TokaCity

Founder & CEO

Hyperzon

Since we started selling on Amazon 8 years ago we have been on a learning rollercoaster of successes and failures. Our business has gone to from zero to a million and back more than 3 times through the years, but finally, we have built successful strategies for most important components needed in order to be a successful Amazon seller.
​
Through the years we have built a team of sourcing agents, designers, copywriters, and marketing specialists. Our design and marketing team is based in Europe, and our sourcing team and warehouse are in Shenzhen, China. With both teams working in perfect synergy, we can now offer our services to other Amazon sellers.

PFC Levski Sofia

My job in Levski included designing and manufacturing of team merchandise, social media management, event planning and much more.

Marketing Director

Tradecorp Ltd.

At Tradecorp we believe in creating good quality products at affordable prices, we are currently managing and distributing HOOX™

HOOX™ - At HOOX we are currently manufacturing a few products, which I think would be very interesting for all sorts of Apple resellers. We have a very wide range of powerbanks, a couple of selfie sticks and bluetooth speakers. All of our products have been inspired by apples simplistic design and colors. We use only the highest quality materials - high grade plastic and aluminium. We take great care when designing the packaging of our products, making sure that they are logistics friendly, simple and stunning at the same time. We try to add additional value to our products by providing extra accessories, such as protection pouches, high quality cables and holders. www.hoox.hk

Co Founder & New Business Development

Rival Boxing Gear Inc.

I was in charge of the distribution of Rival Boxing Gear for Europe, traveling and meeting up with new wholesale customers, so we can get the brand into as many shops in Europe as possible. 

Managing a warehouse through which we supplied the major boxing equipment resellers. 

Organising and presenting the brand at wholesale events, such as the ISPO in Munich, Germany. 

Sponsoring athletes and events in order to feature the Rival products.

Organising marketing and social media campaigns.

Sales Executive

Firefly Studios Ltd.

Firefly Studios (www.firefly-studios.bg) is one of the top web design and e-marketing companies in Bulgaria. 

My responsibilities were mainly - finding new business customers, company presentations and project management.

Some of the projects we are most proud of are:

The website of the Bulgarian Royal Family - http://www.kingsimeon.bg
The website for DeConi (Advertising Agency) - http://www.deconi.bg

Co Founder and Sales Executive

Revolutionizing the iGaming industry!

Revolutionizing the iGaming industry by creating an immersive world of virtual casinos and entertainment.

Currently, we are focusing on building TokaCity by bridging traditional video gaming and iGaming platforms. I strongly believe that we will achieve significantly better customer acquisition and retention results, but let the numbers speak for themselves.

I would be genuinely interested in discussing all topics related to further gamification of the iGaming industry, so feel free to reach out to me.

Todor Minev

Branding Refined

At Branding Refined, we’re passionate about empowering businesses to thrive in today’s competitive digital landscape. As a boutique, end-to-end digital marketing agency, we specialize in connecting exceptional brands with customers actively seeking their products and services.

What We Do:
Host meet-ups and masterminds: We’ve brought together industry leaders and professionals at events in Orange County, California; Las Vegas, Nevada; Budapest, Hungary, and soon in Bangkok, Thailand, in collaboration with TT Meetup and AW Summit.

Podcast: Our podcast dives into the affiliate marketing industry, providing insights on networking opportunities, monetization strategies, and eCommerce trends.

Brand storytelling & strategy: We help brands craft authentic and impactful stories that resonate with their audience.

Media outreach & public relations: We elevate brand visibility with innovative campaigns tailored to meet specific goals.

Our Mission:
We are marketing matchmakers, fostering meaningful relationships between brands and their audiences. Our tailored solutions focus on driving ROI, simplifying eCommerce, and creating seamless digital experiences.

Why Choose Us:
We craft custom strategies to maximize budgets and boost profitability.
From content creation to community management, we amplify your brand's presence across all platforms.

Our adaptive approach ensures your business stays relevant and successful in an ever-evolving digital world.

Let us help your brand captivate, inspire, and connect with its ideal customers. Whether you're looking for strategy, storytelling, or a vibrant community of like-minded professionals, Branding Refined is here to guide your journey.

📩 Let’s connect to discuss how we can take your brand to the next level!

Co-Founder

CodeClouds

As a Sales Manager at CodeClouds, I play a pivotal role in driving revenue growth and expanding the company’s footprint in the digital solutions space. My responsibilities include developing and executing sales strategies, nurturing client relationships, and collaborating with teams to deliver innovative software solutions tailored to each client’s unique needs.

CodeClouds specializes in:

Mobile App Development: Delivering secure, scalable enterprise apps, progressive web apps, and mobile APIs for seamless multi-platform experiences.

Custom Software Development: Designing SaaS applications and desktop software that streamline IT operations and improve efficiency.

Data and Analytics: Offering data integration, business intelligence, and visualization services to help clients leverage data for strategic decision-making.

Creative Design: Creating user-centric product designs with a focus on intuitive UI/UX to enhance customer engagement.

Technology and Security Consulting: Providing expert advice on adopting the right technologies and implementing robust security measures for sustainable growth.
Key Contributions:

Building and maintaining strong client relationships to ensure repeat business and customer satisfaction.
Collaborating with cross-functional teams to align technical solutions with client business goals.
Identifying market opportunities and crafting customized sales strategies to target key industries.
Driving measurable results through data-driven decision-making and sales analytics.

📩 Let’s connect to explore how CodeClouds can help your business streamline operations, enhance customer experience, and achieve sustainable growth!

Manager

ConversionPoint Technologies

As Vice President of Communications at ConversionPoint Technologies, I led the organization’s internal and external communications initiatives, ensuring alignment with business objectives and brand identity. My role was pivotal in crafting and executing strategies that effectively described and promoted the company and its innovative product offerings.

Key Responsibilities:
Directed and oversaw comprehensive communications programs spanning advertising, marketing, and media relations.
Developed and implemented promotional campaigns across diverse media platforms, enhancing brand visibility and engagement.
Counseled top management on effective communication strategies to align messaging with organizational goals and market trends.
Managed internal communications to foster transparency, collaboration, and alignment across departments.
Built and maintained relationships with media outlets and key industry stakeholders to amplify the organization’s message.
Key Achievements:
Successfully launched multiple high-impact campaigns that boosted brand awareness and supported revenue growth.
Streamlined communication workflows, improving efficiency and message consistency across channels.
Served as a trusted advisor to leadership, ensuring strategic communications contributed to business success.

Vice President of Corporate Communications

As the Vice President of Operations, I played a critical role in overseeing the end-to-end operations for Celebrity Branded Campaigns. My responsibilities spanned campaign management, strategic planning, and operational improvements to drive traffic, optimize processes, and boost profitability. I worked closely with the CEO, COO, and product development team to ensure all efforts aligned with the company’s goals and vision.

Key Responsibilities:

Managed Celebrity Branded Campaigns across platforms like Commission Junction, Share-A-Sale, and other publishers/affiliates to drive traffic and increase conversions.
Collaborated with senior leadership to create marketing and advertising strategies, ensuring alignment with organizational objectives.
Oversaw Ebook campaigns, client management, and vendor management to ensure smooth execution and successful client relationships.
Directed inventory cycle planning and conducted monthly campaign analysis to track performance and optimize outcomes.
Led human resources management, including team development, ensuring the operational team was equipped for success.
Managed the creative process and executed split testing on creative materials for optimal results.
Supervised the call center to ensure quality customer service and accurate call handling.
Created and negotiated business plans and contracts, expanding the company's reach and partnerships.
Contributed to long-term planning and played a key role in initiatives focused on operational excellence and scalability.
Oversaw financial management, including planning, systems, and controls, ensuring operational budget alignment with business priorities.
Key Achievements:

Optimized internal processes, resulting in improved campaign turnaround times and better resource management.
Built strong cross-departmental relationships to ensure seamless execution of complex operations and projects.

Vice President of Operations

Manage the entire sales funnel and drive traffic and sales 
Manage all creatives  and Split testing different creative
Manage the tracking platform
Network at Ad Tech and Affiliate Summit trade shows
Execute drip email campaigns relating to branded products
Create business plans and conduct business negotiations for new contracts
Improve the operational systems, processes, and policies in support of organizations mission --specifically, support better management reporting, information flow and management, business process and organizational planning.
Manage and increase the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions.
Play a significant role in long-term planning, including an initiative geared toward operational excellence.
Oversee overall financial management, planning, systems and controls
Management of agency budget in coordination with the CEO and COO

Operations Manager

Optimal Health and Wellness

•	Oversee brand development for marketing and advertising revenue
•	Manages $500,000 monthly marketing and advertising budget for TV, radio, newspaper & online
•       Develop and manage brand strategy and statistics systems
•	Strategic media and advertising consulting, including business plan & sales strategy 
•	Manage advertising budget for eight medical offices for southern and northern California
•	Project manage advertising campaigns such as TV, radio commercials and newspaper ads for    neuropathy and diabetes treatments 
•	Manage relationships with vendors and clients
•	Research new venues for client meetings
•	Create marketing event schedules and oversee advertising campaigns to fill the marketing events
•	Produce and analyze the statistics report to give insight on market trends
•	Produce creative for print and commercial publications

Marketing and Public Relations Specialist

Costco Wholesale

Lead Marketing Coordinator
•	Manage business partners accounts for marketing and business needs
•       Facilitate Public Relations liaison for the company for target business audiences
•	Increase membership base by 30 percent since employment in the target area for the Vietnamese and Spanish communities.
•      Execute B2B and B2C marketing strategies to increase revenue
•	Launch marketing campaigns for departments, but not limited to: Costco memberships, Costco/American Express, Costco Auto Buying Program and Costco Pharmacy
•	Coordinate robust marketing calendar by booking conventions and community events to grow the member base by opening new accounts for employees in Orange County.
•	Achieve above and beyond results by tripling the minimum sales quota
•	Obtain over 100 American Express/Costco credit cards during marketing push in one shift
•	Evaluated and developed marketing strategies based on market trends in the Garden Grove territory
•	Train other marketing representatives on marketing strategies and events

Marketing Specialist

Edelman

•	Media pitch under the direction of the supervisor
•	Assist with preparation of press kits for distribution
•	Update media lists
•	Compile media coverage reports in timely manner
•	Draft pitch letters/ email memos to vendors with the approval of the supervisor
•	Conduct and compile research
•	Basic understanding of research and media list building tools
•	Work on Factiva
•	Review accounts/ procedures/ clients and completion coverage
•	Participate in brainstorms meetings
•	Read and identify media clips from clipping services and online resources
•	Have basic understanding of key client information, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace.

Public Relations

University of Southern California

EXPERIENCE
Annenberg Newsroom (Los Angeles, CA)
Social Media Producer				Aug. 2014 - Present
•	Produce day-of-air news packages and webby elements for Annenberg Television News, Annenberg Radio News and Neontommy.com
•	Pitch to various media outlets for promotion of stories and events
•	Edit video and radio news packages and articles
•	Manage and post promotional messages on social media platforms such as Twitter, Facebook, Vine, WordPress, Pinterest and Instagram, Google+
•	Create publications apps for clients such as USC’s Digital Lounge and USC Keck Medicine

Social Media Producer

Lee's Sandwiches

•Developed sales and marketing strategies on new products for roadshow events
•Trained and supervised sales representatives in the LA region
•Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems
•Strategic Consulting, including business plan & sales strategy development
•Instruction on workstation setup marketing and roadshow events
•Give on-site and off-site marketing training

Corporate Marketing 

Asian Professional Exchange (APEX)

•	Coordinated community events for local networking functions
•	Fundraised for charity fundraisers for LA community and businesses
•	Facilitated internal communications with executive board members 
•	Managed check-in desk for guests during community events

Director of Administrative Affairs

Orange County Register

•	Produced and researched stories with Bureau Investigative Chief Brian Joseph
•	Assisted interviews regarding  government, public affairs and state budget
•	Contributed with OC Register News Blog

Capitol News 

A native of Orange County, Calif., Haiphie Hua is the co-founder of Branding Refined.

With over 9 years of experience in product sales, and applying a strong expertise in data-driven, long-term strategic planning, Haiphie is an integral addition to the eCommerce and direct-response marketing services to businesses.

She loves to engage target audiences with captivating content to promote powerful messages. Haiphie has extensive experience in marketing and business development as well as producing multi-media works for news media via video, audio, print and online. 

Furthermore, with her prior experience in marketing, she also has a plethora of internships at KNBC, The Orange County Register, Edelman PR, CBS Media at USC. Haiphie’s unique set of skills can help companies engage with their target audiences efficiently and effectively.

Haiphie holds a Master of Science degree in Journalism from the University of Southern California, with a Bachelor of Arts degree in English from the University of California, Riverside. Haiphie is tri-lingual and able to conduct business in Vietnamese and Spanish.

Visual storyteller Haiphie Hua hopes to build brand awareness – one social media post at a time. Her other passions include food, travel, community service, and health and wellness. Contact Haiphie Hua haiphie@brandingrefined.com

taplio

The Battle

Todor Minev

Haiphie Hua

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?