Tim Keen

I help 7 and 8-figure brands find agencies they love | 1x exit | $100M revenue from TikTok & FB Ads

I help B2B agency owners and consultants build predictable lead gen systems they actually own, based on my experience building and selling a 7-figure agency in just 2 years.

My favorite clients are high 6 or 7-figure agencies who are running on mostly referrals (or one channel), who are looking to "get LinkedIn working". 

At some point you typically realize there's more to it than just writing content and posting.

That's where I show up: I can help you build a full inbound + outbound funnel that brings you ideal-fit clients every month, without you grinding all day on content.

I believe that:

1. The tedious work that agency owners used to outsource to black box lead gen agencies is now actually 

- really easy, 
- highly automatable, and 
- should be done in house once you get over the limiting belief that it's hard, and

2. Learning how to run a modern go-to-market system - literally learning how to fish - is one of the best possible uses of a founder's time.

Plus it's fun.

What I offer:
Modern Lead Gen Bootcamp - 4-week intensive where you build your complete lead gen system. Lists, outbound, lead magnets, ads. Live coaching.

Modern B2B Sales Advisory - 3-4 month engagements where I help you build your entire GTM function. Strategy, systems, tech stack, team training.

What people say:

"Over the course of the program with Tim I doubled revenue in about two months." - Alexandre Olim, Plutus Media

"Building a lead gen system that gets me leads that already are half closed because of my content." - Laksh Sehgal, Neuroid

"Before buying Tim's course I would spend hours and hours on a single post and now I can write 3-5 posts in one hour." - Pedro Leite, Adstart

"Best course I had about agency leads. Been in the game for 4 years, it's the best course out there I've found." - Saar Bell

What I help you build is running in my business right now, and I have been at the pointy end of lead generation on LinkedIn for the last few years.

DM me if you run a high-6-figure+ agency and would like a friendly, no-strings-attached roast of your current lead generation system.

VP of Marketing

Building the best DTC agency in the country with some ecom legends.

I collected 18,731 leads from LinkedIn.

(And closed over $5M in revenue doing it.)

This year, 90% of creators:

- built lead magnets nobody wanted
- collected emails that never converted
- treated lead magnets as content, not sales assets

Me?

I exited my agency. Built a system. Documented everything.

Now I'm giving away the entire playbook.

Here's what's inside The 7-Figure Lead Magnet Method:

→ How I closed $5M+ in revenue from LinkedIn
→ The viral idea framework (endless content, on demand)
→ Turning lead magnets into actual revenue
→ Converting leads on the back-end (where the money lives)
→ The distribution formula to flood your funnel on repeat
→ Building a web of lead magnets that scale with you
→ 5 mistakes that destroy lead magnet performance
→ What you need to do next (step-by-step)

BONUS: The $1M+ Lead Magnet Swipefile 

It's MY exact system behind 18,731 leads and a 7-figure exit.

Want the full 8-chapter playbook and BONUS?

1. Connect with me
2. Comment "METHOD" below

I'll DM you everything.

P.S. We must be connected, otherwise LinkedIn blocks the message.

P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day LinkedIn Cohort masterclass where I teach THIS EXACT COMPLETE LinkedIn + lead gen system behind these results.

I get agencies more ideal clients | 1x exit | GTM strategy & coaching

This Gemini 3 system replaces a $120,000/year agency sales team.

(I built it to kill the Freelancers for good)

Most agency owners spend $5k - $15k monthly on:

- Ghostwriters who sound like robots.
- Lead gen agencies that burn your reputation.
- VAs who need constant hand-holding.

I'm done with the BS.

I spent 6,000+ hours testing agency sales workflows.

I built a fully agentic system that does the work for you.

It doesn't help you work, it replaces the manual labor.

I'm giving away the "Gemini 3: Agency Sales System" protocol today.

Inside the Agency Sales System:

→ The Gemini 3 prompt library for founders

→ My internal Sales Onboarding Kit

→ The "Deep Personalization" outreach workflow

→ 8-chapter playbook on 7-figure lead magnets

→ The "Sanitizer" pass to kill generic AI tone

→ My 4-week lead gen implementation roadmap

Start owning your infrastructure.

Want the full protocol and system?

1. Connect with me
2. Comment "MONOPOLY" below

I'll DM it over.

P.S. Repost for priority access.

P.P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day LinkedIn Cohort masterclass where I teach THIS EXACT COMPLETE LinkedIn + lead gen system behind these results.

I turned a 30-minute call into 47 LinkedIn posts.

Here's my exact internal AI system:

This is how I generated $4.7M in agency revenue from LinkedIn content. Then sold the business.

Now I'm giving away the exact system for free.

It's a 30-minute walkthrough + AI agent showing how I turn one call into a week of content.

What you get:

→ The full system I used to hit $4.7M (not theory, the actual workflow) 
→ Access to every prompt involved + AI agent access 
→ A free 60-day content strategy 
→ The method that took me from 1 post in 3 hours to 3-5 posts in 1 hour
Results from people using this:
→ "Doubled revenue in about two months" 
→ "Too many leads booking on my calendar" 
→ "Booked 3 calls in Week 2 alone" 
→ 5-10 qualified appointments per month (without ads)

You already have the content, it's sitting in your call recordings.

Want the free AI Agent that does this completely for you?

Comment "CALLS" and I'll send it over right away.

P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day GTM Cohort masterclass where I teach the COMPLETE LinkedIn + lead gen system behind these results.

I'll create your next lead magnet in 8 minutes for free.

(this AI system generated 18,731 leads and $5M+)

Most creators spend 20+ hours creating one lead magnet.

I built an AI system that does it for you.

Here's how it works:

AI analyzes your LinkedIn profile and business

It identifies your audience's top 5 pain points

Then generates complete lead magnets for each one

What you get:
→ Lead Magnet Swipe File (18,731 leads generated)
→ 5 complete lead magnets ready to launch
→ Viral post templates for each magnet
→ Automated capture and delivery setup
→ Conversion sequences that close at 67%
→ My $5M Claude Code Sales Vault
→ Step-by-step implementation guide

This AI system turned LinkedIn into my #1 revenue channel.

Want your own AI lead magnet machine?
1. Connect with me
2. Comment "MACHINE" below

I'll DM it to you.

P.S. We must be connected or LinkedIn blocks the message.

P.S. ♻️ Repost this and I'll also send you my 3-day internal training on booking inbound calls on autopilot.

NEVER cold outreach again.

This free LinkedIn playbook replaces $10k/month ads.

Most founders struggle with lead generation:

- Sending 100 DMs a day for 2 replies
- Burning $10k on ads with terrible ROI
- Posting daily with zero inbound calls

I just packaged the EXACT playbook I used to generate $5M in inbound revenue.

The system is stupid simple:

→ Set up your profile to convert (not just impress)
→ Book calls automatically from every post
→ Turn lurkers into buyers with warm DMs
→ Launch lead magnets that book 5+ meetings daily
→ Triple your engagement without the algorithm games

I used this to build and sell a 7-figure agency in 2 years.

The best part?

Everything's automated. Your content works while you sleep. Calls book themselves. DMs convert on autopilot.

I've included everything in the playbook:

→ Profile optimization checklist (15 minutes to 3x conversions)
→ My exact call-booking post templates
→ DM scripts that close without being salesy
→ Lead magnet swipe file (these got me 3,722 comments)
→ Content formulas for 300% more engagement
→ Real examples from my $5M journey

Want the playbook?
1. Connect with me
2. Comment "INBOUND" below

I'll send it straight to your DMs.

P.S. We must be connected or LinkedIn blocks the message.

♻️ P.P.S. Repost this and I'll also send you my $5M Post Database with every template that actually converted to revenue.

I spent 15min / day building a system that books 500+ sales calls.

Alex O. used it to double his revenue in 60 days.

Most agency owners waste 3 hours a day on LinkedIn.
- Scrolling for "inspiration"
- Writing deep thoughts nobody reads
- Chasing likes that don't pay bills

I built a 7-figure agency by ignoring the noise and ran a boring, 15-minute daily loop instead.

I’ve documented the full 60-day architecture into a Notion roadmap.
It’s the exact documentation I used to exit my agency.

Inside the 15-Minute Daily SOPs:

- The 3-step "High-Value Handshake" for dream clients
- The 5-Post 'Authority' Bank (Monday-Friday templates)
- The 'Snatch Question' script to skip small talk in DMs
- The Minimum Viable Profile checklist for high-ticket sales
- The Frictionless Tracker to manage 100+ leads in minutes

Stop being a content creator and start being an operator.

Want the Notion roadmap and the 15-minute SOPs?

1. Connect with me
2. Comment "SOP"

I’ll DM you the link.

P.S. We must be connected or LinkedIn blocks the message.

P.P.S. ♻️ Repost this and I'll send you the AI Prompt Library with more than 75 prompts you can use to COPY the EXACT COMPLETE LinkedIn + lead gen system behind these results.

here's my $5M LinkedIn sales system, take it.

(it turns followers into monthly recurring revenue)

Most creators have an audience but no business model.

- They post content that gets likes but no leads
- They have followers who never become customers
- They dream of MRR but settle for sporadic PayPal payments

I did the opposite and built predictable revenue.

I've spent 2 years perfecting this with 300+ agency owners.
It's not a course. It's the actual infrastructure of a 7-figure business.

Today, I'm giving it all away for free.

Here's what's waiting for you:

- The Zero-to-One Offer Generator (build your first $5k offer)
- My Easy Sell Intro-Offer framework (closes itself)
- Discovery call recordings from actual $10k+ closes
- The exact audit template that converts 67% of prospects
- 8 bonus templates including my client case study swipe file
- Lead magnet posts that generated 3,722 comments

This system took me from random DMs to $300k months.
1. Connect with me
2. Comment "MRR" below

I'll DM you the full Zero to One pack.

P.S. We must be connected or LinkedIn blocks the message.

P.P.S. ♻️ Repost this and I'll also send you my Automation GPT Suite that handles discovery calls for you.

I just analyzed 18,731 LinkedIn DMs that generated $5M 

(here's the exact playbook)

Most people send DMs that get ignored.

They're either too salesy or too generic.

I spent 3 years perfecting what actually converts in the DMs.

Then I built an AI that writes better DMs than me.

Here's what happened:

My students started booking calls with prospects who never responded before.

One agency owner closed 3 deals in his first week using it.

Another went from 2% to 18% response rates overnight.

The difference?

This GPT doesn't write templates. It reads your prospect's actual writing style and mirrors it perfectly.

Casual prospect? Casual response.
Formal CEO? Professional tone.
Creative founder? Playful energy.

I'm giving you the exact same DM system:

→ The GPT that writes like you (but better)
→ Analysis of 18,731 real DM conversations
→ My "invisible buyer" detection framework
→ 50 highest-converting openers by industry
→ The 3-message sequence that books calls
→ Video breakdown of a $25K deal closed in DMs

This replaced my entire DM team.

Want the DM GPT that generated $5M?

1. Connect with me
2. Comment "ANALYZE" below

I'll send everything to your inbox.

P.S. We must be connected or LinkedIn blocks the message.

Want me to write 60 posts for you?

I wanted to make the best lead magnet ever.

So, now, if you book a call with me, I

- Scrape your LinkedIn profile
- Scrape your post history
- Scrape everything I can find on the internet about your business

and run all that through a series of prompts & processes I have been working on for over a year.

What you get is:

1. An Authority Score out of 100 (based on what I can see and what you tell me)
2. 3 things you're doing well
3. 3 areas you could improve
4. Your headline re-written and improved
5. Your about section re-written and improved
6. 3 full ideas for lead magnets you could make today
7. 3 POSTS already written for those lead magnets
8. 60 pre-written posts based on top performing templates, with notes telling you what you would need to do to finish those posts. Yes, 60 - two full months of posts.

Why am I giving so much away?

- Firstly, to see if I could make the ultimate lead magnet.

I've been working on scorecards, personalized landing pages, and prompts for so long it felt like fun to put it together.

- Second, because I believe this stuff is table stakes now.

My paid program is not "let's re-write your profile together and get your first clients yay".

It's "if you already run a b2b business, let's build an always-on system that combines content, lead magnets, warm + cold outreach, and LinkedIn ads to build a predictable funnel"

So I need you to have the foundations in place before we can really work.
Now, I am offering you your own custom strategy doc just like this.

Comment DOC below if you want one of these :)

18,731 leads later, I finally documented every Claude Code tool that actually converts

Most agencies waste $10K+/year on tools they barely use.

I spent 6 months building the exact same tools with Claude Code.

For free.

Now 300+ agencies are using them to automate their entire stack.

Here's what's in the vault:

The Lead Generation Suite:
→ LinkedIn scraper (finds 500 prospects in 10 minutes)
→ Email finder with 94% accuracy
→ Personalization engine for outreach

The Sales Automation Pack:
→ Proposal generator (67% close rate)
→ Discovery call analyzer
→ Pipeline tracker with AI insights

The Content Machine:
→ Post repurposer (1 post → 7 platforms)
→ Hook analyzer based on 18,731 leads
→ Engagement predictor

The Client Success System:
→ Automated reporting dashboard
→ ROI calculator
→ Renewal predictor

Each tool includes:
• The exact Claude Code prompts
• Step-by-step setup videos
• Deploy instructions (even if you're not technical)
• Real examples from my agency

Want the Claude Code Agency Vault?

Connect with me
Comment "STACK" below

I'll send you instant access.

P.S. We must be connected or LinkedIn blocks the message.

I watched agencies struggle with the same sales problem for years until one conversation changed everything.

You're targeting prospects who already have an agency. Which means they need to hate their current setup, get their whole team on board to switch, AND you have to hit their DMs at the exact moment they're ready to move.

The percentage of your total addressable market that meets all those conditions at any given time is microscopic.

So you're fighting over scraps while 95% of potential clients sit on the sidelines because switching agencies feels like open heart surgery.

Intro offers flip this completely.

Instead of asking prospects to divorce their current agency, you're selling them something that layers on top of what they're already doing. A $2,500 audit that can boost their existing campaigns without changing their strategy or their team.

Sudenly you can talk to the whole market. Not just the tiny slice that's ready to blow up their current setup.

The desperate agency owner who needs results in 90 days will buy it. The satisfied client who just wants to optimize will buy it. The cautious CMO who would never switch agencies but loves incremental wins will buy it.

You went from selling to 3% of the market to selling to 100% of the market.

That's not a sales tactic. That's completely different math.

You've built a 7-8 figure health & beauty DTC brand. I will connect you with the top affiliates in the world

Hi - I’m Fred!

For over 16 years, I have been managing and scaling profitable affiliate programs that help DTC brands grow revenue.

Some of the questions I get asked are:

▪️ How do I recruit the top direct-response affiliates who specialize in paid media? 
(Email, Display, Tik Tok, Snap, FB, Google, Push)

▪️ How can I increase revenue with lower acquisition costs?

▪️ How can I reduce risk exposure and reliance on a small number of channels?

▪️ How do I structure commission payouts to ensure my brand's and affiliates' profitability?

▪️ How do I build direct response content to get customers to buy now?

▪️ How do I maintain brand, content, and messaging integrity?

In my experience of building/managing affiliate programs for networks and brands, and as an affiliate myself, I’ve worked in all facets of affiliate marketing, and I consider it my domain of expertise. 

I’ve also helped recruit affiliates for some of the biggest global DTC brands, including Goli, Onnit and FluffCo.

My job is to maximize your investment in affiliate marketing, educate you on the technical strategies, and deliver results that surpass your marketing goals.

👉 WHAT I DO:
- Affiliate Program Strategy, Systems and Process
- Super Affiliate Introductions
- Affiliate Recruitment Strategy
- Affiliate Management Strategy
- Affiliate Program Optimization
- Affiliate Network and Preferred Vendor Recommendations

CORE VALUES FOR SUCCESS: 🙏
1. Prioritize the needs and goals of the client 
2. Strive to be the best version of myself (Mamba Mentality)
3. Never shy away from difficult conversations
5. Be organized
5. Always take accountability for both the wins and losses

When I'm not working away, I love spending time with my wife & 2 kids, training for long-distance races and "attempting" to win my NBA fantasy league. 

If you're interested in learning more about how I can help solve some of your acquisition/affiliate challenges, drop me a message, and let's schedule a free call.

Frederic Jean-Bart

I absolutely hate the argument that AI has made an affiliate manager’s job completely irrelevant. I also hate the claim that AI has made affiliate marketing easier. Because it hasn’t. And if you are an AI enthusiast selling that narrative, I hate to break it to you, but you’re wrong.

There are two parts to this.

A. Yes, getting data has become easier.

I remember back in 2009, I used to go through different websites, search for affiliates manually, find their contact information, and verify whether their email addresses were even valid. Every single step had to be done manually for just one affiliate.

Now, with different tools and platforms, it has become incrementally easier to find contact details, competitor information, and other relevant data with just one click. 

I completely agree that AI has made search dramatically easier. Today, everyone has access to the same information. 

B. But because everyone now has access to the same information, everyone can reach the same affiliates. At every level.

That means top affiliates and larger media buyers receive hundreds of emails every day. The problem is that, in trying to use AI to become ultra-efficient and scale outbound, most people are sending the same emails and the same DMs to everyone.

And 100% of the time, these big affiliates can tell the message isn't personalized for them. This type of outreach never excites them because they don’t see any real effort. They don’t know whether your product is right for them, whether the commission structure makes sense, or whether the unit economics work. 

They have no clarity. And when you combine that with mass outreach, it completely kills their enthusiasm.

With all that being said, I agree that AI has made the job much faster. But at the same time, it has also made it easier to stand out.

Be a real human.

I know it sounds like a cliché at this point, but I genuinely believe most people have forgotten how to be human in the digital world over the last five years with the rise of AI.

Just be human.
Reach out like a human.
Start a normal conversation.
Personalize your message.
Explain why your specific offer or product is relevant to them.
Show them how they can build a real business with it and how it benefits their existing operations.

It’s that simple.

Care about them. Show that you are a real person who genuinely wants a mutually beneficial partnership. When you do that, you will see how many more affiliates you activate.

Contrary to what the internet currently suggests, sales will always be human first. If you don’t build trust, you won’t sell. And without a sales-driven approach, you will remain stuck at a minimal revenue number in your affiliate program.

I hope more managers understand this. I hope more brands understand this. I’ve seen the results firsthand over the last two years. It has become increasingly easier to work with affiliates simply by approaching them as humans first.

Affiliate Partnerships for 8-9 Figure DTC Brands | CEO @ Performance Partners | 17-Year Expert In Affiliate Recruitment

It's time for Affiliate Takeover in Miami. And I’ll be there.

Gonna be a fun 2 days of battle-tested strategies from marketers doing $1M+/month.

If you’re planning to be there, drop a comment or send a DM. Let’s catch up.

Being a founder is the greatest life leveler I know.
Some days, you close 3 deals before lunch. Other days, a prospect ghosts you after 4 calls, 2 proposals, and a very enthusiastic "we're almost there!"

Some weeks, you onboard 5 high-converting creators for a new client, and the pipeline looks like a dream. Other weeks, a top-tier media partner quietly drops your biggest account, and you find out on a Tuesday morning.

In some quarters, every campaign scales beautifully. ROAS up, CAC down, clients renewing without a conversation. In other quarters, you're rebuilding strategies mid-flight, wondering why what worked in January doesn’t work in March.

Some days you genuinely feel like you've figured it out: the model, the team, the positioning, all of it clicking. Other days, you're just trying to navigate through the day

That's the job. That's the whole job.

No one tells you that building something real means living at both extremes.

It hands you the full spectrum and asks you to stay level anyway.

Told ya. Greatest life leveler there is!
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

So eTail™ Palm Springs 2026 is officially behind us. Credible speakers. Meeting familiar faces. Having long convos. The event was everything that we expected it to be.

But more than that, I feel, there were discussions about 4 core areas. And trust me, it's worth paying attention to.

1. AI agents are moving from experimentation to execution.

This year, the conversation was about AI agents acting with autonomy; optimizing campaigns, managing workflows, personalizing journeys, and making micro-decisions in real time. The shift is from “AI as assistant” to “AI as operator.” Brands need to treat this as a core infrastructure.

2. Gen Z and Gen Alpha are forcing structural change.

These cohorts behave differently at a foundational level. Discovery happens on social. Trust is peer-driven. Attention is short and earned. You have to build ecosystems that feel native to their digital habits. That requires rethinking content, commerce, community, and even product development.

3. Long-term brand building is back in focus.

After years of performance-first thinking, the pendulum is swinging. Customer acquisition costs are volatile, paid channels are crowded, and short-term arbitrage is harder. The brands that are compounding are the ones investing in narrative, loyalty, and retention. 

4. TikTok is now the new obvious.

TikTok and TikTok Shop have firmly positioned themselves at the center of social commerce. It's not just about creators posting; it’s about integrating shop features, affiliates, paid media, and live shopping into a single growth engine. 

A shoutout to Howie Busch, Matthew Chen, Joshua Nodell and Katrina Adams. 
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Over the last 12 months, I have worked with more than 200 creators on TikTok. And for the past three years, I’ve consistently said the same thing: you cannot build or scale a modern affiliate program without putting TikTok at its center.

This is coming from someone who actively recruits media buyers and considers them major growth levers. 

I fully understand the value of performance marketers. But I genuinely believe that short-form creators, especially on TikTok, have enormous untapped potential, and many DTC brands are still underestimating it.

What sets TikTok apart from most other social platforms (although others are gradually adopting similar models) is its “For You” feed. Distribution on TikTok is primarily driven by content performance, not follower count. The size of a creator’s audience matters far less than how engaging, entertaining, or shareable the content is.

If a video captures attention, drives watch time, and encourages shares or saves, it gets distributed. Creativity and engagement are the primary variables. That fundamentally changes how affiliate programs should think about scale.

When creativity becomes the primary driver of performance, brands can deliver strong results by equipping creators with better angles, stronger hooks, and clearer messaging frameworks. The leverage is in the idea and the execution.

I’ve seen a creator sell over 100 units on the first day of a campaign going live. That level of immediate traction is powerful. And yet, many brands still treat TikTok as an experiment rather than a foundation.

Beyond creator partnerships, TikTok also supports performance through paid ads and features like live shopping. In many ways, it now sits at the core of social commerce. The integration of organic content, creator-driven affiliate sales, paid amplification, and live selling creates a flywheel effect that few other platforms currently match.

If TikTok is not a central part of your affiliate and growth strategy, there is a strong chance you are leaving meaningful revenue on the table.
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Retail is evolving fast, and I’m keen to hear what’s actually working on the ground. I am excited to head to eTail™ Palm Springs.

From growth strategy to customer experience, there's a lot to unpack.

Also curious to explore how brands are blending offline + online experiences.

And how teams are thinking about retention in 2026.

If you’re attending, I would love to connect.
Grab coffee, share notes, or just say hi.

DM me if you’ll be there, and let’s catch up.

Everyone talks about how AI has made affiliate recruitment more efficient. But I feel that AI has lowered the bar so much that doing the basics right now makes you stand out.

I've been in this industry for 17 years. I've worked directly on both the affiliate and brand side of the business. 

So I can see the clear gap beyond the noise and hype.

The affiliates with real scale aren't responding to your automated sequence.

They're waiting for someone to actually get on a call, listen, and make a deal happen. That's where the money lives. And no AI prompt can replicate it.

I sat down with Lee-Ann Johnstone (Affiverse) to unpack all of this: AI's role in affiliate marketing, why media buyers need a completely different approach, and how diversification protects everything you've built.

If you're in affiliate marketing and your recruitment is not generating conversations, this episode will reset how you think about it.

Listen to it here: https://lnkd.in/g7DsGyW7
I would love to hear your take.

I don’t know how many brands are ready for this major shift. But AI influencers can be the biggest leverage for any DTC brand, especially in the beauty, wellness and lifestyle niche. If you don’t see the potential now, you’ll be left behind.

New-age brands are built on speed and trust. 
AI influencers offer both. 

They can be deployed across niches instantly, maintain a consistent brand voice, and generate content at a scale no human creator can match. 

For a DTC brand trying to own TikTok or Reels right now, that's a serious competitive edge.

But this is where most brands will get it wrong.
They'll treat AI influencers like a cost-cutting tool instead of a conversion asset.

Here’s what you can do to stay ahead of the curve by 2028:

1. Pair AI influencers with real data. A/B test AI-generated content against human creators to find what actually converts.

2. Keep the human layer in the strategy. AI handles volume. But for nuance, you need a human touch. Emotional storytelling still closes sales. 

3. Build audiences. AI influencers can nurture a following over time. If you build long-term affiliate funnels around them, conversions over time become easier for you.

You are still early.
We will see gigantic shifts in the space.

It’s important to keep a close eye on the advancements and adapt to the AI-driven brand marketing strategies.
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Over the weekend, I read Alex Hormozi’s latest book, ‘100M Money Models’. I feel every brand can learn from his playbook and adopt these 3 strategies to boost their affiliate revenue (If they already aren’t doing so):

1. Most agencies pay affiliates per sale and call it a day. But you can build an "Affiliate Partner Fund". The top 20 affiliates who hit the performance thresholds would own shares in a profit pool that receives 10% of all revenue generated by their collective group.

Hormozi discusses designing sequences in which customers fund their own acquisition and recruit more customers. We're applying that to affiliates. 

When your top performers have equity, they recruit other affiliates, share strategies, and think like owners. Their success compounds everyone else's success.

You can turn your best affiliates into partners who have skin in the game beyond transactional commissions.

2. Front-loading cash to new affiliates in the first 7 days

New affiliates currently get 10-20% commission. That's it. But brands can incentivize an affiliate who drives their first sale within 7 days with an instant $100 bonus + bump them to 30% commission for their first month.

The reason is simple. Most affiliates sign up, promote once, and ghost. Speed to cash determines whether someone continues or quits. The psychology of getting paid quickly creates momentum. 

If an affiliate makes $250 in their first week instead of $40, they're probably 10x more likely to still be promoting in month three.

3. Converting the existing customers into affiliates systematically.

Most of our clients have 10K-100K customers but only 50-200 affiliates. Brands can build a standardized "Customer-to-Affiliate Pipeline" that gives every customer a referral link.

Customers who refer 3+ friends are invited to a formal affiliate program, and top performers are upgraded to a "Brand Ambassador" position with higher commissions and perks.

The math is simple: if 5% of customers refer just one friend, and 10% of those become affiliates, a client with 50K customers could generate 250+ new affiliates in 90 days without cold outreach.

Your existing customers are your best acquisition channel if you give them a reason to sell for you. Brands can scale faster when they are activating distribution that already exists and trusts the brand.

Every sector is competitive. Thousands of products. With great social presence. Even better economics. If you are not creative with your offer, then why will the top affiliates even respond to you? That’s the point brands need to think about.
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

At the recent EEE conference, I was talking to a founder about Shopify's new announcements: the Universal Commerce Protocol, Agentic Storefronts, and native AI search integrations with ChatGPT, Google Gemini, and Microsoft Copilot.

She looked at me and said, "So... do I need to start from scratch again?"

“Not exactly. But yeah, the approach needs to be different!”

AI search engines like ChatGPT and Perplexity don't send users a list of links. They recommend brands by name. And if your brand isn't being mentioned in the publications, communities, and review sites that AI trusts, you simply won't exist in that world.

The founders who'll win are the ones building brand authority the right way, through trusted third-party mentions, real customer communities, and content that AI can actually cite.

That's exactly where affiliate marketing becomes your unfair advantage.

When you have publishers, bloggers, and niche creators writing about your product with affiliate links, you're building the exact digital footprint that AI searches pull from. 

Every review, every roundup, every mention is a signal that your brand is credible.

I've seen this work firsthand with multiple DTC brands we've worked with; the ones with strong affiliate ecosystems are already showing up in AI recommendations without doing anything extra.

The future of DTC discovery is AI-driven. The brands building this now will own the next wave of discovery. So start building for it now.
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

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taplio

The Battle

Tim Keen

Frederic Jean-Bart

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tim Keen's LinkedIn Performance

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