In the past we used to advertise broad messages to broad audiences on billboards and newspaper spreads but now, thanks to the advent of PPC (pay-per-click) and social advertising, we’re able to advertise specific messages to specific audiences to achieve a much greater impact - which is where I come in. I put brands and businesses directly in front of their target audience with highly targeted paid advertising campaigns on platforms such as Google, YouTube, Facebook, Instagram, Twitter and Snapchat in order to drive sales and leads.

About me:

I’m a super ambitious, motivated and dedicated business leader passionate about all things business and marketing. I get a kick out of problem solving, thinking outside the box, learning new things and creating value for businesses. I’m also an advocate for remote working, a healthier planet and a happy balance.

Whilst I have a knowledge and interest in all things marketing, I chose to specialise in PPC advertising because I see it as The Business End of Digital Marketing. So I founded Vagabond Digital to help businesses and brands put their products and services directly in front of their target audience. We use a combination of automation and brain power to successfully drive sales and leads into businesses of all sectors. We’re a little different in that we’re a remote business, which means we have neither office locations nor restrictions. This enables us to work with the most impressive talent around the globe, offer flexibility to our staff and improve communication channels - all the while delivering a premium service to our clients.

We offer flat rate fees, great value for money and a high level of expertise.

I’d love to hear from anyone interested in marketing, collaborating or growing their business. Drop me a message and we can arrange a virtual coffee chat - tj@vagabonddigital.co.uk

The books I recommend most often: 

Shoe Dog, Tools of Titans, Think and Grow Rich and for some fiction - East of Eden.

TJ Lee

KO Marketing ANZ

Most business owners wear many hats and don’t have the time or resources to scale their business. 
K.O  provides strategic marketing services that give them the time and resources they need to succeed.

As a Fractional Marketing Manager at K.O, I am responsible for developing and implementing marketing strategies for clients, with the aim of helping them achieve their business objectives. Clients range across various industries including; Finance Advisory, Law Firms, SaaS, Wholesalers, Luxury Goods, eCommerce, Construction, and more.

Key achievements in this position include:

- Managed paid media strategy and execution for launch of CommercePro - Advanced Commerce for HubSpot into the U.S. Market.

- Developed comprehensive eCommerce strategy, driving an exceptional 500% growth within a span of 12 months for the client.

- Developed the expansion of a local flooring and design client, resulting in doubling their turnover within 3 years, all while navigating the obstacles posed by the COVID landscape.

- Strategically rebranded a mid-sized law firm, resulting in increased staff retention, creating opportunities for young lawyers pathways to partnership, and substantially increased in firm revenue.

- Launched 12 Brands from North America, Europe, and Hong Kong to the New Zealand market

Marketing Consultant

The MET for Mental Health Charity Gala

We developed MET Gala as a way to fund private counselling and mental health resources to U25's in the Nelson/Tasman Region. Through this foundation in our first year we've enabled 750 individuals access to private mental health support.

Key Highlights include:

- Orchestrated a successful fundraising campaign, securing over $140,000 in funding and a final donation of $90,000.

- Sponsorship Management: Acquired and managed over 80 corporate sponsorships through an omni-channel approach.

- Marketing Strategy: Implemented impactful marketing campaigns, enhancing event visibility and participant engagement.

- Event Management: Ensured a seamless and memorable event experience, hosting over 250 guests and generating $30,000 in an on-the-night auction.

Co-Founder

FMG (Farmers Mutual Group)

As a Rural Accounts Manager, I managed a diverse portfolio of over 700 clients in the Rural Auckland Region, spanning industries such as lifestyle, sheep & beef, dairy cattle, cropping, and equine. My role involved:

- Conducting comprehensive policy reviews, ensuring each client received tailored and high-quality insurance risk management advice.

- Proactively engaging with existing clients, effectively identifying and addressing their evolving insurance needs, and delivering customised solutions, particularly in challenging cases involving high-risk properties and unique insurance needs.

- Collaborating closely with the wider Advice & Insurance team, playing a key role in cross-functional initiatives that enhanced service delivery across New Zealand.

Accounts Manager

Working with small businesses to increase leads and grow brand awareness.
*6 Month break was taken from March - August 2019 whilst travelling with international sport*

Organic Social Media Management 
Digital Advertising - Facebook, Instagram, LinkedIn, Pinterest, YouTube & Google 
Digital Strategy & Planning 
Email Marketing 
Website Design

Freelance Digital Marketer

One Black Horse

Marketing and Growth Director, responsible for growth and reposition of established brand in the NZ Market. Company was acquired by competitor company by the end of year 1.

Managing all Marketing functions: SEO, SEM, Social Media Marketing, Influencer & Sponsorship, event management, e-Commerce development and management. B2B and B2C functions.


B2B Relationship Management - This included the management of trade relationships, extensive travel through Europe prospecting and securing exclusive trade relationships for the New Zealand Equestrian Market, aswell as meeting and maintaining relationships with existing suppliers.

Companies represented include
- Dy'on, Belgium
- Fratelli Fabbri Italia
- Gumbits, USA

Marketing Manager

Equus Lifestyle

Marketing and Growth Director, responsible for growth and positioning of start-up Fashion e-Commerce business - company was acquired by competitor company by the end of year 1.

Managing all Marketing functions: SEO, SEM, Social Media Marketing, Influencer & Sponsorship, event management, e-Commerce development and management. B2B and B2C functions.

B2B Relationship Management - This included the management of trade relationships, extensive travel through Europe prospecting and securing exclusive trade relationships for the New Zealand Equestrian Market, aswell as meeting and maintaining relationships with existing suppliers.

Previous companies represented include:
- MIASUKI Italia (Milan, Italy & Hong Kong)
- Vestrum (Crevalcore, Italy)
- Noel Asmar Group, (Canada & USA)
- Accademia Italiana (Firenze, Italy)
- Bandhini (NSW, Australia)
- Equestrian Stockholm ( Skogås, Sweden)
- MakeBe (Crespano del Grappa TV, Italy)
- Adamsbro (Bredared, Sweden)
- Oakwood (France)

Hill Farm Equestrian

Professional Showjumper, travelled extensively through Europe on the Longines Global Champions Tour as part of support team, before early retirement from the sport due to injury.

Professional Equestrian Athlete

Karere Bells

Rider and Personal Assistant to NZ Olympian, and team member of Team New Zealand High Performance Squad.

Equine Therapy Palmerston North

Providing equine therapy to equestrian athletes within the Manawatu region.

Managing Director

Transforming marketing challenges into clear pathways towards profitability | Founder K.O ANZ

I help business owners turn their marketing mess into a clear-cut path to profitable results. Think of me as your shortcut, helping you sidestep years of marketing unknowns. I'm on a mission to help business owners in finding clarity, focus, and direction through strategic branding and marketing.




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The Battle

TJ Lee

Kelsea O'Connor

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