15 years in bookkeeping.
Every client loved me for the first 6 months. By year two? At each other's throats.


I ran a fractional bookkeeping business. In the beginning? I was great. New clients, 
new systems, new problems. But once the novelty wore off—same reconciliations, 
same reports, same emails asking for the same missing documents.
I thought the problem was the clients. The work. Me.
Then I got diagnosed with ADHD.
Turns out my brain runs on uniqueness. I need to feel like what I'm doing is special, 
different, mine. Repetition kills that. So I stopped fighting my wiring and started 
building around it.
Now I build AI tools that solve real problems for real businesses—starting with the 
industry I know cold.
First up: OnboardLy. It kills the document chaos that happens before bookkeepers 
can even start their real work. Because the worst part of a bookkeeper's job isn't the 
bookkeeping—it's hunting down missing bank statements at 11pm.
I work in 10-week sprints. Build, market, launch, rotate. It's the only way my brain lets 
me finish anything.
My white whale? The search tool Ezra Klein said newspapers need. Ask a question, 
get a syllabus—not a list of links, but a structured path through the archives with every 
source at your fingertips. I'm the one building it.
I'm documenting the whole journey here. Wins, failures, everything in between.
Fractional bookkeeper drowning in client onboarding? Let's talk.
Building software for an industry you've never worked in? I have thoughts.

Tim O'Rourke

The Burnt Chef Project

Ambassador

Spayse

Recruitment Consultant

Hawksmoor 

Junior Sous Chef

Wright Brothers Ltd

Clean Kitchen Club

Executive Chef

Kemptown Project

Chef De Partie / Sous Chef

Chotto Matte

Commis Chef / Sushi Chef

SEN5E FOOD CO

Commis Chef

Sales / Stock Room Assistant

As an ambassador at The Burnt Chef Project, I use my problem solving and networking skills to raise awareness and support for the mental health and well-being of hospitality workers. I joined this mission-driven organization in December 2022, after working as a recruitment consultant at Spayse for eight months, where I helped connect talented chefs and managers with top restaurants and hotels. Before that, I gained valuable culinary experience as a junior sous chef at Hawksmoor and Wright Brothers Ltd, and as an executive chef at Clean Kitchen Club, where I created healthy and delicious plant-based dishes. I also mastered the art of sushi making as a commis chef at Chotto Matte, and acquired a digital networking strategies certification from LinkedIn in August 2022. I have a passion for food and design, which I studied at Godalming College, along with English language and literature. I also received the iDEA- Duke of York Bronze Award in 2018 for my digital skills. I am always eager to learn new things, meet new people, and make a positive impact in the hospitality industry.

Alfie Wilson

taplio

The Battle

Tim O'Rourke

Alfie Wilson

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