Thien Son Loc Co., Ltd

- Led B2B growth marketing initiatives, contributing to a 40% increase in new business opportunities.
- Optimised CRM and automation workflows, reducing sales cycle by 25%.
- Mentored junior marketers and aligned cross-functional teams to drive acquisition and retention.

Growth Marketing Manager

MentorCruise

• Assisted mentees in developing and executing digital marketing strategies, improving visibility, and driving website traffic.
• Guided startups in customer research to validate business models and marketing channels to engage audiences and foster brand loyalty.
• Facilitated hands-on tutorials on the effective use of SEO tools and Google Analytics, enhancing their understanding of data-driven marketing.
• Shared insights on content creation and outbound marketing, enhancing their abilities to generate and nurture leads.
• Conducted regular check-ins and provided constructive feedback, helping mentees to continually refine their marketing approach based on results.

Top Growth Mentor

We Scale Startups

• Developed and executed growth marketing strategies for startup clients, resulting in an average increase of 200% in website traffic and a 150% increase in lead generation.
• Conducted extensive market research and competitor analysis to identify new growth opportunities for clients, leading to a 20% increase in customer acquisition for one client within three months.
• Created and managed digital marketing campaigns, including PPC, email, and social media advertising, resulting in an average ROI of 200% for clients.
• Analysed and optimised website and landing page performance through A/B testing and data-driven decision-making, resulting in a 30% increase in website conversion rates for a client within two months.
• Provided regular performance reports and data analysis to clients, using tools such as Google Analytics and Looker Studio, to demonstrate the impact of marketing initiatives and inform future strategies.

Chief Marketing Officer

Imperial Blockchain Group

• Monitor at least 5 reputable cryptocurrency news sources daily to identify emerging trends and potential marketing opportunities.
• Analyse at least 3 competitor marketing campaigns per quarter to identify potential areas for improvement and differentiation.

Marketing Advisor

• Revised social media marketing strategy and formed a social media calendar, improving content rollout, and boosted the LinkedIn, Instagram, and Twitter engagement by 49% in two months
• Produced 5-10 organic contents every week to publish on company’s social media accounts using
Canva
• Manage accounts and track content performance using social media tools including LinkedIn Analytics, Instagram Insights and Google Analytics leading to an increase of 100% of new followers within 30 days

Head Of Marketing

Doshi

• Created and executed successful content marketing campaigns, resulting in a 30% increase in website traffic.
• Developed and managed the company's social media presence, resulting in a 60% increase in engagement on Instagram.
Conducted market research and analysis to identify trends and opportunities, resulting in a 30% increase in conversion rates for our email marketing campaigns.
• Created and distributed educational content about cryptocurrency and blockchain technology, resulting in a 40% increase in brand awareness among our target audience.

Marketing Coordinator and Content Creator

KCL Social Ventures

• Employed analytic insights to assess marketing strategy’s performance, identified areas of improvement, and provided recommendations to maximise success of campaigns leading to a 40% increase in monthly social media traffic
• Drafted 10 SEO friendly content and formulated digital communication assets every month to build consistency and boost brand awareness
• Pioneered and designed social media marketing plan with targeted channels to enhance online following by 30%

Marketing Associate

The Vietnamese Student Association in the UK (SVUK)

• Associated with Vietnamese society committee of QMUL for the organisation of London Sport Day – the biggest sport event of Vietnamese students in the UK with more than 200 participants.
• Associated with SVUK to organise SVUK Cup – the annual football tournament of Vietnamese people in the UK with more than 500 participants
• Responsible for the arrangement of team players and supervising games for the events of the society

Volunteer

"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

Knurture

Design + Storytelling + Behavioral Science. 2 Partners. 250+ Customers. 1 Decade. 2k+ Sprints. $2b+ in MRR.

We're not an agency. 

We're two partners who have worked alongside 250+ D2C & SaaS teams like co-op commerce (raised $5.8M from Bessemer VP & Shopify) • Clearbrain (YC, acquired by Amplitude) • Caseology (acquired) • Nixplay. Work with us: https://knurture.typeform.com/to/qP6CES

Co-Founder and Partner

co-op commerce

I wear many hats for team co-op including brand design, marketing, innovation & strategy, product design & user research.

ʙʀᴀɴᴅ ᴅᴇꜱɪɢɴ
• Developed the entire co-op brand including logo, color palette, typography and illustrations.

ᴍᴀʀᴋᴇᴛɪɴɢ ꜱɪᴛᴇ
• Designed, wrote copy and developed the co-op marketing site in Webflow.

ᴩʀᴏᴅᴜᴄᴛ ʀᴏᴀᴅᴍᴀᴩ
• Collaborated with the team to build the product roadmap by conceptualizing, prototyping & validating new concepts.

ᴩʀᴏᴅᴜᴄᴛ ᴅᴇꜱɪɢɴ
• Designed the co-op application from scratch.

ᴜꜱᴇʀ ʀᴇꜱᴇᴀʀᴄʜ
• Ran research to identify the most pressing needs for independent merchants & shoppers.

Fractional Creative Lead (Design, UX, Storytelling)

The Startup Factory

Triangle Startup Factory is the Southeast's premier accelerator that provides startups with hands-on mentorship and up to $200,000 in seed capital. Katie works with TSF's portfolio companies throughout the entire business development lifecycle to prioritize and undertake projects that will have the highest return on investment. She helps today’s fastest growing early stage companies maintain a relentless focus on their application’s experience.

Executive UX Strategist

Kate Page

Katie works as an independent user experience and content consultant. She creates and tests interaction patterns and microcopy for B2B and SaaS applications. She work with agencies, development shops, and expansion stage companies to make changes that have an impact on AARRR.

Freelance Experience Consultant

Connected for Cause

Connected for Cause helped student groups and small nonprofits develop a fund-raising plan. C4C hosted seminars, connected groups and planned large fund-raising events.

Founder & Co-Director

Beacon and Milestone

Katie worked with Beacon & Milestone as an independent contractor providing content solutions for marketing websites and product interfaces. She developed content audits, inventories, and style guides. She began focusing specifically on value driven interface microcopy and product focused content strategy.

Contract Content Strategist

Unblab

Collaborated with Unblab's CEO/CMO to refine the messaging around their marketing materials using customer feedback. The company was acquired by Aol in late 2010.

Contract User Researcher, Content Strategist & Web Writer

🍭 Fractional product designer & behavioral science nerd helping apps get good & sticky (300+ and counting).

I use design, storytelling & behavioral science to make your customers dance 💃🏻🕺🏽 inside. See how I've helped 250+ companies connect the dots between their product and their audience's desires here: https://tinyurl.com/y97z7uer or schedule a free 30 min call: https://calendly.com/knurture/intro

taplio

The Battle

Tina Loc

Katie Deloso 🍭

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