Caffeina | Ideas Never Sleep.

As Consultant, I spend my time studying digital strategies for brand and companies, meeting business goals thanks to a high-quality execution made by our team.

As Partner of the Agency, my goal is to make Caffeina a great place for Talents. We like to work with skilled people, and we know leading brands want best in class professionals to work at their challenges.

We believe in Digital as a solution that allows organizations to have a positive impact on their stakeholders. Caffeina is the choice for companies embracing this vision, it's the partner to go along through the change, it's the partner that wants to achieve real value results.

Our mission is to express ourselves with unique projects, to win ambitious challenges that enable Caffeina to fortify and grow.

In my everyday job, I directly manage strategic and high level relationships with clients and brands such as AC Milan, ActionAid, Arena, Bakeca, Bauli, BNL - BNP Paribas, Danone Nutricia (Aptamil, Mellin), Dolce & Gabbana, Enel, FAI - Fondo Ambiente Italiano, Findomestic, Furla, Genialloyd, Giorgio Armani, Goldenpoint, Hello Bank, Hogan - Tod's, IBL Banca, Mondadori, RCS, LifeGate, Eli Lilly, Max Mara, Monster, P&G, Parmalat Group (Parmalat, Santàl, Chef), Roche, Save The Children, Sergio Rossi, Sightsavers, UBI Banca, Valagro, Zanichelli, Zegna to name a few.

Dynamo | Digital Product Agency

At Dynamo, a part of the Caffeina group, we strive to assist ambitious organizations in reaching their goals through business innovation using strategy, design, development and growth of successful digital products. We design, create and nurture digital products that generate tangible value. We aid organizations in achieving their objectives through ambitious and simpler solutions, addressing their actual needs in every stage of the digital product lifecycle, with an agile team of cross-functional product experts within the 360 degree service ecosystem of Caffeina, where creativity is synonymous with invention.

Università Cattolica del Sacro Cuore

Contract Professor of "Internet Marketing e Politiche di Comunicazione"​ (30h, 6 CFU), M.Sc. in "Food Marketing e Strategie Commerciali"​. Personal Page: http://docenti.unicatt.it/ita/tiziano_tassi/

Contract Professor

EMBA Ticinensis

I am member of the Board of the Advisors: I am here to ensure the quality of teaching and to help the EMBA Director and the Scientific Committee to make a real skills growth happen for all the students involved in this Executive Master of Business Administration.

Member of The Board of Advisors

ADCI - Art Directors Club Italiano

The Art Directors Club Italy is an association that brings together professionals in the Communication industry, always devoted to the recognition and support of the value of creativity as a founding element and competitive advantage of corporate, business, institutional and social growth.

General Manager ADCI Servizi

Henkel

HenkelX is an open innovation collaboration platform that brings the smartest network and industry partners through open collaboration together. The mission is to unite and accelerate Henkel’s entrepreneurial transformation across three pillars: ecosystem, experience and experimentation (build, measure & learn). A collaborate approach across all industry sectors in order to continuously improve the customer and business partner relationships and the consumer experience, by developing new business models, to accelerate and innovate collectively driving industrial digital transformation.

Mentor @ HenkelX

Università degli Studi di Parma

I'm contract professor in the "Master in Retail Management" organized by University of Parma and ADM - Associazione Distribuzione Moderna. The course is about Digital Marketing & Social Media.

I'm lecturer in the "Master in Marketing Management" of University of Parma and Il Sole 24 ORE Formazione Business School. The course is about Digital Marketing and Social Media.

ALECUP - Alumni Economia Parma

I am the President of the Alumni Association of the Faculty of Economis in Parma. The objective of ALECUP is to develop the network between associates and the University, which will lead to an increase of the business and professional opportunities.

Presidente Pro-Tempore

Audencia

I'm lecturer of the course "New Developments in Marketing", focused on how new technologies, especially Digital and Mobile, allow Brands to empower their marketing strategy. I also explain the comprehensive scenario of the change in the media industry since 2000's until today, where new media and social media became the new mass media. Last but not least, the mobile scenario: business model, main players, trends and the new marketing tools available to managers with mobile ads, apps and gamification.

Lecturer

Kedge Business School

I teach a 30 hours Course named "Marketing applied to Social Media and Search Engines" to the students of Master 2 in M.Sc. of Entertainment (Operational Marketing).

Professor

In my 15+ years of professional experience, I have leveraged digital solutions for marketing and communication, working both client-side at L’Oréal and agency-side at Caffeina. As the Partner and CEO of Caffeina, I have engaged with a diverse range of companies and brands, leading initiatives across various industries.

At the core of our philosophy is the belief in digital as a transformative tool, enabling organizations to make a meaningful impact on their stakeholders. Caffeina stands as the ideal partner for companies who share this vision, guiding them through transformative changes and striving to deliver tangible, valuable results.

Our mission at Caffeina is to craft unique projects and tackle ambitious challenges, fostering an environment where creativity meets strategy. This approach not only strengthens our organization but also propels our growth, allowing us to continuously innovate and excel.

Tiziano Tassi

Granarolo S.p.A.

In my role as a Junior Store Activator at Granarolo S.p.A., I support and implement in-store activation strategies to enhance product positioning and visibility on a national scale. I manage promotional activities and collaborate with retail locations to optimize customer experience and maximize sell-out performance. This role allows me to develop both strategic and operational skills in retail marketing, while strengthening my analytical abilities to monitor results effectively.

Working directly in the field provides me with an in-depth view of industry dynamics and consumer interactions, contributing to brand growth through direct engagement with distribution partners.

Junior Store Activator - Sell Out Specialist

Bolton Food

During my internship journey as Trade Marketing Assistant at Bolton Food, I engaged in a variety of responsibilities within the team, including planning e-commerce activities for several brands, directly liaising with clients, conducting Sell Out/Sell In analysis to extract actionable insights, managing and tailoring databases per client, ensuring promotional plans were effectively implemented across points of sale, and preparing monthly reports, presentations, and documentation to track progress.

This role equipped me with essential skills in data analysis tools (such as Unify and In-Store Point) and advanced proficiency in the Office Suite, pivotal for analytical tasks within today’s business landscape. Beyond hard skills, I developed crucial soft skills—autonomy, organizational ability, communication, and critical thinking—which will undoubtedly be invaluable in my career.

Trade Marketing Assistant

Dairy Industry Paolo Colla

During my time at Caseificio Paolo Colla, a dairy specialized, among the others, in producing Grana Padano and ricotta, I gained an in-depth understanding of the production processes for these cheeses—from the initial milk processing stages through to aging and final packaging. I also learned the detailed procedures required to ensure the DOP (Protected Designation of Origin) certification, understanding the quality and traceability standards necessary to meet the high requirements of this designation.

This experience developed my strong focus on quality and attention to detail, which are essential qualities in the food industry.

Student Internship

Parmigiani Agricultural Company

During my experience, I developed essential skills that I continue to apply in my current role in the food industry. I learned to efficiently manage resources and time, optimizing daily operations to ensure animal welfare and the sustainability of the activity. This experience gave me a deep understanding of the quality of raw materials, from production to distribution—a valuable perspective within the food sector.

In a dynamic, hands-on environment like farming, I gained resilience and problem-solving abilities, qualities I now apply in coordinating and managing activities aimed at achieving high standards and resource optimization.

Casalasco Agricultural Company

During my internship at ARP Casalasco, I was involved in back-office tasks supporting product and soil analysis, contributing to the accuracy and precision of data essential for comprehensive environmental assessments. This experience allowed me to develop skills in handling and managing technical documentation, while deepening my interest in quality and safety within the environmental analysis field.

After graduating as an Agricultural Expert, I obtained a Bachelor's Degree in Gastronomic Science, achieving a score of 110/110, and a Master's Degree in Food Marketing and Commercial Strategies, with a score of 110/110 cum laude. 

From a work perspective, after the first three experiences in the Food Transfromation Industry (meat first, then tomato and finally dairy products), I've concluded a wonderful journey in Bolton Food (Rio Mare, Palmera, Simmenthal, and Spuntì) as a Trade Marketing Assistant.
Currently, I'm working as a Junior Store Activator (Sell Out Specialist) at Granarolo SpA.

From what concern languages, I am an Italian native speaker, I speak fluent English and a medium level spanish

I am passionate about sports, cars (especially those with the prancing horse), and good food!

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Tiziano Tassi

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