Co-Founder Growably | B2B SaaS websites that convert your users into customers 💯 | Webflow Partner Agency 🤝🏼

We support B2B SaaS companies to generate more demos & signups with conversion-optimized & scalable websites 🚀

Official Webflow Professional Partner Agency ✅
Sparringspartner for B2B SaaS Websites 🙌🏽

Enthusiastic about startups, B2B product marketing, PLG and ambitious people who like to push things forward 💯
Let's connect and share our knowledge!

Tobias Giesen

We're NOT looking for someone who is good at Webflow.
We're looking for a person who masters Webflow at the highest level.
 
If you're ready for a Senior Webflow Developer position, this is your chance to join Growably and build websites for Europe's most ambitious software companies.
 
Developers at Growably:
→ Have been using Webflow at an enterprise level for years
→ Use Lumos as the standard framework (and know client-first for migration & optimization projects)
→ Talk to clients like partners, not contractors
→ Exchange thoughts & collaborate closely with the design team
→ Understand the business impact of setting up the website in the best possible way
 
Real talk:
The websites we build need to perform.
Our strategy & design teams are making sure our websites convert & look super premium.
Your job is to bring that alive in Webflow.
 
That means:
→ Logic, intuitive, scalable & client-friendly CMS Setups
→ Component-based builds
→ Technical SEO / AEO (page speed, clean code, schema markup, etc)
→ Custom solutions when out-of-the-box isn't enough
→ 1:1 match with the Figma designs & briefings
→ JS, GSAP, CSS animations...
→ Experimenting with the Webflow MCP / AI
→ Knowing and evaluating every new Webflow feature
→ Reliable & professional client communication
 
In return:
→ Exciting SaaS clients with impact
→ A team that values your work & challenges each other
→ Fair senior-level compensation
→ Projects that elevate your portfolio
→ Company workation with the whole team
 
👉 Apply here: ﻿
https://lnkd.in/ewKBQS-e
(Please only apply through that channel, won't react to applications via DM ﻿﻿📬 )

Co-Founder Growably | B2B SaaS websites that convert visitors into customers 💯 | Webflow Premium Partner Agency 🤝🏼

Should SaaS founders be panicking right now?

Tbh, I'm tired of all the "SaaS is gonna die"
or
"I replaced my 5-person marketing team with Clawdbot" posts.
 
AI won't kill SaaS.
But it definitely changes a lot and maybe some companies will indeed be replaced by "big LLM".
 
Working with B2B SaaS companies only, I thought about it a lot.
Which products will stay, disappear, or even profit?
 
Here's how I think about the future of SaaS in 4 categories:
(Just hypotheses, interested in opposing opinions!)
 
❇️ Enterprise SaaS - probably the safest.

These tools are deeply embedded in how large organizations operate.
Think complex ERPs, compliance software, deep CRM integrations.
Switching costs are high and it's months of migration, retraining, broken workflows.

AI augments these tools and they'll probably profit from building "their own" agents on top of the LLMs.
 

❇️ Single Use Case SaaS — most at risk.

If your product does exactly one thing - transcribes meetings, resizes images, summarizes documents - AI does that now.

The more simple the use case, the easier you can replace the whole use case.
Or vibe code the tool with lovable.

At growably we've just canceled 3 tool subscriptions of that category last month.
 

❇️ Horizontal SaaS - the interesting middle ground.

Tools like project management, CRM, or collaboration software serve everyone. The ones that win will be those that become the AI layer across the stack, not just another tool in it.

Horizontal SaaS needs to own the workflow, not just sit in it.
 
❇️ Platforms & Marketplaces - the special case.

These are fundamentally different.

If the value comes from the network, the data, or the distribution, AI makes you stronger, not weaker.

You have something that can't be replicated with a prompt.
Owning the ecosystem is a moat that compounds over time.
 

Other special case could be SaaS with add-on hardware products.
Also harder to replace with AI...
 
What do you think the future of SaaS looks like?
Which products are gonna profit, which ones not?

CEO & Creative Director bei Labrigart.Design GmbH | SHOPIFY DATADRIVEN DESIGN AGENCY | BETTER UX FOR BETTER CONVERSION

Ich bin ein Creator der schon seit Jahren dafür steht das Design&Onlineshop experience zusammengehören und alles dafür gibt sein Ziel zu erreichen und um mit meiner Kunst einen kleinen gelben fleck auf der Welt zu hinterlassen. - Labrigart

Ich studiere begleitend an der RWU Internet & Onlinemarketing und Unterrichte ab und zu an schulen um Kindern und Jugendlichen zu beweisen das es 100 Chancen gibt was im Leben zu erreichen und langfristig glücklich zu sein mit dem was man Liebt.

"Shopaufbau für mich ist kein Problem, Shopify macht das
ja sehr einfach…ist ja ein Baukasten, dafür brauche ich keine Agentur."
True, der Satz ist nicht falsch! ✅

Es gibt dabei aber ein paar Probleme.‼️

Zwischen einem Shop und einem Shop der VERKAUFT liegt die Differenz❗️
Deinen Shop müssen erstmal Personen besuchen.
Dann fehlt eine logische Struktur.
Du schaffst in den ersten Sekunden kein Vertrauen. ⏱
Deine Besucher sind abgeschreckt.
Dein Produkt ist vielleicht cool
und bestimmt auch besser als bei anderen. 💁🏼‍♀️
Aber wenn DU das Gefühl nicht vermittelst, tut es ein Anderer.✌️
Deine Mitbewerber mit dem besseren, verkaufsoptimierten Shop. 
Das muss doch nicht sein ⁉️
Denn dass könnte DEIN Kunde sein ‼️

Fakt ist, dass du auf deiner Webseite Vertrauen aufbauen MUSST ❗️
Du musst Emotionen wecken.
Du bist der Fachmann.
Du musst der Experte sein wenn es um deine Nische geht!

Du liest den Text immernoch❓

Top❗️

Du liest, weil dich irgendwas hier angesprochen oder neugierig gemacht hat🧐

Genau dieses Gefühl sollen deine potentiellen Kunden haben, wenn sie über einen
verkaufsoptimierten Onlineshop gehen.💎

Melde dich, wenn du an einem Gespräch interessiert bist

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