Timothy Peterson

President and COO at Speir Digital Inc. / President and COO at RobRoySW / CMO / CDO / Fractional C-Level Leader / Board Member / Startup Advisor / Podcast Host / Ecommerce / Digital Marketing / Transformation Projects

Marketing, Ecommerce, and Operational Expertise, Delivered with Personality, Style, and Showmanship!

FOCUS:  Bringing on the Roaring 20s version 2.0!

FOCUS:  Marketing / Pivoting Your Business Quickly and Decisively

FOCUS:  Planning and Growth

FOCUS:  Working with Investors, Vetting Funding Proposals, Writing Business and Marketing Plans, "Fixer"

C-Level, Senior Executive, and Managerial roles in Marketing, E-commerce, Operations, Business Intelligence, Sales, Account Management, Database Operations, Retail, Transformation, and more.

Expertise:
 
- Operations, COO, President, P&L responsibility;
- Marketing, online and offline, CMO, CDO, VP, Director;
- Sales, Account Management, Chief Client Officer;
- E-Commerce, 3-time VP, Director;
- Retail, all channels, including time as a brick-and-mortar multi-unit Store Director, Store Manager, Manager;
- Data, Artificial Intelligence, Data Science, Analytics, Operations, SaaS, technical leader of a co-op database, leader of an analytics re-platforming and integration, Business Intelligence;
- Consulting, independently, through agencies, and as client services leader. Front-end and back-end digital work, innovation processes start-up plans and funding;
- Implementations, solution selection for marketing databases, business intelligence platforms, Websites, and E-Commerce platforms, and;
- Start-ups, multiple, including a founder and CMO for a deal and review site and business development for an early dot-com era venture. A mobile app start-up, retail/ecommerce hybrid in "live commerce." Founded two other businesses while in college.  More.  Startup advisor.

Specialties: E-commerce, digital marketing, omnichannel strategy, operations, leadership, product development, merchandising, operations, mobile, social, revenue generation, business development, sales, account management, data quality, data privacy, data security, crisis management, Business Intelligence, SaaS, project management, CRM, reporting and analytics, budgeting and forecasting, transformation, P/L, SEO, SEM, affiliate networks, CSE, catalog, print marketing, databases, lead generation, customer acquisition, reactivation and optimization, team-building, motivation.

COO, CMO, CDO, CCO, PRESIDENT, FOUNDER, CO-FOUNDER, BOARD MEMBER / LEADER IN DIGITAL MARKETING, ARTIFICIAL INTELLIGENCE/AI, SAAS, INNOVATION, MEDIA, SERVICES, ECOMMERCE, CONSULTING, STRATEGY, TACTICS, OMNICHANNEL RETAIL, INVESTORS, STARTUPS

Co-Host The Hard Truth About B2B Ecommerce Podcast

My co-host Isaiah Bollinger, CEO of Trellis Commerce, and I are approaching episode 100.  Find us on Spotify, iTunes, or anywhere you find your podcasts!  We examine everything B2B eCommerce.  B2B makes up the lion’s share of eCommerce potential revenue, even though it is quite often overlooked by many businesses.  This podcast aims to bridge the knowledge gap and help businesses of all shapes and sizes recognize the vast eCommerce potential that exists today.

https://open.spotify.com/show/0eEhAydRiBeSKWfYlGIieC

Contact me:
timothy@trellis.co

Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

I have led transformative projects with small teams at startups and large global teams for a Fortune 15 company. I am passionate about empowering others and driving positive change in the world.

I'm a lifelong learner who knows that strong operations, solid strategic planning and a culture of good communication are the pillars for success. 

My team has been responsible for multi-million-dollar CRM/ERP implementations, creation of analytics frameworks, development of sales, marketing, and implementation playbooks, and 10+ Mergers and Acquisitions.

My career focus has been in the healthcare/medical device/digital healthcare space, but I am open to other industries. My experience spans sales, strategy, business development, marketing, operations and analytics providing me with a comprehensive understanding of the whole ecosystem.

Highlights Include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A projects resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional whitespace tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.


My skills include:

Operational Leadership
Business Planning
Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM, CPQ, ERP Implementation and Business Leader
M&A management
Project management
Data Analytics
Change Management 

I can be reached at sherri.carpineto1@gmail.com

Sherri Carpineto

December 2025 my husband died of a heart attack. 

October 2023 my dad died of Glioblastoma 

June 2015 my son was diagnosed with type 1 diabetes 

April 2012 my son was diagnosed with celiac

July 2012 my husband found out he had spinal stenosis after years of back issues 

April 2011 my mom died of lung cancer 

April 2011 I had my 2nd miscarriage 

Not to mention many health issues my husband had including numerous surgeries 

I’ve spent my entire career in healthcare tech and healthcare 

Healthcare is personal to me. I’ve seen the effects of good and bad care, insurance and systems and tools.

I didn’t choose a career in healthcare, it just happened. 

But just a quick look at this list shows why I’ve stayed. 

Sometimes passion for industries isn’t a decision but a result of life experience. 

Be a good human 

PS: a reminder too that life is HARD and we are built for hard things

I have been debating if posting on LinkedIn is worth it anymore. 

I have posted on LinkedIn every single day since April of 2020 except when my husband died in December I took a break. 

I comment daily because I want to, not because I have to. 

I’ve seen the intro of the green banner.  The people who love and hate it.

I’ve seen AI comments be introduced, and contributions to AI articles that have weird badges given. 

I’ve gotten two jobs and 5 job offers as a result of my posts on LinkedIn. 

I’ve raised $6500 for holiday presents for kids whose parents have been laid off with the help of this amazing community.

I’ve started a coaching business for career and life coaching and thus far have had 10 amazing clients and re-launching soon. 

I have given away over 30 coffees, 100+ hours of free coaching, and contributed over $1000 of my own money to help people 

And in return LinkedIn has been a place for me to grow, learn, connect, network and share my passion for writing and building a community. 

But like anything in life there comes a time when you wonder if the efforts are worth the output and if you can use your (for me even more limited) time now in other ways.

This isn’t a goodbye post - as I’ve always said LinkedIn isn’t an airport you don’t need to announce your arrivals and departures 

But it is me talking out loud wondering what other platforms people use to connect, build and share thoughts.

My purpose on LinkedIn has always been numerous - to help, to share my own life experiences at work and life, to support working moms and to cheer on good humans.

Those goals don’t change, but maybe the platform does - on or offline.

What are your thoughts? 


Be a good human

PS: The LinkedIn community has also been so generous to help my boys and I try to find a way to stay in our home 💕

If you’re a CEO you SHOULDN’T expect your employees to be working as much as you.  

Period. 



The CEO at a former company I worked at, used to tell me he was frustrated no one worked as hard as him. 

He complained that he worked every weekend (and he sent us all emails all weekend too).

He worked late at night (and called often when I was at 8pm baseball games, in mom mode).

He talked about how he started work at 5am every day (and often made his leaders get on calls at 6:30am).

He couldn’t understand why “these younger generations” didn’t have the same work ethic.

What he failed to realize is “younger people” aren’t lazy. 

They aren’t less dedicated. 

They aren’t different than any generation before them. 

They simply know what’s important to them, as every generation does. 

He is the leader of the company and likely makes far more money than anyone else. 

You can’t expect someone in an entry level role to have the same responsibilities and work hours as someone making 350k+.

We all should take personal pride in our work 

We should give it our best, whatever that is day to day. 

We should work hard, there’s no substitution for it 

But how you choose to work as an executive should NOT be how you expect your team to work. 

Hustle away, just don’t create hustle culture for others. 

Be a good human. Lead well.

Be honest and realistic about your job search. 

I’m open to doing anything isn’t going to work in this job market. 

It may be true. You may be a jill of all trades. You may be interested in doing anything and everything. 

But there are thousands of ridiculously qualified people looking for roles right now.

Companies can be picky and they can be resolute in what they want. 

So you need to be, too.

It’s scary to narrow and niche down too much.  I was afraid I would miss out on opportunties. 

But the truth is, you have skills and jobs you’ve done. You have a skill set for a specific group of jobs 

That’s where the focus should be. 

And in time you can grow that as the job market changes and seek out new roles.

I’ll do anything isn’t the answer. 🤷‍♀️

Strong personal statement. Confidence. And skills to back it up 

Be a good human

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The Battle

Timothy Peterson

Sherri Carpineto

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The Battle

Timothy Peterson

Sherri Carpineto

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sherri Carpineto's LinkedIn Performance

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