Posh

Director of Demand Generation

GrowthMentor

Helping B2B SaaS businesses find new and creative ways to scale pipeline with revenue targets.

Growth Mentor - B2B SaaS 

PayShepherd

Leading the inbound and outbound teams to make sure pipeline scales with revenue targets.

Senior Director of Marketing

Director of Marketing

Hoppier 

B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards. 

•	Driving results through PPC, SEO, conversion rate optimization, virtual events, partnerships, sales enablement, email automation, social media, outbound outreach, webinars, and product-led growth
•	Reporting to the CEO on metrics and projects that impact revenue
•	Managing partnerships for co-marketing and revenue sharing activities
•	Led the brand repositioning and all marketing activities after losing all customers in March 2020 due to the pandemic

Director of Marketing & Growth

My goal is to find creative ways to boost the MRR by optimizing each stage of the AAARRR funnel and scale Hoppier in Canada and the US.

Head of Growth

MAD Kings

Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.

•	Led all marketing activities that helped grow revenue from €0 to €1M in sales in 2 years
•	Led a team of 16 direct reports
•	Helped clients with international, multi-channel demand generation programs, product launches, campaign planning and management, landing page development, webinars, paid media (Facebook, LinkedIn, Google Ads), SEO, and viral strategies
•	Developed an education program that trained 250+ corporate and startup marketers on growth marketing

Co-Founder & Head of Marketing (acquired)

Pictawall

Sold in 2018 to SocialWall Pro.

Pictawall is a visual marketing platform that helps brands market and sell using consumer-generated photos and videos. By leveraging the power of user generated photos and videos Pictawall helps companies collect, curate, and publish the best visual endorsements from passionate customers to create an authentic personalized experience at scale.

•	Led all sales and marketing activities of the organization
•	Worked closely with the product team to build features that were requested by customers
•	Led global campaign and product launches
•	Helped the company go from €0 to its exit in January 2018 (Press Release in French, Press Release in English)

Startup Weekend London

Organiser

Solvay Brussels School Student Entrepreneurs Club

The goal of the Solvay Student Entrepreneurs Club is to help Solvay students in the very first steps of launching their business through workshops given by professional coaches with various skills, connecting them to experienced entrepreneurs and challenging their projects at startup competitions.

Our partners: Solvay Entrepreneurs, Solvay Faculty, Startup Weekend Europe, Microsoft, Google & ABE.

Founder

Director of Marketing at PayShepherd ★ B2B Marketing Leader

Here's a quick overview of my journey 👇

• Driven marketing leader with 12 years of experience in strategic and tactical marketing.
• Passionate about helping companies find new and creative ways to grow their revenue.
• Co-author of the Growth Marketing Canvas (www.growthmarketingcanvas.com), an ideation framework used by 1,000+ companies to develop their growth marketing.
• Leading marketing at PayShepherd - B2B SaaS that helps procurement leaders improve their vendor relationships through real-time visibility of their spend and performance. 
• Led marketing at Hoppier - B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards.
• Co-Founder & Head of Marketing at MAD Kings (acquired)- Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.
• Co-Founder & Head of Marketing at Pictawall (acquired)- B2B SaaS that helps event planners go viral on social media by displaying attendees’ photos live on giant screens.

taplio