In the past we used to advertise broad messages to broad audiences on billboards and newspaper spreads but now, thanks to the advent of PPC (pay-per-click) and social advertising, we’re able to advertise specific messages to specific audiences to achieve a much greater impact - which is where I come in. I put brands and businesses directly in front of their target audience with highly targeted paid advertising campaigns on platforms such as Google, YouTube, Facebook, Instagram, Twitter and Snapchat in order to drive sales and leads.

About me:

I’m a super ambitious, motivated and dedicated business leader passionate about all things business and marketing. I get a kick out of problem solving, thinking outside the box, learning new things and creating value for businesses. I’m also an advocate for remote working, a healthier planet and a happy balance.

Whilst I have a knowledge and interest in all things marketing, I chose to specialise in PPC advertising because I see it as The Business End of Digital Marketing. So I founded Vagabond Digital to help businesses and brands put their products and services directly in front of their target audience. We use a combination of automation and brain power to successfully drive sales and leads into businesses of all sectors. We’re a little different in that we’re a remote business, which means we have neither office locations nor restrictions. This enables us to work with the most impressive talent around the globe, offer flexibility to our staff and improve communication channels - all the while delivering a premium service to our clients.

We offer flat rate fees, great value for money and a high level of expertise.

I’d love to hear from anyone interested in marketing, collaborating or growing their business. Drop me a message and we can arrange a virtual coffee chat - tj@vagabonddigital.co.uk

The books I recommend most often: 

Shoe Dog, Tools of Titans, Think and Grow Rich and for some fiction - East of Eden.

TJ Lee

Who am I?

I'm Charley, I'm Lancastrian and I bloody love coffee
I'm a mum to my gorgeous boy, Roman
I'm a change-maker and an apple cart upsetter

☕ 📈 👶 ☕ 📈 👶 ☕ 📈 👶 

What do I do?

I’m an experienced Paid Media & PPC Consultant 
I'm Founder of The Performance Academy and Performance MCR conference
I'm also a public speaker on topics close to my heart like soft skills in a technical world, maternal mental health and accessibility within performance marketing. 

If you need help managing paid ads across any of these platforms:

Google Ads
Microsoft Advertising/Bing
SA360
Stitcher Ads
Criteo/Programmatic
Apple
Spotify

.... I'm your gal. 

😍 I've worked with some pretty sexy brands so far in my career, including both Ecommerce & Lead Gen businesses including JD Sports, Webuyanycar, Debenhams, O2, Domino's and REFY.😍 

After years in the industry, I've niched down during freelance work and especially enjoy:

✅ Helping businesses sort their messy shopping feeds out to drive profits
✅ Advising on strategy across paid channels for big digital transformations
✅ Delivering kick ass paid search campaigns to drive both transactional sales and business leads

If you're looking for someone to support with any of the above, reach out 👋 

Paid Media Strategy - Team Management - Digital Strategy - PPC - Google Shopping - Microsoft Shopping - Paid Search - Programmatic - Feed Optimisation - Paid Strategy - Paid Search

Charley Brennand

Because we’re all about honesty round here…

⭐️ My most iconic LOWlights of 2025 ⭐️

🫠 crying at a work event I’d organised 
🫠 running events fuelled by way too many cans of Monster Energy Zero
🫠 carrying an entire conference around in my head like a USB stick
🫠 crying on my wedding day because I was SO overstimulated
🫠 seeing friends lose loved ones in unimaginable circumstances
🫠 best friends feel further away as we all get older and our lives expand
🫠 having my first ever period of unemployment in 16 years
🫠 battling with body issues post wedding day
🫠 crying on a coaching call because I didn't "get AI"
🫠 had fertility issues that couldn't be solved within the NHS
🫠 taking time off after wedding/conference/honeymoon and feeling like I was no longer ANY good at my job and it was all a big fat lie 
🫠having a full ON wobble, then walking on stage like: 
hiya everyone, hope you’re well

these photos 
the ones right here
my highlights
make it look like I’ve got my life together

2025 was SICKKK do NOT get me wrong
but WOWOWOOWWWUUWAH it was an intense year

what the pictures don’t show is me:
🛜 stressing over WIFI when visiting my dad in the mountains on holiday
😵‍💫 treating stress and busyness like personality traits
🆘 mistaking #killingit with just being really f*cking burnt out
😶 being one minor inconvenience away from a sit-down cry

a better visual of my entire 2025 is the last picture
the one of my mum after the wedding 
is she laughing?
is she crying?
does she have a clue what just happened?
WHO KNOWS
but she looks like she enjoyed it????


If your year looked impressive but felt a bit feral CONGRATS you’re NORMAL! 

here’s to 2026:
still doing cool stuff,
just without absolutely battering ourselves in the process ❤️‍🩹

Community & Conference Founder | One simple mission - To make PPC more accessible & to inspire the underdogs 🐕 | PPC Consultant | Public Speaker 📢 |

A little honesty about why The Performance Academy events have moved around so much…


I genuinely thought people liked the variety

new spaces
new vibes
new places to explore

And if I’m being really honest, I probably liked the dopamine hit of it too.

the stress
the scramble
the “can we make this work?” energy

It’s how I ended up meeting some genuinely brilliant people along the way,  like Charlotte Felton, which I wouldn’t swap for the world 🤗 

But here’s what I’ve learned running these events for a while now:
novelty is fun… consistency is better

Sooooooooooo 
instead of constantly finding new venues
we’re focusing on making the experience better

For 2026, all three in-person events will have a home:
💫 Department's Bonded Warehouse 💫

a space we already know
a team that gets what we’re building
and a location that’s fast becoming a proper creative and digital hub

St John’s (aka Manchester’s creative quarter) has:
great transport links
the old Rovers Return from Corrie (now the Stable Tavern) 

and it just sort of ... feels like the right balance now

still interesting
still creative
but calmer
clearer
easier for everyone walking through the door

Less “where is it again?”
More “see you there”

First one in the new era: 27th Jan 😙
with special thanks to Kieran O'Brien Clare Shutt

Most people I know in PPC aren’t working with massive budgets
they’re working with pressure


that’s exactly why we’re running Small Budgets, Big Brains on 27th Jan

this one’s for the people who:
❌ don’t have unlimited spend
❌ can’t just “test everything”
❌ are expected to do more with less (constantly)

we’re talking about real decision-making
prioritisation
trade-offs
what actually moves the needle when you don’t have room for error

no posturing
no pitches
just smart people sharing what works when budgets are tight

If you’ve ever felt like marketing events forget the reality most of us are working in, them this one’s DEFFO for you 🫵 

🎟️ L*nk in comments (Eventbrite, as ever)
💬 Who do you know who’d get value from this? Tag them so I can connect!

hot take: 
the best thing I get from The Performance Academy events isn’t the slides or the recognition... 

it’s the conversations 

the quiet “I thought it was just me” chats
the confidence boost from realising you’re not behind
the relief of being in a room where you don’t have to perform
the joy when you arrive as a stranger, but leave as a friend

that’s why I keep building The Performance Academy

it's not a money maker (spoiler alert, it's free 😂)
I'm never going to force it to compete with other events

i love it too much 🥰 

i love that it gave me connections when I needed them
i love that it gave me information when I didn't have it
allowed me to develop relationships with strangers on the internet

AND MOST OF ALL

made little Charley, who was once told she'd "never be any good at PPC" realise something: 

good at PPC doesn't look ONE WAY...

you don't need a maths PhD to do PPC
you don't need to have done business at uni to do PPC
you don't need to be a people person to do PPC
or alternatively, you CAN be a TOTAL people person and do PPC

YANNO WHAT!?

f*ck the idiot that said that to me 
I love our gorgeous community 
and I LOVE that you guys have helped me keep it going for 2+ years

if you’re coming on 27th Jan, don’t rush off

👋 say hello to me
🫂 give me a hug
🙏 let me thank you personally for bringing YOUR version of PPC to us

I loved a recent post by Ellie Louisa McGuigan so much I decided to make my own, thanks gal ❤️ 

My word for 2026...

INTENTIONAL

not because it sounds nice on a vision board
but because I’ve learned (the hard way) that drifting is expensive

For a long time, I said yes to things that were fine… but not right

I filled my diary
I emptied my energy
and I told myself that was just what “having a lot on” looked like

this year, I’m doing things on purpose

for me, intentional means:

✅ fewer commitments, chosen properly
✅ depth over breadth (especially with friendships)
✅ protecting my time because it does actually matter
✅ building a big year professionally without burning myself out
✅ movement and health that support me, not punish me

aaaand just as importantly, intentional does NOT mean:

❌ saying yes to keep the peace
❌ being the default organiser
❌ chasing every opportunity “just in case”
❌ perfection
❌ productivity theatre
❌ or pretending I can have everything at once

I’m still ambitious
I’m still building
I’m just doing it with my eyes open this time

If 2026 is a building year for you too, I hope you choose a word that gives you boundaries and not pressure

mine is intentional
let's hear yours below 👇

Pleased to say we're now opening the doors to the public for speaker applications. 

📖 this is our call for speakers that have a story
🧾 practitioners that have the receipts
⚠️ peers that have the war wounds

whether you're an experienced speaker
someone with more speaking on your 2026 to-do list
or someone looking to be a bit braver this year

... now's your chance friends 😘

You don’t need a TED Talk.

You need a story.

One where you fixed a tracking mess at 1AM.
One where your boss ignored your strategy, then asked why it flopped.
One where you nearly quit. Or did.

That’s the kind of talk we want at Performance MCR.

Speaker applications are open. No sales pitches, no CV needed.

Just tell us what you’ve lived through - head to the comments for the link

Anyone I know running Performance Max on Microsoft Ads?

HIT ME UP

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