Penfriend

Penfriend is the best goddamn AI content generation tool out there. Built from my last 10 years of content advising that's resulted in $30.6m in revenue for clients from organic traffic.

We're building Penfriend to be the toolbox for your content team to win in 2024.

Co-Founder and CMO

The Penny Drop

Head Writer

fivethreeoh

Creating SEO sprints to take your SaaS's content team to the first page. Turning 12 months of SEO into 12 weeks.

Founder

Explor Digital

GrowthMinds

Head of SEO

Content Hacker and SEO Strategist at GrowthMinds

Growth Hacker

Walsh - Structural and Civil Engineers

4D visualisation

⚡£23M revenue from Organic Growth for SaaS with Content Marketing Sprints | Storytelling, SEO and Content Marketing ⚡️

Your AI content sucks.
Your competitors' AI content sucks.
Everyone's AI content sucks.

And you know what's worse? You're all paying through the nose for it.

While you're sitting there wrestling with prompts like a cat trying to open a doorknob, we've built something that actually works. Because unlike every other "revolutionary AI tool" (looking at you, [REDACTED]), we know it takes more than 10 prompts and a prayer to write content that doesn't sound like it was outsourced to a drunk toddler.

We use 450+ prompts. Overkill? Maybe. But at least our stuff doesn't read like it was written by an AI having an existential crisis.

Some receipts for the skeptics:
↳ Slapped 400 blogs on our site = 10x traffic in 3 months
↳ Halved content budgets while 5x-ing output (yeah, your Content Manager's been lying about costs)
↳ Helped tiny startups pimp-slap Fortune 500s right off page 1

After a decade watching the B2B content circus, I've seen every "game-changing" tool and "revolutionary" AI writer. Most of them belong in the same trash bin as your last strategic plan.

Here's the uncomfortable truth: Your investors aren't buying your "we're playing the long game" BS anymore. They want to see organic traction, and your three LinkedIn posts from 2023 aren't cutting it.

You need Penfriend.ai if:
✓ Your competitors are living rent-free at the top of Google while you're still "building awareness"
✓ VCs are ghosting you because your "organic presence" looks like a digital ghost town
✓ You're burning cash on content that reads like it was plagiarized from a terms of service agreement
✓ You're ready to stop being the industry's wallflower and start being its problem child

Sound familiar? Then you're exactly who we're looking for.

The hard truth? You suck at AI. But it's not your fault. You've been sold a lie by companies who think "AI writing" means letting GPT go wild after a two-prompt foreplay.

We fixed it. Because someone had to.

DM me "PAGE ONE" and I'll show you how we're helping companies terrorize their competition online.

P.S. If you're happy with generic, soulless AI content that sounds like everyone else's, this probably isn't for you. And that's okay. Someone has to keep the internet boring.

Tim Hanson

I make writing cold emails easy for entrepreneurs and sales teams 🚀 Growth @ Woodpecker | Consultant

Everyone wants to land clients consistently, and I figured out how.

With $15.2M+ in pipeline generated, 110+ clients scaled, and sales systems that generate revenue, I can show you how to build one yourself (without the trial-and-error BS).

In 2020: Scaled a SaaS to its first 1,000 customers via outbound cold emails
In 2023: Became the #1 cold email creator on LinkedIn by building my personal brand
In 2025: Teaching B2B teams the exact Cold Email + LinkedIn + Content playbook to land clients

Helped 100+ founders master the new outbound: LinkedIn intent signals, demand generation 
through content, social selling, and cold emails that actually convert.

Ready to generate leads? → yurii@yuriiveremchuk.io

Off the clock: 🏂 Slopes | 🏎 F1 Couch Driver | FLEX alum

Yurii Veremchuk

Don't start your DM with: "Hope this message finds you well”

It has never found anyone well. Try this instead: 

1. Relevant + Good Timing + Personalised
• 2-4 sentences max. It's a DM, not an email.
• Personalise the 1st and the last line of your DM.

2. Value + Social Proof
• Show the Status QUO is not desirable by focusing on Cost of Inaction
• Add social proof with an example of a similar company = build trust faster

3. End strongly
• End with ONE clear yes/no call-to-action.
• Be super specific about what you’re asking for (don't ask the meeting)

This formula will get you a response: 

Name - <observation>, <value>. <social proof> + <risk reversal>. <CTA>.

Some good openers examples:

• Artur - your CEO <name> mentioned on a pod...
• Matt - saw in your <name of the report>...
• Yurii - despite 293k visits in October...

*Bonus tip: Move beyond DMs

- Combine DMs + Calls + Email.
- Decision-makers are more likely to respond that way.
- Use tools like Prospeo.io to find email addresses/phone numbers. 
* It works super well with Sales Nav + it's the best data on the market imo

Why be generic when you can stand out?

Ps. I`m Yurii, follow me for more actionable DM tips.

Outbound isn’t dead. Your system is. I fix that.

The 1-minute cold email checklist

(use it before you hit "send")

1. Each word counts
2. 1-3 word subject line
3. Doesn't scream "SALES"
4. 1st line loaded with research
5. <5-th grade reading language
6. F-shaped with shorter sentences
7. Clear reason “WHY” you contacted
8. “What is in it for a prospect” stands out
9. Can be read on the phone without scrolling 
10. Social proof that you helped a similar company

Bonus tip: add one soft tone Call-to-Action at the end

An example of such cold email: 

Subject: DACH expansion 

Margaret - saw Woodpecker’s DACH expansion is a Q1 focus.

Cold emails that worked in the US tend to flop with German buyers.

Hubspot’s DACH team booked 18% more meetings after 2 months with us.
We helped rebuilt their whole outreach for cultural fit.

Want to see how they did it?

P.S. Loved your LinkedIn take on deliverability.
-----
Stop desperately asking for a meeting. 

Start conversations ✌🏻

What would you add?

Ps. I`m Yurii, follow me for actionable cold email tips

Don’t use AI to write your cold email scripts.

It makes you look bad. Here’s why: 

AI does a lot. 

Deep research? (AiSDR)
Enrichment? (Clay)
Drafts? (Twain).

But AI can’t originate. 

It relies heavily on templates and patterns it's seen before.

Also, AI often misses crucial context:

• If they already have a solution like yours
• How your solution fits into the prospect's ecosystem
• Whether your timing makes sense for their business cycle

The most effective cold emails I've seen share these things:

- Clear reason why act now
- micro-stories with social proof
- Relevant, well timed and good offer

Here’s how to use AI + Cold Emails best: 

Use AiSDR (agent) or Clay's agent to: 

1. De-anonymise site visitors
2. Summarise LinkedIn profiles in seconds
3. Find lookalike leads, prep 1st cold email draft

Then, it’s time for you to step in: 

1/ Adapt the cold email draft for you (use Twain)
2/ Add authentic voice and personality
3/ Ensure contextual relevance

AI can help. 

But it won’t replace someone who “gets it.”

What would you add?

AI SDR vs Human SDR - who sells more?

Human. Here's why: 

Buyers aren't ready for 100% AI reps in 2025.

- 98% of execs still prefer real conversations
- 96% trust brands more after human interaction
- 72% engage only with messages that resonate

But ditching AI? That’s just as bad.

Top teams don’t choose. They combine both

- AI = speed.
research, data, and grunt work

- Humans = strategy.
nuance, tactics, and relationships

The results speak:
 +30% ROI with AI tools
 + 25% cost savings and more output
 +202% reply rates with AI enriched cold emails

Use tools like AiSDR to:

1. De-anonymise site visitors
2. Summarise LinkedIn profiles in seconds
3. Find lookalike leads, prep 1st cold email draft

So you have more time to close and build genuine relationships

So, stop chasing the magic button.
Start building a hybrid Human + AI sales machine

What would you add? 

♻️ Repost if you agree with this. 

PS. I`m Yurii and I`m building an outbound sales system that actually works. For those DONE with wasted effort or think "outbound is not for us". Want to hear more about it: DM me "SYSTEM"

Cold email isn’t dead - people just stopped replying to generic ones.
 
See how I turned cold email from “meh” to “let’s talk”:
 
1. Relevant hook
→ Lead with THEIR problem, not your pitch.
 
2. Clear value
→ Show why staying with their current solution costs them more.
 
3. Strong close
→ One direct CTA (no begging for calls).

What would you add?
 
PS. I help founders book 25+ meetings/month. DM “System" to find out more.

Cold Email Rewrite

Your cold email should be like a burger.

The first bite has to be so good, prospects want more.

Unfortunately, most emails are gas station sandwiches.

Here's the 8-ingredient recipe to cook up a Michelin Star +15% reply rate:

1. Subject Line (The Bun Top)
- Think boring, think internal. 
- Keep it simple, under 3 words.

2. Opener (The First Bacon Bite)
- Your 1st line should scream "I did my homework."
- Use enrichment tools to find info for a "punchy start" 

3. Relevance (The Cheese)
- Focus on WHY NOW, instead of WHY US
- Work-related reasons always win.

4 Pain Point (The Healthy Stuff)
- Mirror their biggest challenge and reveal the cost of inaction.
- This is the only way to create real urgency.

5. Value (The Pickled Onion)
- Nobody cares about your product/service. 
- Everyone's looking for "what's in it for me”. not “what we do”

6 Social Proof (The Lettuce)  
- Show how you helped similar companies. 
- One specific win beats ten vague claims.

7. Clear CTA (The Meat)
- Make saying "no" easy. 1 yes/no question.
- Reduce friction, build trust.

8. P.S. Section (The Secret Sauce)
- Save personal interests for PS. 
- Let your main email focus on business value.

*Bonus Burger + Fries combo

Just like burgers need fries, cold emails need deliverability.
The best copy means nothing in spam folders.

I use Maildoso to ensure +98% deliverability

→ Pick my outbound domains there
→ It monitors my deliverability daily so I catch issues early.
→ Safely send image, videos, links in cold emails (game changer)

Follow these rules.

They get replies.

What would you add?

PS. Struggling to win new clients via Cold Email & LinkedIn DMs? DM me “COLD” and let’s see if I can help you do it.

The 1-minute cold email checklist

(use it before you hit "send")

1. Each word counts
2. 1-3 word subject line
3. Doesn't scream "SALES"
4. 1st line loaded with research
5. 5-th grade reading language
6. F-shaped with shorter sentences
7. Clear reason “WHY” you contacted
8. “What is in it for a prospect” stands out
9. Can be read on the phone without scrolling 
10. Social proof that you helped a similar company

Bonus tip: add one soft tone yes/no Call-to-Action at the end

An example of such an email: 

Subject: DACH outreach plan 

Margaret - in Woodpecker’s quarterly report expansion to DACH seems to be a top priority for Q2.

Cold emails that work in DACH differ from those you used to grow in the US.

Hubspot’s DACH sales team started booking 27% more meetings after just 2 months of working with us. 

Would insights on how they did ot be interesting to you?

PS. Your LinkedIn posts on email deliverability are really insightful

*Pro tip.
These tips mean nothing if your emails land in SPAM (happened a lot in 2025)

- That's why I send my emails using Maildoso's infrastructure.
- It gets me +97% primary inbox placement - even to Outlook emails.
- Plus, it's cheaper to buy mailboxes that way (only $1.80) compared to Google.

What would you add?

AI didn’t kill outbound. It killed lazy pitch slaps.

Join us live on 11/11 - we’ll talk about how to prep for 2026.

The lineup is stacked - practitioners closing deals in the new landscape.

We’ll break down:

1. Why everyone saying “outbound is dead” is wrong (and losing)
2. How AI just rewrote every cold email rule (forever)
3. Tools we actually use (not just recommend)
4. How to get replies right now

No fluff. No theory.

Just what’s working today.

Join the live - https://lnkd.in/dwSS2xhp 

See you there?

taplio

The Battle

Tim Hanson

Yurii Veremchuk

Followers

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taplio

The Battle

Tim Hanson

Yurii Veremchuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yurii Veremchuk's LinkedIn Performance

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