Caffeina | Ideas Never Sleep.

As Consultant, I spend my time studying digital strategies for brand and companies, meeting business goals thanks to a high-quality execution made by our team.

As Partner of the Agency, my goal is to make Caffeina a great place for Talents. We like to work with skilled people, and we know leading brands want best in class professionals to work at their challenges.

We believe in Digital as a solution that allows organizations to have a positive impact on their stakeholders. Caffeina is the choice for companies embracing this vision, it's the partner to go along through the change, it's the partner that wants to achieve real value results.

Our mission is to express ourselves with unique projects, to win ambitious challenges that enable Caffeina to fortify and grow.

In my everyday job, I directly manage strategic and high level relationships with clients and brands such as AC Milan, ActionAid, Arena, Bakeca, Bauli, BNL - BNP Paribas, Danone Nutricia (Aptamil, Mellin), Dolce & Gabbana, Enel, FAI - Fondo Ambiente Italiano, Findomestic, Furla, Genialloyd, Giorgio Armani, Goldenpoint, Hello Bank, Hogan - Tod's, IBL Banca, Mondadori, RCS, LifeGate, Eli Lilly, Max Mara, Monster, P&G, Parmalat Group (Parmalat, Santàl, Chef), Roche, Save The Children, Sergio Rossi, Sightsavers, UBI Banca, Valagro, Zanichelli, Zegna to name a few.

Dynamo | Digital Product Agency

At Dynamo, a part of the Caffeina group, we strive to assist ambitious organizations in reaching their goals through business innovation using strategy, design, development and growth of successful digital products. We design, create and nurture digital products that generate tangible value. We aid organizations in achieving their objectives through ambitious and simpler solutions, addressing their actual needs in every stage of the digital product lifecycle, with an agile team of cross-functional product experts within the 360 degree service ecosystem of Caffeina, where creativity is synonymous with invention.

Università Cattolica del Sacro Cuore

Contract Professor of "Internet Marketing e Politiche di Comunicazione"​ (30h, 6 CFU), M.Sc. in "Food Marketing e Strategie Commerciali"​. Personal Page: http://docenti.unicatt.it/ita/tiziano_tassi/

Contract Professor

EMBA Ticinensis

I am member of the Board of the Advisors: I am here to ensure the quality of teaching and to help the EMBA Director and the Scientific Committee to make a real skills growth happen for all the students involved in this Executive Master of Business Administration.

Member of The Board of Advisors

ADCI - Art Directors Club Italiano

The Art Directors Club Italy is an association that brings together professionals in the Communication industry, always devoted to the recognition and support of the value of creativity as a founding element and competitive advantage of corporate, business, institutional and social growth.

General Manager ADCI Servizi

Henkel

HenkelX is an open innovation collaboration platform that brings the smartest network and industry partners through open collaboration together. The mission is to unite and accelerate Henkel’s entrepreneurial transformation across three pillars: ecosystem, experience and experimentation (build, measure & learn). A collaborate approach across all industry sectors in order to continuously improve the customer and business partner relationships and the consumer experience, by developing new business models, to accelerate and innovate collectively driving industrial digital transformation.

Mentor @ HenkelX

Università degli Studi di Parma

I'm contract professor in the "Master in Retail Management" organized by University of Parma and ADM - Associazione Distribuzione Moderna. The course is about Digital Marketing & Social Media.

I'm lecturer in the "Master in Marketing Management" of University of Parma and Il Sole 24 ORE Formazione Business School. The course is about Digital Marketing and Social Media.

ALECUP - Alumni Economia Parma

I am the President of the Alumni Association of the Faculty of Economis in Parma. The objective of ALECUP is to develop the network between associates and the University, which will lead to an increase of the business and professional opportunities.

Presidente Pro-Tempore

Audencia

I'm lecturer of the course "New Developments in Marketing", focused on how new technologies, especially Digital and Mobile, allow Brands to empower their marketing strategy. I also explain the comprehensive scenario of the change in the media industry since 2000's until today, where new media and social media became the new mass media. Last but not least, the mobile scenario: business model, main players, trends and the new marketing tools available to managers with mobile ads, apps and gamification.

Lecturer

Kedge Business School

I teach a 30 hours Course named "Marketing applied to Social Media and Search Engines" to the students of Master 2 in M.Sc. of Entertainment (Operational Marketing).

Professor

In my 15+ years of professional experience, I have leveraged digital solutions for marketing and communication, working both client-side at L’Oréal and agency-side at Caffeina. As the Partner and CEO of Caffeina, I have engaged with a diverse range of companies and brands, leading initiatives across various industries.

At the core of our philosophy is the belief in digital as a transformative tool, enabling organizations to make a meaningful impact on their stakeholders. Caffeina stands as the ideal partner for companies who share this vision, guiding them through transformative changes and striving to deliver tangible, valuable results.

Our mission at Caffeina is to craft unique projects and tackle ambitious challenges, fostering an environment where creativity meets strategy. This approach not only strengthens our organization but also propels our growth, allowing us to continuously innovate and excel.

Tiziano Tassi

Xtream

xtream is a boutique of quality software and data science. 
For 3 years, held the role while being a PhD candidate.
✅ Supervised 10+ Data Science and Machine Learning projects from presales to deployment
✅ Created from scratch the Data Science team, selecting people and pitching to customers
✅ Designed and implemented power and gas forecasting systems for 2 major Italian utilities

Head of AI

Università degli Studi di Pavia

Prepared and held several editions - both base and advanced - of Python for Data Science, a 3-day short course.
✅ All the classes were sold out. 
✅ 100% positive or very positive feedback reported by students.

Lecturer - Python for Data Science

Almo Collegio Borromeo

Lecturer - Introduction to R & Introduction to Machine Learning

Techedge Group

Team leader and point of contact in data-driven projects, based on R and Python technologies. 
Worked on energy price forecasting and market abuse detection.

Data Scientist

Designed and implemented prototypes for the data visualization system for a refinery. Used Micorsoft BI stack (SQL Server, SSAS, SSRS, Power BI). Joined an international Accenture team.

Data Analyst

Designed and developed full-stack web applications, using .Net and Python, notably a condition-based maintenance system.

Software Engineer

University of Pavia

Held lessons for 6 different courses, including Calculus, Physics, Computer Science and Electronics. 
✅ Developed a website reaching 3000 monthly unique users from all over Italy
✅ Achieved an average of 9.8/10 in student feedback in Calculus II – data for other classes not available

Academic Tutor

Statwolf

Part-time collaboration, following the previous intern. Used R and Python to study of the impact of weather parameters on the silicon chips production process.

Worked with the R&D team and the consulting team. Used R and Python to perform automatic classification of household appliances reviews based on Deep Learning for Natural Language Processing.
✅ Created a prototype showcased to the customer and later deployed to production.

I'm the Head of AI at xtream, where we use data to predict the future.

It's not magic, just mathematics. And it needs just the right amount of data and business knowledge.

We designed and developed the power load forecasting system for Plenitude and the natural gas demand forecasting models for A2A, the second and third utility in Italy.

We also worked with retailers, banks, and asset managers. 

We have estimated that our models led to more than 8M€ in savings for our clients in the last 3 years.

Curious? Drop me a message!

I'm also ...
⚡  PhD in Machine Learning applied to Energy
👨‍🏫  Lecturer and speaker by passion

And I'm proud of:
📖 Publishing 8 papers on peer-reviewed international journals or conferences
🎤 Speaking and organizing sessions in data science meetups, Applied Machine Learning Days, and erum
🎓 Lecturing for the University of Pavia, Almo Collegio Borromeo, Treccani, Credem bank
🧑‍💻 Publishing open-source data science libraries
📰 Authoring articles on Towards Data Science reaching 70K+ reads

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Tiziano Tassi

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