Penfriend

Penfriend is the best goddamn AI content generation tool out there. Built from my last 10 years of content advising that's resulted in $30.6m in revenue for clients from organic traffic.

We're building Penfriend to be the toolbox for your content team to win in 2024.

Co-Founder and CMO

The Penny Drop

Head Writer

fivethreeoh

Creating SEO sprints to take your SaaS's content team to the first page. Turning 12 months of SEO into 12 weeks.

Founder

Explor Digital

GrowthMinds

Head of SEO

Content Hacker and SEO Strategist at GrowthMinds

Growth Hacker

Walsh - Structural and Civil Engineers

4D visualisation

⚡£23M revenue from Organic Growth for SaaS with Content Marketing Sprints | Storytelling, SEO and Content Marketing ⚡️

Your AI content sucks.
Your competitors' AI content sucks.
Everyone's AI content sucks.

And you know what's worse? You're all paying through the nose for it.

While you're sitting there wrestling with prompts like a cat trying to open a doorknob, we've built something that actually works. Because unlike every other "revolutionary AI tool" (looking at you, [REDACTED]), we know it takes more than 10 prompts and a prayer to write content that doesn't sound like it was outsourced to a drunk toddler.

We use 450+ prompts. Overkill? Maybe. But at least our stuff doesn't read like it was written by an AI having an existential crisis.

Some receipts for the skeptics:
↳ Slapped 400 blogs on our site = 10x traffic in 3 months
↳ Halved content budgets while 5x-ing output (yeah, your Content Manager's been lying about costs)
↳ Helped tiny startups pimp-slap Fortune 500s right off page 1

After a decade watching the B2B content circus, I've seen every "game-changing" tool and "revolutionary" AI writer. Most of them belong in the same trash bin as your last strategic plan.

Here's the uncomfortable truth: Your investors aren't buying your "we're playing the long game" BS anymore. They want to see organic traction, and your three LinkedIn posts from 2023 aren't cutting it.

You need Penfriend.ai if:
✓ Your competitors are living rent-free at the top of Google while you're still "building awareness"
✓ VCs are ghosting you because your "organic presence" looks like a digital ghost town
✓ You're burning cash on content that reads like it was plagiarized from a terms of service agreement
✓ You're ready to stop being the industry's wallflower and start being its problem child

Sound familiar? Then you're exactly who we're looking for.

The hard truth? You suck at AI. But it's not your fault. You've been sold a lie by companies who think "AI writing" means letting GPT go wild after a two-prompt foreplay.

We fixed it. Because someone had to.

DM me "PAGE ONE" and I'll show you how we're helping companies terrorize their competition online.

P.S. If you're happy with generic, soulless AI content that sounds like everyone else's, this probably isn't for you. And that's okay. Someone has to keep the internet boring.

Tim Hanson

Ben Goodey

Spicy Margarita

SEO strategy and content production with some spice 🌶️🧂🍋‍🟩 Clients include: Jabra, Piktochart, Givebutter, Dstny, Spekit, Circuit, Eton Venture Services, The Dawn

How the F*ck

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

Mesh

Advisor

SentiSum

Strategy & production of SentiSum's search-led growth engine.

Goodey Marketing

I help brands build impactful search-first content programs. I'll build your strategy, fix & oversee your SEO operations, and work with vetted freelancers to build your library of expert-driven content.

Case studies: 

1. 5K → 100K traffic/month in 7 months (SaaS Startup)
2. $0 to $1M in revenue growth in 16 months (SaaS startup)
3. 0 to 81 inbound sales meetings booked per month ($120K/month revenue)

Got SEO questions? Book a power hour with me here: https://savvycal.com/ben-goodey-advising/f249fadd

CustomerGauge

Designed & executed search strategy; scale content production; build lead gen playbooks; optimize marketing-sales handoff and qualification; leverage organic retargeting; website conversion optimization.

👉 7k to 30k monthly organic search unique clicks in 9 months
👉 +243 position 1-3 keywords
👉 +700 referring domains
👉 6x organic leads

Head of Demand Generation

Joined as Sentisum's first marketer.

• Built holistic organic marketing strategy (podcast - SEO - social - web)
• 0 to 14 monthly inbound demos (25% conversion rate, 5-figure SaaS deals)
• Built marketing into the $1M ARR revenue-generating source for the company

Brand & Demand

Appt Health

Joined as a founding team member, eventually taking on all marketing responsibilities.

Marketing

Early Metrics

Discovery, analysis and presentation of innovative tech companies to CVCs such as Barclays Techstars, Centrica, Prudential +

Venture Capital Associate

- Interview 100+ founders across all stages and industries
- Conducted deep financial & qualitative due diligence for investors on Early Metrics' three core pillars: the team, the tech, and the market.
- Continuous product input and led internal company improvement projects
- Actively involved in recruitment, training, and CSR.

Venture Analyst - UK Go-to-Market

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

taplio

The Battle

Tim Hanson

Ben Goodey

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