Thien Son Loc Co., Ltd

- Led B2B growth marketing initiatives, contributing to a 40% increase in new business opportunities.
- Optimised CRM and automation workflows, reducing sales cycle by 25%.
- Mentored junior marketers and aligned cross-functional teams to drive acquisition and retention.

Growth Marketing Manager

MentorCruise

• Assisted mentees in developing and executing digital marketing strategies, improving visibility, and driving website traffic.
• Guided startups in customer research to validate business models and marketing channels to engage audiences and foster brand loyalty.
• Facilitated hands-on tutorials on the effective use of SEO tools and Google Analytics, enhancing their understanding of data-driven marketing.
• Shared insights on content creation and outbound marketing, enhancing their abilities to generate and nurture leads.
• Conducted regular check-ins and provided constructive feedback, helping mentees to continually refine their marketing approach based on results.

Top Growth Mentor

We Scale Startups

• Developed and executed growth marketing strategies for startup clients, resulting in an average increase of 200% in website traffic and a 150% increase in lead generation.
• Conducted extensive market research and competitor analysis to identify new growth opportunities for clients, leading to a 20% increase in customer acquisition for one client within three months.
• Created and managed digital marketing campaigns, including PPC, email, and social media advertising, resulting in an average ROI of 200% for clients.
• Analysed and optimised website and landing page performance through A/B testing and data-driven decision-making, resulting in a 30% increase in website conversion rates for a client within two months.
• Provided regular performance reports and data analysis to clients, using tools such as Google Analytics and Looker Studio, to demonstrate the impact of marketing initiatives and inform future strategies.

Chief Marketing Officer

Imperial Blockchain Group

• Monitor at least 5 reputable cryptocurrency news sources daily to identify emerging trends and potential marketing opportunities.
• Analyse at least 3 competitor marketing campaigns per quarter to identify potential areas for improvement and differentiation.

Marketing Advisor

• Revised social media marketing strategy and formed a social media calendar, improving content rollout, and boosted the LinkedIn, Instagram, and Twitter engagement by 49% in two months
• Produced 5-10 organic contents every week to publish on company’s social media accounts using
Canva
• Manage accounts and track content performance using social media tools including LinkedIn Analytics, Instagram Insights and Google Analytics leading to an increase of 100% of new followers within 30 days

Head Of Marketing

Doshi

• Created and executed successful content marketing campaigns, resulting in a 30% increase in website traffic.
• Developed and managed the company's social media presence, resulting in a 60% increase in engagement on Instagram.
Conducted market research and analysis to identify trends and opportunities, resulting in a 30% increase in conversion rates for our email marketing campaigns.
• Created and distributed educational content about cryptocurrency and blockchain technology, resulting in a 40% increase in brand awareness among our target audience.

Marketing Coordinator and Content Creator

KCL Social Ventures

• Employed analytic insights to assess marketing strategy’s performance, identified areas of improvement, and provided recommendations to maximise success of campaigns leading to a 40% increase in monthly social media traffic
• Drafted 10 SEO friendly content and formulated digital communication assets every month to build consistency and boost brand awareness
• Pioneered and designed social media marketing plan with targeted channels to enhance online following by 30%

Marketing Associate

The Vietnamese Student Association in the UK (SVUK)

• Associated with Vietnamese society committee of QMUL for the organisation of London Sport Day – the biggest sport event of Vietnamese students in the UK with more than 200 participants.
• Associated with SVUK to organise SVUK Cup – the annual football tournament of Vietnamese people in the UK with more than 500 participants
• Responsible for the arrangement of team players and supervising games for the events of the society

Volunteer

"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

Hands-on digital marketing consultant for local service and eCom businesses. Direct from strategy to execution, driving lead generation and sales.

Marketing Consultant & Operator

Vestiaire Collective

Vestiaire is a venture-backed Global Luxury Resale Marketplace with B2C and C2C business model

• Manage Regional Performance Marketing & budgeting for APAC
• Grow Demand- and Supply-side working with Business, Finance, Performance Marketing and Growth team
• Work with Channel Managers to deliver performance and optimisations across both Web and App
• Localisation of strategy

***Role was closed and re-opened in HQ (Paris) due to re-organization

Regional Traffic Manager, APAC

Lenskart.com

Joined Lenskart (DTC eCom Unicorn) during growth phase  

• Manage mid 7-figures performance marketing budget for Singapore across multiple verticals to drive revenue on Website and Mobile App. Channels include Social Media, Google (Search, Programmatic, Display, Shopping, Universal App Campaigns, YouTube), Ad networks
• Drive Mobile App installs and revenue via Google Universal App Campaigns, Social Media, Ad networks, data tracking via AppsFlyer
• Drive organic performance on website through SEO efforts - on page and off page. Collaborated with onsite team for website migration planning and execution
• Build performance marketing data dashboard from scratch using PowerPivot & PivotTables, perform analyses and optimisations
• Collaborate with agencies to drive performance, optimisations, and achieve targets

Performance Marketing Senior Specialist

American Express

• Digital acquisition strategy across Paid and Owned channels to acquire New Accounts and Leads (Programmatic Display, Social, eDM, Affiliates) 
• Launched new campaign with refreshed product offer across multi-channels to drive acquisition 
• End-to-end funnel performance analysis (through Salesforce, Adobe Analytics, Media reports) to understand fall-out points throughout both marketing and sales funnel, and develop test strategies to optimise and drive towards business targets 
• Collaborated with agencies for the development of creative assets and integrated media buy to achieve campaign and business KPIs

Digital Acquisition Marketing

Appiloque

Worked directly with the Director of Strategy and responsible for digital strategy. I lead a team of 4 Digital Marketing Associates to drive business growth and success for our clients and the agency. 

Strategy & Implementation
• Consulted on a digital transformation of a pure brick-and-mortar retail store. Strategised, executed, and generated $317,775.90 (from $0) of revenue with more than 3x Return On Investment (ROI) through Social Media Marketing and Google Ads strategy in the first 12 months.
• Strategised and executed end-to-end omni-channel digital marketing campaigns (across Web Development, SEO - on page and off page, Digital Advertising, Email Marketing) worth over $200,000 and successfully achieved KPIs.
• Data analyses and strategic recommendations to further improve project performance.

Account Management
• Led and managed 8+ client accounts across multiple industries (Fashion & Retail, Food & Beverage, Education, Finance, Automotive, & Heavy Industry).
• Led and managed 8+ client projects across Web Development, SEO, Digital Advertising, Email Marketing, & Analytics.
• Managed a website revamp to improve User Experience and SEO performances, resulted to an increase of 74.87% in website visibility three months after the revamp.

Sales & Consultancy
• Consult for B2B and B2C companies, understand business goals and translate to digital marketing goals.
• Strategise, plan, and pitch digital marketing proposals to potential clients.
• Acquired new and renewed existing client projects worth over $242,000.

Team-building
• Hire, train, and lead a team of 4 Digital Marketing Associates to drive business growth and success for clients and the agency.
• Keep up-to-date on industry movements, establishes best practices and new campaign strategies for digital entry channels (eg. Facebook Ads, Google Ads, Email, SEO) to improve team capabilities and campaign performances.
• Create SOPs and streamline work processes to improve overall team efficiency.

Senior Digital Marketing Associate

Social Media Marketing
• Leads generation, E-commerce sales, Engagements 
• Audience and Interests research through Facebook Audience Insights
• Interests targeting strategies (Broad, Narrow, and Flexed targeting)
• Ads Optimisation & Scaling (Horizontal and Vertical Scaling) 
• Performance Analysis and Reporting

SEO
• Information Architecture (Sitemap) planning and Priority Guide creation
• On-page & Off-page optimisation
• Keyword Research
• Competitive Analysis
• Performance Analysis and Reporting

Google Ads (Search & Display) 
• Leads generation, E-commerce sales
• Keyword & CPC Research 
• Campaign planning and execution
• Ads/ CPC Optimisation
• Bid management, negative keywords & placement exclusion
• Performance Analysis and Reporting

Email Marketing
• eDM Creation and blasts
• Email Automation, Sequences & Segmentation
• Performance Analysis & Reporting 

Landing Pages Creation & Optimisation
• Wire-framing based on proven and effective strategies on UI/UX, optimised for conversion rate 
• Page optimisation based on heatmap analysis

Analysis of Site Traffic & User Behaviour
• Use of Google Analytics (GA) to analyse all site traffic to identify traffic and conversion opportunities
• Use of heatmap analysis to identify areas of improvement and focus 
• GA and heatmap performance and reporting

Digital Marketing Associate

• Built a dropshipping eCommerce store serving the USA market 
• Market, Product, and Audience research and analysis to identify product-market fit with high sales potential - targeted and marketed to key states and cities in United States of America.
• Established a cost-plus pricing model, determined break-even points, Customer Acquisition Costs, and Customer Lifetime Value for budget (eg. Ad budget) and profitability analysis.
• Strategised paid media campaigns through Facebook and Google to engage and acquire new consumers across multiple touchpoints from awareness to acquisition and loyalty.
• Built and nurtured email list through newsletter subscriptions, automation campaigns and sequences based on user behaviour (eg. Cart Abandonment).
• Analysed Ads and Email marketing data through the various platforms and Google Analytics. Optimised, and scaled Ad campaigns via Horizontal and Vertical Scaling.
• Increased Customer Lifetime Value through Up-sells, Cross-sells, and Customer Win-back campaigns via various digital entry channels. 
• Shopify Store set up, Apps configuration, and Site management (product and site updates).

Founder, E-commerce

DTC consultant on paid ads & marketing for hire | eCom | Growth Marketing | Marketplace | CXL-alumni

Hey, Jae here 👋. I enjoy building, and growing companies, solving problems, and learning along the way. 

I've helped, built:

✅ Lead generation for health and fitness company leading to 5 international market expansions (>20,000 leads so far)

✅ E-commerce health and wellness company from 5 figures to $252,521 with >5 ROAS within 12 months 

✅ E-commerce fashion company from $0 to $317,775 with positive ROAS within 12 months 

✅ My own dropship e-commerce store to 6 figures revenue over 2 years

I've done these through:

• Media buy (Meta/ Facebook, Google)
• SEO
• Email marketing 
• Web development & optimisation
• Analytics 

Having done them over 7+ years, I've accumulated:

• Over $7m direct ad spend 
• From 4 - 7 figures annual media budget  
• P&L management
• eCom and lead gen experience
• APAC experience
• Agency- and brand-side experience
• CXL-certified Growth Marketer

Open to exciting opportunities. If you think I could help your business, you can reach me via DM here. Cheers.

taplio

The Battle

Tina Loc

Jaevus C.

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