Penfriend

Penfriend is the best goddamn AI content generation tool out there. Built from my last 10 years of content advising that's resulted in $30.6m in revenue for clients from organic traffic.

We're building Penfriend to be the toolbox for your content team to win in 2024.

Co-Founder and CMO

The Penny Drop

Head Writer

fivethreeoh

Creating SEO sprints to take your SaaS's content team to the first page. Turning 12 months of SEO into 12 weeks.

Founder

Explor Digital

GrowthMinds

Head of SEO

Content Hacker and SEO Strategist at GrowthMinds

Growth Hacker

Walsh - Structural and Civil Engineers

4D visualisation

⚡£23M revenue from Organic Growth for SaaS with Content Marketing Sprints | Storytelling, SEO and Content Marketing ⚡️

Your AI content sucks.
Your competitors' AI content sucks.
Everyone's AI content sucks.

And you know what's worse? You're all paying through the nose for it.

While you're sitting there wrestling with prompts like a cat trying to open a doorknob, we've built something that actually works. Because unlike every other "revolutionary AI tool" (looking at you, [REDACTED]), we know it takes more than 10 prompts and a prayer to write content that doesn't sound like it was outsourced to a drunk toddler.

We use 450+ prompts. Overkill? Maybe. But at least our stuff doesn't read like it was written by an AI having an existential crisis.

Some receipts for the skeptics:
↳ Slapped 400 blogs on our site = 10x traffic in 3 months
↳ Halved content budgets while 5x-ing output (yeah, your Content Manager's been lying about costs)
↳ Helped tiny startups pimp-slap Fortune 500s right off page 1

After a decade watching the B2B content circus, I've seen every "game-changing" tool and "revolutionary" AI writer. Most of them belong in the same trash bin as your last strategic plan.

Here's the uncomfortable truth: Your investors aren't buying your "we're playing the long game" BS anymore. They want to see organic traction, and your three LinkedIn posts from 2023 aren't cutting it.

You need Penfriend.ai if:
✓ Your competitors are living rent-free at the top of Google while you're still "building awareness"
✓ VCs are ghosting you because your "organic presence" looks like a digital ghost town
✓ You're burning cash on content that reads like it was plagiarized from a terms of service agreement
✓ You're ready to stop being the industry's wallflower and start being its problem child

Sound familiar? Then you're exactly who we're looking for.

The hard truth? You suck at AI. But it's not your fault. You've been sold a lie by companies who think "AI writing" means letting GPT go wild after a two-prompt foreplay.

We fixed it. Because someone had to.

DM me "PAGE ONE" and I'll show you how we're helping companies terrorize their competition online.

P.S. If you're happy with generic, soulless AI content that sounds like everyone else's, this probably isn't for you. And that's okay. Someone has to keep the internet boring.

Tim Hanson

Connor Gillivan

Scaling my 4 B2B companies w/ SEO. Daily posts about the process. 7x Founder (Exit in 2019).

Hey hey! Thanks for stopping by my profile. Here's a quick tl;dr: 

I've been an entrepreneur since 2009. I've scaled multiple businesses to 6, 7, & 8 figures in ARR and I exited one, FreeUp, in 2019. Today, I run a portfolio of companies, teach SEO, and scale B2B and SaaS businesses with SEO.

A little bit more about me:

Over the last decade, I've built 5 businesses to 6, 7, & 8 figures in yearly revenue. 

In 2019, I exited one of them, FreeUp, to The HOTH after 4 years of growth to 40+ team members and $12M+ in ARR.

Today, I'm building a portfolio of 10+ B2B companies. 

→ TrioSEO: SEO growth services for B2B and SaaS businesses. 
→ Outsource School: Teaching business owners how to build affordable teams in the Philippines.
→ EcomBalance: Monthly bookkeeping for eCommerce companies.
→ AccountsBalance: Bookkeeping for agencies, SAAS, and service providers. 
→ ConnorGillivan.com: Teaching SEO & marketing strategies, processes, & know-how. 
→ HG Media: Social media growth agency for LinkedIn, Twitter/X, Youtube, and more.

My business partner is Nathan Hirsch. We met in college and have been working together ever since.

Our mission is to build businesses in areas where we struggled while growing our first companies and we wished there had been better solutions...hiring, outsourcing, bookkeeping, accounting, billing, legal, SEO, growth, etc. 

If you need help growing your business, I'd love to help. Here's how...

TRIOSEO

I'll work with you on keyword research, building an SEO content plan, writing SEO content, and publishing it on your website to drive more organic traffic, leads, and revenue. 

→ Get an SEO Audit here: https://trioseo.com/audit

THE SEO SYSTEM

In this 4 hour video course, I'll teach you the 4 Pillars of SEO and give you my exact SOPs that I've used to scale multiple companies to millions in ARR with SEO. Packed with value and loved by hundreds. 

→ Purchase Access: https://connorgillivan.com/seo

BOOKKEEPING & OUTSOURCING

Need help with your bookkeeping? Or hiring a virtual assistant? I've got you covered. Get a Pricing Quote for our monthly bookkeeping services. And check out the exact Hiring System we've used to build remote teams for our companies.  

→ Go here: https://ecombalance.com and here: https://outsourceschool.com

If you've made it this far, thanks for reading. 

I'm committed every day to making SEO & marketing simpler for millions. 

See you out there!

Best,
Connor

Email: Connor@ConnorGillivan.com

Founder and Owner

ConnorGillivan.com is the home to my personal brand where I make SEO simpler for millions. It hosts my weekly newsletter, The Savvy SEO, and my SEO course, The SEO System. Come learn SEO from my 10+ years of experience scaling my own companies to 6, 7, and 8 figures with an exit in 2019.

Steal this SEO Vocabulary Cheat Sheet (must-know): 

Save this for future. & Repost ♻️ 

Created by Ume Laila.

---

This list will help you speak the language of SEO like a pro...

If you're in:

- SEO
- Content
- Digital Marketing

You need to know these.

PS: Follow me + Ume Laila for daily SEO drops.

Connor  Gillivan

I scale companies w/ SEO & content. Book a call & let's talk SEO. 7x Founder (Exit in 2019).

What People Think Marketing Is:
→ Fancy logos
→ Viral memes
→ Cold calling
→ Press coverage
→ Catchy slogans
→ Website popups
→ Email newsletters
→ Above the line ads

What Marketing Actually is:
→ A/B Testing
→ Offer stacking
→ Lead nurturing
→ Generating trust
→ Building a commuunity
→ Data analysis & attribution
→ Customer journey mapping
→ Understanding buyer behavior

And. So. Much. More!

Most people think marketing is about flashy campaigns, catchy slogans, and going viral. 

But real marketing runs much deeper. 

It’s not just about grabbing attention...

It’s about creating lasting connections and driving meaningful action.

Tom Pestridge showed this concept amazingly well here.

You agree? 

Repost ♻️ to educate your network.

Share what you think in the comments!

15 GEO Terms You MUST Know in 2025: 

(Save, study, & get familiar w/ these 15 terms or risk falling behind)

1. GEO (Generative Engine Optimization)
The new SEO. Optimizing for AI engines like ChatGPT, Perplexity, and Google's SGE.

2. LLM (Large Language Model)
The AI brains behind tools like ChatGPT and Claude. Powers generative search.

3. LLM Sources
The pages AI models cite in their answers. A new battleground for organic visibility.

4. AI Overviews (SGE)
Google’s AI-powered summaries at the top of search. Threaten TOFU SEO rankings.

5. Citations
Links included in LLM answers. The new backlinks. You want to be here.

6. Retrieval-Augmented Generation (RAG)
A technique LLMs use to pull in real-time info from indexed content.

7. Answer Engine Optimization (AEO)
Optimizing content to be featured in AI and voice assistant answers.

8. Perplexity
A rising AI search engine that blends citations, generative answers, and browsing.

9. ChatGPT Browsing
OpenAI’s tool that uses Bing, Reddit, & other data sources to generate real-time answers.

10. Vector Search
Search powered by meaning, not keywords. Used heavily in AI engines.

11. Structured Content
Well-organized content with clear headers, bullets, and summaries. Easier for LLMs to parse.

12. AI Snippets
Short-form summaries generated by AI engines using your content.

13. Domain Authority (Still Matters)
Strong domains are more likely to be cited by LLMs. Authority = visibility.

14. Topical Authority
Owning a niche by consistently publishing deep, high-quality content on it.

15. Crawlability for AI
Ensuring your content can be indexed and interpreted by LLMs—not just Google bots.

---

GEO isn’t coming. It’s here.

If you wait until 2026, you'll be falling behind. 

Marketers must evolve or get replaced by AI answers.

Start learning these now.

Or risk watching your competitors outrank you. 

---

Whatcha think?

Repost ♻️ to make SEO & marketing simpler for millions.

P.S. Join 6,500+ SEOs & Marketers on my Savvy SEO newsletter: https://lnkd.in/gs3iPKMA

OpenAI just launched Shopify stores inside ChatGPT.

But after analyzing 2,000 Shopify stores, the results were shocking: 

85–92% are invisible to ChatGPT, Perplexity, and Claude.

Even though they're technically "integrated."

That’s thousands of great products AI can’t see.

And small businesses are paying the price.

Here’s what’s blocking visibility (and how to fix it):

1. No AI-readable setup
→ AI crawlers can’t read most Shopify stores.
→ Add optimized schema, llms.txt, and open crawler access.

2. Unoptimized product content
→ AI skips vague or unstructured product pages.
→ Add data-rich, clear content & FAQs that AI can cite. 

3. No AI visibility tracking (or citation strategy)
→ Most stores don’t know if they appear anywhere.
→ Track mentions across ChatGPT, Claude, and Gemini.
→ See which competitors rank higher and the exact sources AI uses to recommend them.

4. No AI revenue analytics
→ You can’t properly see which AI mentions drive sales.
→ Connect AI visibility to your analytics.

The stores winning in AI right now?

The ones that are the most technically prepared.

This is the early-mover advantage playing out in real time.

Millions of shoppers already use AI to find products.

If your store isn’t AI-ready, it’s invisible to tomorrow’s customers.

There’s a tool called Storerank.ai that helps automate all of this.

Worth checking out if you run a Shopify store.

♻️ Share this and help out your Shopify store friends.

P.S. Curious, has anyone here actually seen their brand mentioned inside ChatGPT yet?

Why 90% Shopify Stores Are Invisible to AI

The New Search Marketing Funnel:

The search game has changed...yet again.

We’re no longer living in a Google-only world.

Search now happens across:
→ Google Search
→ ChatGPT
→ Perplexity
→ Gemini
→ AI Overviews (AIOs)
→ Google AI Mode

The old SEO funnel?
Outdated.

Here’s what the new one looks like 👇

1/ Top of Funnel (Discovery)

Google isn’t the only entry point anymore.
People discover brands through AI summaries, citations, and assistant responses.

Your goal:
→ Be referenced by AI tools as a credible source
→ Show up in AI-generated answers
→ Build authority signals across multiple ecosystems

2/ Middle of Funnel (Validation)

AI assistants now evaluate for users.
Instead of checking 5 sites, people ask:
“Who are the best SEO agencies for startups?”
And AI tools summarize the top 3 based on authority and proof.

To show up, focus on:
✅ Case studies & thought leadership
✅ Structured data
✅ Mentions in credible publications

3/ Bottom of Funnel (Conversion)

AI gets you found — but your website closes the deal.
Visitors come expecting proof and clarity.

Your service pages and offers must:
→ Load fast
→ Build trust fast
→ Show data, reviews, and clear CTAs

SEO at the bottom is now CRO-driven.

---

Agree with this?

♻️ Repost to help more marketers evolve in the new Search era.

P.S. I help my 40+ clients at TrioSEO navigate this new world of SEO. Book a call to learn more: https://lnkd.in/gYccSVY8

My SEO Analysis Agent workflow (4 simple steps):

Most SEO audits are walls of text.

Great for reports.

Terrible for actually taking action.

I wanted something different.

One agent.
One prompt.
A clear list of fixes for each page.

Zapier’s new AI Agents is the solution.

Here’s how you can use it:

1. Pick the SEO Analysis Agent template

→ Open Zapier’s Agent templates
→ Choose “SEO Analysis Agent” and name it to customize

2. Edit the Prompt

→ Use the prompt instructions of the template
→ Or add your own custom instructions to it

3. Tell it what to Analyze

→ Paste your page URL into the chat
→ Mention the outcome you want

4. Get a rating and copy-ready improvements

→ Zapier returns a score plus specific edits
→ You get easy-to-copy recommendations for each element

This solves a simple but real problem.

Less time reading long audits.

More time shipping fixes that move rankings.

This Agent reviews titles, meta, headings, and content

It checks images, URLs, and basic technical elements

It examines speed and mobile friendliness

If you want your audits to feel more like a workflow 

And less like homework

Try the SEO Analysis Agent template with Zapier here: https://lnkd.in/g_mCisNP

♻️ Reshare this and help others create smarter AI Agents.

#ZapierPartner

My SEO Internal Linking Checklist (11 actionable tips):  

1/ Use Descriptive Anchor Text  
2/ Link to High-Value Pages  
3/ Avoid Excessive Internal Links  
4/ Link Deep into Your Website  
5/ Ensure Links Are Contextually Relevant  
6/ Fix Broken Links  
7/ Use a Logical Hierarchy  
8/ Include Links in New Content  
9/ Balance Link Distribution  
10/ Leverage Breadcrumbs  
11/ Monitor Internal Link Performance  

---  

Stop leaving rankings on the table.  

Small tweaks here can transform your traffic.  

Your competitors are already doing this.  

Every missed step costs you visibility.  

Don’t let broken links hurt your site.  

This strategy is your edge, use it.  

---  

What would you add?  

♻️ Repost this to help others perfect their internal linking strategy.  

P.S. My company, TrioSEO, helps 35+ businesses grow with SEO. 

Want to level up your SEO going into 2025? 

Go to my Profile & book a Strategy call 😎

taplio

The Battle

Tim Hanson

Connor Gillivan

Followers

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taplio

The Battle

Tim Hanson

Connor Gillivan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Connor Gillivan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreConnor Gillivan's LinkedIn Performance