Tima Elhajj

Tima Media & Consulting

At Tima Media and Consulting, we specialize in elevating the personal brands of CEOs and entrepreneurs in the UAE and KSA, offering comprehensive LinkedIn branding solutions. 

Our mission is to transform the online presence of business leaders by providing an all-encompassing service tailored to reflect their unique voice and vision. Here's how we make an impact:

Personal Branding for CEOs and Entrepreneurs:

☑️ Strategic Content Development: 
Crafted and implemented bespoke content strategies that resonate with the target audience, significantly enhancing client engagement and brand visibility.

☑️ Content Creation and Curation: 
Led a team of experts in creating and curating high-quality, impactful content, ensuring that every piece aligns with our clients' personal brand and business objectives.

☑️ Ghostwriting: Mastered the art of ghostwriting, capturing the unique voice and tone of each client, resulting in authentic and engaging content that fosters genuine connections.

☑️ LinkedIn Profile Management: Offered full-scale management of LinkedIn profiles, from optimizing professional summaries to curating and posting content, driving increased visibility and opportunities for our clients.

Group Coaching Program:

☑️ Entrepreneurial Personal Branding: Designed and facilitated a comprehensive group coaching program aimed at empowering entrepreneurs and small business owners. Through this program, participants learn the ins and outs of building a compelling personal brand on LinkedIn.

☑️ Skills Development: Equipped participants with the necessary skills to create engaging content, strategize their brand's growth, and effectively network on the platform, leading to measurable growth in their online presence and business success.

CEO & Founder

Infinite Financial Group

As an independent business owner my commitment is to the delivery of tangible results that build the financial security of clients and align with their unique vision. I have a passion for my work as a business succession planner and bring energy, enthusiasm and commercial acumen to all strategic planning sessions.

With clients representing a diversity of industries from retail and fashion to property developers, tradesmen and manufacturing I am recognised for an approach that is meticulous and detailed in nature providing professional expertise in the following suite of services: 

•	Family & Business Succession Planning.
•	Self-Managed Superannuation Funds Strategies.
•	Asset Protection & Security.
•	Estate Planning Strategies.
•	Insurance. 
•	Investments. 
•	Key Note Presentations

I thoroughly enjoy the opportunity to work with and educate people to strengthen their financial acumen and am a regular presenter with the South East Business Network, leading workshops to women about superannuation and to business owners about succession planning.

Business Succession Advisor

TIMA Designs

At TIMA Designs I conceptualised the design and development of the Tima Designs fashion label focused on feminine, sophisticated, chic and elegant fashion pieces for the corporate and glamorous woman.

Managing all aspects of the business from design, production and quality assurance to sales, marketing and distribution provided the opportunity to understand the intricacies and nuances of small business development in a highly competitive industry.

The business success was based on a commitment to quality and integrity of design and an innate understanding of the fashion needs of the corporate woman.  This is reflected in the label being stocked in a number of high-end fashion boutiques across Melbourne.

Additionally, in my work I delivered presentations to audiences that included:

•	International Women’s Day – “A World of Fashion”  -a presentation on running 2 businesses in   fashion and financial planning and how to achieve success.
•	Inspirational Women Program on Foxtel, an interview discussion on combining fashion, business and financial planning.

Director

The Heart Link Network

Responsible for leading the Dandenong Chapter of Heart Link, a women’s networking group focused on linking resources, new ideas, products and services amongst professional women.
 
Professional Contributions

Membership Participation: Through ensuring a fun, collaborative and empowering environment I was able to consistently grow the network of members across the chapter.

Leadership: Was able to facilitate strong connections between women in business that helped create opportunities to build their business, knowledge and professional networks.

Network Leader

As a Senior Business Financial Planner I was recruited to build and grow the financial planning services of the Dandenong Business Centre.

Professional Contributions

•	Business Development: Established trust and respect across the banking division, opening channels of communication and ensuring excellence in customer service to internal and external stakeholders which resulted in the considerable growth and contribution of the financial planning division across the Business Centre.

•	Revenue Generation: Steadily achieved growth in clients and portfolio revenue ensuring consistent ranking in the ANZ Top 20 Business Financial Planner leader board.

•	Business Succession Planning: Identified and developed the opportunity to provide Business Succession planning as an additional service/product for the business.

•	Professional Development: Nominated by senior management to complete the SMSF course.

•	Customer Service Standards: I assisted with the development and creation of the Statement of Advice layout for the business client, working across the compliance team to ensure that it was a user friendly and functional planning tool.

•	Management: I was regularly appointed to the acting manager role, responsible for leading and building on the team performance.  In line with this, I participated in a number of management meetings at a state and national level focused on developing the service delivery and product range of the financial planning division.

Senior Business Financial Planner

Westpac

Initially appointed into the Business Direct Division I was subsequently promoted to the Commercial Banking providing strategic financial planning advice to small to medium enterprises.

Professional Contributions

•	Customer Service: I was consistently recognised for my ability to build rapport and trust with a diverse network of clients from sole traders to larger enterprises with increasing complexity of financial planning requirements.

•	Stakeholder Management: Established a strong network of referral/business partners including Relationship Managers, Investment Bankers, Merchant Bankers etc. with recognition for ensuring a collaborative focus on achieving the most optimal outcome for clients.

•	“Ruby Network” Champion: I was highly involved in the “Ruby Network” for Women in Business, delivering presentations and co-ordinating events to educate women on financial planning, particularly in the areas of superannuation, self-managed super funds, insurance and business growth/protection.

Business Financial Planner

As Business Development Manager I was recruited to build the broker network from a zero base.

Professional Contributions

Business Development: Through persistence, determination and excellence in customer service established a dynamic network of brokers that delivered outstanding revenue growth for the business. 

Sales: Consistently achieved high sales results and supported the organisation in the development and marketing of financial products responsive to the market needs.

Business Development Manager

In 2018, I made a big decision. After 16 + years in financial planning, I decided it was time for a change - not because I had the next big thing lined up, but because I felt a deeper calling. 

I wanted to create something that was truly mine, something that could make a real difference. 

So, I sold my financial planning business and took a leap into the unknown.

My journey began with a podcast. The goal? To inspire and educate, to touch lives in a meaningful way. It was a new chapter, one that brought me to LinkedIn to share my thoughts and connect with others. Little did I know, a simple video post in April 2018 would turn everything upside down. 

Suddenly, companies big and small were reaching out, drawn to the unique blend of my corporate background and this fresh, authentic approach I was taking on LinkedIn.

It was a lightbulb moment. The corporate world was hungry for genuine connection, for personal branding that resonated on a human level. 

So, I founded a new venture focused on just that. Helping leaders and entrepreneurs across the globe build powerful personal brands on LinkedIn became my new mission.

Fast forward to today, I've had the privilege of hosting the most successful entrepreneurs on my podcast, speaking at events worldwide, and most importantly, guiding others to find their purpose and voice online.

If you're looking to elevate your personal brand in an elegant and sophisticated way, a personal brand that's both authentic and impactful, send me a DM. 

I'm here to share what I've learned and to help you elevate your personal brand on LinkedIn.

WHAT I DO: I help entrepreneurs, intrapreneurs & C-Suite executives converge their emotional intelligence with their social presence so that they can become “Thought Leaders” in their niche and ultimately create a lasting impact on people’s lives.

WHY I DO THIS:  I am determined to help people find that inner “greatness”. We all have this “greatness” inside of us. Not only do I help my clients find their greatness, I help them reconnect with their “why” so that they can speak through their PURPOSE. 

YOUR existence matters and YOUR message matters. 

WHAT MAKES ME UNIQUE:  The reason why I have been so successful is because I am focusing on my own “greatness” as well as leveraging my “natural gifts” which include communication, education, inspiration and impact. 

THE RESULTS:  As a result, I have grown my network from 500 to 25,000 + in < 3 months, with 2 Million + views on my content, with organic reach, an engaged community (who are advocates of my mission) but most importantly have resulted in quality in-bound leads into my business that has helped my business grown exponentially.

I stood in the Chanel boutique.
Then walked out empty handed.

A few years ago, I set a goal to buy a luxury bag.
It was a bag I “thought” I wanted.

I surprised myself.
I was instantly put off.

You would think it was the price, but it wasn’t.

It was the long queue outside the boutique.
The identical bag on every other shoulder.
The sales associate’s rehearsed pitch about “timeless investment.”
It was so familiar that it no longer looked or felt valuable to me.

The moment I saw how many wanted it,
I instantly didn’t.

And that’s exactly how I operate on LinkedIn.

If everyone has the formula → I don’t want it.
If everyone posts a certain way → I don’t want it.
If everyone talks about the same things → I don’t want it.

I watch others post what works:
“I made $X in Y months”
“The 5-step framework that...”
“Use this hook to instantly go viral”

And yes, it works.
Of course it works.
That’s why everyone does it.

I COULD talk about the money I’ve made.
But I’d rather talk about my values and vision.

I COULD share the hooks that go viral.
But I’d rather post what emotionally draws people in.

I COULD share the proven playbook.
But I’d rather write from a place that actually matters.

To me, when everyone carries the same bag,
it stops being special.
When everyone uses the same strategy,
it stops being strategic.

Maybe this is a flaw in me in others’ eyes.
This stubborn refusal to post what clearly works.

But to me?
This is my differentiator.

It’s about being yourself even when being someone else would be easier.
Even when the formula is right there… proven, profitable.

Some things lose their value when too many people want them,
but your voice is not one of them.

I can’t afford to be like everyone else.

And that’s the same reason I write the way I write.
Show up the way I show up.
Build the way I build.

My clients feel the same way.
They’re leaders who already move with sophistication in the real world, 
and they want their online presence to feel just as refined, true to who they really are.
That’s the work we do together.
Elegance with impact.

So tell me, are you just as stubborn as I am? 😅

Elevating Personal Brands with Elegance on LinkedIn across the UAE, Saudi Arabia, and the wider Arab region

No alternative text description for this image

My Mama shared a memory with me today, something her mother once told her.

Years ago she had asked my Teta,
"Why do these difficult moments happen in life?"

And my Teta replied with a line so simple and so full of wisdom:
"Because God loves your voice."

It’s beautiful. And profound. I haven’t stopped thinking about it.

Wishing you a beautiful start to the week.

❤️

Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

Building in public on LinkedIn™ is risky for you. 

You aren't a 20-something Instagram model or a 33-year-old drop shipping bro bragging about 6 figures from Bali. 

You have a real business and a real reputation to uphold. 

You want to take advantage of more opportunities through visibility on social media, but you know there are privacy risks that come with that.... 

Most AI models take your data and sell it. 
Most social media platforms take your data and sell it.
Most marketers don't understand this, which can expose your company.

That's where I come in. 

I've been marketing for over 10 years on social media, built over 250k followers across all platforms, and I've ghostwritten for some of the biggest personal brands in the world. 

But beyond that, I value privacy and staying hidden. 

It takes skill to build a personal brand that not only generates revenue for your company but also remains secure and private. 

I help you build on social media and maintain your privacy using secure AI systems and world-class ghostwriting. 

Sound interesting?

Don't message here on LinkedIn.

Email me instead and use subject "𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝗲𝗰𝘂𝗿𝗲𝗹𝘆"

luke@wizardofoddmarketing.com

--

Want to learn how to use AI safely?

Follow me and subscribe to my email list to learn how to use AI tools safely and securely without exposing your data and private life to the world. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack.

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

I have been banned over 10x on LinkedIn. 

The brutal truth is the system ain’t fair…

In business and in life those willing to cater to the system (and exploit you) end up profiting from it. 

Social media has made this reality worse. 

It’s not about how skilled you are.
It’s about how skilled you can talk. 

(& it’s about who u know aka how good you are at kissing up to leaders and using errr befriending them on your climb to a seat at the table)

I decided this rat race wasn’t for me. 

So I’m playing a different game now. 

Rebuilding in the shadows. 
Learning new skills. 
Making new friends…

Friends that are hackers, rebels and the anonymous geniuses defending digital freedom…

Because look, complaining about broken systems accomplished nothing…

Action wins. 

PS Hi LinkedIn. Who’s still here?

2 posts in a week whoa 🤓

Luke M

It's easy to get 1000 likes a post (like I used too)

Here's how to be a LinkedIn influencer: 

1. Talk about LinkedIn. 
2. Be good looking and post pictures.
3. Write short, broad content. 
4. Spend all day commenting. 
5. Do this for 90 days. 

OR 

69. Pay a team to do it all for you. 

But here's the truth about this blueprint. 

You missed the window when this was possible for anyone. It's too late now on LinkedIn to do this organically. The market has changed, agencies don't work as well, organic is dying and this actually isn't the best strategy unless you want to pretend the old system still works. 

The better way? 

Cut the dopamine. Pick a niche. Speak to that niche. 
Accept less reach. Accept slower growth. 

But reach a very targetd audience. 

In summary...

You need a real skill and a real niche to focus on.

The generic LinkedIn growth expert is playing an old game to take your hard earned money by fooling you with cheap dopamine. 

You will never become them. 

You don't need a personal brand.

You just need to be an expert with a real skill and a specific niche.

PS Who bought cool AI tools for Black Friday?

I risk making moves too early. 

In early 2023 I went all in on AI writing... 

I fired my human writers and learned ChatGPT. 

Dove deep into the world of AI. 

For 6 months I shared content written by AI without telling anyone. Then I started sharing guides, tutorials and even launched an AI course to help people learn to use these tools. 

But as I started learning more I started seeing concerns. 

1. LLM writing stalled and hasn't improved in 12 months.
2. I started to question how they were training models..
3. I realized the cost for using these tools was...

Handing over your data and personal privacy.

The more I learned the more I started losing trust in the big models.

So this summer I made moves. 

I shut down my ai writing course. I started closing down accounts and cutting ai subscription tools...

The rabbithole is deep. 

But I'm now a huge believer in open sourced tools and AI tools that are privacy focused... 

So yeah I still use AI but you most likely wouldn't recognize any of the tools that I use now. 

Exiting 99% of big tech has a cost....

Personally I decided the cost was worth it. 

If you are curious to learn more about private AI and are interested in following along I shared an update on Substack. 

I'm not sharing daily or even weekly anymore as I'm focused on clients and exisiting mostly in the shadows now...

But you can click the link to go check it out. 

https://lnkd.in/gwn2VEyS

PS Hello.

Open article: Why smart people are deleting ChatGPT by substack.com

I only log in to LinkedIn on Windows. 

I use Linux for my personal data and files...

Running more than one operating system on your computer is called multi-booting. 

This summer as I began to purge myself of big tech I realized that I couldn't full exit the system yet... 

Even though I concluded that:

Using Google search is a privacy risk.

Using ChatGPT is a privacy risk.

Using Cloud AI is a risk...

Publishing content connected to your full name, actual face, phone number and home IP address is also a privacy risk…

I also realized I couldn't cut the last 1% of these data stealing big tech tools and programs...

This is where taking back your privacy requires effort.

So I decided to learn how to sandbox my work/private life online environments.

Sandboxing is when you run apps/programs in a secure, isolated framework to restrict those tools access to the rest of your systems files and resources.

Basically I wanted to figure out how to isolate tools like LinkedIn so they don't have access to my other files and life.

This takes some skill, but deleting 100% of everything just wasn't possible for me yet. 

It's a constant game of learning but I think it's worth learning how to shield your personal data and sandbox your work life, personal life and daily life environments from each other.

Otherwise you are at the mercy of data leaks, hackers, corrupt big tech and government policies…

Personally I think it’s worth the effort to learn and seperate tools, systems and resources.

What about u?

PS Yes I know Windows is getting worse... But Mac? EW

Transparency is important to OpenAI.

So this security incident shouldn't trouble u.....

It was just some irrelevant data don't worry.
Some analytics data related to ur account. 
It's VERY safe for you to share info with ChatGPT....

Rest assured this was not a breach of OpenAI’s systems. No chat, API requests, API usage data, passwords, credentials, API keys, payment details, or government IDs were compromised or exposed.....

(lol if u believe that)

Truth is peasants....

It's never been more important to sandbox your personal data and your businesses data and your social media tools access to your data...

Your personal data has never been more at risk thanks to AI.

When's the last time you audited your passwords, tools and emails?

taplio

The Battle

Tima Elhajj

Luke Matthews

Followers

Posts

Engagements

Likes

Performance ScoreTima Elhajj's LinkedIn Performance

Performance ScoreLuke Matthews's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tima Elhajj

Luke Matthews

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tima Elhajj's LinkedIn Performance

Performance ScoreLuke Matthews's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTima Elhajj's LinkedIn Performance