Posh

Director of Demand Generation

GrowthMentor

Helping B2B SaaS businesses find new and creative ways to scale pipeline with revenue targets.

Growth Mentor - B2B SaaS 

PayShepherd

Leading the inbound and outbound teams to make sure pipeline scales with revenue targets.

Senior Director of Marketing

Director of Marketing

Hoppier 

B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards. 

•	Driving results through PPC, SEO, conversion rate optimization, virtual events, partnerships, sales enablement, email automation, social media, outbound outreach, webinars, and product-led growth
•	Reporting to the CEO on metrics and projects that impact revenue
•	Managing partnerships for co-marketing and revenue sharing activities
•	Led the brand repositioning and all marketing activities after losing all customers in March 2020 due to the pandemic

Director of Marketing & Growth

My goal is to find creative ways to boost the MRR by optimizing each stage of the AAARRR funnel and scale Hoppier in Canada and the US.

Head of Growth

MAD Kings

Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.

•	Led all marketing activities that helped grow revenue from €0 to €1M in sales in 2 years
•	Led a team of 16 direct reports
•	Helped clients with international, multi-channel demand generation programs, product launches, campaign planning and management, landing page development, webinars, paid media (Facebook, LinkedIn, Google Ads), SEO, and viral strategies
•	Developed an education program that trained 250+ corporate and startup marketers on growth marketing

Co-Founder & Head of Marketing (acquired)

Pictawall

Sold in 2018 to SocialWall Pro.

Pictawall is a visual marketing platform that helps brands market and sell using consumer-generated photos and videos. By leveraging the power of user generated photos and videos Pictawall helps companies collect, curate, and publish the best visual endorsements from passionate customers to create an authentic personalized experience at scale.

•	Led all sales and marketing activities of the organization
•	Worked closely with the product team to build features that were requested by customers
•	Led global campaign and product launches
•	Helped the company go from €0 to its exit in January 2018 (Press Release in French, Press Release in English)

Startup Weekend London

Organiser

Solvay Brussels School Student Entrepreneurs Club

The goal of the Solvay Student Entrepreneurs Club is to help Solvay students in the very first steps of launching their business through workshops given by professional coaches with various skills, connecting them to experienced entrepreneurs and challenging their projects at startup competitions.

Our partners: Solvay Entrepreneurs, Solvay Faculty, Startup Weekend Europe, Microsoft, Google & ABE.

Founder

Director of Marketing at PayShepherd ★ B2B Marketing Leader

Here's a quick overview of my journey 👇

• Driven marketing leader with 12 years of experience in strategic and tactical marketing.
• Passionate about helping companies find new and creative ways to grow their revenue.
• Co-author of the Growth Marketing Canvas (www.growthmarketingcanvas.com), an ideation framework used by 1,000+ companies to develop their growth marketing.
• Leading marketing at PayShepherd - B2B SaaS that helps procurement leaders improve their vendor relationships through real-time visibility of their spend and performance. 
• Led marketing at Hoppier - B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards.
• Co-Founder & Head of Marketing at MAD Kings (acquired)- Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.
• Co-Founder & Head of Marketing at Pictawall (acquired)- B2B SaaS that helps event planners go viral on social media by displaying attendees’ photos live on giant screens.

Thomas Paris

We run a pretty advanced intent-based outbound engine at Posh.

But we wanted to take it to the next level, so we went hunting for the best in-breed when it comes to intent signals.

Won’t tease you until the end. We picked UserGems 💎. Here’s why.

This is not a sponsored post, and I won’t mention the other players we reviewed. They’re great businesses too.

1. Multiple signals

Most intent tools out there run this playbook: 1 signal 👉 1 message 👉  1 sequence.

Here’s the issue. You’re wasting contacts because you lack context.

Let’s say you’re tracking job changes and you even have a pretty cool asset on how to shine in your first 90 days for that ICP. That’s cool, but it’s not enough. That person just received 20 “congrats on the new job” emails. How do you stand out? You track more signals and add context.

Turns out the company he just joined is preparing for a merger later this year. And a customer in the same location just purchased your tech to go through a similar transition. The job change becomes your ice breaker. The merger and the relevant social proof become the body.

That’s how you go from a 2% reply rate to 10%.

UserGems has figured out intent orchestration. And that’s no small thing.

2. Contact-level signals and scoring

Unless the incumbents evolve to contact-level signals, they’ll be gone or acquired by a private equity firm in the next 3 years.

“Bank of America visited your website 6 times in the last 2 weeks.” So what?
- Rep: “You can look at the location of the people working there and guess who they are based on your ICP.”
- Me: “Right... Let me email 40 people and hope one of them went on that pricing page.”

Account scoring is often a black box too. 

"Apparently someone somewhere searched for a generic keyword that could mean a hundred different things". Thanks, I guess.

Signals only become actionable if you know WHO to reach out to inside those accounts.

The success formula is reaching out to high-intent contacts inside high-intent accounts, triggered by customizable signals you set up for your context.

3. The last mile

When you run a marathon, the last mile is the hardest one of your life. Same thing with advanced GTM systems.

We built a pretty advanced account scoring model with Clay. But that intelligence lived in Google Sheets and HubSpot. Getting it into Outreach was painful. And even when we pushed signal-driven emails into Outreach, once the first email was sent and call steps appeared, the context disappeared again.

4. All in one

The winners will be the ones that combine: customizable account and contact scoring, signal orchestration, email and call script outputs, BDR intelligence, AND sequencing.

Communicating between tools is a pain. That’s where things break.
And honestly, sequencing is the easy part.

The outbound tools that figured out everything else and are now adding sequencing are dangerous.

Hope it was useful and thank you Teddy, Derek and Trinity for a super smooth sales process!

Director of Demand Generation at Posh AI ★ AI GTM for B2B SaaS ★ Inbound & Outbound

This is the most exciting content launch of my career. 

Our team at Posh analyzed millions of AI-powered banking conversations across 125+ financial institutions.

A must-read if you want to know what production data actually reveals vs what vendors share on demos.

(It took 1 year of data collection and we’re sharing it at no cost)

The question "Does AI work in financial services?" is settled.

The question now is: how are early movers compounding advantage?

A note before the data: there's no shortcut to AI maturity. These are production benchmarks. Use them as a reference point, not a guarantee.

→ People trust AI more than you think. 71% resolution rate. 85% of customers return to voice AI after the first interaction. Trust isn't the barrier, execution is.
→ The after-hours economy is real. 27% of voice and 35% of digital demand happens between 5pm and 9am. And overnight demand is not low-value demand. 
→ 10 questions drive 60% of all volume. The winning strategy isn't to automate everything - it's to automate the routine 75% and use AI to equip your team for the complex 25% where revenue actually lives.

The full report covers a lot more production insights, 10 questions banking executives asked before deploying, and a practical framework for evaluating any AI vendor.

If your institution is exploring AI or investing in AI and not yet seeing measurable operational impact, the answers are likely in here.

Download the full report 👉  https://lnkd.in/es5DjNGT

AI Debate Is Over Report

With all these people sharing how they used Claudeclayinstantlynanobananan8ngeminigong to book 200 meetings per week while they sleep, I’m sure you’ve all been amazed by all the new emails and LinkedIn messages reaching your inbox, right?

…Right??

If you’re in your twenties and you’re wondering how all these people have such success while you’re still figuring things out…

Relax. 98% is fake.
And I’m feeling generous.

Building these workflows is the easy part.

Learn how to use these tools, but spend 80% on mastering the fundamentals:
- How to write
- How to communicate
- How to stop the scroll
- How to persuade
- How to negotiate
- How to capture the voice of the customer
- How to build something people actually need
- How to create stickiness
- How to engineer virality
- How to manage your time
- How to manage your energy
- How to prioritize what matters

Do things that don’t scale. Send that custom Loom video. Write that email manually. Send that direct mail with a personalized note. Talk to the people who said yes. Talk to the people who said no.

Feeling good about what works and what doesn’t?

Now go build that Claudeclayinstantlynanobananan8ngeminigong system.

High ROI profitability boosts that move the needle from custom DFY workflow automations | No upfront development fees nor need for internal IT resources | DM me for your free automation assessment

Traditional SEO gets you found, content gets you chosen.

Turn sunk SEO costs into booked revenue.

Margin Ninja’s authority-content system makes your best buyers choose you—with done-for-you creation, smart distribution, and simple metrics that track to inquiries and bookings, not vanity rankings.

No ads. No long contracts. Just a system that compounds.

I’m Frank Howard, Co-Founder of Margin Ninja. Our authority-content system helps any US SMB B2B or B2C services firm escape the “rank-but-no-revenue” trap.

No ad spend. No expensive keyword arms race. Just a flywheel of authority content that converts visibility into trust and customers.

Our authority-content system is based on content creation, repurposing*, and distribution.
*video, podcasts, news articles, shorts/reels, flipbooks, infographics, social media posts and blog posts

And the secret sauce is how we do the distribution to hundreds of high-traffic, high-authority online properties.

Why most firms still struggle

❌ Burning cash on outdated marketing that seldom converts (traditional SEO)
❌ Spending a fortune on SEO but little to nothing on content marketing
❌ Living on unpredictable referrals
❌ Too busy serving clients to feed the pipeline

💡 The problem isn’t effort—it’s an incomplete system.

What you get with Margin Ninja

✅ Get seen where buyers already look (Google, LinkedIn, podcasts)
✅ Earn trust by leading the conversation in your niche
✅ Attract clients—without chasing leads or buying ads

100 % Done-for-You · Month-to-Month · Zero sales calls (you can purchase right from our site).

This isn’t industry or niche specific – if you spend money on SEO and are disappointed in the results, then this content system is for you.

Your competitors are already shifting to AI-powered content engines. Every month you wait is lost visibility, authority, trust, and revenue.

Let’s make sure your company is the one clients find—and choose. Turn sunk SEO costs into booked revenue. 🚀

Frank Howard

Most solopreneurs work 60+ hour weeks finishing off monotonous tasks.
This prompt stack saves them 20+ hours/week.

Client onboarding. Reporting. Proposals. Workflows that live in your head without a proper protocol.

They waste 60-80% of their time on repeatable processes.

A lot of them attempt automating these with weak prompts and end up with generic outputs.

My partner built a 7-step system that turns ANY recurring process into an automated workflow.

Here's what it does:

Maps your workflows in under 10 minutes.
Converts them into reusable templates.
Writes GPT-5.2 prompts that execute each step.
Chains prompts into full automation flows.
Integrates client inputs directly to the flow for complete automation.
Builds a roadmap with prioritized workflows to automate your entire company.

It works with ANY B2B process (Sales. Onboarding. Reporting. Research. Content).

It's exactly how my partner averages $500-1000 per hour of work.

Want the full 7-step prompt stack?

Comment "AUTO"
Connect with me and Harald Røine so we can DM you

BONUS: Repost this and I'll also give you his GPT-5.2 Marketing Team

Turn sunk SEO costs into booked revenue for US SMBs | Co-Founder @ Margin Ninja | Sharing Tools & Techniques for Client Acquisition

Audience Research + Offer Building in under 2 hours.
(Free Gemini 3.0 Prompts)

Many founders make the mistake of building their offer based on what they already know.

This produces offers that look good, sound good, but don't convert well.

The mistake is overlooking what the audience is REALLY searching for.

Their pain points.
Most desired outcomes.
Actual bottlenecks in their daily operations.

Your solution may be already fixing this, but your offer does not reflect it.

These Gemini 3.0 prompts perform an in-depth audience research to uncover those insights about your ideal customer.

Then they build an offer written in their own pain language that takes them from struggles to their desired outcomes.

I'm sharing them for free.

Want them?

Comment "TWO"
Connect with me and Harald Røine so we can DM you the prompts

BONUS: Repost this and I'll also share his personal sales playbook to close deals on DMs.

You could be losing up to 70% of your potential revenue.
This B2B protocol fixes it.

My partner has been generating leads and closing deals for B2B companies the past 10 years.

He's seen that for a company that has 1000+ leads, they're likely losing out on 20-70% of potential revenue.

We're talking about unnurtured leads that they try to convert too quickly.

They burn bridges and lose money down the drain.

He's realized that out of fresh leads, only 3-5% are ready to buy now.

It takes anywhere between 3 to 18 months of nurturing to get the remaining leads ready to buy.

That's why he built a B2B protocol that generates leads, qualifies them, and nurtures them till they convert.

This system started more than 1,900 conversations for one of his clients. (A SaaS firm which got acquired)

Last year, he generated 65,000 leads from LinkedIn.

Companies are paying him $30K-$100K for this Protocol.

He built a detailed walkthrough of how it works.

I'm helping him share it for free.

Want it?

Comment "REV"
Connect with me and Harald Røine so we can send it to your DMs

🎁 Repost and I'll also send you his Self-Selling LinkedIn Engine (Achieved $4500 MRR for a client in one month)

110 warm conversations per day. 20 sales calls in 5 days. Close to $10M influenced.
(AI Business Suite Prompts)

These numbers are real results that my partner achieved with Claude's latest model.
 were able to achieve.

And it wasn't achieved through the regular route that most founders take.

He didn't pay:

→ $120K/year for a marketing manager
→ $110K/year for a sales director
→ $60K/project for market research
→ $15K/month for fractional support

Instead, he learned the ins and outs of B2B marketing, leveraged AI, and baked 10+ years of proven frameworks into one AI business suite.

I'm helping him share it for free.

Here's what it offers:
→ Go-to-Market strategy to get ahead of competitors.
→ Offer rebuilding for maximum ICP impact.
→ Marketing team that generates and nurtures leads.
→ Sales assistant that drives 35% closing.

It takes less than 30 minutes to build all of this. That's 6+ months of work.

Want it?

Comment "TEN"
Connect with me and Harald Røine and we'll send it to you

♻️ Repost and I'll also send you his AI Email Writer that booked him 27 calls in 4 days.

This Claude Suite saves you $15K+ in consulting fees.
(marketing + sales strategy prompts)

It's a prompt system that uses 4 stacks to build McKinsey-level market analysis and Merkle-level content + nurturing.

It takes 20 minutes to run the full system.

Here's how it works:

➞ Builds a ready-to-deploy GTM plan that you can directly send to your team for execution. 

➞ Tailors your offer to your ICP  using their issues + desired results + fears.

➞ Deploys a full marketing team that pull from one central hub, share knowledge, and collaborate on projects.

➞ Runs lead-specific audience research to tailor your sales call scripts and boost your closing ratio.

You turn interested prospects into closed deals without spending weeks on researching and planning.

I'm sharing it for free.

Want it?

Comment "SUITE"
Connect with me and Harald Røine so we can DM it to you

➞ BONUS: Repost and I'll also send you his Sonnet 4.6 audience researcher (builds a psychographic ICP profile in 10 minutes)

This prompt system does weeks of market research in 10 minutes.
(It's free)

I'm sharing a prompt system that:

→ Turns online buyer complaints into post angles + hooks that target pains and match how your market speaks.

→ Injects social proof into your offer, so your promise/fix feels credible and builds trust.

→ Writes emails that answer fit + trust questions before the call, so buyers show up pre-sold.

→ Builds a pre-call guide (what buyers care about + what they'll question + what to ask next), so you close without improvising.

My partner used the system to generate 150k+ impressions per post + book 8 calls in 3 days.

Want it?

Comment "SYSTEM"
Connect with me and Harald Røine and we'll DM it to you

→  BONUS: Repost and I'll also send you his B2B Growth Engine that generated $50k in under a month.

Replace a $100K+/year B2B marketing team with this prompt stack.
(Free Claude prompts)

This prompt stack gives you the assets + the path that turns attention into sales conversations.

→ Specifies the role of each agent (research → offer → posts→ nurturing) to build a smooth flow with no conflicting outputs.

→ Pulls a list of ICP problems + exact phrasing to customize your lead magnet and post angles to your ICP's real buying triggers.

→ Nurtures opt-ins with emails that show social proof and expected quick wins to pre-sell your prospects before the calls.

My partner used it to book 3 new clients in two weeks.

I'm helping him share it.

Want it? 

→ Comment "SONNET"
→ Connect with me and Harald Røine and we'll send it to you.

→  BONUS: Repost and I'll also send you his AI-Powered Go-To-Market Planning Prompts

My partner's lead-magnet strategy generated 6,500+ leads in ONE month.
(Steal his prompt)

The prompt extracts valuable insights from your:
- Text concept description
- Transcript of concept or training video

↳ It then productizes them into step-by-step guides that sell while you sleep.

The guide are:
- Skimmable
- Practical and organized
- Use simple plain language
- Include copy‑pasteable prompts
- And most importantly, hallucination-free

They are created so that a busy professional can deploy them instantly to gain immediate value. 

Promoting these assets generated 6,500+ leads for my partner in one month.

The prompt can create similar assets for your niche.

Want it?

Comment "MAGNET"
Connect with me and Harald Røine so we can send it to your DMs

BONUS: Repost this and I'll also give you his Email-Writing AI (Booked 34 meetings for my partner in 6 days)

My partner's lead-magnet-driven flows booked him 20 calls in under a week.
(The prompts just went free)

Cold calling is hunting blind.

Generating prospects with lead magnets is the more effective way for B2B.

These prompts:
> Build a valuable lead magnet based on your ICP's deepest pain points,
> Promote it with a scroll-stopping LinkedIn post, 
> And nurture leads through a pre-selling email that proves the value of your guide.

It builds trust with value.

And this is how my partner is able to book 20 qualified calls in under a week.

I'm helping him share the prompts for free.

Want them?

Comment "LEAD"
Connect with me and Harald Røine so we can DM you the prompts

BONUS: Repost and I'll also send you his GPT-5.2 Sales Assistant (Boosts closing rates by up to 45%)

This prompt system does $50K+/year email copywriting work.
(Free B2B email building)

It turns Claude into an email writer that mirrors how buyers describe their problem.

Then it positions your offer as the obvious fix.

It booked my partner 6 calls in under 24 hours.

Here's how it works:

→ Mimics your tone by pulling your approach and language from sales calls into the email, so your emails read like you on your best calls.

→ Anchors every email to your ideal customer's desired outcomes and couples that with strong social proof to pre-sell your solution.

→ Writes the email in your buyer's exact pain language so that it resonates more by relating to their specific business problems.

It's a repeatable system you can run whenever you pivot, so you don't waste days rewriting your pitch.

I'm helping my partner share it.

Want it?

→ Comment "SHARE"
→ Connect with me and Harald Røine and we'll DM it to you

→ BONUS: Repost and I'll also send you his B2B playbook for generating thousands of leads every month.

taplio

The Battle

Thomas Paris

Frank Howard

Followers

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Performance ScoreThomas Paris's LinkedIn Performance

Performance ScoreFrank Howard's LinkedIn Performance

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taplio

The Battle

Thomas Paris

Frank Howard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Paris's LinkedIn Performance

Performance ScoreFrank Howard's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreThomas Paris's LinkedIn Performance