Posh

Director of Demand Generation

GrowthMentor

Helping B2B SaaS businesses find new and creative ways to scale pipeline with revenue targets.

Growth Mentor - B2B SaaS 

PayShepherd

Leading the inbound and outbound teams to make sure pipeline scales with revenue targets.

Senior Director of Marketing

Director of Marketing

Hoppier 

B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards. 

•	Driving results through PPC, SEO, conversion rate optimization, virtual events, partnerships, sales enablement, email automation, social media, outbound outreach, webinars, and product-led growth
•	Reporting to the CEO on metrics and projects that impact revenue
•	Managing partnerships for co-marketing and revenue sharing activities
•	Led the brand repositioning and all marketing activities after losing all customers in March 2020 due to the pandemic

Director of Marketing & Growth

My goal is to find creative ways to boost the MRR by optimizing each stage of the AAARRR funnel and scale Hoppier in Canada and the US.

Head of Growth

MAD Kings

Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.

•	Led all marketing activities that helped grow revenue from €0 to €1M in sales in 2 years
•	Led a team of 16 direct reports
•	Helped clients with international, multi-channel demand generation programs, product launches, campaign planning and management, landing page development, webinars, paid media (Facebook, LinkedIn, Google Ads), SEO, and viral strategies
•	Developed an education program that trained 250+ corporate and startup marketers on growth marketing

Co-Founder & Head of Marketing (acquired)

Pictawall

Sold in 2018 to SocialWall Pro.

Pictawall is a visual marketing platform that helps brands market and sell using consumer-generated photos and videos. By leveraging the power of user generated photos and videos Pictawall helps companies collect, curate, and publish the best visual endorsements from passionate customers to create an authentic personalized experience at scale.

•	Led all sales and marketing activities of the organization
•	Worked closely with the product team to build features that were requested by customers
•	Led global campaign and product launches
•	Helped the company go from €0 to its exit in January 2018 (Press Release in French, Press Release in English)

Startup Weekend London

Organiser

Solvay Brussels School Student Entrepreneurs Club

The goal of the Solvay Student Entrepreneurs Club is to help Solvay students in the very first steps of launching their business through workshops given by professional coaches with various skills, connecting them to experienced entrepreneurs and challenging their projects at startup competitions.

Our partners: Solvay Entrepreneurs, Solvay Faculty, Startup Weekend Europe, Microsoft, Google & ABE.

Founder

Director of Marketing at PayShepherd ★ B2B Marketing Leader

Here's a quick overview of my journey 👇

• Driven marketing leader with 12 years of experience in strategic and tactical marketing.
• Passionate about helping companies find new and creative ways to grow their revenue.
• Co-author of the Growth Marketing Canvas (www.growthmarketingcanvas.com), an ideation framework used by 1,000+ companies to develop their growth marketing.
• Leading marketing at PayShepherd - B2B SaaS that helps procurement leaders improve their vendor relationships through real-time visibility of their spend and performance. 
• Led marketing at Hoppier - B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards.
• Co-Founder & Head of Marketing at MAD Kings (acquired)- Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.
• Co-Founder & Head of Marketing at Pictawall (acquired)- B2B SaaS that helps event planners go viral on social media by displaying attendees’ photos live on giant screens.

Thomas Paris

We run a pretty advanced intent-based outbound engine at Posh.

But we wanted to take it to the next level, so we went hunting for the best in-breed when it comes to intent signals.

Won’t tease you until the end. We picked UserGems 💎. Here’s why.

This is not a sponsored post, and I won’t mention the other players we reviewed. They’re great businesses too.

1. Multiple signals

Most intent tools out there run this playbook: 1 signal 👉 1 message 👉  1 sequence.

Here’s the issue. You’re wasting contacts because you lack context.

Let’s say you’re tracking job changes and you even have a pretty cool asset on how to shine in your first 90 days for that ICP. That’s cool, but it’s not enough. That person just received 20 “congrats on the new job” emails. How do you stand out? You track more signals and add context.

Turns out the company he just joined is preparing for a merger later this year. And a customer in the same location just purchased your tech to go through a similar transition. The job change becomes your ice breaker. The merger and the relevant social proof become the body.

That’s how you go from a 2% reply rate to 10%.

UserGems has figured out intent orchestration. And that’s no small thing.

2. Contact-level signals and scoring

Unless the incumbents evolve to contact-level signals, they’ll be gone or acquired by a private equity firm in the next 3 years.

“Bank of America visited your website 6 times in the last 2 weeks.” So what?
- Rep: “You can look at the location of the people working there and guess who they are based on your ICP.”
- Me: “Right... Let me email 40 people and hope one of them went on that pricing page.”

Account scoring is often a black box too. 

"Apparently someone somewhere searched for a generic keyword that could mean a hundred different things". Thanks, I guess.

Signals only become actionable if you know WHO to reach out to inside those accounts.

The success formula is reaching out to high-intent contacts inside high-intent accounts, triggered by customizable signals you set up for your context.

3. The last mile

When you run a marathon, the last mile is the hardest one of your life. Same thing with advanced GTM systems.

We built a pretty advanced account scoring model with Clay. But that intelligence lived in Google Sheets and HubSpot. Getting it into Outreach was painful. And even when we pushed signal-driven emails into Outreach, once the first email was sent and call steps appeared, the context disappeared again.

4. All in one

The winners will be the ones that combine: customizable account and contact scoring, signal orchestration, email and call script outputs, BDR intelligence, AND sequencing.

Communicating between tools is a pain. That’s where things break.
And honestly, sequencing is the easy part.

The outbound tools that figured out everything else and are now adding sequencing are dangerous.

Hope it was useful and thank you Teddy, Derek and Trinity for a super smooth sales process!

Director of Demand Generation at Posh AI ★ AI GTM for B2B SaaS ★ Inbound & Outbound

This is the most exciting content launch of my career. 

Our team at Posh analyzed millions of AI-powered banking conversations across 125+ financial institutions.

A must-read if you want to know what production data actually reveals vs what vendors share on demos.

(It took 1 year of data collection and we’re sharing it at no cost)

The question "Does AI work in financial services?" is settled.

The question now is: how are early movers compounding advantage?

A note before the data: there's no shortcut to AI maturity. These are production benchmarks. Use them as a reference point, not a guarantee.

→ People trust AI more than you think. 71% resolution rate. 85% of customers return to voice AI after the first interaction. Trust isn't the barrier, execution is.
→ The after-hours economy is real. 27% of voice and 35% of digital demand happens between 5pm and 9am. And overnight demand is not low-value demand. 
→ 10 questions drive 60% of all volume. The winning strategy isn't to automate everything - it's to automate the routine 75% and use AI to equip your team for the complex 25% where revenue actually lives.

The full report covers a lot more production insights, 10 questions banking executives asked before deploying, and a practical framework for evaluating any AI vendor.

If your institution is exploring AI or investing in AI and not yet seeing measurable operational impact, the answers are likely in here.

Download the full report 👉  https://lnkd.in/es5DjNGT

AI Debate Is Over Report

With all these people sharing how they used Claudeclayinstantlynanobananan8ngeminigong to book 200 meetings per week while they sleep, I’m sure you’ve all been amazed by all the new emails and LinkedIn messages reaching your inbox, right?

…Right??

If you’re in your twenties and you’re wondering how all these people have such success while you’re still figuring things out…

Relax. 98% is fake.
And I’m feeling generous.

Building these workflows is the easy part.

Learn how to use these tools, but spend 80% on mastering the fundamentals:
- How to write
- How to communicate
- How to stop the scroll
- How to persuade
- How to negotiate
- How to capture the voice of the customer
- How to build something people actually need
- How to create stickiness
- How to engineer virality
- How to manage your time
- How to manage your energy
- How to prioritize what matters

Do things that don’t scale. Send that custom Loom video. Write that email manually. Send that direct mail with a personalized note. Talk to the people who said yes. Talk to the people who said no.

Feeling good about what works and what doesn’t?

Now go build that Claudeclayinstantlynanobananan8ngeminigong system.

Cirtuo

Turn strategic thinking into routine with Cirtuo and make the strategy creation process easy, interactive, and highly effective.

Cirtuo provides digital and strategic transformation to Category Management, Supplier Management and the Procurement department as a whole via the World’s 1st strategic procurement software and expert strategic coaching.

Cirtuo Guided Strategy Creation™, our AI platform, was developed to identify hidden savings, mitigate supply risks, and quickly guide category managers through category analysis and recommends the best strategy for their category. Cirtuo is used by procurement managers and their teams in 40+ countries around the world.

Areas of digital procurement transformation include:
> Category Management: Ensure a strategic standard procurement-wide and leverage AI to synthesis category analysis for tailored recommended strategies

> Supplier Management: Nurture lasting partnerships with key suppliers, encourage collaborative innovations, and systematically track potential risks.

> Risk Management: Track financial, availability, market, compliance and legal risks in order to alleviate unfavorable positions stifling company growth.

> Procurement development: Align procurement with the company's business requirements to develop more advanced strategies dedicated to company growth.

Sales Executive, Strategic Accounts

The Sustainable Procurement Pledge

SPP Ambassador

After almost 20 years of experience gained in various industries & consulting, I'd like to give back some of the things I've learned over this period of time and offer my services to companies and/or individuals, who'd like to:
> turn their Procurement organization into a world-class value contributor,
> have a second opinion regarding their Procurement strategy and way of thinking,
> accelerate bottom-line and top-line contribution of their Procurement organization.

I have gained very significant experience in both indirect and direct categories, including Goods-for-Resale (GFR) in retail/e-commerce environment.

I'm passionate about making things better, finding new ways of doing things, using data & analytics to make considerable steps forward, while being empathic and thought-inspiring servant leader striving to make people around me better, enabling them to grow along the way.

CPO advisory / Procurement consulting / E-commerce & start-up advisory

MallGroup

Head of Business Optimisation

We are the leading e-commerce group with the most valuable portfolio on the CEE market & we are consolidating the most fragmented market in the world.

As Head Of Procurement, my goal is to transform our function and enable:
> Bottom-line improvement
> Supplier-lead innovation
> Top-line growth

Head Of Procurement

Senior Category Manager at NKT, directly reporting to Group CPO with an annual spend responsibility of about 50 mEUR.
> Member of Procurement Management team
> Categories covered include Packaging & Supporting Cable Materials (tapes / yarns / fillers / etc.)
> Responsible for identification, planning and implementation of cost-down initiatives in the region
> Alignment with business stakeholders (internal / external) regarding strategies, improvement road-maps, future needs, etc.
> Managing various functional, structural & organizational projects
> Supporting digitalization of NKT's Procurement function

Senior Category Manager

KPMG

> External lecturer for KPMG's Education Unit
> Providing sourcing & procurement training for a global automotive supplier in Czech Republic as part of the procurement transformation & capability improvement programme

External Lecturer

Xeeva, Inc.

> Working on a global cost reduction & software implementation project for a Tier1 automotive supplier in the area of non-production purchasing in the region of Europe, Russia and Africa (65+ sites in 19 countries)
> Addressing spend exceeding 500 mUSD in various categories (FM, MRO, Industrial Supplies, Telecom, Office Supplies, Professional Services, etc...) and identifying opportunities to reduce the costs and improve commercial conditions for the client

Strategic Sourcing Manager

Mingle Prague

> I'm the Co-Founder of MINGLE Prague - a newly created platform for Prague’s community of young professionals.
> Project put on hold currently

Co-Founder

Deloitte Czech Republic

Supply Chain strategy & Manufacturing consultant providing advisory services to clients based in Czech Republic in the areas of Sourcing & Procurement, Project and Change Management
> Procurement process & organization review
> Detailed spend analysis
> Identification of improvement areas and definition of implementation plan to meet project goals
> Sourcing engagement including supplier identification and selection for direct and indirect spend categories, achieving savings ranging from 10-40%
> Stakeholder's expectation management and communication with C-level executives

Senior Consultant

Toyota Motor Europe

January ’09 - August '11
> Strategic commodity sourcing for new generation vehicles (strategy setting, cost analysis, supplier selection, etc.) and management of current models (continuous improvement, benchmarking, cost reduction activity)
> Responsible for NVH (Noise, Vibration & Harshness) trim commodity
> Managing commodity with an annual spend of approximately 60 mEur with leading global suppliers
> Lead buyer responsible for creation & management of Value Engineering/Value Analysis process on pan-European level (process mapping, creation of procedure & standardization, development of respective KPIs for Senior Management, etc.)

August ’07- December ’08
> Responsible for Raw material commodity (sealers, adhesives, stiffeners)
> Managing commodities with an annual spend of approximately 25 mEur
> Creation of cost reduction road-map (VE/VA, process improvement, benchmarking) for cost optimization of purchased materials and parts
> Cross-divisional cost-driven activity to coordinate processes and  best practices between various manufacturing plants (material & process standardization)
> Member of EU-wide VE/VA process team

Buyer (Category Manager)

20 years of experience in Sourcing & Procurement and operations in various positions within industry (retail, electronics and automotive - Tier1 and OEM) and Management Consulting.

Specialties: 
> Procurement Strategy - development & implementation
> Data analytics, utitlization and interpretation into actionable insights
> Digitalization and efficiency improvement (low-code platform/tool concepts and implementation)
> Sourcing Diagnostic and Opportunity identification
> Global Strategic Sourcing for direct & indirect spend categories
> Supplier Relationship Management (SRM) & associated Risk Management
> Project Management
> Team-work, team leadership and consensus building both bottom-up and top-down

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Thomas Paris

Lubos L.

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taplio

The Battle

Thomas Paris

Lubos L.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Paris's LinkedIn Performance

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