"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

I help DTC brands sell more IRL | Retail & CX Strategist | Top Retail Expert 2024 | 🔔 Follow to learn how smart brands are reinventing retail spaces

Do you want to make your mark and grow your business through physical retail and immersive experiences…even if you have no clue where to begin?

That’s where I come in. 👋🏼

I’m on a mission to create a better retail future filled with places, spaces, and experiences that people love. The human-to-human experiences, stories, connections and community that you never forget. 

Through my 3 I’s Method powered by customer immersion, inspiration days and design sprints, I help indie brands design, test and launch concept stores, pop-ups and immersive experiences in days and weeks. Not months or years.

In case you're curious...

HERE'S A BIT ABOUT ME

➾ I'm a Strategist with 15+ years experience advising clients such as Argos, Adidas, Coca-Cola, Unilever, Diageo, Mondelez, Nestle, AB InBev, Tesco, H&M and many more in the areas of customer experience design and disruptive innovation.

➾ I’ve even had a go at launching my own ‘store of the future' pop-up featuring 50+ innovative consumer brands and technologies in London and Singapore. It was invigorating and can’t wait to do more.

➾ I’m always on the hunt for hidden gems in CX and design across the globe.

➾ I’m a Latina female founder who is committed to amplifying new brand voices. 

My journey has taken me on countless adventures, but I've finally landed at my dream destination at the intersection of my passions: helping indie brands create unforgettable experiences. 

It's a privilege to be here, and I'm ready to make magic happen!

GET IN TOUCH TO GROW YOUR BUSINESS 

Whether you’re launching a pop-up for the first time, creating an exclusive events program for your shops, or re-imagining the current CX in your stores - I’m here to help. 

DM or email me to book a no-pressure consultation.
Email: sandy@retailmuse.com

And if you’re craving some inspiration for your vision board…

FOLLOW ME here for design ideas, CX tips, and founder stories.

Sandy Hernandez I The Retail Muse

Last chance alert for my NYC brand & retail friends!

Quick reminder that the fab founders behind WVN are hosting a panel tomorrow (Feb 17, 6pm) for brands and retailers. The topic: Community-driven retail.

If you've been thinking about how to make your store a place people actually want to visit, this one's for you.

We'll be talking about...

🪩 What community-driven retail actually means beyond the buzzword. 
🪩 How to create experiences that matter. 
🪩 Why your store needs to be more than a transaction machine.

THE PANEL: 

✶ Matt Stanzione. Regional Marketing Manager, Kendra Scott.

✶ James Chester. CEO, WVN.

✶ Sandy Hernandez. Founder, The Retail Muse.

✶ Moderated by Morgan Brady. Executive Director of Community & Membership, Inc. Magazine & Fast Company.

__________

THE DEETS

📍 Kendra Scott, 126 Spring St, NYC 
🗓️ Feb 17, 6-8pm
🥂 Shop & sip. 20% of proceeds to GlamourGals Foundation.
🔗 https://luma.com/i52o3tac

See you there!

Sandy Hernandez  I The Retail Muse

I help DTC brands sell more IRL | Top Retail Expert 2024-26 | 🔔 Follow to learn how smart brands are reinventing retail spaces

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Tina Loc

Sandy Hernandez I The Retail Muse

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The Battle

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Sandy Hernandez I The Retail Muse

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sandy Hernandez I The Retail Muse's LinkedIn Performance

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Performance ScoreSandy Hernandez I The Retail Muse's LinkedIn Performance