In the past we used to advertise broad messages to broad audiences on billboards and newspaper spreads but now, thanks to the advent of PPC (pay-per-click) and social advertising, we’re able to advertise specific messages to specific audiences to achieve a much greater impact - which is where I come in. I put brands and businesses directly in front of their target audience with highly targeted paid advertising campaigns on platforms such as Google, YouTube, Facebook, Instagram, Twitter and Snapchat in order to drive sales and leads.

About me:

I’m a super ambitious, motivated and dedicated business leader passionate about all things business and marketing. I get a kick out of problem solving, thinking outside the box, learning new things and creating value for businesses. I’m also an advocate for remote working, a healthier planet and a happy balance.

Whilst I have a knowledge and interest in all things marketing, I chose to specialise in PPC advertising because I see it as The Business End of Digital Marketing. So I founded Vagabond Digital to help businesses and brands put their products and services directly in front of their target audience. We use a combination of automation and brain power to successfully drive sales and leads into businesses of all sectors. We’re a little different in that we’re a remote business, which means we have neither office locations nor restrictions. This enables us to work with the most impressive talent around the globe, offer flexibility to our staff and improve communication channels - all the while delivering a premium service to our clients.

We offer flat rate fees, great value for money and a high level of expertise.

I’d love to hear from anyone interested in marketing, collaborating or growing their business. Drop me a message and we can arrange a virtual coffee chat - tj@vagabonddigital.co.uk

The books I recommend most often: 

Shoe Dog, Tools of Titans, Think and Grow Rich and for some fiction - East of Eden.

TJ Lee

COO @ Kurogo | We Create Thought Leaders Through Personal Branding | x2 TEDx speaker | Advisor, Investor & NED | Law Graduate | I talk about entrepreneurship, agency life and grief

Hey, I’m Lewis! 👋 I'm an operator, builder, and believer in doing work that matters.

For the last 4 years, I helped scale Kurogo, one of the leading personal branding agencies, as Chief Operating Officer, partnering with 300+ world-class founders, CEOs, C-Suite Execs and public figures to grow their influence and impact. I joined in September '21 and within 4 years, we scaled to a 7-figure business, with a global, remote team of 20+. We had clients across the UK, Europe, USA and MENA regions.

I have 5+ years' experience as a Non-Executive Director, particularly within the non-profit and social impact sector. At present, I continue to serve as:

- Vice Chair & Non-Executive Director, Child Action Northwest
- Non-Executive Director, Spring North

Currently, I’m travelling and building quietly behind the scenes - creating space to explore what’s next.

Lewis Alexander Baxter

Hiring: Content Writer (LinkedIn / X)

I'm helping an agency co-founder find a Content Writer for their personal brand.

The role: You'll be the driving force behind building a founder's presence on LinkedIn and X. Writing, strategy, and accountability, crafting content that starts conversations, opens doors, and wins business. 

The agency: They build immersive digital experiences, helping brands unlock new opportunities through spatial technology and human connection. Strategy meets innovation meets the next stage of the internet.

What you'll be doing:👇 

- Writing 3-4 LinkedIn posts per week (primary focus) - storytelling, thought leadership 
- Supporting content on X (secondary focus) 
- Developing and executing a personal brand strategy 
- Turn the founder's ideas to impactful content

So, if this is you:👇 

- Someone who gets LinkedIn (and ideally has some X experience) 
- Genuine interest in Web3, the metaverse, spatial technology, Roblox & AI
- Comfortable working 1-to-1 with founders
- A strategic thinker
- A self-starter 

Then read on...

The details:👇 

💷 £500-£600 per month (DOE) 📍 
Remote / Freelance 🗓️ 
Applications close: Monday 23rd February

Open to freelancers or anyone in a full-time/part-time role looking for a cool side project.

If this sounds like you, drop me a DM. 

(T&Cs: In your DM, please write (in a few sentences) why you're a great fit for this role. And, please share your portfolio or a few LinkedIn/X writing samples.)

♻️ Repost to share with your network or tag anyone below.

I've started being more intentional with my weeks. Here's what that looks like for me:

(w/c 23rd Feb edition)

It's my third week back in London. Starting to find my rhythm.

My plan:👇 

- 4 discovery calls for my operations consultancy 
- A full day in Leeds on Wednesday with a new client 
- 2 coffees (making more time for IRL this year) 
- Co-working with aryan on Thursday
- I'm a guest on Sarah's podcast on Friday

Oh, and I'm building a business in an industry I love. The branding and naming kicks off this week. More on that soon.

My non-negotiables:👇 

- Gym x3 
- Clean eating all week 
- Saturday is mine - Reading v Bradford City (my flatmate's a Bradford fan). Then a (brief) visit to the pub.

--

Accountability is easier when you say it out loud. 

Consider this me saying it out loud. 

Curious, what does your week look like? Do you have any non-negotiables? 

--

PS. hi, I'm Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

I've lived out of a suitcase for the last 4 months.

And I loved it.

Mid-October to mid-December: 4 countries. 22 hotels, hostels, and Airbnbs.

Different city every few days. New faces. New routines (or lack of them).

It's not the first time either.

In my final year at university, I was working full-time while finishing my degree.

Most of my mates had already graduated at that point, so instead of halls or a house share, I drove between home and Durham most weeks.

Living in hotels with a small suitcase. Same routine.

Pack. Drive. Work. Study. Repeat.

I got used to it then. And I've loved it ever since.

There's something freeing about living light.

You just go. No overthinking it.

Turns out, you really don't need half the stuff you think you do...

But here's the thing:

I also love being back in London.

(I moved into my new place last week.)

Having a desk. A gym routine. My own kitchen. 

Structure.

Eating clean again. Getting my steps in daily. Gym x2 per week.

The rhythm of it all.

I don't think you have to choose between the two.

Freedom vs structure. Travel vs routine. Living light vs having a base.

Both have their place.

And honestly? 

I don't think you have to choose between the two.

The freedom to explore keeps me energised.

The routine keeps me grounded. 

This year, I'll be doing more of both. 👀

Curious, are you someone who needs routine, or do you prefer living on the move?

--

PS. hi, I'm Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

Five months ago, I went all in on myself.

This is the honest version of what that's looked like.

A recap of '26 so far (can't believe it's nearly mid-March):

Let me rewind:👇 

In mid-October, I left my full-time COO role after four years in agency life. We scaled to 7 figures, hired 25+ brilliant people.

I gave it everything. And I learned more than I could have imagined.

60 to 70-hour weeks, consistently. 

What a ride.

But somewhere along the way, I wanted something different. More control over my time. More freedom to build my own things. Work that fits around life rather than consuming it.

So I left.

Travelled. Australia, Fiji, Bali, New Zealand. A proper reset.

Landed back in London mid-December and hit the ground running. Picked up my first few clients, working with agency founders as a fractional COO and ops consultant.


January and February:👇 

My first working week of 2026, my grandad died.

It wasn't the January I'd hoped for.

Work took a back seat (and rightly so!)

Early February, I moved back to London properly. Got back into a rhythm and slowly things started moving again.

Now at 8 clients, up from 3 in mid-December. Starting a 9th this week (a cool agency in Slovenia!). 

In the last couple of months I've worked with founders scaling to £10k per month, helped one agency go from £30k to £45k per month in under three months, and I'm deep in the weeds on a 'road to £1 million ARR plan' with another.

The honest version of why I started this was never just money. 

It was about building work around life, not the other way around. 

More freedom. 
More travel. 
More saying 'yes' to what matters. 

Space to build something of my own. And eventually, time to give back to charities and social impact organisations too.

I probably undersold myself on what was possible.

The consultancy is growing fast, hitting numbers I'm proud of (but the bigger win is that it's on my terms!)


What's next:👇 

In a few months, I've grown a business with a lot of moving parts.

So I made my first hire. Two days a week. Supporting on my content systems, lead gen, and being an extra brain.

Next, I'll build out a network of partners. 

(Part-time, full-time, or specialist experts in specific tools and ops challenges, so clients get the right person for the right problem!)

Because the goal was never to build myself another job. It was to build something sustainable and intentionally designed.

Oh, I'm also building an agency in a space I genuinely love, alongside a co-founder. 

(more on this soon 👀 )

It's been a difficult few months in some ways. A genuinely exciting few months in others.

I'm learning to hold both.

March will be a BIG one. 🚀

“So, what do you do?” 

It's one of the most common questions in the world.

And for a growing number of people, one of the most reductive.

Last Thursday, I went to Charlie Rogers’ launch for his debut book: 

undefinable life design.

I stayed for ~4 hours.

And, you know what really stood out to me? 

Who Charlie brought together under one roof.

Around 60 people, brilliant minds, and real warmth. Genuine conversations - that remind you life and work can be bigger than one label.

That’s why Charlie’s core premise lands so well.

For me, this looks like:

Agency operator.
Business owner.
Charity trustee.
NED. 
Friend.
Son.

All true.

None of them are the full picture on their own.

Charlie and I had known of each other for years, but we probably connected properly last summer. 

I first saw him in action at Life Design Day in September...

(where I spent the day thinking more honestly about what I actually wanted from life and career!)

By that point, I’d already handed in my notice from a 4-year full-time COO role.

Not long after, I went off on a 9-week trip across Australia, Fiji, Bali and New Zealand.

Since then, I’ve thought a lot about something Charlie and I have spoken about at length:

That the 'portfolio career' is not a fallback.

It’s a deliberate architecture.

Multiple income streams.
Multiple interests.
Multiple contributions.

Held together by a common thread.

Most people make life fit around work (without even noticing they’re doing it!).

The more deliberate alternative is to decide what you want your life to look like first, then build work that funds and fits that.

I’m still very much on that journey. But I believe that more as every month passes.

Charlie, congratulations! It was a brilliant book launch, a brilliant room, and a brilliant reminder that we do not have to be defined by one title, one employer or one path.

--

If you’re looking to intentionally design your work around your life, drop a comment below and I’ll pick someone to send a free copy to.👇 

P.S. Fancy buying a copy? Link in comments!

5 agency & creator-led marketing opportunities YOU can apply for this weekend:👇

—

1/ Email Marketing Copywriter
act Copywriting Ltd
Salary: £34K (+ bonuses)
Location: Remote (UK only)

act Copywriting specialise in email marketing and sales page copy for B2B coaches, consultants and course creators. You’ll be writing emails people actually open and read. Funny, sharp, conversion-focused copy that makes clients money. You’ll work closely with the founder and Head of Strategy, with real responsibility early on.

—

2/ Content Lead
Compound Content Studio
Salary: $95K -$105K
Location: Full-time, remote

Compound Content Studio is a B2B SaaS content agency working with technology companies on founder-led growth. You’ll lead written content across LinkedIn and newsletters, interview founders and execs, edit ghostwritten thought leadership, coach junior writers, and own quality end-to-end.

--

3/ Senior Video Editor
Chris Donnelly Ltd
Salary: £55K (+ bonus) (OTE £71.5K - £77K)
Location: London Bridge (Hybrid)

Chris Donnelly has built four businesses before 35, scaled to eight figures, and grown 3M+ social followers. Now he's building the most practical high-performance business YouTube channel ever. You'll own the full video production system - long-form YouTube, Shorts, Instagram content, and thumbnails. Be accountable for retention, performance, and quality while building scalable workflows. 

--

4/ SEO & Content Executive
Cedarwood Digital
Salary: ~£26K
Location: Manchester (Hybrid)

Cedarwood Digital is a digital marketing and PR agency based in Manchester. You’ll write SEO-led content, support strategy, manage client communication and gradually build deeper technical SEO skills. A great role for someone early in their SEO career who enjoys writing and wants to get closer to how search and performance actually work.

--

5/ Campaign Manager
The Goat Agency
Salary: £35K
Location: London (Hybrid)

Goat is a global influencer marketing agency working with brands across multiple markets. You’ll manage campaigns end-to-end. From influencer selection and briefing through to delivery, optimisation and reporting. This role suits someone organised, calm under pressure, and comfortable coordinating across clients, creators and internal teams.

--

Every week, I share cool opportunities at marketing agencies and creator-led businesses. All were posted recently. Salaries included.

♻️ Repost to share these opportunities with your network.

The best things I've built didn't happen at my desk.

These are my (unstructured) thoughts on why.

There's something about a conversation over coffee that no Google Meet or Zoom call can replicate. The energy shifts when you're sat across from someone. You pick up on things you'd never catch on a screen. Body language, energy, the natural flow of a conversation.

I think we've accepted a diluted version of human connection and called it 'efficiency'.

As someone building businesses, it's easy to fall into the trap of locking yourself away. Head down, door shut, grinding through the to-do list.  

I've been there.

In my final year of university I was juggling a full-time COO role and my law degree. 16 to 18 hour days were just the reality. When you're in the trenches of scaling a 7-figure bootstrapped business, sometimes that's what it takes.

I'm not glorifying that. But those years taught me something important. 

The real breakthroughs - the ideas that actually moved things forward, the relationships that opened doors - rarely came from being sat at my desk. They came from being in an actual (not virtual) room with someone. From conversations that started as a catch-up and turned into something neither person expected.

Harvard Business Review found that 95% of people say face-to-face meetings are essential to building long-term relationships. 

I'd go further: they're essential to building anything worth building.

Today I worked from a coffee shop in West London, had a meeting with two incredibly sharp guys who are building something exciting (in stealth right now, so I'll leave it there), then moved to a hotel lobby for the afternoon. Different environments, different quality of thinking.

That last part matters more than people realise. Where you work shapes how you work. The coffee shop gives you one kind of energy. The hotel lobby gives you another. Your desk at home gives you another. None of them are wrong - but treating one as the default for everything is.

This is all part of something I'm trying to be much more intentional about. 

Building work around life, not the other way round. Protecting the things that matter - the conversations, the experiences, the moments of genuine human connection - and fitting the work around them. Not the reverse.

It's a different way of thinking about productivity. And I think it's a better one.

This won't look the same for everyone. Not everyone works well in a coffee shop, and that's fine. But getting out from behind a screen and meeting people in person? That part's universal. You'll thank yourself for it.

If you fancy grabbing a coffee, in London or elsewhere, lmk! 🤝 

--

PS. hi, I'm Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

KSI just bought a 20% stake in a sixth-tier football club. 

The strategy behind it is worth paying attention to.

He's now a shareholder and strategic partner at Dagenham & Redbridge FC.

It's one of the more interesting moves in football right now.

Here's why I think this matters (for KSI, and for Dagenham):👇 

1/ KSI brings a distribution network most Premier League clubs would envy.

17 million YouTube subscribers. 
A music career. 
A boxing empire. 

He's has spent 15 years building audiences and converting attention into commercial value. Lower league football is desperate for new revenue models.

A creator-owner who knows how to monetise attention unlocks things a traditional investor with deep pockets simply can't.


2/ This isn't his first move in football...

KSI has been president of Baller League UK since its launch in 2025. 

He's already been learning the football business from the inside. 

Buying a stake in a club like Dagenham is the next logical step.

That context matters. 

The club aren't getting a celebrity who turns up for photos. They're getting someone who's been in the space for years now. 


3/ Dagenham has something money can't buy: community loyalty.

Football has something almost impossible to manufacture:

Genuine local belonging. 

In February, Happy Fan Group completed its takeover of the club. 

John Grabowski, who leads the investment group, said the partnership is "a clear statement of our intent" to build a club relevant to both its local community and a global audience. 

That dual positioning is where the real opportunity lives. KSI knows how to serve both. Local clubs at this level rarely get that combination. 

--

KSI said he wants to take the Daggers to the Premier League

(that's a bold claim for a side currently five points off the National League South play-off spots!)

The Wrexham comparisons are already coming. But KSI isn't Reynolds or Mac

And that's the point.

Taking a sixth-tier club to the Premier League is a long shot.

What KSI is doing at Dagenham is worth paying attention to regardless of where they finish.

-- 

♻️ Repost if you found this valuable. 

PS. Hey, I'm Lewis! 👋 Fractional COO by trade. Curious about where business, culture and sport are colliding. Follow if that's your thing...

Three in-person meetings in the city today.

Mostyn. Paul. And en route to meet Sartej now.

I'm very grateful for days like these.

For the conversations and for having a network of people who get it.

Friends who also happen to be experienced in business.

People I can bounce ideas off. Talk through challenges with. Get honest feedback from.

And I get to do all of this in London.

As someone from a small, rural town in Lancashire, I don't think I'll ever get over how well-connected this city is.

I can have three meetings in different parts of the city in one afternoon.

The access. The energy. The pace.

I still find it incredible.

I'm also proud to be building my own thing right now.

Full autonomy over my schedule. When I work. Where I work. How my days look.

Today, that's x3 in-person meetings and a 30 min gym session.

That's the kind of flexibility I've designed my life around.

It wasn't always like this. It took some time to build. 

And of course, there are days where I'm glued to a screen, working through problems. Days that are just a grind.

But days like today remind me not to take any of it for granted.

The network. The city. The freedom to structure my work around my life.

All of it.

5 awesome agency marketing jobs YOU can apply for this weekend:

--

1/ Client Services Director 
The Focus Agency Group
Salary: £55K - £60K (DOE) 
Location: Essex (3 days in office)

The Focus Agency Group is a full-service marketing agency operating across Media, Creative and Spaces. In this role, you'll lead and develop the Client Services team (Account Managers and Execs), build strong senior-level client relationships, oversee delivery of high-quality work on brief and budget, and help identify new business opportunities.

--

2/ Account Manager
noticed. 
Salary: £27K - £30K (DOE) 
Location: Wilmslow (Hybrid - 3 days/week in office)

noticed. is the UK's #1 LinkedIn agency and one of the fastest-growing marketing agencies in the North of England, partnering with organisations like the NHS and Ocean Beach. You'll manage day-to-day client relationships, coordinate campaign delivery from brief to execution, attend meetings and present work, monitor performance, and spot opportunities to grow accounts. (I’ve worked with Niall previously and can vouch for what he's building). 

--

3/ Paid Media Director 
The Social Shepherd
Salary: £51K - £60K (DOE) 
Location: London/Bath/Remote

The Social Shepherd is a fast-growth agency helping global brands, household names, and high-growth scale-ups accelerate their business growth. Recently won Best Large Social Agency in the UK. You'll oversee Paid Search and Paid Social strategy for eCommerce brands, lead full-funnel media strategies, be the core escalation point for clients, guide your team on performance insights, and lead new business pitches alongside the Head of Paid Media.

--

4/ Client & Agency Partnerships Manager
SB Media Group (Supercar Blondie) 
Salary: £45K - £55K + uncapped commission (35% OTE) 
Location: Remote (UK-based, offices in London/Manchester)

World's leading automotive entertainment media brand with 120M followers generating 1.5B views monthly. Drive revenue by managing relationships with media agencies and automotive advertisers, sell social-first branded content and sponsorships, handle briefs, develop opportunities, and help establish SB Media as a trusted premium partner. Flexible working including 4-day week options.

--

5/ Senior SEO Consultant 
SALT.agency 
Salary: From £42K 
Location: Remote/Hybrid

SALT is a marketing agency focused on delivering growth outcomes to our customers by supporting them in content, SEO, and data analytics. Clients include Amplitude, Cloudflare and GitLab. In this role, you'll lead technical and strategic SEO campaigns across SaaS, eCommerce and Travel, act as trusted advisor to clients, solve complex SEO challenges, and coach peers. 

--

Every week, I share fresh roles across marketing, social and comms. All posted in the last 10 days, with salary shown.

♻️ Repost to share these opportunities with your network.

Formula 1 had the best racing in the world. 

But, fans just couldn't connect with the sport, the drivers or the story behind it.

For many of us, F1 felt inaccessible. And commercially it was paying the price. 

Drive to Survive changed that.

Before the series landed, F1 didn't fully recognise the extent to this problem. 

The racing was spectacular. But emotionally? It felt out of touch. Drivers said the right things in press conferences. PR teams carefully controlled what got out. The paddock felt like it belonged to a different world.

Then Netflix put cameras in the middle of it.

Three things happened that are worth paying attention to - as a fan, and as anyone working in sport, content, or brand.👇 

--

1/ The paddock stopped feeling like a closed world

Suddenly it felt accessible. 

Fans were seeing what happened after a retirement, after a race win, in the conversations that never made it to broadcast. 

Connecting with drivers as actual people. That connection turned passive viewers into properly invested fans.

True fan engagement. 

(Season 7 of Drive to Survive remains the most-watched sports documentary on Netflix, with 10.4 million views)


2/ A new audience found the sport and actually stayed

F1's social following exploded. A new generation of supporters - many of them younger, many of them women, a huge number of them in the United States - found the sport through the documentary and stayed for the racing. 

The average age of the F1 fan dropped noticeably. 

The sport stopped being a largely European institution and started feeling genuinely global.


3/ The commercial story rewrote itself entirely

Sponsors follow attention. And Drive to Survive created attention in markets F1 had struggled to crack for years. Las Vegas got a race. Miami got a race. 

Oracle signed as Red Bull's title sponsor. LVMH committed to a 10-year global partnership with the sport. 

ESPN's average US viewership grew from around 547,000 in 2018 to over 1.2 million by 2022, and F1 used that momentum to renegotiate broadcast deals from a position of actual strength.

A sport that had plateaued commercially found a completely new gear.

--

The new series drops on the 27th.

What Netflix proved here goes well beyond F1. 

Audiences don't need stories to be manufactured. They need access. Genuine access to the people behind elite performance.

Give people a way in. The rest takes care of itself.

PS. Who has watched Drive to Survive? And who's ready for the new series?

Everyone talks about product-market fit like it’s a lightbulb moment.

“We found it. Here’s how.”

But that’s hindsight talking.

The people I love following on LinkedIn are the ones in the thick of it. Sharing lessons live. Not polished retrospectives once the hard work is done.

The reality? Most of the interesting work (ie. the messy, uncomfortable, expensive work) happens before you find the fit. And not many people post about that part.

Right now I’m building a few businesses simultaneously. An operations/fractional COO consultancy, an agency within the sports space, and FUNC - an online health store. 

All at different stages. All still finding their footing in some areas.

And honestly? That’s the part I want to talk about more.

Because the gap between what you think the market wants and what people will actually pay for, consistently, is where most businesses get stuck. 

Agencies, B2B services, physical products. It doesn’t matter the model. The challenge is the same.

A few things I keep coming back to:👇

1/ Validation ≠ revenue:

Someone saying “that sounds amazing” is not the same as them buying. Enthusiasm is easy. Commitment costs something. 


2/ The model matters as much as the offer: 

You can have the right product or service with completely the wrong commercial structure. Retainer, project, subscription, one-time purchase - each one attracts a different buyer and builds a different business.


3/ Distribution is underrated: 

You can have the right offer at the right price and still struggle if you’re reaching the wrong people. How you get in front of buyers matters as much as what you’re selling.


4/ Iteration > perfection:

Waiting until the offer feels fully formed before putting it out there is how you spend months optimising something the market doesn’t actually want.


Still figuring it out. Still adjusting.

But I think there’s more value in documenting the journey than waiting until I’ve “cracked it” to share anything.

Who else is in the thick of it right now?

taplio

The Battle

TJ Lee

Lewis Alexander Baxter

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taplio

The Battle

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