Thien Son Loc Co., Ltd

- Led B2B growth marketing initiatives, contributing to a 40% increase in new business opportunities.
- Optimised CRM and automation workflows, reducing sales cycle by 25%.
- Mentored junior marketers and aligned cross-functional teams to drive acquisition and retention.

Growth Marketing Manager

MentorCruise

• Assisted mentees in developing and executing digital marketing strategies, improving visibility, and driving website traffic.
• Guided startups in customer research to validate business models and marketing channels to engage audiences and foster brand loyalty.
• Facilitated hands-on tutorials on the effective use of SEO tools and Google Analytics, enhancing their understanding of data-driven marketing.
• Shared insights on content creation and outbound marketing, enhancing their abilities to generate and nurture leads.
• Conducted regular check-ins and provided constructive feedback, helping mentees to continually refine their marketing approach based on results.

Top Growth Mentor

We Scale Startups

• Developed and executed growth marketing strategies for startup clients, resulting in an average increase of 200% in website traffic and a 150% increase in lead generation.
• Conducted extensive market research and competitor analysis to identify new growth opportunities for clients, leading to a 20% increase in customer acquisition for one client within three months.
• Created and managed digital marketing campaigns, including PPC, email, and social media advertising, resulting in an average ROI of 200% for clients.
• Analysed and optimised website and landing page performance through A/B testing and data-driven decision-making, resulting in a 30% increase in website conversion rates for a client within two months.
• Provided regular performance reports and data analysis to clients, using tools such as Google Analytics and Looker Studio, to demonstrate the impact of marketing initiatives and inform future strategies.

Chief Marketing Officer

Imperial Blockchain Group

• Monitor at least 5 reputable cryptocurrency news sources daily to identify emerging trends and potential marketing opportunities.
• Analyse at least 3 competitor marketing campaigns per quarter to identify potential areas for improvement and differentiation.

Marketing Advisor

• Revised social media marketing strategy and formed a social media calendar, improving content rollout, and boosted the LinkedIn, Instagram, and Twitter engagement by 49% in two months
• Produced 5-10 organic contents every week to publish on company’s social media accounts using
Canva
• Manage accounts and track content performance using social media tools including LinkedIn Analytics, Instagram Insights and Google Analytics leading to an increase of 100% of new followers within 30 days

Head Of Marketing

Doshi

• Created and executed successful content marketing campaigns, resulting in a 30% increase in website traffic.
• Developed and managed the company's social media presence, resulting in a 60% increase in engagement on Instagram.
Conducted market research and analysis to identify trends and opportunities, resulting in a 30% increase in conversion rates for our email marketing campaigns.
• Created and distributed educational content about cryptocurrency and blockchain technology, resulting in a 40% increase in brand awareness among our target audience.

Marketing Coordinator and Content Creator

KCL Social Ventures

• Employed analytic insights to assess marketing strategy’s performance, identified areas of improvement, and provided recommendations to maximise success of campaigns leading to a 40% increase in monthly social media traffic
• Drafted 10 SEO friendly content and formulated digital communication assets every month to build consistency and boost brand awareness
• Pioneered and designed social media marketing plan with targeted channels to enhance online following by 30%

Marketing Associate

The Vietnamese Student Association in the UK (SVUK)

• Associated with Vietnamese society committee of QMUL for the organisation of London Sport Day – the biggest sport event of Vietnamese students in the UK with more than 200 participants.
• Associated with SVUK to organise SVUK Cup – the annual football tournament of Vietnamese people in the UK with more than 500 participants
• Responsible for the arrangement of team players and supervising games for the events of the society

Volunteer

"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

BlueLabel

My latest gig: marketing director at BlueLabel.

I focus on driving growth and elevating the agency's profile through various marketing campaigns.

- PR
⤷ Get the company mentioned in industry-specific news

- SEO
⤷ Drive more organic traffic for keywords that attract leads

- Content Marketing
⤷ Blog content, case studies, newsletters to convince and convert

- Marketing Strategy
⤷ I'm responsible for the marketing budget and how to allocate it to maximize results

- Leadership personal branding
⤷Teaching leadership why personal branding is important and managing the social media profile for our spokesperson

Marketing Director

Strategico.io

From 2017, I run my consulting agency, "Strategico".

What I do for my clients:
- b2b content marketing strategies
- fully managed marketing campaigns (from A to Z)
- fractional CMO

Growth Marketing

Y Media Labs

Having a startup meant instability. So I got very good at content marketing & marketing strategy and decided to pivot.

I started offering my knowledge as a consultant and landed a job as a "Head of traffic growth" for YML, a digital product agenc.y based in San Francisco.

Working remotely from London, I worked together with the marketing director and the whole marketing team to:

- create content strategies to bring qualified traffic to the website
- run linkedin ads campaign to bring new leads
- manage SEO and supervise the website
- support sales efforts

Head of traffic growth

Mama's Box

After my experience at ROSSOPOMODORO, I wanted to open my own company.

I founded Mama’s Box to sell Spanish food online in the UK via an e-commerce store.

How did we get sales?

Via:

- content marketing (main driver of growth for us)
- SEO (to rank our products)
- Amazon
- newsletter

Founder

ROSSOPOMODORO UK

Where it all started. 

After moving to London, I got a job as a waiter for ROSSOPOMODORO.

But I wasn't there for a career in hospitality, so after talking with the marketing director, I got a free internship as as marketing assistant!

(That later converted itself into a paid job)

What I did:

- content strategy: posts for the blog, social media platforms
- printed materials: to support all restaurants
- email marketing: growing a database of 15K customers in one year
- websites: updates and SEO + redesign 
- app: supported the launch of the official ROSSPOMODORO ios and android apps

Digital Marketing Manager

Marketing strategies to get Leads Every Day | Follow me for B2B marketing advice

In March 2016, I got a message that changed my career forever.

“Matteo, would you like to join YML as our Head of Traffic Growth?”

YML was a fast-growing, 300-people digital agency headquartered in Silicon Valley.

And that’s how I started my consulting career for digital agencies.

Since then I’ve:

- Worked with dozens of digital agencies (with over $10M in revenue) in the US, London and Berlin.
- Coached clients on marketing strategies specific for B2B service providers.
- Been featured on Neil Patel’s website, Hubspot and more.

All while raising my family as an Italian expat here in Valencia, Spain.

I’m having the time of my life, and I’m learning a lot.

I’m so grateful to all my clients for the faith they put in me.

I’ve seen clients achieve position 1 in Google for their main keywords and get more leads.
I’ve seen clients understand the power of content marketing to build a stronger brand.
I’ve seen clients get clarity on their ICPs and convert more deals.

If you want to work with me or just have a chat about marketing, DM me and I’ll be in touch.

taplio

The Battle

Tina Loc

Matteo Gasparello

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