Tima Elhajj

In 2018, I made a big decision. After 16 + years in financial planning, I decided it was time for a change - not because I had the next big thing lined up, but because I felt a deeper calling. 

I wanted to create something that was truly mine, something that could make a real difference. 

So, I sold my financial planning business and took a leap into the unknown.

My journey began with a podcast. The goal? To inspire and educate, to touch lives in a meaningful way. It was a new chapter, one that brought me to LinkedIn to share my thoughts and connect with others. Little did I know, a simple video post in April 2018 would turn everything upside down. 

Suddenly, companies big and small were reaching out, drawn to the unique blend of my corporate background and this fresh, authentic approach I was taking on LinkedIn.

It was a lightbulb moment. The corporate world was hungry for genuine connection, for personal branding that resonated on a human level. 

So, I founded a new venture focused on just that. Helping leaders and entrepreneurs across the globe build powerful personal brands on LinkedIn became my new mission.

Fast forward to today, I've had the privilege of hosting the most successful entrepreneurs on my podcast, speaking at events worldwide, and most importantly, guiding others to find their purpose and voice online.

If you're looking to elevate your personal brand in an elegant and sophisticated way, a personal brand that's both authentic and impactful, send me a DM. 

I'm here to share what I've learned and to help you elevate your personal brand on LinkedIn.

CEO & Founder

WHAT I DO: I help entrepreneurs, intrapreneurs & C-Suite executives converge their emotional intelligence with their social presence so that they can become “Thought Leaders” in their niche and ultimately create a lasting impact on people’s lives.

WHY I DO THIS:  I am determined to help people find that inner “greatness”. We all have this “greatness” inside of us. Not only do I help my clients find their greatness, I help them reconnect with their “why” so that they can speak through their PURPOSE. 

YOUR existence matters and YOUR message matters. 

WHAT MAKES ME UNIQUE:  The reason why I have been so successful is because I am focusing on my own “greatness” as well as leveraging my “natural gifts” which include communication, education, inspiration and impact. 

THE RESULTS:  As a result, I have grown my network from 500 to 25,000 + in < 3 months, with 2 Million + views on my content, with organic reach, an engaged community (who are advocates of my mission) but most importantly have resulted in quality in-bound leads into my business that has helped my business grown exponentially.

Kira Day

Founder/CEO, The Passion Centre | Passion Researcher; Professional Transformation & Start 🆙 Coach | Building Passion Healthy Leaders, Founders & Businesses | Keynote Speaker | Ask Me About The Passion Health™️Survey 🚀

Hey there! I’m Kira 👋🏼 and welcome to my corner of the internet!

For close to a decade, I’ve worked at the intersection of:

🔹 Meaning and perception alignment
🔹 Human and relational intelligence
🔹 Regenerative systems design

Prior to founding TPC, I worked in executive sales leadership inside a $450 billion global organization. I left after recognizing a persistent pattern:

When meaning erodes inside systems, perception starts to narrow, leadership becomes reactive, and institutions begin to quietly lose the very intelligence required to sustain them. A feature that shows invisible signs of erosion years before it shows up affecting performance or financial reports.

This recognition lead to the launching of a long-term research and applied inquiry that now informs TPC's work:
🔹 15,000+ hours of independent cross-disciplinary research
🔹 2,100+ research responses on what sustains human energy, passion, resilience, and pro-social behaviour
🔹 Hundreds of interviews & applied data mapping
🔹 Hundreds of personal accounts from those I work with

The work I do is not coaching, nor self-help. 

It is human systems architecture, designed to surface invisible risks, restore energetic capacity, and strengthen institutional endurance from the inside out.

Current Focus:

I'm conducting a current field study focusing primarily on founder-CEO's and senior leadership (60-500 employees) focused on early indicators of leadership fragility and institutional risk that most organizations don't yet have language or instruments to see.

If you're currently leading under pressure and complexity and curious to contribute perspective or explore relevancy, feel free to reach out.

Looking Ahead:

I’m translating this body of work into a book examining how individuals to organizations to civilizations rise and fall based on their ability (or inability) to maintain the hidden relational and regenerative architecture required for endurance.

To participate in the field study, DM me: "Field Study".

Passion forward ❤️‍🔥
Kira

Founder & CEO 

The Passion Centre is an award winning modern, human-centred approach to professional transitions and business transformations.

We believe people's Passions are the worlds greatest hidden economic and social asset. To that end we have made it our central mission to be the leading institution dedicated to the study, discovery and fulfillment of individual and collective Passion in the use of human and business optimization. 

We delve deeply into the science of Passion and challenge the current understanding of its meaning. Based on our proprietary discovery process we help our clients use what drives their own Passions as cornerstones of innovation and wellbeing in their work or business. We also apply the studies we have conducted on Passion Health™ to avenues that turn workplaces into true hubs of innovation, productivity and cultural well-being.

Our process has successfully launched new founders and their Passion-Centred™ Businesses in the marketplace using our unique Passion-Centred™ Methodology. As well, this process has improved the lives of countless more by providing a launchpad for contributing to workplaces, communities and our overall society in highly positive ways.

👉🏼thepassioncentre.com


taplio

The Battle

Tima Elhajj

Kira Day

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?