I’m Thomas V Zachariah — Executive Director at Aabasoft, a 23-year-old IT & ITeS powerhouse, where I lead our Business Services (ABS) division. We deliver tech-enabled contact center/call center, CX, and back-office solutions across industries — BFSI, ISP, healthcare, aviation, government services, retail, and more.

My passion lies in helping organizations scale faster, serve smarter, and grow stronger by combining people, process, and technology. Whether it’s managing a 24/7 multilingual helpdesk, driving collections & recoveries, handling citizen services, or supporting critical healthcare and ISP operations, we focus on creating frictionless, customer first experiences.

What I’m Known For:

• Building and scaling multi-industry contact centers that deliver measurable outcomes 
• Transforming customer journeys through data-driven process design & automation
• Partnering with enterprises and governments for mission-critical service delivery
• Developing leaders and cultivating a culture of ownership and excellence

I am also a BNI Director Consultant, actively involved in Kerala’s entrepreneurial ecosystem, and a regular speaker/panelist on career, innovation, technology, and the future of customer experience.

Let’s Connect:

If you are exploring outsourcing, CX improvement, or scalable operations, I’d love to exchange ideas and collaborate to create meaningful impact.


Thomas Zachariah

MarketCall Inc.

Marketcall is a leading pay-per-call performance marketing network, connecting top affiliates with high-converting offers in finance, home services, and insurance. Our unique model ensures that advertisers only pay for qualified inbound calls, maximizing ROI.

As an Affiliate Manager inside their team, I focus on scaling Marketcall’s affiliate program by providing strategy, creative assets, and growth opportunities for our top affiliates. My day-to-day includes:

Overseing 40+ pieces of creative content weekly, including UGC, videos, and landing pages to boost conversion rates.

Guiding affiliates on traffic strategies, offer selection, and campaign scaling to drive revenue.

Actively recruit & onboard new affiliates, encouraging them to run traffic and test offers.

Identify growth opportunities and optimize campaign performance based on traffic quality, conversion rates, and payout models.

 💫 Things that excite me about my role: 

I leverage my Spanish fluency to communicate with LATAM performance marketers and help them scale their campaigns effectively. In the future, I hope to use my experience in other industries to help bridge cultural & business insights to tailor marketing approaches for Spanish-speaking markets.

Affiliate Manager

I had the opportunity to consult for brands generating $3-4 million annually, as well as small business owners and startups. Whether in the B2B space or consumer-focused ventures, I’ve been able to help them navigate the ever-evolving digital landscape and create impactful strategies.
Here’s a glimpse of how I’ve supported brands: 
✅ Developed optimized sales funnels, built memorable copy, and addressed challenges around branding and vision to improve overall performance. 
✅ Built work action plans by quarter to tackle offline events, social media, and paid advertisements, ensuring a cohesive and strategic approach to growth. 
✅ Designed influencer and affiliate marketing strategies that drive ROI for small to medium-sized brands.

✨ Humble win: Speaking at the RISE Women's Leadership Conference in Rhode Island was such an honor. I joined the entrepreneurship panel alongside action-led, inspiring women from across New England.

Marketing Communications Consultant/Freelance

TopTier Trader

-Pioneered and implemented a groundbreaking loyalty program for a prop firm, projecting a substantial revenue of $750,000 USD. 
-Revamped affiliate incentives and expanded partnerships in the trading sector, swiftly integrating tracking software to enhance affiliate engagement.

Director of Affiliate & Influencer Program

Zumex Group

-Conducted strategic marketing research and analysis of the juicing market from a consumer standpoint, b2b, and partnership outlook
- Developed and implemented marketing strategies and campaigns while controlling the marketing budget for the North American market
-Drafted and supported new business proposals, initiatives, and drafts for new market opportunities.
-Managed ZUMEX American communications strategy by analyzing its internal voice, branding, and style to match an overseas market 
-Lead efforts on monitoring, measuring, and evaluating program/campaign performance analytics and optimize/advise on optimization and strategies to drive performance

Marketing Manager North America 

American Reading Company

-Presented analytics and tracked results for my own created messaging and content generated across social media channels: Linkedin, Twitter, Facebook, Youtube. 
- Saw a  8% growth in  Twitter link clicks and impressions by creating tailored messaging and copy for national educational audience
-Oversaw company’s brand reputation by tracking and monitoring mentions, encouraging user-generated content and reviews as part of social media strategy 
-Collaborated with marketing team to brainstorm and develop a variety of copy for social media banners, flyers and Youtube titles, video descriptions
-Liaised with Development and Sales departments to stay updated on new products and features

Social Media Coordinator

Distrivision Official

Crafted and pioneered compelling e-commerce and B2B marketing initiatives across 15 various channels, setting Distrivision and its 2 apparel umbrella brand's apart.
• Orchestrated a strategic allocation of a $20,000 USD budget, propelling the Navonella lifestyle brand through effective affiliate marketing and brand ambassador programs.
• Pioneered the development of Navonella as the inaugural Umbrella brand within Distrivision, recognizing a market gap for an apparel line catering to plus-size women and their specific needs.
• Spearheaded the brand's promise, creative direction, copywriting, catalogs, and go to market strategy, overseeing a comprehensive wholesale plan for a nationwide launch with a focus on the Hispanic market.
• Achieved an impressive 80% increase in sales during the launch phase, establishing a strong foundation for sustained growth.
• Steered the brand's upward trajectory, ensuring its steady and ongoing expansion within the market.
• Leveraged data-driven insights from sales, e-commerce trends, and customer feedback to implement bespoke rewards programs.
• Introduced exclusive customer tiers, curated WhatsApp groups, personalized 1-1 marketing strategies
• Identified a misalignment between the brand's identity and its ideal consumer, emphasizing the need for a comprehensive overhaul to better showcase B2B relationships and highlight the brand's commitment to customer relationships.
• Led the rebranding effort by hiring skilled brand designers to spearhead the entire process, ensuring a cohesive and impactful transformation.
• Instructed the sales team on adopting inbound sales strategies through social media platforms, optimizing engagement with the target audience and leveraging digital channels for customer outreach.
• Initiated the creation of an employee social presence on social media, fostering a unified and dynamic online presence for the brand and its team members.

Marketing Communications Specialist

Add Temps

-Started social media presence for Add Temps via  Linkedin, Instagram and Facebook and worked with stakeholders to develop a brand voice, identity and personality that could be used for all things digital as well as printed media, and merch for onsite recruiting events. 
-Created job descriptions that were SEO friendly as well as managing Facebook Ad campaigns that saw an increase of leads by 40% while also helping elevate brand visibility across RI and Massachusetts. 
- Published engaging posts that would entertain the audience while also promoting job vacancies to fill.

Social Media Marketing Specialist/ Recruiter

Big Orange Productions

I was responsible for engaging with consumers, promoting brand awareness and driving product sales through live featured product demonstrations. As a brand ambassador I learned key components for building a brand and insightful tactics on creating value, building trust, and a compelling brand promise.

Brand Ambassador

Berlitz Corporation

Using the English language in a native fluency level I was hired as an interactive  and motivated English instructor to lead group classes for national Colombian corporations such as Avianca, Ecopetrol, as well as multinational companies doing business in my native country.

English Language Instructor

Director of Affiliates and Influencer marketing @Toptiertrader | First- Gen Latina 🇨🇴 | Bilingual marketing professional

✨ Marketer. Storyteller. Strategist. New Englander. Proud Colombian 🇨🇴✨. 

I discovered early on that my passion lies in the art of communication. Connecting people, telling impactful stories, and driving meaningful change. 

Over the years, I’ve built a career that reflects my love for creativity, structure, and strategy:

2013–2015: I started as a brand ambassador, learning the ropes of experiential marketing, brand positioning, and market research across Rhode Island and Massachusetts. 

2016–2017: Explored e-commerce and UGC, pitching brands, SEO, visuals, and aesthetics. 

2018: Secured my first in-house role as a Marketing Specialist, deepening my expertise in campaign strategy and execution in the B2B space. 

2021: Founded Pyra Beauty, an e-commerce brand focused on zero-waste beauty solutions.

2021–2022: Led social media strategy for a national literacy brand, aligning content with an impactful educational mission.

2022–2024: Took on leadership roles as a North American Marketing Manager, consultant, and director, driving team success and shaping marketing strategies across industries.

2025: Entered the pay-per-call space as part of the affiliate management team at Marketcall while pursuing personal projects that align with my passion for education and empowerment.

Today, I’m driven by the belief that marketing, technology, and education can open doors and transform lives. Also, you are YOUR niche. 💕 

Thanks for reaching my side of the internet; let’s connect.

Angelica Romero

The biggest flex for brands doing business in Colombia shouldn’t be opening an office here. 

It should be being part of Carnaval de Barranquilla. 💅🏼🌺✨

Here’s why.

Carnaval de Barranquilla is essentially Colombia’s advertising Super Bowl.

With roughly 6.7 million attendees and more than 800,000 visitors from outside the region, this celebration isn’t just local, it’s a global phenomenon! and most importantly, gives brands a chance to genuinely join the local conversation. In addition, I met plenty of nomads, techies, and founders who were low-key. So yes, your users and C-Level people are here too. 

Just in a different context. 

This year, I was especially impressed by Coca-Cola’s presence. 

While many beverage brands showed up, Coca-Cola stood out with two floats, a full dance group, and an influencer with over one million followers, fully integrated into the energy of the parade.

That’s not advertising.

That’s cultural positioning.

As someone working in marketing and partnerships, I’d love to see more tech and performance-driven brands from Bogotá and Medellín step into moments like this.

Doing business in Colombia shouldn’t feel like a write-off or a source of cheaper labor. 

For brands already operating in the US, markets like Colombia represent something far more interesting:

Visibility, cultural relevance, and real economic mobility opportunities.

Because growth today isn’t just about geography.

It’s about presence.

Sincerely,

A barranquillera in this industry. 

#Martech #Fintech #GoToMarket #LATAM #LeadGen

Affiliate Manager @ Marketcall | Founder @ Femetech | Performance Marketing & Growth Strategy | Scaling Affiliate/InfluencerPartnerships | Colombiana 🇨🇴

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People: 

Why do you love Miami so much? 

Me on a Saturday morning, in any other place I’d be homesick, here, I have the best of both worlds. ✨🫶🏼


#WorkandPlay #MiamiTech #Martech #Fintech #MujeresenMarketing #Wynwood

I’ve always wondered: What version of me would exist if my parents hadn’t brought me to the U.S. as a child.

Would I have developed the same marketing instincts? 

The same drive and skill set? 

Or would my path have led somewhere entirely different?

In 2026, instead of dwelling on “what if,” I’m choosing to celebrate and honor both worlds that shaped me. 🇺🇸🇨🇴

What I love about US: the freedoms in the First Amendment and the Constitution, the innovative spirit, and the beautiful bicultural melting pot that defines the U.S. 

At the same time, Colombia runs deep in my DNA: Our passion, the rhythm of cumbia, the expressive nature of our folklore that infuses everything we do. ✨

This year feels especially meaningful: it’s my first time experiencing Carnaval de Barranquilla in over a decade. 

As someone whose love language is marketing, I did what comes naturally, I turned that pride into content. 

We shot in one of the most iconic and historic spots: Barrio Abajo, the beating heart of the Carnival’s traditions and energy.

Can’t wait to share the full photos soon! 

Next trip, drone footage is a must. ✈️📸 


Proud to carry both cultures forward, and excited to keep bridging them through storytelling and creativity.


#GoToMarket #LATAM #Colombia  #CarnavalDeBarranquilla #FirstGenLatina #LeadGeneration #affiliatemarketing #UGC

Mi gente, Happy 305 Day! 🌴

Super excited to share that I’ll be attending Affiliate Takeover in just two weeks (March 18-19 at the Miami Beach Convention Center)!

If you’ve got high-quality traffic, solid inbound leads and calls, in auto, finance, home services, or final expense, let’s connect over some cafecito and talk business. 

Nos vemosss y bienvenidos a Miami!✨☕️

#Marketcall #AffiliateMarketing #LatinasenMarketing #Martech #AffiliateTakeover #PerformanceMarketing #Miamibeach

Ten years from now, people will likely look back at the early uses of AI the same way we now look at the early days of the web.

They’ll ask:

Did people truly understand how this new technology would reshape careers, decision-making, team structures, and entire industries?

I recently stumbled upon this book: Windows 98 for Dummies and it made me pause.

Back in 1998, did people really grasp how Web1 and personal computers would transform how we work, compete, and build businesses?

What’s fascinating is that many of the shifts we now associate with AI actually started decades ago:

👩🏻‍💻Remote work
🤍Digital entrepreneurship
⚡️Online education
♟️Entirely new job categories
💅🏼Global collaboration without physical presence

Technology didn’t just change tools.

It changed economic mobility.

Now in 2026, we’re standing at a similar inflection point.

The real question isn’t whether AI will change things.

It’s:

How are you building your relationship with technology today?

Are you resisting it, observing it… or learning to leverage it?


#ArtificialIntelligence #FutureOfWork #DigitalTransformation #TechnologyStrategy #EconomicMobility #AI

When I met with photographers in Barranquilla last Friday, I gave them the Google Maps address to Barrío Abajo Hostel. 

Perfect spot for street art, and it’s close to Gran Malecón (river outdoor mall), parks, and museums. 

To my surprise, Andres, who was working the front desk, seemed super energetic at 7 am and allowed me to use the hostel as a prop. 🤣

What stood out to me was how much he loves his job. 🥰


If you'd like to visit for a few days, they're located at Cra 51 #46-03, Centro Histórico, Barranquilla, Colombia. 

(Not sponsored or anything, I love the idea of marketing my people, my city, best feeling ever). 

#remotework #ColombiaTravel #LeadGen #Careerstories #Community #Barranquilla

Just got home from church, bought snacks, and planning to have an unproductive, no-marketing related afternoon! (Even when I’m traveling, I can’t disconnect) 🤣

About to binge watch the Tyra Banks “Reality Check” documentary and finish Bridgerton, they really left us hanging for the last episodes for like three weeks! 

Here’s to an amazing March! 

#SundayFunday ✨

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Thomas Zachariah

Angelica Romero

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