Tim Keen

I help 7 and 8-figure brands find agencies they love | 1x exit | $100M revenue from TikTok & FB Ads

I help B2B agency owners and consultants build predictable lead gen systems they actually own, based on my experience building and selling a 7-figure agency in just 2 years.

My favorite clients are high 6 or 7-figure agencies who are running on mostly referrals (or one channel), who are looking to "get LinkedIn working". 

At some point you typically realize there's more to it than just writing content and posting.

That's where I show up: I can help you build a full inbound + outbound funnel that brings you ideal-fit clients every month, without you grinding all day on content.

I believe that:

1. The tedious work that agency owners used to outsource to black box lead gen agencies is now actually 

- really easy, 
- highly automatable, and 
- should be done in house once you get over the limiting belief that it's hard, and

2. Learning how to run a modern go-to-market system - literally learning how to fish - is one of the best possible uses of a founder's time.

Plus it's fun.

What I offer:
Modern Lead Gen Bootcamp - 4-week intensive where you build your complete lead gen system. Lists, outbound, lead magnets, ads. Live coaching.

Modern B2B Sales Advisory - 3-4 month engagements where I help you build your entire GTM function. Strategy, systems, tech stack, team training.

What people say:

"Over the course of the program with Tim I doubled revenue in about two months." - Alexandre Olim, Plutus Media

"Building a lead gen system that gets me leads that already are half closed because of my content." - Laksh Sehgal, Neuroid

"Before buying Tim's course I would spend hours and hours on a single post and now I can write 3-5 posts in one hour." - Pedro Leite, Adstart

"Best course I had about agency leads. Been in the game for 4 years, it's the best course out there I've found." - Saar Bell

What I help you build is running in my business right now, and I have been at the pointy end of lead generation on LinkedIn for the last few years.

DM me if you run a high-6-figure+ agency and would like a friendly, no-strings-attached roast of your current lead generation system.

VP of Marketing

Building the best DTC agency in the country with some ecom legends.

I collected 18,731 leads from LinkedIn.

(And closed over $5M in revenue doing it.)

This year, 90% of creators:

- built lead magnets nobody wanted
- collected emails that never converted
- treated lead magnets as content, not sales assets

Me?

I exited my agency. Built a system. Documented everything.

Now I'm giving away the entire playbook.

Here's what's inside The 7-Figure Lead Magnet Method:

→ How I closed $5M+ in revenue from LinkedIn
→ The viral idea framework (endless content, on demand)
→ Turning lead magnets into actual revenue
→ Converting leads on the back-end (where the money lives)
→ The distribution formula to flood your funnel on repeat
→ Building a web of lead magnets that scale with you
→ 5 mistakes that destroy lead magnet performance
→ What you need to do next (step-by-step)

BONUS: The $1M+ Lead Magnet Swipefile 

It's MY exact system behind 18,731 leads and a 7-figure exit.

Want the full 8-chapter playbook and BONUS?

1. Connect with me
2. Comment "METHOD" below

I'll DM you everything.

P.S. We must be connected, otherwise LinkedIn blocks the message.

P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day LinkedIn Cohort masterclass where I teach THIS EXACT COMPLETE LinkedIn + lead gen system behind these results.

I get agencies more ideal clients | 1x exit | GTM strategy & coaching

This Gemini 3 system replaces a $120,000/year agency sales team.

(I built it to kill the Freelancers for good)

Most agency owners spend $5k - $15k monthly on:

- Ghostwriters who sound like robots.
- Lead gen agencies that burn your reputation.
- VAs who need constant hand-holding.

I'm done with the BS.

I spent 6,000+ hours testing agency sales workflows.

I built a fully agentic system that does the work for you.

It doesn't help you work, it replaces the manual labor.

I'm giving away the "Gemini 3: Agency Sales System" protocol today.

Inside the Agency Sales System:

→ The Gemini 3 prompt library for founders

→ My internal Sales Onboarding Kit

→ The "Deep Personalization" outreach workflow

→ 8-chapter playbook on 7-figure lead magnets

→ The "Sanitizer" pass to kill generic AI tone

→ My 4-week lead gen implementation roadmap

Start owning your infrastructure.

Want the full protocol and system?

1. Connect with me
2. Comment "MONOPOLY" below

I'll DM it over.

P.S. Repost for priority access.

P.P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day LinkedIn Cohort masterclass where I teach THIS EXACT COMPLETE LinkedIn + lead gen system behind these results.

3,000 of you grabbed my Claude Code training last week.

Here's what I just added for Opus 4.6.

Anthropic dropped Opus 4.6 yesterday.

Agent teams. PowerPoint integration. Even better coding.

Most people will read the announcement and move on.

I spent 6 hours stress-testing it inside Claude Code.

The difference is real:

→ Agent teams means you can run parallel workers
→ One agent researches. One builds. One reviews.
→ Tasks that took 45 minutes now take 12.

I updated the entire training academy:

What's new:

→ How to set up agent teams (step-by-step)
→ The "divide and conquer" workflow for complex builds
→ New prompts optimized for 4.6's reasoning
→ When to use effort levels (and when not to)
→ Real examples from tools I built this week

Same training. Now built for the most powerful Claude ever released.

If you already grabbed it check your DMs. Update is there.

If you haven't:

1. Connect with me
2. Comment "CODE" below

I'll send the full training + the 4.6 update straight to your DMs.

P.S. We must be connected or LinkedIn blocks the message.

♻️ P.P.S. Repost and I'll also send you my updated prompt library, now optimized for Opus 4.6's agent teams.

I turned a 30-minute call into 47 LinkedIn posts.

Here's my exact internal AI system:

This is how I generated $4.7M in agency revenue from LinkedIn content. Then sold the business.

Now I'm giving away the exact system for free.

It's a 30-minute walkthrough + AI agent showing how I turn one call into a week of content.

What you get:

→ The full system I used to hit $4.7M (not theory, the actual workflow) 
→ Access to every prompt involved + AI agent access 
→ A free 60-day content strategy 
→ The method that took me from 1 post in 3 hours to 3-5 posts in 1 hour
Results from people using this:
→ "Doubled revenue in about two months" 
→ "Too many leads booking on my calendar" 
→ "Booked 3 calls in Week 2 alone" 
→ 5-10 qualified appointments per month (without ads)

You already have the content, it's sitting in your call recordings.

Want the free AI Agent that does this completely for you?

Comment "CALLS" and I'll send it over right away.

P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day GTM Cohort masterclass where I teach the COMPLETE LinkedIn + lead gen system behind these results.

I'll create your next lead magnet in 8 minutes for free.

(this AI system generated 18,731 leads and $5M+)

Most creators spend 20+ hours creating one lead magnet.

I built an AI system that does it for you.

Here's how it works:

AI analyzes your LinkedIn profile and business

It identifies your audience's top 5 pain points

Then generates complete lead magnets for each one

What you get:
→ Lead Magnet Swipe File (18,731 leads generated)
→ 5 complete lead magnets ready to launch
→ Viral post templates for each magnet
→ Automated capture and delivery setup
→ Conversion sequences that close at 67%
→ My $5M Claude Code Sales Vault
→ Step-by-step implementation guide

This AI system turned LinkedIn into my #1 revenue channel.

Want your own AI lead magnet machine?
1. Connect with me
2. Comment "MACHINE" below

I'll DM it to you.

P.S. We must be connected or LinkedIn blocks the message.

P.S. ♻️ Repost this and I'll also send you my 3-day internal training on booking inbound calls on autopilot.

NEVER cold outreach again.

This free LinkedIn playbook replaces $10k/month ads.

Most founders struggle with lead generation:

- Sending 100 DMs a day for 2 replies
- Burning $10k on ads with terrible ROI
- Posting daily with zero inbound calls

I just packaged the EXACT playbook I used to generate $5M in inbound revenue.

The system is stupid simple:

→ Set up your profile to convert (not just impress)
→ Book calls automatically from every post
→ Turn lurkers into buyers with warm DMs
→ Launch lead magnets that book 5+ meetings daily
→ Triple your engagement without the algorithm games

I used this to build and sell a 7-figure agency in 2 years.

The best part?

Everything's automated. Your content works while you sleep. Calls book themselves. DMs convert on autopilot.

I've included everything in the playbook:

→ Profile optimization checklist (15 minutes to 3x conversions)
→ My exact call-booking post templates
→ DM scripts that close without being salesy
→ Lead magnet swipe file (these got me 3,722 comments)
→ Content formulas for 300% more engagement
→ Real examples from my $5M journey

Want the playbook?
1. Connect with me
2. Comment "INBOUND" below

I'll send it straight to your DMs.

P.S. We must be connected or LinkedIn blocks the message.

♻️ P.P.S. Repost this and I'll also send you my $5M Post Database with every template that actually converted to revenue.

I spent 15min / day building a system that books 500+ sales calls.

Alex O. used it to double his revenue in 60 days.

Most agency owners waste 3 hours a day on LinkedIn.
- Scrolling for "inspiration"
- Writing deep thoughts nobody reads
- Chasing likes that don't pay bills

I built a 7-figure agency by ignoring the noise and ran a boring, 15-minute daily loop instead.

I’ve documented the full 60-day architecture into a Notion roadmap.
It’s the exact documentation I used to exit my agency.

Inside the 15-Minute Daily SOPs:

- The 3-step "High-Value Handshake" for dream clients
- The 5-Post 'Authority' Bank (Monday-Friday templates)
- The 'Snatch Question' script to skip small talk in DMs
- The Minimum Viable Profile checklist for high-ticket sales
- The Frictionless Tracker to manage 100+ leads in minutes

Stop being a content creator and start being an operator.

Want the Notion roadmap and the 15-minute SOPs?

1. Connect with me
2. Comment "SOP"

I’ll DM you the link.

P.S. We must be connected or LinkedIn blocks the message.

P.P.S. ♻️ Repost this and I'll send you the AI Prompt Library with more than 75 prompts you can use to COPY the EXACT COMPLETE LinkedIn + lead gen system behind these results.

here's my $5M LinkedIn sales system, take it.

(it turns followers into monthly recurring revenue)

Most creators have an audience but no business model.

- They post content that gets likes but no leads
- They have followers who never become customers
- They dream of MRR but settle for sporadic PayPal payments

I did the opposite and built predictable revenue.

I've spent 2 years perfecting this with 300+ agency owners.
It's not a course. It's the actual infrastructure of a 7-figure business.

Today, I'm giving it all away for free.

Here's what's waiting for you:

- The Zero-to-One Offer Generator (build your first $5k offer)
- My Easy Sell Intro-Offer framework (closes itself)
- Discovery call recordings from actual $10k+ closes
- The exact audit template that converts 67% of prospects
- 8 bonus templates including my client case study swipe file
- Lead magnet posts that generated 3,722 comments

This system took me from random DMs to $300k months.
1. Connect with me
2. Comment "MRR" below

I'll DM you the full Zero to One pack.

P.S. We must be connected or LinkedIn blocks the message.

P.P.S. ♻️ Repost this and I'll also send you my Automation GPT Suite that handles discovery calls for you.

I just analyzed 18,731 LinkedIn DMs that generated $5M 

(here's the exact playbook)

Most people send DMs that get ignored.

They're either too salesy or too generic.

I spent 3 years perfecting what actually converts in the DMs.

Then I built an AI that writes better DMs than me.

Here's what happened:

My students started booking calls with prospects who never responded before.

One agency owner closed 3 deals in his first week using it.

Another went from 2% to 18% response rates overnight.

The difference?

This GPT doesn't write templates. It reads your prospect's actual writing style and mirrors it perfectly.

Casual prospect? Casual response.
Formal CEO? Professional tone.
Creative founder? Playful energy.

I'm giving you the exact same DM system:

→ The GPT that writes like you (but better)
→ Analysis of 18,731 real DM conversations
→ My "invisible buyer" detection framework
→ 50 highest-converting openers by industry
→ The 3-message sequence that books calls
→ Video breakdown of a $25K deal closed in DMs

This replaced my entire DM team.

Want the DM GPT that generated $5M?

1. Connect with me
2. Comment "ANALYZE" below

I'll send everything to your inbox.

P.S. We must be connected or LinkedIn blocks the message.

Want me to write 60 posts for you?

I wanted to make the best lead magnet ever.

So, now, if you book a call with me, I

- Scrape your LinkedIn profile
- Scrape your post history
- Scrape everything I can find on the internet about your business

and run all that through a series of prompts & processes I have been working on for over a year.

What you get is:

1. An Authority Score out of 100 (based on what I can see and what you tell me)
2. 3 things you're doing well
3. 3 areas you could improve
4. Your headline re-written and improved
5. Your about section re-written and improved
6. 3 full ideas for lead magnets you could make today
7. 3 POSTS already written for those lead magnets
8. 60 pre-written posts based on top performing templates, with notes telling you what you would need to do to finish those posts. Yes, 60 - two full months of posts.

Why am I giving so much away?

- Firstly, to see if I could make the ultimate lead magnet.

I've been working on scorecards, personalized landing pages, and prompts for so long it felt like fun to put it together.

- Second, because I believe this stuff is table stakes now.

My paid program is not "let's re-write your profile together and get your first clients yay".

It's "if you already run a b2b business, let's build an always-on system that combines content, lead magnets, warm + cold outreach, and LinkedIn ads to build a predictable funnel"

So I need you to have the foundations in place before we can really work.
Now, I am offering you your own custom strategy doc just like this.

Comment DOC below if you want one of these :)

18,731 leads later, I finally documented every Claude Code tool that actually converts

Most agencies waste $10K+/year on tools they barely use.

I spent 6 months building the exact same tools with Claude Code.

For free.

Now 300+ agencies are using them to automate their entire stack.

Here's what's in the vault:

The Lead Generation Suite:
→ LinkedIn scraper (finds 500 prospects in 10 minutes)
→ Email finder with 94% accuracy
→ Personalization engine for outreach

The Sales Automation Pack:
→ Proposal generator (67% close rate)
→ Discovery call analyzer
→ Pipeline tracker with AI insights

The Content Machine:
→ Post repurposer (1 post → 7 platforms)
→ Hook analyzer based on 18,731 leads
→ Engagement predictor

The Client Success System:
→ Automated reporting dashboard
→ ROI calculator
→ Renewal predictor

Each tool includes:
• The exact Claude Code prompts
• Step-by-step setup videos
• Deploy instructions (even if you're not technical)
• Real examples from my agency

Want the Claude Code Agency Vault?

Connect with me
Comment "STACK" below

I'll send you instant access.

P.S. We must be connected or LinkedIn blocks the message.

I watched agencies struggle with the same sales problem for years until one conversation changed everything.

You're targeting prospects who already have an agency. Which means they need to hate their current setup, get their whole team on board to switch, AND you have to hit their DMs at the exact moment they're ready to move.

The percentage of your total addressable market that meets all those conditions at any given time is microscopic.

So you're fighting over scraps while 95% of potential clients sit on the sidelines because switching agencies feels like open heart surgery.

Intro offers flip this completely.

Instead of asking prospects to divorce their current agency, you're selling them something that layers on top of what they're already doing. A $2,500 audit that can boost their existing campaigns without changing their strategy or their team.

Sudenly you can talk to the whole market. Not just the tiny slice that's ready to blow up their current setup.

The desperate agency owner who needs results in 90 days will buy it. The satisfied client who just wants to optimize will buy it. The cautious CMO who would never switch agencies but loves incremental wins will buy it.

You went from selling to 3% of the market to selling to 100% of the market.

That's not a sales tactic. That's completely different math.

Jure Knehtl

Founder/Growth CMO🚀 • Growth Advisor • 300M+ € Sales Generated in Europe • On a Mission to Scale Profitably

3x Founder | 2x CMO from 0 to 50M+ € in Europe | Now building my own eCommerce brand 🛠️

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 300M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 11+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 50M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

Chief Executive Officer

At WeScale DTC performance marketing agency, I am in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day

Click the links below and check our value posts 👀

Want to get in touch?
Email me: jure.knehtl@wescale.agency

Last week, I spoke to +60 startup founders about Meta ads.

We dived into:
- What works and what doesn't in 2026
- Creative process and strategy that brings profitable results
- Effective scaling in 2026 (beyond Ads Manager)
- How to plan and execute a GTM strategy on a new market and/or product
- Optimization beyond the ad metrics
- Practical success cases

I haven't done a speech in a while, but it was great to be back and share my knowledge with the audience. It always energizes me to push the event further and never stop growing, improving, and learning.

The founders were curious, asking practical questions and explaining their situations and challenges, which led to a great discussion at the end with Q&A.

My knowledge was shared, but remember:

"Knowledge is power only if you use it."

Thank you for organizing this great event SBC - Slovenian Business Club & special thanks to David Žalec for the invite!

Founder/CMO 🦸 HERO Clothing • Growth Advisor • 300M+ € Sales Generated in Europe • On a Mission to Scale Profitably

Everyone thinks they know Meta ads. 

But the game has changed. 
It’s no longer about fancy hacks or secret settings. 

It’s about understanding the platform’s core mechanics and how to leverage them for sustainable growth. 

In 2026, it’s all about creative testing, data-driven decisions, and a deep understanding of your customer.

Will AI replace media buyers… or simply level up the role? 🚀

Meta just (quietly) changed the future of media buying.

Manus AI agents are now starting to appear directly inside Ads Manager.

Not another feature.

Not another automation toggle.

Actual AI that can:
• analyze campaign performance
• build reports from prompts
• suggest audiences
• recommend optimizations

Instead of digging through dashboards, you’ll simply ask for insights.

And this is only step one.

Meta’s long-term vision is clear: fully automated advertising.
Imagine this workflow:

1️⃣ Upload product image
2️⃣ Set budget
3️⃣ Choose objective

Meta’s AI then generates the ads, chooses targeting, distributes budget, and optimizes performance.

The human role becomes setting direction and interpreting results.

But here’s the important part most people miss:

Automation is replacing execution — not strategy.

AI can already handle:
• campaign setup
• targeting
• budget allocation
• reporting

But it still struggles with questions like:
• What offer should we lead with?
• What angle resonates with this audience?
• What creative psychology drives conversion?
• How do we maximize LTV?

And those questions are where the real value lives.
The best media buyers in the next 3–5 years won’t be Ads Manager operators.
They’ll be growth strategists who understand:
• customer psychology
• creative strategy
• funnels and retention
• business economics

Because brands don’t actually want someone to run ads.

They want someone who can grow the business.

9/10 times, when we launch whitelisting (partnership) ads on an account, they outperform everything else.

Different niches. Different budgets. Same outcome.

We combine:
- Different following sizes
- Different personas
- Content formats
- Copy angles

Been working especially well for acquiring new customers.

Not a hack — just how trust scales in paid media.

Use that insight however you want.

True ad creative winner is not defined by: 
 
- CTR 
- Hook rate 
- Hold rate 
- ATC rate 
- CPM 
 
Although these secondary metrics matter as well. 
 
True ad creative winner is defined by VOLUME 🏆 
 
This means: 
1) how much budget can you invest behind the creative 
2) how broad it can go with targeting and 
3) the number of purchases it generates 
 
... while still hitting the successful KPI 🚀 
 
Remember that.

Why do most brands implement CONTENT CREATORS into their content creation process for paid ads 🤔 
 
- Native to the platform 
- Social proof 
- Performance 
- Local language 
- Speed of creation 
- Investment efficiency 
- Great for ads + landing pages 
- Opportunity for Whitelisting 
- Creative diversity 
 
One of the key areas that help me scale 10+ brands above 8 figures and what I work on with my coaching clients. 
 
But what makes the difference? 
 
Just hiring a couple of creators won't be enough... 
 
You have to: 
1) Do the research 
2) Ideation 
3) Create strong briefs 
4) Provide feedback and examples 
5) Share the performance and potential upgrades across creators 
6) Build long-term partnerships

Most fast-scaling DTC brands are crushing it with their creators' programs - Don't stop - think outside the box!

Stop criticizing your leaders 🛑

If you have never led yourself, or your leader has:
- <10 years of experience
- 0 leadership coaching
- They have been put in the situation because they were excellent with execution and produced results.

Instead of talking behind their backs and addressing the work environment with others ...

Give them direct feedback and support them 🙏

IMPORTANT (!) Feedback goes both ways. You need to share and listen and not take things personally. That's often the most challenging part for all.

THE TRUTH:
It is HARD to be a young and inexperience leader

I did it myself:
a) Leading 30 people in the marketing department when I was only 26
b) Leading 32 people inside my growth agency at the age of 29 

But the reality check:
Was I the best leader? NO
Did I always make the right decisions? Big NO
Did I have a great leader in the past from whom I could learn? NO
Did I have a great mentor? NO
Did I have leadership experience? NO

But I tried my BEST every single day.

And many great things happened because of it 🙏❤️

Thanks to all the people in the team, business partners, and leadership for putting me in that position so I could grow and become the version of JK I am today.

So shoutout to all the young inexperience leaders out there who are trying their best 🙏❤️

Keep going 💪

And for the rest, support them, work with them, and give them feedback so you all can thrive 🚀

Performance marketing has changed, so should you:

1) ROAS ➪ NC (New customer's) ROAS
2) MER ➪ % of profitability, GM per order
3) Blended CPO ➪ NC CPA
4) Media buying hacks ➪ Creative strategy
5) Product pages ➪ Landing pages
6) Evergreen sitewide sales ➪ Bundles and special offers
7) Revenue ➪ New vs. returning customer's performance
8) Product you can sell through Facebook ➪ Upgraded with retention opportunities and reaching new customers

Which evolution is a MUST? Let's find the winner 🏆

Your ads aren’t converting for one of these three reasons: 

1. Your offer is weak. 
2. Your creative is boring. 
3. Your (creative) targeting is off. 

It’s that simple. 

Stop blaming the algorithm and start focusing on what you can control.

Don’t just translate your ads. Localize them. 

This means using local models, local language, and local cultural references. 

It’s a small change that can make a big difference.

THE PROCESS

You can start with the localization of your statics and combine them with localized AI voiceovers - I recommend using ElevenLabs for this.

With this, you will get the first signals about the:
1) Offer
2) Funnel
3) Personas
4) Angles

The next step should be to find local creators via a tool like Influee, a local agency, or by finding them directly.

Ask them for 1-3 videos first, with multiple hooks based on your performance and the local competitor’s winning ads 

+ include photos in the round as well, so you can leverage it across:
- Ads
- Organic
- Emails
- Website 

To showcase local faces and build trust.

The final step is to partner with them and run partnerships through them, share the creative performance findings, and scale the partnership program.

That's how you WIN 🏆

Most brands try to lower CAC by tweaking bids and budgets.

But that’s rarely where the real leverage is.

In my experience scaling e-commerce brands, new customer ROAS is mostly structural.

There are 4 levers that actually move CAC — and most brands are only using one or two of them.

1️⃣ Partnership & whitelisting ads (at scale)

When you run ads through creators whose audience already buys at your price point, you skip the entire trust-building phase.

Lower friction = lower CAC.

Each creator also unlocks a new micro-audience Meta couldn’t reach through your brand page alone.

And you’re feeding the algorithm more signals.

>>> Action point: Run ppartnership ads with bigger creators on your local market that already have your potential audience.


2️⃣ Different creative formats

 Meta doesn’t just read text.

 It reads visual patterns.

If you only run one type of creative, you’re forcing all buyers through one narrow door.

Different formats attract different buyers:
- Listicles
- Founder storytelling
- Lifestyle content
- Product breakdowns
- Problem/solution creatives

Each format opens a new audience pool.

>>> Action point: Make sure to introduce 1-3 creative formats on the bi-weekly basis 


3️⃣ Different personas

 Same creative.

 Different message.

A dad, a gym guy, and a 45-year-old executive buy the same product for completely different reasons.

The angle of the ad determines who Meta shows it to.

>>> Action point: Go beyond messaging - use creators, voiceovers, and adopted landing pages to the personas


4️⃣ Upper funnel exposure

 Reach campaigns don’t drive purchases directly.

But they pre-warm the market.

When someone has seen your brand 3–5 times before the conversion ad appears, your CAC drops dramatically.

>>> Action point: Run 5-15% of the total budget on campaigns that exclude buyers, visitors and engagers


These force Meta to actually hunt for new customers.
(But don’t assume Meta follows this perfectly.)

The real mechanism behind all 4 levers:
They expand your total addressable audience.

More qualified prospects → cheaper new customer acquisition.

If you’re only running:
 • broad campaigns
 • one creative format
 • one angle

You’re leaving a lot of efficiency on the table.

Curious how other brands structure their acquisition:

Which of these levers has had the biggest impact on your CAC?

Watch out for that frequency 🛑🙊 
 
I just finished one account audit, and I wanted to share an interesting finding with you. 
 
On the discovery call client complained that none of the new creative tests 
 
Although I am really not a fan of testing in creative testing in Adavntage+ (lack of control), I looked into it. 
 
Here is what I found: 
💡 Missing existing customer budget cap 
💩 frequency 9 in 3 days + a LOT of negative comments connected to the frequency of ads 
 
*Note: they are an early startup that had a customer database of 3K customers 
​ 
My suggestions: 
(1) Test in ABO 
(2) Exclude existing buyers (always) 
(3) Analyze audience segments breakdown 
(4) Use Advantage+ for scaling

Want to conquer Europe? 

Stop thinking ‘global’ and start thinking ‘glocal.’ 

This means adapting your products, marketing, and customer experience to the specific needs and nuances of each local market. 

It’s not easy, but it’s the only way to win.

The Top 3 Mistakes Brands Make When Entering a New Market

1. Assuming one size fits all. 
2. Ignoring cultural differences. 
3. Underestimating the competition. 

Avoid these common pitfalls and you’ll be well on your way to international success.

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The Battle

Tim Keen

Jure Knehtl

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Performance ScoreJure Knehtl's LinkedIn Performance

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taplio

The Battle

Tim Keen

Jure Knehtl

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tim Keen's LinkedIn Performance

Performance ScoreJure Knehtl's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTim Keen's LinkedIn Performance