Timothy Peterson

Speir Digital Inc.

Speir has developed a unique and advanced technology platform that is transforming the music and entertainment audio/video streaming industry. 

The technology allows artists, labels, and venues from around the world to increase revenue when events are sold out or at excess capacity. The Speir Live Streaming Platform is a dedicated music and live performance platform which plans to have millions of members following a release later this year,  comprised of exclusive audio and video content streaming from across the globe. 

Speir is the only platform that is providing its viewers with live streaming from the most exclusive music and entertainment events globally.

But Speir is about more than music and entertainment.

Speir has expanded from it's foundation in music to movies, books, news and all types of entertainment -- and will expand from there to gaming, sports, and a variety of other cultural and educational experiences with 24/7 live streaming independent channels.

My role is wide-ranging -- a thrill ride!  Bottom line, as Speir puts it, my goal is to help:  "Build a beautiful company."

President and Chief Operating Officer

RobRoySW

RobRoySW is about art and fashion, appealing to a diverse audience, and unifying people.   To this end, we are creating a line of clothing for She/They/He/Fluid.  A line where -- however you identify -- you can create a fabulous look. 

Gender Fluid Clothes

Not Girl Clothes

Not Boy Clothes

Your Clothes

Not gender neutral, not gender free.  Rather, feminine and masculine at once.  RobRoySW's clothing will push these boundaries and allow everyone in the Fluid community to express themselves in new and fun ways.  But RobRoySW will not be limited to the Gender Fluid community, either.

It's fashion for everyone.

Contact me:
timothy@robroysw.com

Trellis Commerce

My co-host Isaiah Bollinger, CEO of Trellis Commerce, and I are approaching episode 200.  Find us on Spotify, iTunes, or anywhere you find your podcasts!  We examine everything B2B eCommerce.  B2B makes up the lion’s share of eCommerce potential revenue, even though it is quite often overlooked by many businesses.  This podcast aims to bridge the knowledge gap and help businesses of all shapes and sizes recognize the vast eCommerce potential that exists today.

https://open.spotify.com/show/0eEhAydRiBeSKWfYlGIieC

Contact me:
timothy.peterson@yahoo.com

Co-Host The Hard Truth About B2B Ecommerce Podcast

Data Glam

I started Data Glam about 17 years ago as an Ecommerce consulting practice.  It arose out of another crisis, the economic meltdown of 2008.  Prior businesses of mine go all the way back to the 80s.  I have kept Data Glam going for independent projects around all my other roles -- as a President, COO, CMO, CDO, Chief Client Officer, VP of Marketing, VP of Digital, VP of Ecommerce, and many more.

Today, Data Glam has a focus on Digital Transformation, and Startup Launches and Reboots.  Traditional areas remain:  Marketing plan review and creation; and Comprehensive business plans.  

I am here to help.

Contact me:
timothy@dataglam.com

President

VayaConnect

VAYA:  ABOUT US
Vaya is a strategic consultancy and business intelligence solution enabling end-to-end customer experience measurement and performance optimization.  Leveraging the latest in artificial intelligence and machine learning technologies, we help some of the world’s most respected brands drive performance, innovation, and stakeholder ROI.  Vaya helps achieve, predict, and optimize performance. 

THE ROADMAP PROCESS
Our Roadmap process defines a strategy plan to reshape customer value propositions using technology to inspire engagement and loyalty while building innovation and revenue.  We focus on asking the questions that matter most.  We evaluate a 360 degree view of current operations with a focus on near-term return and long-term impact.  We evaluate opportunities for top-line growth and bottom line efficiency.  We work with you to define, implement, measure, optimize, and innovate throughout the journey.

Together, our VayaConnect Performance Hub, Roadmap Process, and Consultants work to drive the measurable value that drives valuations.

AGENCY PARTNERS
Our agency partners bring the services needed to take your roadmap into action including Traditional and Digital Marketing, Public Relations, and Experiential Marketing.

PLATFORM PARTNERS
Our platform and systems-integration partners include the leading solutions for global, enterprise, and mid-market ecommerce, omni-channel operations, customer care, and logistics. Through our platform partners, Vaya seamlessly ties roadmap insights to your existing end-to-end customer journey with rapid time to market.

EXPERIENCE MATTERS
At Vaya we know that experience matters. Get the insights you need to make the decisions that build your business with the help of our team.

GET IN TOUCH with VAYA
Phone: (513) 645-9862
Cincinnati • NYC • Kyiv

Contact me:
timothy@vayaconnect.com

Chief Client Officer, Managing Principal Consultant, Interim President

SportsBiz

Sports Marketing  |  Reinvented

Harnessing the Power of AI and Advanced Analytics to Help Brands Maximize Sports Marketing and Sponsorship Investments

What We Do
SPORTSBIZ is Disrupting the $300B Global Business of Sports:
We deploy transformative solutions to remedy the vast financial inefficiencies that plague the business of sport. Our team supports brands to most effectively engage with athletes, teams, leagues, associations, venues, and events in marketing and sponsorship partnerships.

The Problem
Brands misspend 50% of all corporate sponsorship dollars as a result of:
Driving decisions based on personal preferences
Employing no proven systems to quantify sponsorship value
Depending solely on the strategic guidance of rights owners and agencies, as well as lacking empirical methods when allocating budgets

Our Solution
SPORTSBIZ's end-to-end suite of products empowers brands to:
Discover and target their optimal sports assets
Design and execute superior marketing strategies
Measure and analyze the value generated by their past and future investments

Our Team (at the time I was there)
SPORTSBIZ brings together accomplished experts from technology, business, sports and creative industries to ensure a product that is tailored to brand needs and set the new industry standard.

Steve Feuerstein
Founder &
Chief Strategy Officer

Jeffrey Rudnick
Chairman of the Board

Gene Curtis
Chief Technology Officer

Charles Boyle
Chief Analytics / AI Officer

Timothy Peterson
Chief Marketing / Digital Officer

Richard Veltre
Chief Financial Officer

Jeffrey Siddiqi
Chief Revenue Officer

Chief Marketing Officer and Chief Digital Officer

EcommerceConsulting.com | Tellus | Vaya

Data Glam is my consulting firm, I still take on projects (see other entry for more information on Data Glam).  In fact, demand is so high in these extraordinary times, I am focused on Business Transformation, Startup Launches and Reboots, Omnichannel.

I also still take on consulting projects though a variety of other relationships, but group those under Data Glam as well.  I have consulted through Ecommerce Consulting, Tellus, and Vaya (prior to working there), among many others.  Projects include business transformation, digital upgrades, startup launches, pivots, and reboots, omnichannel marketing and Ecommerce strategy, DTC, site evaluations, Ecommerce re-platforming, and UX, UI, and UAT.  Over the last decade or so, I have specialized in Ecommerce and digital marketing, but I have vast experience in retail, data, and business intelligence.  I have been involved in all aspects of Ecommerce since 1999.  Yes, that's 26 years now!

Contact me through my consulting site, Dataglam.com, or here through LinkedIn.

Consultant

The CHR Group

The CHR Group is a major advertising and marketing services holding company.  Headquartered in New York City, there are offices across the US and Canada.

My role was focused on meeting all the Digital needs of clients, upgrading their experiences and their ROI using the latest platforms, tools -- and my expertise.  Further, I ensured that we onboarded new clients in a consciously integrated way.  The big picture matters.

Vice President, Digital

EC Labs | Dharcy | LocFree

EC Labs, standing for Ecommerce Labs, was a launchpad for start-ups.  LocFree was a combo flash sale, deal, and review site.  Dharcy is a player in visual commerce and retail tourism, and seeking major retail partners.  I am a co-founder of these companies, among others.

Co-founder, CMO

Panor Corp. / Maxxima LED Lighting

Panor Corporation is the manufacturer and supplier of Maxxima LED Lighting products.  Working to revolutionize the LED lighting industry, they have a large and growing product line and a dedicated team of professional staff and engineers.

As the first dedicated Ecommerce Marketing and Sales Director for the MaxximaStyle product line, I headed the fast-growing Ecommerce division, driving double-digit online sales growth, while determining well-defined marketing and commerce strategies.  Further, I made strategic short- and long-term recommendations to maximize traffic, and drive enhanced site performance and navigation for desktop and mobile use, all focusing on ROI.

I was a leader, developing and maintaining strong internal and external business relationships, investigating new market channels, encouraging creative product marketing concepts, and driving the creation of regular, narrative content through the launch of blog.

Ecommerce Director

President and COO at Speir Digital Inc. / President and COO at RobRoySW / CMO / CDO / Fractional C-Level Leader / Board Member / Startup Advisor / Podcast Host / Ecommerce / Digital Marketing / Transformation Projects

Marketing, Ecommerce, and Operational Expertise, Delivered with Personality, Style, and Showmanship!

FOCUS:  Bringing on the Roaring 20s version 2.0!

FOCUS:  Marketing / Pivoting Your Business Quickly and Decisively

FOCUS:  Planning and Growth

FOCUS:  Working with Investors, Vetting Funding Proposals, Writing Business and Marketing Plans, "Fixer"

C-Level, Senior Executive, and Managerial roles in Marketing, E-commerce, Operations, Business Intelligence, Sales, Account Management, Database Operations, Retail, Transformation, and more.

Expertise:
 
- Operations, COO, President, P&L responsibility;
- Marketing, online and offline, CMO, CDO, VP, Director;
- Sales, Account Management, Chief Client Officer;
- E-Commerce, 3-time VP, Director;
- Retail, all channels, including time as a brick-and-mortar multi-unit Store Director, Store Manager, Manager;
- Data, Artificial Intelligence, Data Science, Analytics, Operations, SaaS, technical leader of a co-op database, leader of an analytics re-platforming and integration, Business Intelligence;
- Consulting, independently, through agencies, and as client services leader. Front-end and back-end digital work, innovation processes start-up plans and funding;
- Implementations, solution selection for marketing databases, business intelligence platforms, Websites, and E-Commerce platforms, and;
- Start-ups, multiple, including a founder and CMO for a deal and review site and business development for an early dot-com era venture. A mobile app start-up, retail/ecommerce hybrid in "live commerce." Founded two other businesses while in college.  More.  Startup advisor.

Specialties: E-commerce, digital marketing, omnichannel strategy, operations, leadership, product development, merchandising, operations, mobile, social, revenue generation, business development, sales, account management, data quality, data privacy, data security, crisis management, Business Intelligence, SaaS, project management, CRM, reporting and analytics, budgeting and forecasting, transformation, P/L, SEO, SEM, affiliate networks, CSE, catalog, print marketing, databases, lead generation, customer acquisition, reactivation and optimization, team-building, motivation.

COO, CMO, CDO, CCO, PRESIDENT, FOUNDER, CO-FOUNDER, BOARD MEMBER / LEADER IN DIGITAL MARKETING, ARTIFICIAL INTELLIGENCE/AI, SAAS, INNOVATION, MEDIA, SERVICES, ECOMMERCE, CONSULTING, STRATEGY, TACTICS, OMNICHANNEL RETAIL, INVESTORS, STARTUPS

My co-host Isaiah Bollinger, CEO of Trellis Commerce, and I are approaching episode 100.  Find us on Spotify, iTunes, or anywhere you find your podcasts!  We examine everything B2B eCommerce.  B2B makes up the lion’s share of eCommerce potential revenue, even though it is quite often overlooked by many businesses.  This podcast aims to bridge the knowledge gap and help businesses of all shapes and sizes recognize the vast eCommerce potential that exists today.

https://open.spotify.com/show/0eEhAydRiBeSKWfYlGIieC

Contact me:
timothy@trellis.co

Ravensburger

> Leads Ravensburger’s Global Ecommerce programme; including both websites & 3P marketplace sales.
> Responsible for Global Digital Marketing
> Responsible for Global Consumer Services.

Head of Global DTC eCommerce

Stone Group Ltd

I was responsible for leading Stone Group's ecommerce function. On arrival, I reviewed the existing architecture, websites, team structure and supporting agencies against the ambitions the board set out for the business.

I restructured and developed the Digital team and built a world-class B2B / B2C / B2G / DTC eCommerce site which will support the business in it's long term growth ambitions, as one of the few remaining OEM's left in the UK.

The appointment of a new Search Agency, 43 clicks North, resulted in an award-winning campaign driving 148% revenue growth for Stone Refurb in Q4 2021, a key part of a successful initiative to dramatically increase the revenue and profitability of Stone's B2C / DTC business.

The work that I and my team did supports Stone customers whether they are consumers, businesses or government organisations, and I'm proud of the high quality user experience we have delivered.

I thoroughly enjoyed working for a company with a growth mindset and a focus on social and environmental responsibility, and was particularly proud to be driving revenue and profitability in a way which doesn't damage the planet we live on. There is, after all, no planet B.

Director Of Ecommerce

I led the build of a new fully-featured B2B ecommerce site, from agreeing the budget and goals, writing the high level product requirements, hiring the key roles, selecting delivery partners and building a working proposition with the sales, marketing and operations teams.

I was also responsible for driving sales on Stone Group's B2C ecommerce sites, and for the development of the corporate marketing site.

Senior Head of Ecommerce

Transform to Digital Limited

Transform to Digital is a consultancy that offers a service primarily to B2B and B2C businesses. Our objective is to provide support for C-level executives and Stakeholders throughout their transformation to a digital proposition. 

Our service supports our client's digital transformation lifecycle from the formation of a strategic vision, through the delivery of the digital product, to providing operational support covering both technical and people focused transformation.

We provide a partnership built on strong relationships where our clients trust us to simplify the complexities of the digital world, allowing leaders to make the right decisions at the right time.

Chief Executive Officer

Ricoh Europe

I was eCommerce Director at Ricoh Europe for three years, working in a matrix management role, with the 24 operating countries and their teams across Europe.

I reviewed and rebuilt the Oracle ATG system that they had in place when I arrived, focusing on customer experience improvements. This led directly to being able to grow the online revenue from nothing to €m 8 figures in my tenure there.

In order to support the operation I built a high performing team in Gdansk, handling site administration centrally, and a specialist team based around Europe focused on functions such as product, marketing, and eProcurement.

Ecommerce Director EMEA

amjsutherland.com

I've been a regular speaker at events run by organisations like WBR online, Salsify and Tech to Markt over the past few years, both "in person" and via online conference during the Covid period. Engaging with audiences in Europe, the Middle East, North America and Asia,

I've focused on my experiences in delivering B2B ecommerce which compliments the existing delivery of products, services and relationships from legacy salesteams.

Professional Speaker

Worldwide Business Research (WBR)

I'm an advisory board member for the B2B Online Europe conference, held last year in London and this year in Amsterdam. I spoke last year on eprocurement and this year I'll be chairing a group discussion and participating in a panel on recruiting key digital staff.

Advisory Board Member

eCommerce Expo

Setting the agenda for the annual eCommerce Expo through Advisory Board. Contributor to UBM's B2B eCommerce report.

Atos

Responsible for the delivery of Digital Experience for NS&I's 25 million customers. I led an analysis of NS&I web presence, and driven a series of changes which will bring key Digital skills and resources into NS&I including A/B/MVT testing and analysis of key customer journey's. I've also contributed to a critical analysis of NS&I's flagship premium bond product.

Digital Experience Manager - National Savings & Investments

SIG plc

Direct the UX and functional development of SIG's eCommerce product roadmap into 2016 and beyond, comprising the company’s 80 brochure websites, six B2C eCommerce sites, and the B2B eCommerce website, which is scheduled to launch in the first quarter of 2016.

Developing a construction industry-leading user experience (UX) and customer journey based on a Hybris PIM, linking to Kerridge K8, LivePerson & Adobe Analytics. Launched a new content site uk.siggroup.com to enable the migration of the brochure sites into one single SIG group platform.

Head of Digital Proposition and User Experience (UX)

Insight

Steered and supervised a large and diverse team across Europe to drive revenue and ensure the delivery of the best possible user experience for the company’s hardware and software B2B eCommerce websites.

Drove eProcurement B2B integrations and developed Digital Strategy including the creation of dedicated eSales and B2B Integration teams.

Boosted online revenue from €140m to over €190m by engaging key volume clients across Europe. Introduced a European Customer Experience Forum that resulted in functional change on the website thanks to critical feedback from the key customer group’s experience.

.

EMEA E-Business Manager

Description: Managed the transition of eCommerce integrations to Microsoft Dynamics across Europe to ensure a successful migration of 13 country sales operations onto five transactional websites. Piloted and directed eCommerce merger and acquisition activity when the company purchased Inmac in Holland and Germany. Analysed website differences and built requirements to ensure a successful user experience on the new company site. Handled User Acceptance Testing, client migration, and eCommerce delivery to Dynamics platform.

EMEA E-Commerce Lead

Accountable for eCommerce integration projects in the UK by gathering and meeting client requirements. Increased online revenue by delivering world-class eProcurement experiences across the UK. Developed Analytics and B2B eCommerce strategy. Identified User Experience issues and delivered 50% growth in UK B2B Integrations in 6 months.

E-Procurement Specialist

I am an experienced eCommerce & Digital leader who has a track record for delivery of high quality, profitable digital platforms across Europe. I get tremendous satisfaction from building a successful enterprise; from working with intelligent teammates, and helping organisations to achieve a common goal.

I am fascinated by technology and the way it is impacting the way that we live and work. I love to travel and to meet and work with people of different backgrounds and cultures, and the challenge of building cross-cultural multi-national teams is one which inspires me. I've worked extensively in the Netherlands, Germany, France, Sweden and Poland, as well as further afield with roles taking me to India, the UAE & the US. I enjoy speaking at various national and international conferences on the challenges of digital transformation, and when time allows I write about my passion on my blog.

I recently completed two productive years working on a compelling Magento project; helping the Stone Group build an end to end B2B ecommerce platform here in the United Kingdom, while managing and upgrading their existing B2B, B2C and DTC websites.

I’ve taken a new position as Head of DTC Ecommerce for Ravensburger, and I’m responsible for all consumer websites, marketplace sales and social media commerce globally.

Selected Achievements: -
✅ Senior leadership position at Stone Group, delivering digital transformation of B2B sales process through development of a new eCommerce website
✅ Turned around a startup eCommerce project at Ricoh Europe, and built a business now trading 8 figure €m revenue across 10 operating countries
✅ Built customer experience improvements and introduced an agile working methodology around NS&I’s online presence to drive uptake of online banking for ATOS
✅ Established a digital roadmap for the SIG PLC across both B2B &DTC brands.
✅ Drove online revenue from €110m in 2011 to €190m in 2014 across 14 countries in EMEA at Insight Enterprises

Areas of Expertise:
♦ Digital Strategy & Delivery
♦ Digital Product Launch & Development
♦ Matrix Leadership across multi-nationals
♦ Digital Transformation Leadership
♦ Data Analysis & Analytics
♦ Website Development & Management
♦ Digital Recruitment, Development & Management
♦ Selection and Management of External Partners

Applications used & integrated with:- Magento 2, SAP R/3, SAP Hybris, MS Dynamics, Epicor, Kerridge K8, Oracle ATG, Oracle, Optimizely, CNET, Google Analytics, Klevu, Competitor Monitor, Onetrail, FS Systems, BloomReach, Matomo.

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