Posh

Director of Demand Generation

GrowthMentor

Helping B2B SaaS businesses find new and creative ways to scale pipeline with revenue targets.

Growth Mentor - B2B SaaS 

PayShepherd

Leading the inbound and outbound teams to make sure pipeline scales with revenue targets.

Senior Director of Marketing

Director of Marketing

Hoppier 

B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards. 

•	Driving results through PPC, SEO, conversion rate optimization, virtual events, partnerships, sales enablement, email automation, social media, outbound outreach, webinars, and product-led growth
•	Reporting to the CEO on metrics and projects that impact revenue
•	Managing partnerships for co-marketing and revenue sharing activities
•	Led the brand repositioning and all marketing activities after losing all customers in March 2020 due to the pandemic

Director of Marketing & Growth

My goal is to find creative ways to boost the MRR by optimizing each stage of the AAARRR funnel and scale Hoppier in Canada and the US.

Head of Growth

MAD Kings

Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.

•	Led all marketing activities that helped grow revenue from €0 to €1M in sales in 2 years
•	Led a team of 16 direct reports
•	Helped clients with international, multi-channel demand generation programs, product launches, campaign planning and management, landing page development, webinars, paid media (Facebook, LinkedIn, Google Ads), SEO, and viral strategies
•	Developed an education program that trained 250+ corporate and startup marketers on growth marketing

Co-Founder & Head of Marketing (acquired)

Pictawall

Sold in 2018 to SocialWall Pro.

Pictawall is a visual marketing platform that helps brands market and sell using consumer-generated photos and videos. By leveraging the power of user generated photos and videos Pictawall helps companies collect, curate, and publish the best visual endorsements from passionate customers to create an authentic personalized experience at scale.

•	Led all sales and marketing activities of the organization
•	Worked closely with the product team to build features that were requested by customers
•	Led global campaign and product launches
•	Helped the company go from €0 to its exit in January 2018 (Press Release in French, Press Release in English)

Startup Weekend London

Organiser

Solvay Brussels School Student Entrepreneurs Club

The goal of the Solvay Student Entrepreneurs Club is to help Solvay students in the very first steps of launching their business through workshops given by professional coaches with various skills, connecting them to experienced entrepreneurs and challenging their projects at startup competitions.

Our partners: Solvay Entrepreneurs, Solvay Faculty, Startup Weekend Europe, Microsoft, Google & ABE.

Founder

Director of Marketing at PayShepherd ★ B2B Marketing Leader

Here's a quick overview of my journey 👇

• Driven marketing leader with 12 years of experience in strategic and tactical marketing.
• Passionate about helping companies find new and creative ways to grow their revenue.
• Co-author of the Growth Marketing Canvas (www.growthmarketingcanvas.com), an ideation framework used by 1,000+ companies to develop their growth marketing.
• Leading marketing at PayShepherd - B2B SaaS that helps procurement leaders improve their vendor relationships through real-time visibility of their spend and performance. 
• Led marketing at Hoppier - B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards.
• Co-Founder & Head of Marketing at MAD Kings (acquired)- Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.
• Co-Founder & Head of Marketing at Pictawall (acquired)- B2B SaaS that helps event planners go viral on social media by displaying attendees’ photos live on giant screens.

Thomas Paris

Walmart de México y Centroamérica

Logistic Operations QA Manager

Sensient Food Color

Demand Planning Manager

GALAS DE MEXICO

- Full accountability of the Supply/Capacity Planning Process converting the Sales Forecast into a multi-plant production plan and achieving Productions’ ownership of the supply Plan.
-Ensure alignment across production schedulers, plant management, sales/sales support, logistics, financial, and commercial teams for daily/weekly/monthly operational plans.
-With all stakeholders, collaboratively develop processes and balanced scorecard KPIs aligned to Business performance.
-Collaborate with Sales, Production,  etc., to identify opportunities and propose strategies to improve Business Unit performance such as: asset/capacity utilization, transportation options & costs, Inventory levels, lead times, Truck fleet sizing & utilization, warehouse requirements, 3rd party providers, etc.
-Coordinate the Product Management changes (i.e. new products, packaging configurations, acquisitions, etc.) 
-Manages the effort to identify and develop suppliers to meet current and future business needs.

Supply Chain Manager

Jones Lang LaSalle

- Lead sourcing and Procurement strategies for Novartis Account in LATAM.
-Assess  vendors capabilities and identify new suppliers.
- Review vendors against contracted obligations/service levels and business expectations, feedback them on performance, seek continuous improvement and develop new capabilities per business needs.
-Establishes commercial contract terms and conditions and coordinates with legal to execute contracts with vendors that optimize the partnership.
-Actively drives value beyond cost -- e.g., growth, innovation, risk management.
-Full ownership of this negotiation strategy, plan, and responsible for goals in  sourcing plan
- Develop and execute risk/opportunity plans to meet negotiation program objectives
-Keep tracking on the post negotiation activities (price list vs agreements, price updates, ERP updates)
- Liaison with Regional Category Leaders to understand supplier strategy and alignment with negotiation strategy

LATAM Strategic Sourcing  & Procurement Sr Manager 

Smith & Nephew

- Implement  S&OP process, prepare documentation and facilitate the associated meetings: Marketing, Local CFO and Country Director alignment.
-Liaison between Sales, Production, Finance, and Logistics during the S&OP processes. Manage the execution of the plans and necessary changes due to disruption of supply or demand if they arise. Facilitate reconciling issues with Business Unit Leadership Team.
-With all stakeholders, collaboratively develop processes and balanced scorecard KPIs aligned to Business performance.
-Ensure Demand management deliverables are communicated throughout the organization.
- Diagnose service level failures and understand corrective actions being taken to prevent reoccurrence.
- Diagnose excesses to inventory objectives and develop plan to remediate.
-Monitor supply chain performance (i.e. physical flow, allocation, master data, and intervene as required to ensure optimal performance).
-Achieve business unit Performance Metric goals/objectives.
-Report on service level and inventory performance.
-Establishes and promotes a work environment that supports the Quality Policy and Quality System.
Monitor and ensure compliance with company policies and procedures (e.g. federal/country and regulatory requirements)

Givaudan

- Oversee the smooth execution of local demand and supply planning and inventory management, ensuring material availability while keeping cost control and following best practices.
-  Lead S&OP Implementation.
- Collaborate in the Supply and Demand Review of the S&OP cycle.
- Place an active role in the development of the supply chain network.
- Organize reliable, efficient shipping operations for international logistics with focus on (service), quality (customer and internal requirements) and cost (efficiency).
- Ensure that the site complies to trade affairs regulations on import and export.
- Develop strategies for source supply changes for raw materials, managing supply transitions plans.
- Select freight forwarders suppliers and customs broker agencies, negotiated agreements and contract terms.
- Lead strategies for imports and exports operations.

Planning & Logistics Manager

ECOLAB

Implement & drive plans to develop S&OP.
- Manage improvement of customer service level.
-Build visibility between financial target & volume sales plan; support the financial team with Budget construction cycle.
- Ensure that the business reach agreement on S&OP plan on a monthly & rolling basis
- Inventory management from the market, including definitions of targets based on global guidelines & market input plus the Supply Plan (MPS) execution: Productions and Orders (STOS) according to forecast.
-Use monthly process to review supply constraints, capacity issues/improvement projects are achieved.
- Resolve short/medium term supply constraints (e.g. quality, technical…)
- Implement processes to prevent and monitor excess/obsolete inventory & write-offs including action plans for reduction & control improvement.
- Monitor SKU levels & define SKU rationalization initiatives
- Ensure correct levels of inventory.
- Actively manage the data compilation, validation and release of the monthly trade data including follow up to discrepancies found during the process according to the trade Inventory policy.
-Manage and follow up with our data gathering supplier to assure all controls, process and action plans are in place.
- Constantly review product/store performances to avoid out of stocks and coordinate actions when risks are detected.
- Follow up to the volume, reception and shipment of Customers orders.
 - Supervise operations for RM warehouse , establish, and improve processes in accordance with statistical process control methodologies.
-Ensures that the performance process is carried out in a timely manner, in addition to providing positive and timely feedback with the staff in charge.

Demand and Planning Manager

Novartis

	Improved customer service level from 82% to 98%; reduction number of products out of inventory target levels from 47% to 1.5% in 6 months; and forecast accuracy improved from 40% to 75% through efficient S&OP implementation.

Logistics manager Novartis Sandoz

Wyeth Pharmaceuticals

	Optimized planning process, lead S&OP process implementation. Customer service level improved: 85% to 98%. Reduced months on hand inventory level: 4.5 to 3.7.
	Improved timely cost-effective imports/exports SC: performance of international carriers, logistics intermediaries and customs agents. Savings in taxes and logistics cost by 20% and transit times by 40%.
	Led the Efficiency Optimization Project (import and export) with Six Sigma. Operations times reduced by 40%, Efficiency rate increased: 70% to 91%. Reduced administrative expenses by 20% .
Capex savings by 12%

Operations Planning Manager

Merck Sharp & Dohme

	Optimized customer service level above 98%. Material inventory costs reduced 40% in 10 months.
	Coordinated supply and production planning for new products launching in LatAm region (Vytorin).
	Decreased safety stock in region: 60 to 15 days. Reduced supply time: 4 to 2 months. Cutted inventory supply: 4 to 2.5 months and 30% of costs. Reduced lead time: 12 to 6 weeks.
	Lead the project for optimize and improve planning process: obtained certification as Class “A” company.
	Developed successful strategies for: material inventory reduction, 1500 SKUs updating data, 80 suppliers

Regional Demand and Planning Management

Supply Chain and Procurement Sr Manager expert in designing and implementing strategies focused on optimizing and improving the most relevant KPIs in the business, as well as creating high performance teams capable of exceeding expectations.
Proven leader with successful multicultural and international experience.

✓	Regional Business experience in LATAM.
✓	Imports & exports. Procurement. Planning. Warehouse and distribution. Customer service.
✓	Design flexible and agile strategies to capitalize digital and business disruption opportunities.


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The Battle

Thomas Paris

Rosa Maria Moreno Pineda

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