So, you manage a team.

You make well-intended people-related HR decisions, however, -

Instructions are delivered well → but output is still poor

Compassion is your greatest quality → but you suspect sickness malingering 
 
People leave and you have no idea why → attraction is getting expense and you're not sure you're even doing it right.

What's worse, is that you've been accused of bias and/or discrimination!

It's clear it was unintentional bias.

Nonetheless, you now sit fearfully expecting an invite to Tribunal any moment now.

You realise now that there's more to making people decisions than just 'good intentions'. 

You see-
this is an age-old topic that nobody has really 'solved'.
Until, you found HR Habitat.

After 10+ years of analysing tribunal data, dissecting studies, learning psychology theories etc....

We found a connection to all people management issues that nobody else has.

And is that -

Leadership starts with PERCEPTION.

Our HR consultancy and global leadership program is built with human psychology in mind - powered by our PERCEPT6™ x BIASSx™ framework.

https://calendly.com/hr-habitat/30min?back=1

HR Habitat is a leading consultancy and a thought leader in the space with features in BBC publications and BBC radio, Telegraph, Startups.co.uk, People Management, HR Grapevine and more. 

www.hrhabitat.co.uk
Info@hrhabitat.co.uk 
0330 133 5088


​

Tina S. Rahman

Roche

Doing now what patients need next.

Bringing my marketing experience to the Haemophilia Team.

Marketing Partner

Jeroboams Group

As a break from the Pharmaceutical Industry, initially gaining experience in retail and fine wines as a sales associate, rapidly moving into the head office as a marketing executive handling point of sale for all 10 London shops, managing the monthly instore and online promotions and creating website content, Mailchimps and all Social media posts across both Trade and Retail. Helping out with customers at Retail and Trade tasting events. Learning about the wine industry. Also responsible for executing and managing the window displays, promotions and 'Chelsea in Bloom 2024' design, display, execution and participation, working with Gaia Eros Florals - I'm very proud to say that it was awarded a Bronze award by Cadogen Estates.

Marketing Executive

Ferring Pharmaceuticals

Senior Marketing Consultant (3rd Contract with Ferring)

Sobi UK & RoI

UK & ROI Brand manager Rare Disease (Contract)

Boehringer Ingelheim

Equine Brand Manager - see projects below

UK & IE Equine Brand Manager (Contract)

RELIFE Company

* Designing, implementing, executing a new website for the UK www.relifecompany.co.uk
* Webinars - including speaker liaison, slide development and management, faculty management and execution on line (or pre-Covid, live stand alone events) including Chairing events, setting up: www.ukrelifewebinar.com 
* A series of monthly training masterclasses and preceptorships to train customers on the product range and techniques, setting up: www.ukrelifemasterclass.com
* Development and execution of social media strategy (utilising all digital and online opportunities to communicate either using advertising, PR, bloggers, or other communication channels) obtaining over 400k hits
* Maximising opportunities at key conferences (developing, designing & managing the following: sponsorship; exhibition stand; symposia and advisory boards; media meetings; collateral for delegates to congresses). Produced highly commended congress booth and all activities at recent AML Live Olympia, July 2021
* Veeva and Zinc trained as reviewer, uploader and trainer; previous certifier, ABPI and PMCPA trained

Marketing Manager

Theramex

Director, Marketing - Women's Health, Osteoporosis (Contract)

Galderma

UK Brand lead - dermatology (Contract)

Novo Nordisk

Managed, motivated and developed a team of 5 marketing professionals; 
Led the brand strategy and planning for the insulin portfolio of 7 products;
Led the development of partnerships to produce an app for UK diabetes patients and blog; 
Led and initially coordinated the development of an omnichannel project plan.

UK Head of Marketing - Insulins & Devices (Contract)

Biogen

Senior Brand Manager (Contract)

Global Marketing Manager with extensive experience leading specialty care launches, strategic brand management, and cross-functional leadership across international markets. Proven success in delivering global launch excellence for blockbuster biologics and specialty medicines, driving brand growth through innovative campaigns, award-winning digital strategies, and impactful stakeholder engagement. Recognised for the ability to synthesise insights, competitive intelligence, and market dynamics into actionable strategies that deliver measurable outcomes for patients, healthcare professionals, and businesses.

Core Strengths:
• Global Brand Strategy & Launch Excellence
• Specialty Care Marketing (Oncology, Haematology, Rare Diseases, Endocrinology, Vaccines,   
  Gastroenterology, Dermatology, Urology, Veterinary medicines, Over the Counter, FMCG)
• Cross-Functional Leadership (Medical, Market Access, Insights, Clinical Development)
• Award-Winning Campaign Delivery & Digital Marketing
• External Expert Engagement & Congress Strategy
• Lifecycle Management & Market Optimisation

Career Highlights:
• Delivered award-winning digital launch strategy at Menarini for RELIFE®, achieving 4,000+ click-throughs and global engagement recognition.
• Drove launch readiness and promotional strategies for Eliquis® at Pfizer, contributing to its status as one of the world’s top-prescribed medicines.
• Led global brand strategy and execution at Novartis and Ferring, developing launch deliverables, congress strategies, and expert engagement programmes.
• Shaped above-country commercial strategies at Mitsubishi Tanabe Europe, defining projects rolled out successfully across multiple regions.

Education:
MBA – La Salle Philadelphia / Basel Business College
BSc Hons Zoology – Manchester University
CIM Diploma in Marketing

taplio

The Battle

Tina S. Rahman

Zoe Phillips MBA, BSc Hons, CIM DipM

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