SEM & Memes

The views and opinions expressed in my posts are solely my own and do not represent the official stance or policies of any companies or organizations I work with.



Memes since 2010
SEM since 2015


I'm a dedicated PPC/SEM Manager, perfecting the art & science of pay-per-click and search engine marketing. With a rich background in digital advertising, I specialize in creating, managing, and optimizing campaigns that not only attract clicks but convert them into tangible results.

I believe in quality over quantity, dedicating my full attention & tailored strategies to a select group of clients.

Throughout my career, I've managed accounts of all sizes across various industries with budgets up to $1m per month, adapting and excelling in each unique challenge.

#SEM #GoogleAds #MicrosoftAds #DigitalMarketing #OnlineAdvertising

Timotheos T.

Grupodot

- Leading Grupodot media projects and interaction design offering base on data, a key capability alongside our Customer Engagement, Creative and Platform capabilities.
- Connecting consumers across digital experiences via a range of talent, tools and intelligence and breaking down Digital’s walled gardens by using these assets.
- Unlocking the power of digital media to drive insight to fuel Creative, On-site and 1P Data.
- Building and engendering a culture of trust, collaboration and authenticity and connecting human experience to deliver of great work.
- Run campaign performance audits (audiences & assets)
- Create data-driven applicable recommendations for the media traders to improve performance
- Follow-up with media traders on campaign performance
- Monitor platform, tech tools, and industry changes
- Test out new technologies, and help design the specs of new features for our proprietary tech tool
- Provide data-driven forecasts and pricing in collaboration with the data team.

Head of Paid Media and Service Design

UProfit

Strategic Planning: Optimize comprehensive paid media strategies across multiple platforms, including Meta (Facebook and Instagram), and Google Analytics 4.
Analytics and Reporting: Expertly analyze campaign and account performance using Google Analytics and other relevant tools. Generate in-depth reports that highlight key metrics, trends, and actionable insights to drive client success.
Cross-Platform Expertise: Stay up-to-date with the latest trends and best practices across all paid media platforms. 
Team Collaboration: Work closely with internal teams to ensure cohesive and effective execution of paid media campaigns. Provide mentorship and guidance to junior team members.
Performance Optimization: Continuously analyze account performance to achieve client revenue goals.

Senior Campaign Manager

Bukz

On the daily pacing/reporting process on Google Search for the assigned verticals, ensuring campaigns are pacing to meet daily/monthly/quarterly projections, with opportunity for growth into additional Google channels (Display, Discovery, Video, Performance Max), Meta, Waze, and Pinterest.
Performing routine health checks and in-flight optimizations to drive higher CTR, resulting in lower CPAs, and a higher return on ad spend
Own an ongoing test log to document tests, wins, and losses over time, sharing results with the board member.
Collaborate with broader internal teams (performance, account management, paid media) to provide performance and optimization updates, identifying head/tailwinds that could impact delivery
Over time, expand Google's expertise to fully own campaigns and platforms from end-to-end (campaign creation, asset building, launch, optimization, etc.)
Growing your Google ad buying skillset and staying up to date with platform best practices

Media Specialist

Mavity

Develop and execute innovative paid media strategies to meet client goals across platforms like Facebook, Instagram, Google ads, and Google Analytics 4.
Manage budgets and campaigns, overseeing the bidding process and performance analytics.
Conduct A/B testing to identify high-performing ads and scale successful campaigns.
Collaborate with the creative team to tailor ad content for targeted audiences.
Monitor trends and advancements in social media to leverage new tools and platforms.
Prepare detailed reports on campaign performance and provide insights and recommendations for future strategies.

Paid Media Specialist

Labelium

Leads overall day-to-day client relationship and execution,
Oversees the performance of several paid media accounts, 
Drives digital advertising performance for various clients within the Company’s Beauty, Fashion, Hospitality, and Luxury brands portfolio: LVMH, Dior, Oscar de la Renta, and Dream Hotel Group.
Key responsibilities include:
- Oversee / Manage paid search and paid social acquisition & and remarketing campaigns for the Company’s clients across all major platforms (Facebook, Google),
- Monitor, track, and optimize paid campaign performances based on client's objectives on a daily and weekly basis,
- Analyze & and report on campaign performances to generate actionable insights,
- Communicate, inform, and build a strong relationship on behalf of the Company with the Company’s clients, leading strategic conversations that are built on data-based performance results,
- Build and maintain trust and transparency with the Company’s clients and the Company’s teams, 
- Work closely with various experts on the team on tactical implementation and automation,
- Audit performance and pull the insights and learnings,
- Manage the Company’s client satisfaction audits, working closely with the Director and MD to assure delivery of organic growth YoY.

Senior Manager, Business Partnership

La Hechicera - Fine Aged Rum from Colombia

Establish a short to mid-term digital marketing roadmap per brand, aimed at elevating the consumer journey across multiple consumer touchpoints
Drive digital marketing initiatives from creation to execution by collaborating with the Digital Manager, and brand marketing teams.
Ensure synergies across digital 360 and all other marketing initiatives, to contribute to a comprehensive and strategic marketing plan

Digital Marketing Consultant

Google

Lead all Digital Maturity strategic conversations, objectives, plans and initiatives for a portfolio of Clients and Agencies. Support our portfolio’s signal activation efforts and digital marketing transformation framework troubleshooting. Manage the different resources and tools available to accelerate digital marketing transformation. Work closely with x-functional teams like (but not limited to) Cloud, Gtech, Platforms and Android to develops ad-hoc digitalization plans besides Ads

Digital Marketing Transformation Consultants at Google

Development of digital content: advertising and data at scale through partner universities.  Manage and share course structures, teachers and themes based on the needs of the industry. Position Google as a reference in the market and as business partners of the Agencies to solve one of its key strategic problems (talent acquisition)

Education go to market Lead at Google

Search Optimization Framework, works on the 5 pillars of search starting with basic concepts such as the structure to then work on the efficient adoption of more advanced products such as smart bidding and audiences. I have a set of advertising accounts focused on education in best product practices and optimization ways for your accounts to have the best performance and results aligned to customer objectives
Customer Facing (30%): Pitch optimizations directly with clients, give training, manage the relationships with the Agency Optimizers.
Owner of the relationship with the Pods: Manage the workflow of tasks between the dupla and the pod.
Proactive (70%): Perform live optimizations with clients, proactively set and monitor performance targets and identify optimizations for the account optimizer to perform.

Account Strategist, Large Customer Sales (Momento Google) at Google

Arukay

Develop courses for Coursera, focused on digital skills from Google Docs to Google Analytics, generating the process of accompaniment and satisfaction to students in their learning processes.

Education Mentor

Yadko Digital Agency

Independent digital agency, with e-commerce solutions, development and digital strategy.
We develop solutions based on interdisciplinary teams between development, design and administration for different industries.
4X growth in clients from small businesses to le Coq Sportif, as the agency's main client.
Achievement of the quota for a year at 120% of the objectives set.

Account Executive and Co-founder

Off Bound Adventures SAS

Through trips to different parts of Colombia and the world, OBA provides students with learning opportunities that generate understanding of reality, respect for diversity and empathy with different communities.

Staff Assistant

Results-driven Performance Marketing Strategist with 5+ years of experience exceeding targets and fueling customer engagement across diverse industries. Proven track record of driving ROI through strategic paid media campaigns and CRO optimization. Expertise in Google Ads, Facebook Ads, and programmatic advertising. Adept at conducting thorough audience research, segmentation, and targeting to deliver personalized messaging and ad creatives.

Collaborative leader with experience managing high-performing teams and fostering cross-functional collaboration. Passionate about innovation, data-driven decision-making, and breaking down silos to achieve outstanding results. Seeking a challenging remote role where I can leverage my skills and experience to drive growth and deliver exceptional customer experiences.

taplio

The Battle

Timotheos T.

Andrés Felipe Solano Guarín

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