Owner of Copyblogger and Stodzy Inc. Teaching you how to build businesses with content. Join my content marketing community ↓

It took me 15 years for my first agency to hit 7 figures. I sold it in 2023.  Those first 15 years taught me a lot about growing a service business. I learned the pains of not knowing:- Where my next client was coming from - How to navigate sales calls- Which marketing efforts worked- How to scale growth predictably But one by one, I found solutions to these problems. Today, I’ve constructed those solutions into a battle tested system that consistently attracts and converts my dream customers. It’s the exact system I’ve used to take Quantum Leads from $0 to $7 figures in 8 months. Now, I am booking calls and closing deals regularly, all because I took the time to learn how to book sales calls through content and lead generation.I realized I’m not the only person struggling with these problems. So I decided to share my system with other service business owners through Copyblogger Academy. Inside the Copyblogger Academy, you’ll learn:- How to choose the right marketing channels- How to attract leads from that channel- How to do outbound in a way that feels genuineOnce you’ve implemented the system and are attracting leads, I’m happy to give you more one on one coaching through the Sales Accelerator.Inside, I’ll walk you through the process of navigating sales calls and closing clients in a way that feels natural, not salesy. Copyblogger Academy is the solution I wish I had 10 years ago. If it sounds interesting, you can join through the link in my bio. I'll see you on the timeline.

Tim Stoddart

I had to:

(And you will have to also)

1. Run businesses for a few years before I was qualified to scale, manage employees, and more.

2. Work with 10 clients before I was qualified to help my clients generate leads and reach their goals.

3. Be lost and confused at every job I've ever had before I was qualified to do a good job at them.

There's no such thing as being ready.

Start now. Get qualified later.

P.S. I did over $1,000,000 in sales last year with The Machine Method. Hit my bio link to learn how it helps me generate and close leads. It's 100% free to get started.

Founder @ Quantum Leads | CEO at Copyblogger | Building Quantum Leads into a $10M+ agency and teaching my lead gen system in Copyblogger ↓

I used this system to do over $10,000,000 in sales. Steal it from me and apply it to any goal:

1. Figure out which tasks move you forward most. For me, that was writing content and doing outreach to clients. Nothing else helped me grow my agency faster. 

2. Make those daily non-negotiables. That'll likely mean doing them first before anything else. Force yourself to pull those levers. Every single day. No matter what.

3. Analyze how you're doing them and optimize. Doing the same ineffective thing over and over again won't help. You need to be smart too, not just consistent.

As I said, you can apply this to any goal.

A career builder might do these daily:

- Study and practice their skill
- Networking in their industry
- Apply for new jobs 

Even life stuff like fitness can be turned into non-negotiables:

- Walk 8,000 steps
- Eat nutritious breakfast
- Drink 80 ounces of water

Find those primary levers.

Pull them daily.

Stick with it for years. 

That's how you win.

P.S. My newsletter helps you build your service business with better content, sales, and mindset. Hit my bio link to read past issues and subscribe.

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Scale from $100k → $1M/year with my client acquisition system. Founder of Quantum Leads | CEO of Copyblogger | $10M/year portfolio

I've found this timeline to apply over and over again while building my companies:

1. First 3 months are awful. Just a grind.
2. Next 9 months are better. Still hard.
3. At 1 year, you start figuring things out.
4. The magic starts around year 2 or 3.

One reason why I started consulting with entrepreneurs is that I know how brutal this process is, and if I can cut it in half for someone, that's a huge win.

But there's no avoiding it entirely. 

Strap in and get consistent.

P.S. I did over $1,000,000 in sales last year with The Machine Method. Hit my bio link to learn how it helps me generate and close leads. It's 100% free to get started.

Scaling to $10M a year in passive income. Building Quantum Leads and sharing what I learn along the way. Join my newsletter to learn high ticket lead generation and sales. ↓

Nobody:

1. Start their career as a pro in their field
2. Starts a business and win immediately
3. Starts writing and goes viral right away

Instead, they have to:

- Be a bit lost and insecure
- Learn through mentorship
- Learn by making mistakes
- Slowly get better
- Slowly get more confident

So be teachable.

That's a skill you can learn.

It'll unlock everything else you want to learn too.

P.S. I did over $1,000,000 in sales last year with The Machine Method. Hit my bio link to learn how it helps me generate and close leads. It's 100% free to get started.

If you keep dwelling on past mistakes, you'll feel awful and make no progress. Do this instead:

1. Try to find lessons. You usually can.
2. Write them down to learn them better.
3. Start working on your next move.
4. Use mental discipline to move on.
5. Do your best to not look back much.

I've made big mistakes.

In business and in life.

Obsessing over them is toxic.

Look toward the future.

P.S. I did over $1,000,000 in sales last year with The Machine Method. Hit my bio link to learn how it helps me generate and close leads. It's 100% free to get started.

You can easily reach $1,000,000/year in 2026.

People stay stuck for one (fixable) reason:

They don’t charge enough.

When you look at the rough math, it’s simple:
- 10 clients @ $8,400
- 9 clients @ $9,300
- 8 clients @ $10,500
- 7 clients @ $12,000
- 6 clients @ $14,000
- 5 clients @ $17,000
- 4 clients @ $25,000
- 3 clients @ $28,000
- 2 clients @ $42,000
- 1 client @ $84,000

Here are 3 ways to charge more (without doing more work):

1. Serve clients to whom your service is worth more.

Say you rank all of these businesses first on Google:
➡️ Bakery ROI = $5,000
➡️ Plastic Surgeon ROI = $500,000
➡️ Enterprise software ROI = $5,000,000

Same work. Same result. Different ROI.

2. Deliver a Premium Experience.

It’s simple. Yet few check all of these boxes:
➡️ Respond quickly
➡️ Deliver on time
➡️ Be pleasant

3. Report on The Right KPIs 

Clients won’t churn if they KNOW you make them money.

Most businesses don’t:
➡️ Learn the KPIs that matter to clients
➡️ Set up proper tracking 
➡️ Hold themselves accountable

Do those things, and you have a premium business. 

P.S. Not sure how to get your first 10 clients? You can sign up for Copyblogger Academy to swipe the outbound system I used to generate $1,000,000 in sales last year. Hit my bio link to learn how to close your first $1,000,000.

How to get $5k+ clients:

(This works for anyone)

1. Get very good at what you do
2. Get proof (case studies) you're good
3. Do outreach to high-budget prospects
4. Create content to get inbound
5. Charge what you're worth on sales calls

The first one is the hardest.

Then things get relatively easy.

Keep pushing until you get to where you want to be.

P.S. If you want more high paying clients (who come to YOU), check out Copyblogger Academy. I show you the exact content engine and sales system I used to generate over $1,000,000 in client revenue year.

“I’ve tried everything to get clients.”

Well, that’s usually the problem. Here’s why.

If you’ve tried everything, you haven’t put in sufficient reps to accomplish anything. 

You already know this:

Reps = Mastery

But nobody talks about WHY reps are required.

Here’s the truth:
1️⃣ You do a rep to DISCOVER a roadblock
2️⃣ Once you discover a roadblock, ask someone how they solved it
3️⃣ Then, implement that solution and overcome that roadblock
4️⃣ Repeat

It’s reasonable to assume that any valuable skill likely has 30+ roadblocks. 

Now you know that, it’s UNREASONABLE to expect mastery with <30 reps.

So instead of trying everything, do this:
✅ Pick one strategy that works for your competitors
✅ Commit 2 hours to that strategy for 30 days
✅ Aim to uncover as many roadblocks as possible 

At the end of 30 days, you’ll likely start to see results. 

Even if the results are modest, they’ll begin to compound. 

Want results faster?
1️⃣ Do more reps.
2️⃣ Never repeat mistakes.

Client acquisition is simple. 

Most people just don’t realize they’re making progress and they quit too soon. 

That’s why I say to pick a strategy you know has worked for your competitors. 

If you know it worked for them, you’ll know it WILL work for you.

Just stick with it.

P.S. There is only one way to skip the reps to uncover the roadblocks. Learn from someone else who has already encountered and solved (many of) them. Copyblogger Academy contains the client acquisition system I used to build my 7 figure agency. Click the link in my bio to access it.

This is the most costly mistake I’ve made as an entrepreneur.

And it’s also quite common.

Lack of focus. 

There will come a time in your entrepreneurial journey when your “main thing” becomes difficult.

At this moment, you’ll have a choice:
➡️ Buckle down and push through
➡️ Chase a new shiny object

Yet the cost of choosing the new shiny object isn’t just the growth you’ve built with your first business.

You also sacrifice compounding growth.

It might take:
➡️ 4 years to reach 6 figures
➡️ 2 more years to reach 7 figures
➡️ 1 more year to reach 8 figures

Yet if you quit in year 4 to start a new shiny object... 

the clock starts over again at 0.

Fast forward 3 years:
🟢  The person who stuck it out = 8 figure entrepreneur 
🔴 The person who chased the shiny object = 6 figure entrepreneur

In my case, I didn’t completely quit the business I was building. 

But I did add new shiny objects.

As a result, all of my businesses stalled and I missed out on compounding growth. 

If I had just stuck it out with one main business, I’d be much wealthier. 

And it’s mentally taxing to switch between projects.

So before chasing a new shiny object, think about the real cost of starting something new. 

If you don't know how to solve the problem to unlock the next level of growth for your current business, get help. 

The cost of mentorship is much cheaper than the cost of lack of focus.

Likes ≠ Leads

My formula to generate leads from content?

# of Qualified Leads = Content Relevancy X Quality X Volume

Here are tips to maximize each input:

Content Relevancy
↳ List out the most common pain points prospects mention on sales calls.
↳ Extract elements of your process that solve those problems. 
↳ The hook is the pain point, the body is the process.

Content Quality
↳ Look at top performing content on the platform.
↳ Extract the framework and repackage your idea in that framework.
↳ Add case studies/anecdotal experiences to prove your credibility.

Volume
↳ Repost your previous top performing content
↳ Publish on multiple platforms. You’ll see diminishing returns if you only increase publishing volume on one.

Even if algorithms fluctuate, this formula works.

Why?

Ultimately, algorithms reward high quality content that keeps users on the platform. 

It’s simple, but not easy. 

Most people just don’t stay consistent for a sufficient period of time. 

P.S. If you're struggling to post content that converts, I teach the content system that generated over $1,000,000/year in Copyblogger Academy. Hit the link in my bio to access it.

Relationships and inbound helped me get my first agency started.

But it took off and passed 7 figures when I did this:

Outbound. 

I was opposed to outbound at first.

I get a lot of cold pitches, and don’t respond to many of them.

If I don’t respond, outbound doesn’t work. Right?

But I realized that was the wrong takeaway.

The real reason I don’t respond to many outbound messages is usually:
1️⃣ Relevancy: The offer is irrelevant to me.
2️⃣ Value: The offer doesn't provide immediate value. 
3️⃣ Timing: The offer solves a problem that isn’t currently a priority.
4️⃣ Credibility: I’m not convinced you'll deliver on the promise.

Once I realized that, the solution to making outbound “work” was simply solving for each of those problems.  

How to improve your outbound response rates:
➡️ Relevancy: Make sure you’re reaching out to the right person.
➡️ Value: Make it immediately helpful. "Getting on a call" is not immediate value.
➡️ Timing: Look for intent signals suggesting they want your solution.
➡️ Credibility: Build your social media presence.

That said, it is possible to over optimize. 

You’ll see a better ROI spending 1 hour sending 20 fairly personalized pitches than 1 perfect pitch.

But once you understand those four levers, your outbound results will skyrocket.

P.S. If you want help scaling your outbound, you can sign up for Copyblogger Academy to swipe the outbound system I used to generate $1,000,000 in sales last year. Hit my bio link to learn how it helps me generate and close leads.

My agency was stuck at about $1.5M/year. 

Then, I learned this framework.

There are three kinds of offers:
- Services
- Programs
- Products

You start with services and build an audience.

Next, you can scale by offering programs and eventually products. 

With 3 offers, you have a solution for every prospect on sales calls. 

Here’s how it works.

1. Services (DFY)
Price = $5,000 to $50,000 a month

This is where you get started. 

You gain experience learning how to get results. 

But eventually, you’ll have to hire more people to grow.

And scaling becomes difficult. 

That’s when it's time to the next stage…

2. Programs (DWY)
Price = $2,500 to $10,000 (paid in full)

This is when you package what you learned.

You’re selling the information + coaching.

For me, this is the Sales Accelerator. 

I sell my outbound blueprint and conduct weekly coaching calls. 

It’s more scalable, but the coaching still requires my time.

3. Products (DIY)
Price = $500 - $1,000

This is when you sell ONLY the information. 

It’s the most scalable, but also the lowest ticket. 

For me, this is Copyblogger Academy. 

We give founders the information they need, but they do the work themselves. 

Once I understood the difference between these offers and priced them appropriately, I learned how to scale without:
- Starting a new business
- Increasing headcount

These offers also give me the ability to ascend or descend prospects to different offers.

As a result, I almost always earn revenue from every sales call.

So if you’re feeling stuck and don’t know how to scale, consider how you can repackage your offer.

I run a $1,000,000/year biz. And if my clients leave tomorrow? 

I’d be fine… thanks to this client acquisition system. (Copy me)

1. I built a personal brand

I grew my personal brand to ~100,000 followers.

This gives me a steady stream of inbound leads.  

And it also gives me credibility if I do cold outreach.

The 80/20 of personal branding is simple:
➡️ Tie content to pain points/outcomes
➡️ Use proven frameworks for each platform
➡️ Post consistently

2. I built a sales team

I have an audience, but I don’t just hope they buy.

I’m proactive and sell through DMs.

The 80/20 of my sales system is simple:
➡️ I tell people in convos what I offer
➡️ I have a setter help book meetings
➡️ I use a CRM to track convos/prompt follow ups

3. I documented and systematized everything 

Most business owners are stuck doing client work.

But you need time to take sales calls. 

(And not just when you're scrambling for clients.)

The solution? Document and delegate. 

The 80/20 of my delegation process is simple:
➡️ Document SOPs with Loom + Docs
➡️ Track project progress in ClickUp
➡️ Delegate all tasks other than sales calls

I don’t have a huge team. 

But my processes are very clear.

So anyone can do them 90% as well as me. 

P.S. As documentation is a key step in this process, I decided to release my entire client acquisition system in Copyblogger. If you want access to this exact system I used to generate $1,000,000 in sales last year, hit the link in my bio.

Some days are for grinding hard.

Others are for eating croissants and drinking coffee in France.

Do both.

P.S. I did over $1,000,000 in sales last year with The Machine Method. Hit my bio link to learn how it helps me generate and close leads. It's 100% free to get started.

This is the easiest way to 10x any service business.

And you don’t have to get a single new client.

Maximize client LTV. 

So how do you maximize client LTV?
1️⃣ Charge more
2️⃣ Keep them longer
3️⃣ Offer additional upsells 

Improving even just one of these levers can 10x your business… with minimal work.

Here’s how to change each lever. 

1. Charge More
Most service businesses are fundamentally the same. 

Premium services simply charge more by:
➡️ Targeting a premium marketing
➡️ Offering a better client experience

In my experience, the client experience element is the easiest way to charge more.

Do what you say you’ll do, when you say you’ll do it.

2. Keep Clients Longer

Most clients cancel because they’re no longer getting the results they need.

The easiest way to solve this is to understand the KPI that is most important to them.

In my first agency, I learned that KPI was phone calls. 

So instead of sending detailed reports with:
➡️ Traffic
➡️ Rankings 
➡️ New Keywords

I sent reports that include one critical metric:

Phone calls.

When clients get the results they need, they stick around. 

3. Offer Additional Upsells

The beauty of business is that solving one problem simply leads to another.

So let’s assume you already:
➡️ Maximized pricing
➡️ Maximized retention 

In that case, offer a solution to the next problem that arises.

Example:

You offer content marketing ➡️  Now it needs to rank
Upsell Opportunity: Link Building

Once you learn how to use these three levers, you can scale your business without signing a single new client.

P.S. If you want help scaling your outbound, you can sign up for Copyblogger Academy to swipe the outbound system I used to generate $1,000,000 in sales last year. Hit my bio link to learn how it helps me generate and close leads.

Distraction is action in the wrong direction. To prevent distraction? 

Redirect action. Here are 3 ways to redirect action:

1.) Double down on what works

What’s the one KPI that matters? 

What’s the one action that moves that KPI the most?

Double the time you spend on that action.

Go to your calendar right now. Block off double the time for that action.

When your calendar is full, it’s hard to find time for distractions.

2.) Create > Consume

Content plants the seeds for distraction.

New ideas. New tactics. New shiny objects.

Instead, create content.

Content forces clarity. 

What works for you? What are you moving towards?

This reinforces your own goals. 

3.) Build in public

When you build in public, you feel positive peer pressure to focus. 

You won’t want people to see you changing from one thing to the next each day.

If you’re struggling with distraction:

Don’t tell yourself to “stop” getting distracted. Start doing more of what works. 

More action ➡️  More results ➡️  Effortless focus

P.S. If you want help scaling your outbound, you can sign up for Copyblogger Academy to swipe the outbound system I used to generate $1,000,000 in sales last year. Hit my bio link to learn how it helps me generate and close leads.

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

Most founders are stuck in what I call "The Activity Trap".

They’re on LinkedIn every day:

DMing.
Posting.
Commenting.

Trying to be everywhere, still not getting consistent clients.

They’ve been told “show up and it’ll work.” But they’re doing everything and nothing’s compounding.

Instead of building leverage, they’re trapped in a cycle of rented results, ghostwritten content, and cold DMs that never convert.

Eventually they burn out:

- No time to sell
- No energy to market
- No leverage to scale unless they outsource again and hope it works

When you stop feeding the machine, the pipeline dies.

There’s a better way.

We install your Leverage Engine — a Trust-Led Outbound system powered by AI that turns LinkedIn into a client acquisition channel you own.

Everything runs in under 30 minutes a day.

With Atticus, we’ve helped 75+ B2B founders, consultants and experts:

→ Escape the Activity Trap
→ Scale without headcount
→ Drive 5–10 new deals per month from LinkedIn

Over $120M in pipeline booked without ghostwriters, appointment setters, or agency retainers.

Here’s how it works:

1. Attract

We install an AI content agent trained on your voice and expertise, built from 70+ top performers.
No ghostwriters. You own the engine.

2. Convert

A behind-the-scenes system moves prospects from cold to calendar.
By the time they book, they already trust you.

3. Activate

We build and install the full system in 60 days, fully trained, operational, and ready to scale inside your business.

Real wins from the system:

V, agency owner → 5–8 qualified opportunities/month + Forbes feature + six figures closed

B, M&A founder → $750K in sales-qualified pipeline

J, executive coach → 62 calls + $144K pipeline + price increase from $33K to $44K

J, startup consultant → 20 qualified calls in 20 days + $150K pipeline

B, career coach → 12 qualified leads in 8 days post-activation

This is for founders ready to shift from activity-trapped operators to leveraged dealmakers — where every post and DM builds trust, not just traffic.

Want your own AI Demand Engine installed?

Send me a message with “AI” and I’ll walk you through how it works and exactly what it would look like inside your business.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

Austin Huges, CEO of Unify, is generating multi–8-figure pipeline every month using just three content styles, not an army of sales reps. And those 3 same posts are the reason he has book $120M+ in pipeline in 2025. Here's how: 👇

Most founders think they need a big SDR team to grow.

That’s the old playbook.

But Austin just did something wild:

$120M+ in pipeline in 2025
With a lean team.
With zero SDR bloat
And it’s not a one-off.

Unify has powered $81M+ in pipeline for companies like OpenPhone, Flock Safety, and Justworks.

Here’s what most founders miss:

Austin isn’t scaling headcount.
He’s scaling signal from his content on LinkedIn.

No spam.
No generic templates.
No blasting thousands of emails.

He uses:

• A founder personal brand to drive followers, likes, comments and profile views
• AI agents running SDR workflows towards the intent from content in seconds
• Perfectly timed outbound when the prospect cares

The engine behind it: 

Austin’s LinkedIn personal brand.

I read every post he’s put out. Every teardown and behind-the-scenes thread.

His content is the GTM system.

Here are the 3 content types that power everything:

1️⃣ Challenges outdated beliefs (“SDRs aren’t broken. The playbook is.”)

 Part of the funnel: TOFU or MOFU

Why it works:

He positions Unify in the buyer’s journey long before they’re solution-aware. They feel the pain, even if they don’t know the cause.

How you can use this:

- Take a classic problem.
- Take a strong stance.
- Present the new way.
- Explain how your solution fits as the new way.

2️⃣ Shows the real system (templates, workflows, AI agent use cases)
 
Part of the funnel: MOFU and BOFU

Why it works:

Everyone has similar tools, especially in outreach. The differentiator is your mechanism. Once you sell them on the problem, they look for a system.

This content is simple:

 - Outline a pain of your ICP.
 - Show your solution.
 - Add a CTA.

3️⃣ Makes himself the case study

Part of the funnel: TOFU, MOFU, and BOFU

7-8 figures in pipeline generated per month.
150+ meetings generated a month.
Growth up and to the right.

Why it works:

No pitching.
No hard CTAs.
Simply proof in public.

People buy from those they like, know, and trust. By making himself the case study and showing how he scales Unify with Unify, Austin builds real proof that the tool works. This is the glue that holds the LinkedIn demand engine together.

The result:

Founder-led GTM is outperforming outbound teams because buyers trust founders, not reps.

Timing beats volume.
Every. Single. Time.

Austin isn’t just building Unify.

He’s rewriting modern GTM.

He’s just getting started.

Want to build your own predictable Sales System on LinkedIn? Grab a ticket to my "Leveraged Operator" LinkedIn masterclass from the link in the comments. 

I will be helping 100 founders to scale the NEW WAY on LinkedIn using AI. 

Only 50 tickets left. 

Once they are gone they are gone. 

Grab one here - https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | I $125M+ pipeline generated for 100+ founders - Want to add $100k a month with LinkedIn + AI - DM me “AI” and I’ll send you a FREE training.

A few crazy things breaking past $50k profit months as a leveraged operator allowed me to do:

- Drive my entire client acquisition funnel on LinkedIn in less than 30 mins a day

- Take afternoons slow again. I finish most days at 3pm because our offers are mostly async delivery (we get paid for our minds and not our time).

- Worked from Colombia for 2 years without the business collapsing every time I travelled.

- Take 4 weeks of holidays this year fully offline (with only a little guilt).

- Be more present with my girl and pup instead of scrolling LinkedIn on the sofa.

- Generate a living income from just my investments > firmly on route to financial freedom.

- Reinvest heavily back into my own skills — I spent $30,000 in my training across mindset + sales this year.

- Perhaps my favorite of all… I finally flew my girl from Colombia to London last year. And this year we will go again to enjoy Christmas with my family (peep the picture of her smile man!).

I built this thing with just my laptop, LinkedIn and AI.

Now it’s put me in a position where I can support myself and the lives of those I love.

That’s what being a leveraged operator is all about.

Get leverage in the places that matter less.

And get more time with the people who matter most.

If you’re still deep in the grind of trying to hit above the $20k profit plateau…
Keep going.

A few simple changes could get you everything you’ve ever wanted.

PS: If you want to add $50k–$100k profit months with 90%+ margins using just LinkedIn, I’m hosting a LinkedIn client acquisition masterclass on the 12th. Smash this link to join biz owners gaining an unfair advantage in 2026 with AI: https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​30 mins/day I $125M+ pipeline generated for 100+ founders

One founder cut LinkedIn from 6 hours a week to 1. His pipeline still grew to multi 6 figures... 90 days.

He runs a GTM consultancy.
Around 10k followers.
No team. No ghostwriter.

Before we worked together he was:

→ Pulling 2–5 inbounds a month
→ Creating all his content himself
→ Posting randomly, so leads came in lumpy

90 days later:

→ 10–20 sales qualified leads a month across content + outbound
→ Close rate up by 10%
→ New service launched, $30,000 closed in 60 days
→ Multi 6 figures in pipeline
→ Time on LinkedIn down to 1 hour a week

Here is how we did it using our Position → Attract → Convert model.

1) Position

Foundation of everything.

We:

→ Defined his WHO, WHAT and HOW he was serving to make him stand out 
→ Found his Rainmaker ICP (the client he loved who closed fastest)
→ Mapped his Atticus language matrix so posts used words his buyers already say to attract them with content
→ Installed an indoctrination ladder so content moved people from:

 cold → trust → paid

Once he stood out, we moved to:

2) Attract

Goal over 3 months: build brand and demand.

We:

→ Built an AI content agent in his own voice
→ Posted consistent content that built brand and proof
→ Connected with the right buyers daily
→ Used content that earned trust and inbound, not vanity

Now his audience was warm, we could:

3) Convert

We:

→ Ran a Revenue Speed Run on closed-lost, no-shows and ghosted deals, then built lookalike lists
→ Installed Trust-Led Outbound with an AI sales rep trained on his tone, offer and case studies
→ Turned every like, view and comment into a chance for a real, personal DM

On top of that, I worked with him 1:1 on his sales process.

We used NEPQ to pre-handle objections in his sales cycle so closing felt easy.

When we hit 20 deals in 20 days, we gave him the keys.

Full handoff.

System installed.

Now his LinkedIn works even when he does not.

If you want the same Trust-Led Engine in your business, make sure you are attending my LinkedIn Masterclass this Friday 12th December at 11am EST! 

I'm going to be pulling back the curtain on EVERYTHING. 

(I would usually charge $14,000 for a system set up like this)

Lock in your place here (last few going here): https://lnkd.in/gGNvBEfB

Founders: Add $100K/Month Using LinkedIn + AI - Free Masterclass Dec 12. Get Your Ticket from “Visit My Website” →

March 2022: I hit 600,000 impressions in 60 days. Guess how much that added to my revenue?...

Exactly $0.

I posted daily.
DM’d like crazy.
My calendar stayed empty.

Back in March 2022, when I went all-in on my business, I had the metrics… not the money:

• 60 posts in 60 days
• 600,000 impressions
• 40 cold DMs per week

And still? Maybe 1 call a week.

That’s when I stopped chasing activity and started building leverage.

Here’s the truth most founders stuck at $20k per month profit don’t want to admit:

Consistency without leverage does not scale growth. It scales exhaustion.

I was doing everything LinkedIn “experts” said to do.

But nothing was translating into predictable deal flow.

So I audited a week of work and realized about 70 percent of my time was non-revenue.

Every morning felt like Day 1.
Staring at LinkedIn.
Anxiety bubbling up.

 “Why is everyone else winning but me?”

 “Another competitor posts a $50k month. Must be nice.”

I didn’t have a content problem.
I had a leverage problem.

Over the next 3 years, I rebuilt my entire client acquisition system around infrastructure, not effort:

- Identified the Rainmaker client persona (the one person I knew who was willing and able to afford me).

- Built an indoctrination strategy for my content—I identified the key ideas my audience needed to believe to buy from me.

- Created an AI content agent in my voice and trained on my brain. I was no longer spending an hour a day writing posts. I could create a week of content in 30 minutes. No AI slop because it’s trained on my library of content.

- Built a team of AI outbound agents that allowed us to scale our outreach to people in our sphere of influence from content and profile views.

Before → After:

- 4 to 8 calls per month → 35 to 50 a month
- $10k profit → $20k to $50k per month
- $270k closed in last 4 months

Try this for 7 days:

 Run an Activity Audit and highlight your activity traps.

- Log everything in 15‑minute blocks
- Tag each block R (revenue‑producing) or NR (non‑revenue)
- Circle your top 3 NR time sinks
- Kill / Automate / Batch anything NR
- Block 1 hour in your calendar for December 12 to join 100 founders building their own AI Demand Engine with LinkedIn on my webinar.

If you’re stuck in the trap, it might be time for a change.

Grab your FREE ticket to my LinkedIn masterclass here: leveragedoperators.com

I thought LinkedIn Thought Leadership Ads were “just brand.” I was wrong. They’re a sales-meeting machine if you structure them right. I spent $3,000 on ads, $1,000 on consulting, and 100 hours of study so you don’t have to. Here are 3 things we did to get our ads delivering leads in 60 days:

BACKGROUND

I sat in a café in Medellín with my father.

Me: “My LinkedIn reach is down 80%, feels like the end of the party.”

Him: “You always knew it wouldn’t last forever.”

Me: “I’m going to need an ad budget to fill the gap.”

Up to that point, I’d only dabbled with LinkedIn TLAs. Decent brand lift, but no leads. So over the last 60 days, I worked with Tom Casoo and learned a killer approach.

5 things that helped me drive meetings from TLAs

1) Having a founder-led brand helps.

Our content already hits the right eyes 300k–500k monthly reach so any spend pours gasoline on what’s circulating. Higher like counts also improve CTR and trust.

2) Tight targeting = better results.

I used to target every startup in the U.S. But our offer is specific: service business owners under $5M with a tech or service arm. Focusing on this ~2M TAM finally brought the right people in.

3) Having the right strategy.

 I stopped boosting random posts and split ads into:
 • Top + middle of funnel
 • Bottom of funnel

Every 2 weeks, I added top-performing posts to TOF/MOF and ran until we hit 1,000+ accounts reached. That became our retargeting pool. CPM was ~$30.

Then I fed that audience into BOF ads... our highest-converting client wins and framework posts. I track which posts cause Calendly bookings and spend more on those.

Pro tip: Add a direct CTA with your Calendly link or tell people to comment “GROW.” It meaningfully increased attribution.

Fitting engagements into our Atticus AI sales system.

We scrape likes, comments, and profile views, score them, and have our AI agent DM high-fit prospects with personalized context.

Adding ads multiplies your organic footprint. It’s just another way to show up in front of buyers... paid or not.

Stuck at $20K/month? I’m hosting a FREE LinkedIn Client Aquisition Masterclass on the 12th of December (usually $1,000 in consulting fees). 

I’ll show you how to build your own AI sales system to add another $50k a month using LinkedIn.

👉 Smash your revenue ceiling: https://lnkd.in/gkishZ_v

(40% gone. Don’t sleep on it.)

How I use AI to plan 30 days of LinkedIn lead-gen content in under 2 minutes: (this power prompt helped drive $120,000,000+ in pipeline - Steal it!)

---

1. Copy and paste this prompt into ChatGPT (or your AI of choice) and fill in the parts in [].

I use this custom prompt as the base for my own content planning each month:

“My business and personal info:

[Who you are, what you sell, price point, who you serve]

My core offer:

[Describe your main offer and the main problem it solves]

My content pillars:

[3–5 pillars, e.g. “AI outbound, LinkedIn content, founder mindset, client wins”]

My target audience:

[Describe your dream client: revenue, role, niche, main pains, buying triggers]

My goal for this 30-day plan:

[Examples:

- 30–50 qualified sales calls from LinkedIn
- More DM conversations with warm leads
- Test a new offer
- Warm up my audience before a launch]

Using this info, create a 30-day LinkedIn content and outbound calendar.

For each day, create:

1) One content idea + hook

Cycle through these content types for variety:

TOP OF FUNNEL (Trust + Attention):

Personal stories
Opinions
Observations
Contrarian views
How-to guides
Old way vs new way

MIDDLE OF FUNNEL (Insight + Belief Shift):

“How I” posts
Frameworks
Breakdowns of client wins
Behind-the-scenes of my system

BOTTOM OF FUNNEL (Proof + Hand-raiser):

Testimonials
Results
Case studies
Direct hand raisers
Lead magnets

For each day:

1. Give a short content idea (1–2 sentences) that speaks to a specific pain or desire of my target audience.

2. Write a strong hook (1–2 sentences) that would stop my dream client in the LinkedIn feed.

3. Label:

- Content type (e.g. Personal story, Framework, Case study)
- Funnel stage (TOFU/MOFU/BOFU)
- Content pillar

Output format:

Day 1:

Content type: [type]
Funnel stage: [TOFU/MOFU/BOFU]
Content pillar: [pillar]

Idea: [1–2 sentence post idea]

Hook: “[hook here]”

Repeat this for 30 days.

Make sure:
- At least 40% of ideas are MOFU/BOFU
- At least 30% of ideas reference real proof, systems, or specific outcomes
- All ideas align with my offer and dream client”

2. Hit enter.

In under 5 minutes, you’ll have 30 days of:

- Lead-gen content ideas
- Hooks that speak to real pain
- Content that starts real conversations

No more guessing.

No more “what do I post today?”

Just a clear engine you can run in under 30 minutes a day.

–

Want to learn how to leverage AI to drive 5-10 qualified meetings a week from your founder brand? Grab a ticket to my FREE masterclass this Friday: https://lnkd.in/gGNvBEfB

Handful of spots left. First-come first first-served.

POV: thanksgiving after starting a business 😭 


P.S - Stay delusional, my entrepreneurial friends, and keep your cool as you eat turkey today. Happy thanksgiving!
-

Repost from @jimpapi

Every B2B founder wants to generate qualified sales calls on LinkedIn. 

But 95% have no idea where to start. Here are 5 outbound strategies that helped me generate over $125,000,000 in pipeline across 100+ companies (steal them):

1) Content-led outbound

This is where 99% of your hottest leads hide. If someone engages with your content, they already know who you are. Your cover photo acts as a sales billboard when done right.

Start conversations with this flow: 

Open-ended question > What they have tried > Curiosity gap > Pull to Zoom.

Spend 30 minutes a day on this and you will book an extra 5 to 10 calls a week.

2) Profile views and followers

Check profile views and net new followers (your followers list is arranged by who followed last) daily. When your ICP shows up, reach out and start a conversation using the same framework.

3) Messaging with intent

Cold outbound fails because it is unexpected and unwanted. Use an AI SDR to build lists based on intent events like funding rounds, job changes, new hires or key announcements.

Not all intent works for every industry. Ask what your ICP cares most about. For example, funded companies care more about ramp time than unfunded ones. Context matters.

4) The 800 open InMail hack

Every LinkedIn account has 800 extra free InMails on Sales Navigator. Tools with “open InMail campaigns” help you find these accounts fast. You can also check manually inside Sales Navigator.

5) Scaling outbound with multiple LinkedIn accounts

Get your team on Sales Navigator and use sales automation to multiply outbound across multiple open InMail licences. This loop doubles our monthly LinkedIn meetings.

Only do this once you have message market fit with at least a 20 percent response rate. Otherwise you will burn your total addressable market.
I learned all of this from running outbound for 100+ founders. 

If you want the exact AI outbound flow that books us 30 to 50 sales qualified calls a month in less than 30 minutes a day, join my free LinkedIn masterclass here: https://lnkd.in/gGNvBEfB

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The Battle

Tim Stoddart

Luke Shalom

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Performance ScoreTim Stoddart's LinkedIn Performance

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taplio

The Battle

Tim Stoddart

Luke Shalom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tim Stoddart's LinkedIn Performance

Performance ScoreLuke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTim Stoddart's LinkedIn Performance