯 | Webflow Partner Agency 🤝🏼

We support B2B SaaS companies to generate more demos & signups with conversion-optimized & scalable websites 🚀

Official Webflow Professional Partner Agency ✅
Sparringspartner for B2B SaaS Websites 🙌🏽

Enthusiastic about startups, B2B product marketing, PLG and ambitious people who like to push things forward 💯
Let's connect and share our knowledge!

Tobias Giesen

We're NOT looking for someone who is good at Webflow.
We're looking for a person who masters Webflow at the highest level.
 
If you're ready for a Senior Webflow Developer position, this is your chance to join Growably and build websites for Europe's most ambitious software companies.
 
Developers at Growably:
→ Have been using Webflow at an enterprise level for years
→ Use Lumos as the standard framework (and know client-first for migration & optimization projects)
→ Talk to clients like partners, not contractors
→ Exchange thoughts & collaborate closely with the design team
→ Understand the business impact of setting up the website in the best possible way
 
Real talk:
The websites we build need to perform.
Our strategy & design teams are making sure our websites convert & look super premium.
Your job is to bring that alive in Webflow.
 
That means:
→ Logic, intuitive, scalable & client-friendly CMS Setups
→ Component-based builds
→ Technical SEO / AEO (page speed, clean code, schema markup, etc)
→ Custom solutions when out-of-the-box isn't enough
→ 1:1 match with the Figma designs & briefings
→ JS, GSAP, CSS animations...
→ Experimenting with the Webflow MCP / AI
→ Knowing and evaluating every new Webflow feature
→ Reliable & professional client communication
 
In return:
→ Exciting SaaS clients with impact
→ A team that values your work & challenges each other
→ Fair senior-level compensation
→ Projects that elevate your portfolio
→ Company workation with the whole team
 
👉 Apply here: ﻿
https://lnkd.in/ewKBQS-e
(Please only apply through that channel, won't react to applications via DM ﻿﻿📬 )

Co-Founder Growably | B2B SaaS websites that convert visitors into customers 💯 | Webflow Premium Partner Agency 🤝🏼

Should SaaS founders be panicking right now?

Tbh, I'm tired of all the "SaaS is gonna die"
or
"I replaced my 5-person marketing team with Clawdbot" posts.
 
AI won't kill SaaS.
But it definitely changes a lot and maybe some companies will indeed be replaced by "big LLM".
 
Working with B2B SaaS companies only, I thought about it a lot.
Which products will stay, disappear, or even profit?
 
Here's how I think about the future of SaaS in 4 categories:
(Just hypotheses, interested in opposing opinions!)
 
❇️ Enterprise SaaS - probably the safest.

These tools are deeply embedded in how large organizations operate.
Think complex ERPs, compliance software, deep CRM integrations.
Switching costs are high and it's months of migration, retraining, broken workflows.

AI augments these tools and they'll probably profit from building "their own" agents on top of the LLMs.
 

❇️ Single Use Case SaaS — most at risk.

If your product does exactly one thing - transcribes meetings, resizes images, summarizes documents - AI does that now.

The more simple the use case, the easier you can replace the whole use case.
Or vibe code the tool with lovable.

At growably we've just canceled 3 tool subscriptions of that category last month.
 

❇️ Horizontal SaaS - the interesting middle ground.

Tools like project management, CRM, or collaboration software serve everyone. The ones that win will be those that become the AI layer across the stack, not just another tool in it.

Horizontal SaaS needs to own the workflow, not just sit in it.
 
❇️ Platforms & Marketplaces - the special case.

These are fundamentally different.

If the value comes from the network, the data, or the distribution, AI makes you stronger, not weaker.

You have something that can't be replicated with a prompt.
Owning the ecosystem is a moat that compounds over time.
 

Other special case could be SaaS with add-on hardware products.
Also harder to replace with AI...
 
What do you think the future of SaaS looks like?
Which products are gonna profit, which ones not?

Yannik Moll

Senior Webflow Developer wanted. No passengers.

We’re hiring a Senior Webflow Developer.

Not a “designer who also uses Webflow.”

A real developer.

DO NOT APPLY IF:
→ You want a chilled dev job without going the extra mile
→ You avoid talking to clients
→ You rely on a PM to manage your tasks
→ You’re half in Webflow, half in everything else
→ You’re not deep into Webflow + Lumos

We build conversion-focused websites for ambitious B2B SaaS companies.

Their website is their growth engine.

You’re responsible for making it perform.

What the role actually requires:
→ Pixel-perfect builds from Figma
→ Clean Lumos structure, scalable CMS architecture
→ Custom code when needed
→ Leading client communication during dev
→ Full ownership from design handover to launch

No hand-holding.

No ego.

High standards. ✅

On the flip side:
→ Real ownership
→ Strong SaaS clients
→ A team that values craft
→ Compensation that matches senior level

If you’re truly senior, you’ll know.

👉 Apply here: ﻿﻿https://lnkd.in/ewKBQS-e

Founder @Growably | B2B SaaS Websites that turn your users into customers 🚀

We built our own vacation management tool in 6 hours.

And canceled the idea of buying HR software.

Here’s the thing.

We’re a small agency.
We didn’t need a full HR suite like Personio, Hibob, ...

We needed one thing:

→ Vacation management
→ National holidays per country
→ Simple approvals
→ Clear overview

That’s it.

But tools like Personio or HiBob were:

→ Too expensive
→ Too bloated
→ Built for companies 5x our size

So we hacked it in ClickUp.

It worked. Kind of.

But it was buggy.
Manual.
Annoying to maintain.

So we did something else.

We built “Vacation Buddy” ourselves using Lovable. 🚀

In 4–8 hours.

What it does:

→ Auto-imports national holidays per country
→ Lets the team request vacation
→ Approval or rejection with one click
→ Shared calendar with all vacations + holidays
→ Auto Google Calendar invites when approved
→ Syncs via ClickUp API into our workflow

Is it perfect? No.

There are bugs.
It’s not enterprise-ready.

But for us? It’s perfect.

And that’s the crazy part.

Five years ago, this would’ve taken weeks and a dev budget.

Now a small agency can ship internal software in an afternoon. 🤯

If you’re still paying for bloated tools you barely use, ask yourself:

What would you build instead?

If you don’t publish pricing on your website, the internet will.

Most SaaS companies still debate whether they should have a pricing page.

Especially in Enterprise.

Especially when sales is involved.

We have this discussion with ~70–80% of our clients.

Our answer is always the same:

You need a pricing page.

Because buyers will find pricing, with or without you.
→ ChatGPT
→ Reddit threads
→ Review platforms
→ Competitor comparison sites

If you don’t publish pricing, you lose control of the narrative.

And once that happens:
→ The info is outdated
→ The ranges are wrong
→ The positioning isn’t yours

Worse:
Those pages often rank higher on Google than your site.

So when buyers search “YourProduct pricing,”

they learn from strangers, not from you.

Question:
Who controls your pricing story today? 👇

Teams invest huge budgets into paid ads.

New hooks. New angles. New formats.

And then… they send every click to the same landing page.

Or worse—straight to the homepage.

That’s not optimization.

That’s leakage.

→ You’re segmenting your audiences in Google, Meta or LinkedIn Ads.
→ You’re tailoring your creatives for each use case.
→ But your landing experience doesn’t match any of it.

Result: money burned, learnings lost, conversions flat.

The truth: CVR is one of the few levers you still fully control.

Landing pages that mirror the ad message and audience intent consistently outperform generic ones—by 10–20%+ in most tests.

It’s not a creative problem.

It’s a system problem.

If you’re scaling paid, your landing page strategy needs to scale with it.
Otherwise, you’re paying premium CPMs for traffic that was never meant to convert.

Most SaaS Website demos are built for the wrong persona.

They’re built for the CEO’s approval.

Not for the person who has to use the product every day.

That’s why they don’t convert.

The demo should make one person think:
 “This makes my job easier.”

→ The operator running the workflow
→ The manager measured on output
→ The internal champion pushing the deal forward

Not the C-level who sees it once and disappears.

A strong demo:
→ Shows a real workflow, not a feature tour ✅
→ Gets to value in the first 60 seconds
→ Makes adoption feel obvious

If it’s too high-level, it feels generic.
If it’s too detailed, no one finishes it.

Build for the user.

Win the account.

Who are you actually optimizing your demo for? 👇

In B2B SaaS, the first visit almost never converts. So why is your entire site built for conversion on visit one?

This came up on a strategy call this week. 

The client wanted more demo bookings from Google Ads. 

But the real problem wasn't the ads or the landing page.

It was the absence of anything between "first visit" and "book a demo."

Here's how B2B buying actually works:
→ Someone clicks an ad or finds you via search 
→ They browse for 90 seconds, maybe 3 minutes 
→ They leave. No form fill, no demo, no signal 
→ You never see them again

That's not a conversion failure. That's a missing middle.

What we're building for this client instead:

→ Ungated product demo (low friction, captures company-level data via lead sourcing) 
→ Cookie-based retargeting on LinkedIn (company visited your site → target their team) 
→ Account-based signals for Sales ("someone at [Company X] viewed your demo 3 times") 
→ Multiple CTAs by intent: demo for ready buyers, walkthrough for researchers, case studies for evaluators

The goal: once someone enters your orbit, they don't leave it. 

Every touchpoint adds a signal. 
Every signal feeds the next touchpoint.

The downside: this takes patience. 

You won't see ROI in week one. 
But after 2-3 months of compounding signals, the pipeline looks completely different. ✅

What does your "middle of funnel" look like right now? Or is it just... empty? 👇

taplio

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