Thien Son Loc Co., Ltd

- Led B2B growth marketing initiatives, contributing to a 40% increase in new business opportunities.
- Optimised CRM and automation workflows, reducing sales cycle by 25%.
- Mentored junior marketers and aligned cross-functional teams to drive acquisition and retention.

Growth Marketing Manager

MentorCruise

• Assisted mentees in developing and executing digital marketing strategies, improving visibility, and driving website traffic.
• Guided startups in customer research to validate business models and marketing channels to engage audiences and foster brand loyalty.
• Facilitated hands-on tutorials on the effective use of SEO tools and Google Analytics, enhancing their understanding of data-driven marketing.
• Shared insights on content creation and outbound marketing, enhancing their abilities to generate and nurture leads.
• Conducted regular check-ins and provided constructive feedback, helping mentees to continually refine their marketing approach based on results.

Top Growth Mentor

We Scale Startups

• Developed and executed growth marketing strategies for startup clients, resulting in an average increase of 200% in website traffic and a 150% increase in lead generation.
• Conducted extensive market research and competitor analysis to identify new growth opportunities for clients, leading to a 20% increase in customer acquisition for one client within three months.
• Created and managed digital marketing campaigns, including PPC, email, and social media advertising, resulting in an average ROI of 200% for clients.
• Analysed and optimised website and landing page performance through A/B testing and data-driven decision-making, resulting in a 30% increase in website conversion rates for a client within two months.
• Provided regular performance reports and data analysis to clients, using tools such as Google Analytics and Looker Studio, to demonstrate the impact of marketing initiatives and inform future strategies.

Chief Marketing Officer

Imperial Blockchain Group

• Monitor at least 5 reputable cryptocurrency news sources daily to identify emerging trends and potential marketing opportunities.
• Analyse at least 3 competitor marketing campaigns per quarter to identify potential areas for improvement and differentiation.

Marketing Advisor

• Revised social media marketing strategy and formed a social media calendar, improving content rollout, and boosted the LinkedIn, Instagram, and Twitter engagement by 49% in two months
• Produced 5-10 organic contents every week to publish on company’s social media accounts using
Canva
• Manage accounts and track content performance using social media tools including LinkedIn Analytics, Instagram Insights and Google Analytics leading to an increase of 100% of new followers within 30 days

Head Of Marketing

Doshi

• Created and executed successful content marketing campaigns, resulting in a 30% increase in website traffic.
• Developed and managed the company's social media presence, resulting in a 60% increase in engagement on Instagram.
Conducted market research and analysis to identify trends and opportunities, resulting in a 30% increase in conversion rates for our email marketing campaigns.
• Created and distributed educational content about cryptocurrency and blockchain technology, resulting in a 40% increase in brand awareness among our target audience.

Marketing Coordinator and Content Creator

KCL Social Ventures

• Employed analytic insights to assess marketing strategy’s performance, identified areas of improvement, and provided recommendations to maximise success of campaigns leading to a 40% increase in monthly social media traffic
• Drafted 10 SEO friendly content and formulated digital communication assets every month to build consistency and boost brand awareness
• Pioneered and designed social media marketing plan with targeted channels to enhance online following by 30%

Marketing Associate

The Vietnamese Student Association in the UK (SVUK)

• Associated with Vietnamese society committee of QMUL for the organisation of London Sport Day – the biggest sport event of Vietnamese students in the UK with more than 200 participants.
• Associated with SVUK to organise SVUK Cup – the annual football tournament of Vietnamese people in the UK with more than 500 participants
• Responsible for the arrangement of team players and supervising games for the events of the society

Volunteer

"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

Climate Karen

Owning voice, vibe, and visibility at Climate Karen to make climate action impossible to scroll past. We turn your debilitating IRL outrage into legit action, putting CO2 six feet under with storytelling that spreads — but not like wildfire, obviously.

Head of Brand

The Lou Lab ™

Branding that shimmers and shines to the people who matter.

Tell and show your story better so you can grow with purpose, earn more, and work less.

Principal & Founder

Executive-level brand identity and marketing leadership for organizations seeking to sharpen positioning, strengthen customer relationships, and drive responsible growth.

Fractional Head of Brand

High-impact operations management and flexible frameworks that empower agencies and consultancies to streamline resources, scale effectively, and sustain profitability.

Fractional Head of Operations & Client Services

Matterlab

Matterlab exists to unlock greater impact and transform life outcomes for young people. 

We are a team of educators, school leaders, and communications experts who came together out of a shared passion for impact-driven work and a desire to help nonprofits reach their potential.

I bring brand and marketing expertise from The Lou Lab to education and social impact clients at Matterlab — elevating those who are making real change happen for future generations.

Brand Strategy Lead

Founding Women

A supportive network that champions women as they open small businesses, launch startups, become full-time freelancers, and work as solo entrepreneurs. 

Join us to transform your business and shape a brighter future for all women.

Founding Member

the old girls club

A virtual gathering space for women and non-binary people working in male-dominated industries.

Member

Recruited to lead Microsoft North America business, North American Central Marketing Organization (CMO). 

Team affected by layoffs.

VP, Business Leadership

Metia

US operational excellence. Portfolio P&L.
Amazon global lead. Partner and Seller related accounts. SMB fintech. New business.

Client Partner / Strategist

Amazon global lead. Partner and Seller related accounts. New business.

Account Director / Strategist

Senior Account Manager / Producer

Publicis Groupe

Kraft Heinz (Devour, Ore-Ida). Hulu. Microsoft.

Senior Account Manager / Marketing Analyst

Graphiti Associates

Amazon. Getty Images. Colliers. Impinj. Windstar Cruises. Verity Solutions. 18Birdies. Fire Corn Popcorn. Keyport Foods. Schwartz Brothers Bakery. San Juan Preservation Trust. And more.

Account Manager / Project Manager / Producer

Publicis Seattle

Account Supervisor

Account Executive / Marketing Analyst

Brand identity, positioning, and growth marketing for impact-driven tech companies.

From boutique creative shops to global enterprises, I bring 15 years of progressive agency experience in brand building, integrated marketing, client service leadership, account management, and business operations. I work with brands in tech, entertainment, CPG, nonprofit, and more — giants like Amazon, T-Mobile, and Hulu, plus smaller gems like Windstar Cruises, 18Birdies, and San Juan Preservation Trust.

🔥 FOR AGENCIES
I grow key accounts by 45% YOY, win multimillion-dollar new business, and manage client portfolios of $5M+ ARR. I show you how to build relationships based in mutual opportunity, to keep happy clients coming back. Finance leaders love my meticulous budget tracking and eye for profitability.

🌟 FOR BRANDS
I lead successful branding, rebranding, and marketing initiatives to boost awareness, engagement, and conversion. I support radical brand transformations, achieve 2,300% campaign ROI, increase MQL by 300%, beat CPM benchmarks by over 50%, and deliver thousands of unique assets across 35+ countries. Clients say, “Allie is a wizard!!”

💖 FOR TEAMS
I mentor diverse, distributed teams of 4 to 45+ members, retaining top talent to develop well-rounded competencies. I prioritize empathetic leadership and continuous professional development, while maintaining operational excellence and alignment with business goals.

How can I help you? What will we achieve together?

Let’s chat: calendly.com/theloulab/chat30

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Tina Loc

Allie Page

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