Thien Son Loc Co., Ltd

- Led B2B growth marketing initiatives, contributing to a 40% increase in new business opportunities.
- Optimised CRM and automation workflows, reducing sales cycle by 25%.
- Mentored junior marketers and aligned cross-functional teams to drive acquisition and retention.

Growth Marketing Manager

MentorCruise

• Assisted mentees in developing and executing digital marketing strategies, improving visibility, and driving website traffic.
• Guided startups in customer research to validate business models and marketing channels to engage audiences and foster brand loyalty.
• Facilitated hands-on tutorials on the effective use of SEO tools and Google Analytics, enhancing their understanding of data-driven marketing.
• Shared insights on content creation and outbound marketing, enhancing their abilities to generate and nurture leads.
• Conducted regular check-ins and provided constructive feedback, helping mentees to continually refine their marketing approach based on results.

Top Growth Mentor

We Scale Startups

• Developed and executed growth marketing strategies for startup clients, resulting in an average increase of 200% in website traffic and a 150% increase in lead generation.
• Conducted extensive market research and competitor analysis to identify new growth opportunities for clients, leading to a 20% increase in customer acquisition for one client within three months.
• Created and managed digital marketing campaigns, including PPC, email, and social media advertising, resulting in an average ROI of 200% for clients.
• Analysed and optimised website and landing page performance through A/B testing and data-driven decision-making, resulting in a 30% increase in website conversion rates for a client within two months.
• Provided regular performance reports and data analysis to clients, using tools such as Google Analytics and Looker Studio, to demonstrate the impact of marketing initiatives and inform future strategies.

Chief Marketing Officer

Imperial Blockchain Group

• Monitor at least 5 reputable cryptocurrency news sources daily to identify emerging trends and potential marketing opportunities.
• Analyse at least 3 competitor marketing campaigns per quarter to identify potential areas for improvement and differentiation.

Marketing Advisor

• Revised social media marketing strategy and formed a social media calendar, improving content rollout, and boosted the LinkedIn, Instagram, and Twitter engagement by 49% in two months
• Produced 5-10 organic contents every week to publish on company’s social media accounts using
Canva
• Manage accounts and track content performance using social media tools including LinkedIn Analytics, Instagram Insights and Google Analytics leading to an increase of 100% of new followers within 30 days

Head Of Marketing

Doshi

• Created and executed successful content marketing campaigns, resulting in a 30% increase in website traffic.
• Developed and managed the company's social media presence, resulting in a 60% increase in engagement on Instagram.
Conducted market research and analysis to identify trends and opportunities, resulting in a 30% increase in conversion rates for our email marketing campaigns.
• Created and distributed educational content about cryptocurrency and blockchain technology, resulting in a 40% increase in brand awareness among our target audience.

Marketing Coordinator and Content Creator

KCL Social Ventures

• Employed analytic insights to assess marketing strategy’s performance, identified areas of improvement, and provided recommendations to maximise success of campaigns leading to a 40% increase in monthly social media traffic
• Drafted 10 SEO friendly content and formulated digital communication assets every month to build consistency and boost brand awareness
• Pioneered and designed social media marketing plan with targeted channels to enhance online following by 30%

Marketing Associate

The Vietnamese Student Association in the UK (SVUK)

• Associated with Vietnamese society committee of QMUL for the organisation of London Sport Day – the biggest sport event of Vietnamese students in the UK with more than 200 participants.
• Associated with SVUK to organise SVUK Cup – the annual football tournament of Vietnamese people in the UK with more than 500 participants
• Responsible for the arrangement of team players and supervising games for the events of the society

Volunteer

"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

CEK Copywriting

Visit cekcopywriting.com to see my complete copywriting portfolio and to get all the details on working with me as a freelance copywriter.

In addition to working with clients directly, I also work with several agency teams, including 42 Agency, Grow with AMP, and Flying Saucer Studio.

A few recent projects:
• Developed the brand narrative and brand platform for a robotics software company. Wrote their new website copy. (Through Flying Saucer Studio)
• Wrote LinkedIn, Facebook, and Google ad campaigns for major SaaS brands, including Teamwork, ProfitWell, and more. (Through 42 Agency)
• Developed email sequences to persuade companies to sponsor international and national non-profit professional organizations, including the Reverse Logistics Association, the Canadian Society of Addiction Medicine, and Year of the Garden 2022. (Through Grow with AMP.)
• Rewrote the website copy for a non-profit going through a major change. Helped leadership clarify their new message.
• Interviewed experts and wrote journalistic-style stories for a network of organizations that educate community leaders on intersectional health care issues.
• Wrote the copy for a sales page for a baby sleep course, emphasizing what makes this course stand out from the many other parenting courses and the deeper benefits to parents. Designed a 3-email funnel for the course launch.

Additional experience writing copy for websites, newsletters, product descriptions, and more for clients in the arts, e-commerce, and tech.

Copywriter

Anomalee Inc.

Anomalee Inc is a tech startup with a National Science Foundation SBIR/STTR grant. They sell solutions to improve robustness and security of artificial intelligence systems.

• Writing the Phase II commercialization plan, including market research, arranging customer interviews, and summarizing technological innovation for a general audience.
• Created their LinkedIn profile.
• Copywriting for their website.

Marketing Manager

Stellate Studio

I worked with Stellate Studio to develop their brand manifesto, tone of voice, and values. Now, I work with their clients on marketing assets.

Creative

Flying Saucer Studio 

At Flying Saucer Studio, I write copy for ads, websites, and more for impact brands working to change the world. I also work together with French branding strategists to develop bilingual brand platforms.

A few recent projects:
• Developed a brand platform (including tone guide, key messages, and mission statement) for a company selling robotics software to industrial factories. Wrote the full website. Found simple and clear ways to convey complex technical benefits.
• Wrote text ads and scripts for video ads for a cryptocurrency investment platform. Highlighted deeper benefits without making promises that aren't guaranteed.
• Created Facebook ads for seasonal promotions for a technology e-commerce. Made each ad reflect the current holiday in a way that stands out and avoids cliches.
• Wrote sales pages for a company selling luxury real estate in Dubai. Emphasized the deeper benefits of luxury homes, such as peace, enjoyment, and safety.
• Built B2B pitch decks and two-pagers for an established insurance company selling information. Tailored each piece towards different industries, parsing and simplifying complex industry statistics.

See more details on these projects in my portfolio: cekcopywriting.com

Chelsea Forest School

• Supervised and taught children age 4-10 at an outdoor camp focused on free play.
• Taught in French.
**
• Enseigné aux enfants agés de 4 à 10 ans à un camp d'été centré sur la jeu libre.
• Enseigné en français.

Assistant Educator / Éducatrice assistante

Carleton University

•	Answer students’ questions and supervise lab work.
•	Meet one-on-one with concerned students to offer advice and encouragement.
•	Grade assignments.
**
•	Réponds aux questions des étudiant(e)s et supervise le travail de laboratoire.
•	Rencontres individuelles avec des étudiant(e)s  pour apporter des conseils et des encouragements.
•	Correction de rapports de laboratoires et de tests.

Teaching Assistant / Chargée de laboratoire

Oxford Learning Centres Inc.

•	Tutored grade school children in reading, math, French, and biology.
**
•	Donné des leçons aux élèves de niveau primaire et secondaire en lecture (en anglais), mathématiques, français et biologie.

Tutor / Tuteure

Cisco

•	Built and maintained an internal website that ran tests and tracked project statistics. Designed the user interface. Programmed in python and django.
•	Assisted scrum master in design and maintenance of scrum board.
•	Participated in the Social Committee, organizing several events including two days of volunteering for Habitat for Humanity.
**
•	Développé et entretenu un site web interne pour lancer des tests et afficher des statistiques sur le système.
•	Aidé le scrum master avec la conception et l'entretien du tableau de scrum.
•	Participé au Comité Social, organisé plusieurs événements incluant deux jours de bénévolat pour Habitat for Humanity.

Software Engineer / Ingénieure logiciel

Penn State University

•	Translated an existing application that analyzed root cross-section images from Matlab to Java, improving accuracy and performance.
•	Built a user interface and documented the finished software package by text and by video tutorial.
**
•	Adapté une application qui analyse des images de coupes transversales de Matlab à Java en améliorant la précision et la performance.
•	Dévelopé une interface utilisateur et documenté le produit final à l'aide d'un document texte et de tutoriels vidéo.

Development Intern (Department of Agriculture) / Stagiaire en développement

•	Conducted research on applying sensor fusion techniques to text-parsing algorithms to find proper nouns in text (Named Entity Recognition).
•	Wrote an academic paper.
**
•	Recherché l’application des techniques de fusion de capteurs aux algorithmes d’analyse de texte.
•	Désigné et développé un logiciel pour tester les algorithmes.
•	Écrit un rapport technique.

Research Intern / Stagiaire en recherche

Imagine the relief of knowing all the copy to market your 1-to-many offer was HANDLED. Off your plate. Done. And even better...

Done WELL.

🌟 Original and authentic, bursting with obvious value, sparkling with your unique voice and style, and woven through with strategy and empathy to make your target audience THRILLED to buy. 🌟

PHEW. That would feel good!

Your offer is amazing. It will help so many people! But reaching those people requires a lot of work, different work than when you were selling your 1-to-1.

✍️ Landing pages. ✍️ Opt-ins. ✍️ Emails. ✍️ Ads. ✍️ So. ✍️ Much. ✍️ Writing.

And for any of those to actually perform, you need strong messaging -- built on customer interviews, rooted in your unique value, shining with your authentic voice.

But don't get overwhelmed. 💚

At CEK Copywriting, I help entrepreneurs like you sell your courses faster and more easiliy with complete DFY messaging and copywriting.

You'll get every single word you need to...

💲 Sell more. Hit those income goals!
❤️ Stress less. I handle it, you focus on your work.
✨ Stand out. You won't look like anybody else out there.

Let me take you from step 1 to DONE.

(And to speak to the 🐘...  Of course you could use AI, but that's still a lot of work, and how will you know the result is any good? AI can be great for writing, but you still need the messaging foundation and a human edit. I know, because I've used it!)

(About Me) Combining experience, analysis, and heart.
My copy pulls from my scientific background and my deep love for helping others. I've written for tech start-ups, international nonprofits, solopreneurs, and more.


>> Ready to start? DM me or email me at cleoniki@cekcopywriting.com for your free intro call.

>> Want to DIY? Click my bio link for my free Tone to Trust course on building your brand voice foundation.

>> Looking for more info or examples of my work? Visit cekcopywriting.com.

>> Want to get to know each other first? Connect with me on LinkedIn for copywriting tips and more.


My clients say...

❤️ "Cleoniki is one of the best copywriters that I've ever had the pleasure to work with -- strategic, thoughtful, fast with purpose, and polished from draft one." - Adam Garrett, Flying Saucer Studio

❤️ "I am so happy I found her. She made the experience of creating a brand new website effortless." - Melinda Harr Curley, Artist

❤️ "Can't thank you enough for making my vision come to life the way you did. The whole story feels complete and totally realized, I'm over the moon!" - Cassandra Kehren, Aquarius Day

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Tina Loc

Cleoniki Kesidis

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