Penfriend

Penfriend is the best goddamn AI content generation tool out there. Built from my last 10 years of content advising that's resulted in $30.6m in revenue for clients from organic traffic.

We're building Penfriend to be the toolbox for your content team to win in 2024.

Co-Founder and CMO

The Penny Drop

Head Writer

fivethreeoh

Creating SEO sprints to take your SaaS's content team to the first page. Turning 12 months of SEO into 12 weeks.

Founder

Explor Digital

GrowthMinds

Head of SEO

Content Hacker and SEO Strategist at GrowthMinds

Growth Hacker

Walsh - Structural and Civil Engineers

4D visualisation

⚡£23M revenue from Organic Growth for SaaS with Content Marketing Sprints | Storytelling, SEO and Content Marketing ⚡️

Your AI content sucks.
Your competitors' AI content sucks.
Everyone's AI content sucks.

And you know what's worse? You're all paying through the nose for it.

While you're sitting there wrestling with prompts like a cat trying to open a doorknob, we've built something that actually works. Because unlike every other "revolutionary AI tool" (looking at you, [REDACTED]), we know it takes more than 10 prompts and a prayer to write content that doesn't sound like it was outsourced to a drunk toddler.

We use 450+ prompts. Overkill? Maybe. But at least our stuff doesn't read like it was written by an AI having an existential crisis.

Some receipts for the skeptics:
↳ Slapped 400 blogs on our site = 10x traffic in 3 months
↳ Halved content budgets while 5x-ing output (yeah, your Content Manager's been lying about costs)
↳ Helped tiny startups pimp-slap Fortune 500s right off page 1

After a decade watching the B2B content circus, I've seen every "game-changing" tool and "revolutionary" AI writer. Most of them belong in the same trash bin as your last strategic plan.

Here's the uncomfortable truth: Your investors aren't buying your "we're playing the long game" BS anymore. They want to see organic traction, and your three LinkedIn posts from 2023 aren't cutting it.

You need Penfriend.ai if:
✓ Your competitors are living rent-free at the top of Google while you're still "building awareness"
✓ VCs are ghosting you because your "organic presence" looks like a digital ghost town
✓ You're burning cash on content that reads like it was plagiarized from a terms of service agreement
✓ You're ready to stop being the industry's wallflower and start being its problem child

Sound familiar? Then you're exactly who we're looking for.

The hard truth? You suck at AI. But it's not your fault. You've been sold a lie by companies who think "AI writing" means letting GPT go wild after a two-prompt foreplay.

We fixed it. Because someone had to.

DM me "PAGE ONE" and I'll show you how we're helping companies terrorize their competition online.

P.S. If you're happy with generic, soulless AI content that sounds like everyone else's, this probably isn't for you. And that's okay. Someone has to keep the internet boring.

Tim Hanson

Matt Thomas 🥁

Writing4Robots

Perfect Prose Writing & Editing

📌 I’ve been a professional writer so long that when I started my business, the iPad hadn’t been invented yet…


For the past 14 years, I’ve been a self-employed consultant across multiple industries. 

My biggest strength as a writer/editor is my ability to ask the right questions to capture your story and expertise, then deliver it in a way that speaks to your audience. 

Here’s a quick list of some of the things I can help you with: 

• Copywriting for your website, business, product, or LinkedIn bio
• Technical Writing / Documentation 
• Comprehensive review of your website and feedback on your site copy, any errors, and usability/navigation/user experience feedback
• Professional Editing (Structural, Stylistic, Technical) and Proofreading
• Writing Courses / Training material

Owner

ATCO Group

• Worked with ATCO SMEs to develop Salesforce Trailhead modules and training content for ATCO’s Home Happiness Advisors 
• Organized 160 units into modules and prioritized them, based on impact to advisors
• Updated older ATCO documentation to align with new processes and procedures in Salesforce
• Collaborated with key stakeholders to develop training plan and prioritize training content development

Salesforce Training Content Developer

Parkland Corporation

• QA Lead/Technical Writer/Editor, for the National Learning & Development team at Parkland Fuel Corporation 
• Worked with SMEs to develop eLearning courses, reference documentation, and training materials/programs 
• Performed QA review/editing for all work produced by a 10-person team
• Reviewed all eLearning courses and provided writers and eLearning developers with feedback/changes to be made
• Reviewed and revised course exam questions and knowledge checks 
• Ensured that all material developed and released to the organization by our team aligned with all internal standards and had a consistent ‘voice’ 
• Designed instructional methods and activities for Parkland’s internal training programs and courses 
• Developed training, courses, and provided QA support to other departments and projects, as required

QA Lead/Technical Writer, National Learning & Development

ENMAX

• Technical writer on Phase 1 of ENMAX Power Corporation’s Outage Management System (OMS) project
• Developed all software documentation and reference materials for the implementation of General Electric's ALSTOM e-Terra Outage Management System (software used to manage all electrical distribution and system outages for the whole city of Calgary)
• Worked with subject matter and technical experts to capture and document system operator processes and procedures
• Created iOS software documentation for CLEVEST Workbook (mobile workforce management iPad application)
• Developed training questions, exercises and answer keys
• Managed document control, distribution, and revisions for all OMS documentation

Technical Writer, Outage Management System Implementation, Phase 1

Jiva Consulting

📌 A job I didn’t want to take led to opportunities I never imagined…

• Developed internal eLearning courses for TransCanada Pipelines from an initial outline to finished courses working closely with subject matter and technical experts 
• Performed QA reviews and revisions to a number of TransCanada online courses 
• Developed and implemented consistent templates and standards for formatting and style of TransCanada documents

Technical Writer/QA Reviewer

Sanjel Energy Services

📌 At Sanjel, I transformed chaos into clarity.

When I joined this oilfield services company, their documentation was in disarray. 

They lacked any:
* Templates
* Folder structure
* Document control/revision processes
* Idea where to start!

My boss, the VP of HSEQ, helped me understand the business’s challenges and needs. 

Then he let me find, develop, and implement the best solution. 

And that’s what I did over the next 2 years. 

Key Achievements:
* Transformed one bulky manual into 36 easy-to-update HSE Practice (HSEP) documents
* Developed templates for all corporate documentation (HSEPs, Corporate Standards, Work Instructions, SOPs)
* Edited and standardized all Sanjel technical documentation, including ERPs, corporate standards, training 
* Provided documentation support to multiple departments and Sanjel subsidiaries

Core Skills:
* Simplify complex info
* Present information in a clear, visually appealing way
* Document processes clearly 

I use all these skills daily creating content and advising others on theirs.

Technical Writer/Editor, Corporate Health & Safety

Cenovus Energy

📌 Get in, get paid, get out…

A short term contract with Cenovus Energy developing project management software training.

Hit the ground running, worked a bunch of hours, and made good money fast, but…

Realized I hated working 12-hour days alone in a depressing, windowless office.

Next, please...

Training Content Developer

📌 ENMAX liked me so much, they hired me twice! 

In my first contract with ENMAX Energy, I:
* Created desktop guides and work instruction for training employees
* Aligned older documents with new ENMAX standards and templates
* Interviewed SMEs and engineers to develop and update business documentation 
* Tracked documents through the development and revision process, updated key stakeholders

6 years later, I’d return to ENMAX in a totally different role.

Technical Writer/Editor

Calgary Zoo

📌 3 species, 4 months, 1 unforgettable gig at the Calgary Zoo.

I was hired to develop a comprehensive set of animal care protocols for three species:
* Lions 🦁 
* Tigers 🐯
* Gorillas 🦍

In this role, I: 
* Interviewed zoo director and senior staff to identify and define documentation requirements
* Shadowed zookeepers and managers to capture and document all animal care procedures
* Created detailed care protocols with visuals and checklists
* Documented safety rules per zoo and provincial standards
* Implemented a document management process to manage updates, document control and revision history

This was my first opportunity to manage an entire project solo and it's still one of my favourite contracts I've had. 😊

Technical Writer, Animal Care Protocols

Lock in your 30% pre-sale discount off my Ultimate ChatGPT Prompting Guide.

ChatGPT was supposed to save you hours a day. 

Instead, you’re wasting more time than ever. 

Because AI hasn’t simplified your workflow – it’s become another task to manage.

One that 𝘣𝘶𝘳𝘯𝘴 more time than it saves.

* Every prompt feels like a shot in the dark. 🤷‍♂️
* You spend countless hours diving down the prompting rabbit hole. 🕳️
* No matter what you try, GPT’s output never matches your expectations. 🤨

The most frustrating part? 

You don’t even 𝘬𝘯𝘰𝘸 what you’re doing wrong! 🤦‍♂️


But it’s not just all that wasted time and effort. 

Or feeling like you’re falling further behind every day. 

It's about the gap between what AI 𝘤𝘰𝘶𝘭𝘥 be and what it currently 𝘪𝘴 in your workflow. 

You know there are better ways to harness ChatGPT’s power. 📈

But you’re still struggling with the basics.

____

And it’s not your fault. 

Because prompting is 𝘩𝘢𝘳𝘥! 😮‍💨

It’s a delicate balance between multiple competing factors:
* Precision 📐 vs flexibility 🤸‍♀️   
* User intent 💬 vs AI's interpretation 🤖
* Focusing a model’s responses 🔒 vs limiting its creative potential 🎨

Without understanding these nuances, prompting is like trying to fake your way through a conversation in a foreign language. 

If you don’t know the rules, any success is just random luck. 🎲

____

To truly level up your AI skills, you need: 
* A mindset shift. 🧠
* Clear, actionable strategy that cuts through the noise. 🎯
* To understand the core concepts that help you unlock AI’s creative power. 🦾

You don’t need another AI “guru.”
You need a 𝘨𝘶𝘪𝘥𝘦. 

And that’s where I come in…

My unfair advantage?  

12 years’ experience as a technical writer creating everything from software documentation to eLearning courses. 

Over a decade of translating technology to people, simplifying complexity, and distilling abstract concepts into concrete, actionable advice. 💡

____

Writing4Robots: ChatGPT instructional manual

A deep dive into Large Language Models (LLMs) like ChatGPT that covers:
* LLM, prompting, and prompt engineering basics.
* Ways to leverage an LLM’s inherent biases.
* The most effective prompt structures.
* The perfect analogy for guiding ChatGPT.
* A mindset shift to transform your LLM interactions.
* Practical ways to prompt better, faster. 
* Custom prompts across 6 categories (LI, Writing, Editing, Ideation, Productivity, Prompting).


Are you ready for AI to 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 deliver on its promises? 

👇

writing4robots.ai

I’m Matt Thomas, owner of Perfect Prose Writing & Editing. Nice to meet you! 

For the past 12 years, I’ve worked as a self-employed consultant across multiple industries for some great companies. 

My biggest strength as a writer/editor is my ability to ask the right questions to capture your story and expertise, then deliver it in a way that speaks to your audience. 

Here’s a quick list of some of the things I can help you with: 

• Copywriting for your website, business, product, or LinkedIn bio
• Technical Writing / Documentation 
• Comprehensive review of your website and feedback on your site copy, any errors, and usability/navigation/user experience feedback
• Professional Editing (Structural, Stylistic, Technical) and Proofreading
• Writing Courses / Training material

taplio

The Battle

Tim Hanson

Matt Thomas 🥁

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