In the past we used to advertise broad messages to broad audiences on billboards and newspaper spreads but now, thanks to the advent of PPC (pay-per-click) and social advertising, we’re able to advertise specific messages to specific audiences to achieve a much greater impact - which is where I come in. I put brands and businesses directly in front of their target audience with highly targeted paid advertising campaigns on platforms such as Google, YouTube, Facebook, Instagram, Twitter and Snapchat in order to drive sales and leads.

About me:

I’m a super ambitious, motivated and dedicated business leader passionate about all things business and marketing. I get a kick out of problem solving, thinking outside the box, learning new things and creating value for businesses. I’m also an advocate for remote working, a healthier planet and a happy balance.

Whilst I have a knowledge and interest in all things marketing, I chose to specialise in PPC advertising because I see it as The Business End of Digital Marketing. So I founded Vagabond Digital to help businesses and brands put their products and services directly in front of their target audience. We use a combination of automation and brain power to successfully drive sales and leads into businesses of all sectors. We’re a little different in that we’re a remote business, which means we have neither office locations nor restrictions. This enables us to work with the most impressive talent around the globe, offer flexibility to our staff and improve communication channels - all the while delivering a premium service to our clients.

We offer flat rate fees, great value for money and a high level of expertise.

I’d love to hear from anyone interested in marketing, collaborating or growing their business. Drop me a message and we can arrange a virtual coffee chat - tj@vagabonddigital.co.uk

The books I recommend most often: 

Shoe Dog, Tools of Titans, Think and Grow Rich and for some fiction - East of Eden.

TJ Lee

Vagabond Digital 

In my current capacity as a Paid Media Manager at Vagabond Digital, I orchestrate and optimise the day-to-day operations of onsite marketplaces, demonstrating a keen ability to uphold and surpass service-level targets. My responsibilities span from meticulous product listing creation to the seamless execution of advertising campaigns across diverse platforms, all achieved through collaborative efforts with the IT department via API feeds.

Key Accomplishments and Responsibilities:
* Directly responsible for the strategic analysis of marketplace activities, ensuring the maximization of sales and conversion rates through effective stock management.
* Conduct in-depth market research, competitor analysis, and keyword optimisation to maintain a dynamic understanding of customer and competitor trends, identifying growth opportunities and potential gaps in the market.
* Regularly liaise with relevant business units to implement and coordinate weekly promotions, providing comprehensive briefs to our partners.
* Spearheaded future promotion strategies, managed partnerships, and promptly resolved issues with agencies, fostering collaborative relationships.
* Utilize advanced QV (QuickView) understanding to assess and enhance the performance of products.
* Lead the coordination and briefing of creatives for additional marketing activities.
* Supervise and enhance the performance of organic channels such as Facebook, Instagram, TikTok, YouTube, and Pinterest.

Digital Media Management:
In addition to marketplace oversight, I manage digital media areas and agencies, including PPC, affiliate marketing, Paid Social, and Display. This involves implementing comprehensive multi-channel marketing strategies, forecasting, and formulating impactful strategies.

Expertise:
* Multi-Channel Marketing
* Customer Acquisition
* Paid Media Advertising
* Cross-Channel Marketing

Paid Media Manager

Ambok

As a key player in Ambok, I spearhead the development and execution of strategic digital campaigns that elevate brand presence and drive impactful results. This includes comprehensive planning, implementation, and optimisation across various channels.

I collaborate closely with our diverse portfolio of clients, understanding their unique goals and challenges. By forging strong client relationships, I ensure our strategies align with their objectives and deliver tangible business outcomes.

At Ambok, we believe in the power of data. I am responsible for leveraging analytics tools and insights to inform decision-making, optimise campaigns, and maximise return on investment for our clients.

Navigating the complexities of the digital landscape, I specialise in managing multi-channel campaigns, encompassing paid media, social media, SEO, content marketing, and more. This comprehensive approach ensures a holistic and effective digital presence.

I bring technical acumen to the forefront, collaborating with our IT and design teams for seamless execution. From API integrations to advanced tracking implementations, I ensure our campaigns are not only creative but also technically sound.

In our collaborative agency environment, teamwork is paramount. I work closely with cross-functional teams, including designers, developers, and content creators, to bring our digital strategies to life and exceed client expectations.

Beyond campaign execution, I play a pivotal role in client education. Transparent communication and regular updates ensure our clients understand the impact of our efforts and feel empowered in their digital marketing journey.

CEO & Founder

allbeauty

In my role as Marketplace Operations Manager at allbeauty, I hold a strategic position overseeing and managing day-to-day operations within onsite marketplaces. My responsibilities extend to meticulous daily and hourly monitoring of marketplace service levels, ensuring alignment with predetermined targets, and promptly addressing any arising issues.

I am at the forefront of crafting and optimising product listings and platform advertising campaigns across various marketplaces. This involves seamless collaboration with the IT department through API feeds to guarantee precise and effective execution.

Working in close collaboration with relevant business units, I contribute to driving sales and conversion through strategic analysis and meticulous stock management. This requires a nuanced understanding of market dynamics and a proactive approach to market trends.

To maintain a competitive edge, I diligently research markets, competitors, and keywords. This proactive approach ensures allbeauty remains well-informed and responsive to evolving customer and competitor trends, identifying growth potential and market gaps.

I am responsible for the effective briefing of weekly promotions and assets to our valued partners. Additionally, I manage and consult on future promotions and ideas, swiftly resolving any challenges that may arise in collaboration with agencies.

Leveraging a deep understanding of VF analytics, I meticulously assess product performance, ensuring alignment with set standards and proactively identifying areas for improvement.

In addition to overseeing operational aspects, I play a key role in coordinating and briefing creatives for additional marketing activities, fostering a collaborative and creative approach to promotional endeavors.

I manage and resolve issues with affiliates and Paid Media agencies, ensuring seamless collaboration and optimal outcomes in our marketing initiatives.

Marketplaces & Paid Channels Manager

Senior Marketplace & Paid Channel Executive

eCommerce Channel Executive

Bogø

As a part time Graphic Design Manager at Bogø Chain Restaurant Food, I spearhead the creative vision and visual identity of our esteemed brand. In this pivotal role, my responsibilities extend across a spectrum of strategic and creative domains, contributing to the overall success and market presence of Bogø.

I am entrusted with the development and maintenance of Bogø's visual identity, ensuring a cohesive and compelling brand presence across all touch points. This involves overseeing the creation of captivating design elements that resonate with our target audience.

Leading a team of graphic designers, I provide clear and inspiring creative direction to ensure that all visual materials align with Bogø's brand guidelines. This encompasses menu designs, promotional materials, signage, and various other collateral.

A crucial aspect of my role is the meticulous design of menus, taking into account both aesthetics and functionality. This includes creating visually appealing menu layouts that enhance the overall dining experience while effectively communicating offerings.

In an era dominated by digital interactions, I oversee the design and maintenance of Bogø's digital assets. This includes website visuals, social media graphics, and online advertising materials to ensure a seamless and visually engaging online presence.

I foster collaborative relationships with cross-functional teams, including marketing, operations, and culinary, to align design initiatives with broader business objectives. This collaboration ensures a harmonious integration of design elements into various aspects of the restaurant's operations.

As the Graphic Design Manager at Bogø Chain Restaurant Food, I am dedicated to elevating the visual narrative of our brand, creating memorable and immersive experiences for our customers while contributing to the growth and success of the Bogø chain.

Graphic Designer

Global Marketer | Multicultural Observer | Results-Driven Professional | Crypto Enthusiast

Born and raised in diverse cultural landscapes, I honed my observation skills through exposure to various countries, understanding nuances in human needs. This early insight guided my career path towards the dynamic realm of Advertising.

With Extended Diploma in Business from Guernsey, my quest for fulfilment led me to further studies in Design, Technology, and Business Graphics in Denmark. Despite my academic pursuits, I sought true passion by delving into e-commerce, launching and managing my own stores during my final exams in Australia, realising that my heart resonated with the digital landscape.

Amidst the challenges of the global lockdown, my focus on advertising campaigns for marketplaces and social media intensified. I ventured into online drop shipping, concurrently applying for a pivotal position at AllBeauty. Fast forward two years, and I proudly stand as a manager, steering an online retail enterprise with an annual turnover exceeding £120 million.

Throughout my career, I have orchestrated successful digital marketing campaigns, delivering tangible and quantifiable results. My expertise spans PPC, Paid Social Media, Affiliate Marketing, and strategic brand partnerships.

Confident in my ability to elevate digital presence, I bring a strategic mindset to drive engagement across platforms. With a track record of transformative leadership and a commitment to excellence, I am poised to contribute to continued success.

When not crafting digital strategies, you can find me navigating the seas on a sailboat, perfecting my Muay Thai kicks, or carving through the snow on a snowboard. These hobbies not only add zest to my life but also contribute to qualities like teamwork, discipline, and focus. I am also deeply passionate about cryptocurrency, blockchain technology, trading crypto, and investing. My enthusiasm for these fields fuels my dedication to staying at the forefront of emerging trends and technologies, allowing me to offer innovative solutions that drive results for your business. Whether I'm analyzing market trends or optimising digital campaigns, my diverse interests and experiences shape my approach to problem-solving and creativity, ensuring that your brand stands out in today's dynamic digital landscape.

taplio

The Battle

TJ Lee

Kamil Kozioł

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