"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

Growth @ Tella ⎸ I write about growth, product, and video 🎥

Growth at Tella 🎥  the screen recorder that edits for you. To work together, drop me a message.

Louise de Sadeleer

Starting today, I'll only accept connection requests by hot people

Growth @ Tella ⎸ Make screen recordings worth sharing 🎥

To the people whose connection requests I accepted and whose horrible content now appears in my feed:

“I trusted you, now get out"

BIG ANNOUNCEMENT 🤩

For all my little data-obsessed stalkers out there...

Tella now has video analytics 📈 Track thinks like view count, CTA clicks, top viewer countries, video retention.

Available on all plans ('cause we love you)

Me, when 654 people sign up for my webinar, but only 38 show up

things I think are boy jobs: 

- putting gas in my car
- checking surf forecast 
- knowing how much I'm spending on AI tokens

Who here wants to (wo)mansplain Sponsored LinkedIn posts to me? 

- are they worth it? 
- which type of tools do they work for? 
- how expensive? how fast?
- any content/people to follow about this?
 
Only looking for free advice, don't send me a paid consulting link.

‘Cause you shouldn’t have to pay to watch your co-workers videos 🙂‍↔️

Teams, this one’s for you. Tella just shipped:

- Unlimited free viewer seats 
- Advanced sharing for vids & playlists (invite/link)

Oh, and not to forget about our Loom migration tool. Upload vids in seconds, keep your entire library.

Him: "What's on your mind, honey?"

Me: "Oh nothing, just thinking about this month's most viral moment in tech" 

Kind of insane to see Alex Finn's channel is almost entirely powered by Tella videos.

Things no one is telling you about growing on socials in 2026: 

1. Timing > tenure. Algorithms are rewarding being fast (being hyper-relevant with what's hot now). Especially on search-based (YT/TT), be fast to make a good video/post on a trending conversation and you'll be rewarded. 

Examples: Alex Finn's viral ClawdBot video (4.4 million view on X). 

It's also how Carmen Vicente gained 7k followers in a few days with her 2nd-ever TikTok addressing digital fatigue. 

2. Controversy is a feature, not a bug. Most viral posts contain an element of going against the grain. No need for rage-bait, but: 

➡️ predictions about future
➡️ saying what no one is saying (but would agree with) 
➡️ show a better alternative (workflow, tool, mental model)

Example: Miranda Shanahan on TikTok does great marketing predictions + "no one is saying this about XYZ". 

3. Consuming too much online content won't help you. 

Good news if you're experiencing information overload. According to Carmen, going on a 30min walk/day (no music) works wonders to come up with great ideas + consolidate ideas. 

She coined this practice 'raw dog walks' (I think they're working for her). 

These are some of the learnings from our live session on short-form for B2B in January. I've collected tens more, should I share?

How I feel whenever I create a PR as a non-engineer

How I never run out of video hook ideas: 

1. Save good hooks on TikTok, YouTube, X etc 
2. Use Claude to download vids
3. Analyse transcript + frames 
4. Create hook database 

For the full demo, I made a YT vid 👇

taplio

The Battle

Tina Loc

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance ScoreLouise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tina Loc

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouise de Sadeleer's LinkedIn Performance