Posh

Director of Demand Generation

GrowthMentor

Helping B2B SaaS businesses find new and creative ways to scale pipeline with revenue targets.

Growth Mentor - B2B SaaS 

PayShepherd

Leading the inbound and outbound teams to make sure pipeline scales with revenue targets.

Senior Director of Marketing

Director of Marketing

Hoppier 

B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards. 

•	Driving results through PPC, SEO, conversion rate optimization, virtual events, partnerships, sales enablement, email automation, social media, outbound outreach, webinars, and product-led growth
•	Reporting to the CEO on metrics and projects that impact revenue
•	Managing partnerships for co-marketing and revenue sharing activities
•	Led the brand repositioning and all marketing activities after losing all customers in March 2020 due to the pandemic

Director of Marketing & Growth

My goal is to find creative ways to boost the MRR by optimizing each stage of the AAARRR funnel and scale Hoppier in Canada and the US.

Head of Growth

MAD Kings

Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.

•	Led all marketing activities that helped grow revenue from €0 to €1M in sales in 2 years
•	Led a team of 16 direct reports
•	Helped clients with international, multi-channel demand generation programs, product launches, campaign planning and management, landing page development, webinars, paid media (Facebook, LinkedIn, Google Ads), SEO, and viral strategies
•	Developed an education program that trained 250+ corporate and startup marketers on growth marketing

Co-Founder & Head of Marketing (acquired)

Pictawall

Sold in 2018 to SocialWall Pro.

Pictawall is a visual marketing platform that helps brands market and sell using consumer-generated photos and videos. By leveraging the power of user generated photos and videos Pictawall helps companies collect, curate, and publish the best visual endorsements from passionate customers to create an authentic personalized experience at scale.

•	Led all sales and marketing activities of the organization
•	Worked closely with the product team to build features that were requested by customers
•	Led global campaign and product launches
•	Helped the company go from €0 to its exit in January 2018 (Press Release in French, Press Release in English)

Startup Weekend London

Organiser

Solvay Brussels School Student Entrepreneurs Club

The goal of the Solvay Student Entrepreneurs Club is to help Solvay students in the very first steps of launching their business through workshops given by professional coaches with various skills, connecting them to experienced entrepreneurs and challenging their projects at startup competitions.

Our partners: Solvay Entrepreneurs, Solvay Faculty, Startup Weekend Europe, Microsoft, Google & ABE.

Founder

Director of Marketing at PayShepherd ★ B2B Marketing Leader

Here's a quick overview of my journey 👇

• Driven marketing leader with 12 years of experience in strategic and tactical marketing.
• Passionate about helping companies find new and creative ways to grow their revenue.
• Co-author of the Growth Marketing Canvas (www.growthmarketingcanvas.com), an ideation framework used by 1,000+ companies to develop their growth marketing.
• Leading marketing at PayShepherd - B2B SaaS that helps procurement leaders improve their vendor relationships through real-time visibility of their spend and performance. 
• Led marketing at Hoppier - B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards.
• Co-Founder & Head of Marketing at MAD Kings (acquired)- Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.
• Co-Founder & Head of Marketing at Pictawall (acquired)- B2B SaaS that helps event planners go viral on social media by displaying attendees’ photos live on giant screens.

Thomas Paris

We run a pretty advanced intent-based outbound engine at Posh.

But we wanted to take it to the next level, so we went hunting for the best in-breed when it comes to intent signals.

Won’t tease you until the end. We picked UserGems 💎. Here’s why.

This is not a sponsored post, and I won’t mention the other players we reviewed. They’re great businesses too.

1. Multiple signals

Most intent tools out there run this playbook: 1 signal 👉 1 message 👉  1 sequence.

Here’s the issue. You’re wasting contacts because you lack context.

Let’s say you’re tracking job changes and you even have a pretty cool asset on how to shine in your first 90 days for that ICP. That’s cool, but it’s not enough. That person just received 20 “congrats on the new job” emails. How do you stand out? You track more signals and add context.

Turns out the company he just joined is preparing for a merger later this year. And a customer in the same location just purchased your tech to go through a similar transition. The job change becomes your ice breaker. The merger and the relevant social proof become the body.

That’s how you go from a 2% reply rate to 10%.

UserGems has figured out intent orchestration. And that’s no small thing.

2. Contact-level signals and scoring

Unless the incumbents evolve to contact-level signals, they’ll be gone or acquired by a private equity firm in the next 3 years.

“Bank of America visited your website 6 times in the last 2 weeks.” So what?
- Rep: “You can look at the location of the people working there and guess who they are based on your ICP.”
- Me: “Right... Let me email 40 people and hope one of them went on that pricing page.”

Account scoring is often a black box too. 

"Apparently someone somewhere searched for a generic keyword that could mean a hundred different things". Thanks, I guess.

Signals only become actionable if you know WHO to reach out to inside those accounts.

The success formula is reaching out to high-intent contacts inside high-intent accounts, triggered by customizable signals you set up for your context.

3. The last mile

When you run a marathon, the last mile is the hardest one of your life. Same thing with advanced GTM systems.

We built a pretty advanced account scoring model with Clay. But that intelligence lived in Google Sheets and HubSpot. Getting it into Outreach was painful. And even when we pushed signal-driven emails into Outreach, once the first email was sent and call steps appeared, the context disappeared again.

4. All in one

The winners will be the ones that combine: customizable account and contact scoring, signal orchestration, email and call script outputs, BDR intelligence, AND sequencing.

Communicating between tools is a pain. That’s where things break.
And honestly, sequencing is the easy part.

The outbound tools that figured out everything else and are now adding sequencing are dangerous.

Hope it was useful and thank you Teddy, Derek and Trinity for a super smooth sales process!

Director of Demand Generation at Posh AI ★ AI GTM for B2B SaaS ★ Inbound & Outbound

This is the most exciting content launch of my career. 

Our team at Posh analyzed millions of AI-powered banking conversations across 125+ financial institutions.

A must-read if you want to know what production data actually reveals vs what vendors share on demos.

(It took 1 year of data collection and we’re sharing it at no cost)

The question "Does AI work in financial services?" is settled.

The question now is: how are early movers compounding advantage?

A note before the data: there's no shortcut to AI maturity. These are production benchmarks. Use them as a reference point, not a guarantee.

→ People trust AI more than you think. 71% resolution rate. 85% of customers return to voice AI after the first interaction. Trust isn't the barrier, execution is.
→ The after-hours economy is real. 27% of voice and 35% of digital demand happens between 5pm and 9am. And overnight demand is not low-value demand. 
→ 10 questions drive 60% of all volume. The winning strategy isn't to automate everything - it's to automate the routine 75% and use AI to equip your team for the complex 25% where revenue actually lives.

The full report covers a lot more production insights, 10 questions banking executives asked before deploying, and a practical framework for evaluating any AI vendor.

If your institution is exploring AI or investing in AI and not yet seeing measurable operational impact, the answers are likely in here.

Download the full report 👉  https://lnkd.in/es5DjNGT

AI Debate Is Over Report

With all these people sharing how they used Claudeclayinstantlynanobananan8ngeminigong to book 200 meetings per week while they sleep, I’m sure you’ve all been amazed by all the new emails and LinkedIn messages reaching your inbox, right?

…Right??

If you’re in your twenties and you’re wondering how all these people have such success while you’re still figuring things out…

Relax. 98% is fake.
And I’m feeling generous.

Building these workflows is the easy part.

Learn how to use these tools, but spend 80% on mastering the fundamentals:
- How to write
- How to communicate
- How to stop the scroll
- How to persuade
- How to negotiate
- How to capture the voice of the customer
- How to build something people actually need
- How to create stickiness
- How to engineer virality
- How to manage your time
- How to manage your energy
- How to prioritize what matters

Do things that don’t scale. Send that custom Loom video. Write that email manually. Send that direct mail with a personalized note. Talk to the people who said yes. Talk to the people who said no.

Feeling good about what works and what doesn’t?

Now go build that Claudeclayinstantlynanobananan8ngeminigong system.

Adam Jordan

Partnership Director

SupplyIN2 Limited

SupplyIN2 are experts in bringing together the supply chain that delivers value to the recruitment market. We do this by collaborating widely, understanding in detail what suppliers and clients really want, connecting the right partners at the right time and developing relationships that deliver the solutions for all your outsourcing requirements.  We do this by collaborating with a portfolio of proven partners, who provide an array of specialist services including; outsourced payroll, software/technology, marketing/design, legal/compliance, invoice/factoring, rewards/benefits, IT Support/Telecomms, RPO Outsourcing, Bids & Tenders, R&D, insurance policies and pension provisions.

Adam Jordan
Owner/Founder
t:   +44(0)1225 667292
m: +44(0)7513 934097
e:  adam@supplyin2.co.uk

Owner/Founder

ComplyIN2

The Role of Neutral Vendor Agreements
Neutral vendor agreements (NVAs) play a crucial role in streamlining supply chain compliance for recruitment businesses. NVAs are standard contracts that outline the compliance obligations of all suppliers, regardless of their location or industry. By adopting NVAs, recruitment businesses can:

• Establish clear expectations: NVAs clearly define the compliance requirements that suppliers must meet, reducing the risk of misunderstandings and non-compliance.

• Promote consistency: NVAs ensure that all suppliers adhere to the same compliance standards, creating consistency across the supply chain.

• Reduce administrative burden: NVAs streamline the compliance process, minimizing the administrative burden on recruitment businesses.

Mastering the Intricacies of Supply Chain Compliance in the Recruitment Industry

‍In the dynamic and ever-evolving recruitment industry, maintaining supply chain compliance is paramount to upholding ethical business practices and mitigating potential risks. With a growing network of outsourced third-party suppliers, recruitment businesses face the challenge of ensuring that their suppliers adhere to stringent compliance standards.

This is where ComplyIN2, a leading provider of supply chain compliance solutions, steps in to guide recruitment businesses through the complexities of supply chain compliance.

The Importance of Supply Chain Compliance

‍Supply chain compliance encompasses a range of legal and ethical obligations that recruitment businesses must meet when engaging with third-party suppliers. These obligations include:

• Adherence to labour laws: Ensuring that suppliers comply with all applicable labour laws, including minimum wage requirements, overtime pay, and working conditions.

• Anti-bribery and corruption (ABC) compliance: Implementing robust ABC measures to prevent bribery and corruption within the supply chain.

Contact - adam@supplyin2.co.uk

ContractIN2

ContractIN2 is a community and advisory service for contractors in the UK and international markets. We provide contractors with the help, support, and advice they need to succeed.

We understand that being a contractor can be complex and challenging. There are a lot of things to think about, such as contracts, taxes, and legal compliance. That's where we come in.

At ContractIN2, we have a team of experienced advisors who can help you with all aspects of your contracting journey. We can help you to:

•	Review and negotiate your contracts.
•	Understand your tax obligations.
•	Comply with all relevant legal requirements.
•	Audit your payslips.
•	Understand umbrella companies, CIS, PSC Own Limited, and EOR
•	Access benefits and rewards that are specifically designed for contractors.

ContractIN2 is a one-stop shop for contractors. We provide everything you need to succeed, from contract review to tax advice to benefits and rewards.

We are committed to helping contractors get the most out of their contracting careers. We believe that contractors deserve to be treated fairly and to have access to the same benefits and rewards as employees.

If you are a contractor, we encourage you to join our community and take advantage of our advisory services. We are here to help you succeed.

To learn more, please contact Chester@supplyin2.co.uk or adam@supplyin2.co.uk

Additional benefits and support

In addition to the services listed above, ContractIN2 also offers a range of other benefits and support to its members, including:

•	Access to a community of other contractors where you can share your experiences and get advice from others.

•	Regular webinars and events on topics of interest to contractors

•	Discounted rates on products and services from our partners

We are committed to providing our members with the best possible support and resources to help them succeed.

InvestIN2

InvestIN2 is a specialist valuation, exit strategy, mergers and acquisitions advisory service for payroll intermediary and recruitment businesses. We have a deep understanding of the sector and a proven track record of success in helping businesses to achieve their aims, objectives and goals.

We offer a comprehensive range of services, including:

•	Valuation: We provide accurate and up-to-date valuations of payroll intermediary and recruitment businesses. Our valuations are based on a thorough understanding of the business, its market position, and its financial performance.

•	Exit strategy: We help businesses to develop and implement an exit strategy that is tailored to their individual needs and goals. We consider all the relevant factors, such as the business's financial position, the market environment, and the owner's retirement plans.

•	Mergers and acquisitions: We advise businesses on all aspects of mergers and acquisitions, from identifying potential targets to negotiating and closing deals. We work with many specialists who have a deep understanding of the legal, financial, and operational issues involved in M&A transactions.

Summary

The payroll intermediary and recruitment sectors are dynamic and competitive. Businesses in these sectors need to be agile and adaptable to succeed.

InvestIN2 can help businesses in the payroll intermediary and recruitment sectors to achieve their goals. We have a deep understanding of the sector and a proven track record of success in helping businesses to grow, exit, and merge or acquire other businesses.

If you are a business owner in the payroll intermediary or recruitment sector, we encourage you to contact us to learn more about how we can help you.

To learn more about our services or to schedule a consultation, please contact adam@supplyin2.co.uk

SalesIN2

SalesIN2 is an outsourced business development, sales development, and joined-up marketing service for suppliers looking to increase their clients within the recruitment and payroll sectors.

We understand that it can be difficult and time-consuming to generate new leads and convert them into clients. That's where we come in.

At SalesIN2, we have a team of experienced sales and marketing professionals who can help you to:

•	Identify and qualify your target audience.
•	Develop and execute a personalized sales and marketing strategy.
•	Generate leads and nurture them through the sales pipeline.
•	Close deals and grow your business.


SalesIN2 is a one-stop shop for suppliers who want to increase their clients within the recruitment and payroll sectors. We offer a comprehensive range of services, including:

•	Business development: We help you to identify and qualify your target audience, and to develop and execute a personalized sales and marketing strategy.

•	Sales development: We generate leads and nurture them through the sales pipeline.

•	Joined-up marketing: We create and execute marketing campaigns that are aligned with your sales goals.

We are committed to helping our clients succeed. We believe that every supplier has the potential to grow their business, and we are here to help them achieve their goals.

If you are a supplier looking to increase your clients within the recruitment and payroll sectors, please contact us today to learn more about our services. We offer a free consultation to discuss your specific needs and how we can help you to achieve your goals.

In addition to the services listed above, SalesIN2 also offers a range of other benefits to its clients, including:

•	A dedicated account manager who will work with you to develop and implement your sales and marketing strategy.

•	Access to our team of experienced sales and marketing professionals

•	Regular reporting and analysis of your results

Contact Adam@supplyin2.co.uk

Elite Leaders

The Principal is an organisation collaborating with a portfolio of proven specialist suppliers to the recruitment industry, including in the areas of outsourced payroll, software/tech, invoice/factoring, legal/compliance, marketing/design, insurance and pensions. 

Any supplier or recruitment business looking to engage with Elite Leaders Network please contact me 

adam@eliteleaders.co.uk
Tel.01225 667 292
Mob.07513 934 097

Principal Partner

Solutio Software Limited

Solutio is a provider of cloud-based advanced pay and bill, payroll technology. Our innovative systems assist Umbrella companies, recruiters, workers and clients in managing daily administration, improving communications with clients and workers.  Our technology supports and empowers businesses, helping oversee tax compliance, governance and legislative changes in real time.

Adam's connections in the payroll back office sector and recruitment industry is valuable to deep business understanding of the target market, a rigorous approach to application development and a strong customer focus to new and existing customers.

Sirenum

Sirenum is a ground-breaking company, providing SaaS-based staff scheduling and shift planning solutions for multiple vertical markets, where a flexible temporary, contractor and often mobile workforce requires effective management, greater visibility and improved control. 

Please message me @ adam.jordan@sirenum.com  if you have a need for a staff planning solution to reduce costs and improve compliance.

Senior Account Executive

RACS Group

Heading up all Key Accounts for RACS and responsible for business growth and client relationships.  During my 9 years I helped achieve 10,000 contractors paid per/week and innovation into a diversifying market.

Business Development Director

Marketing Matters

New Business Development for marketing briefs, campaigns and budgets.  Senior Account Management and intial point of contact for relationships, campaigns and new business.

Senior Account Manager

SupplyIN2, ComplyIN2, ContractIN2, InvestIN2, SalesIN2- Business Consultancy - Valuations, Exit Strategy, Acquisitions advisor for intermediary payroll providers and recruitment businesses adam@supplyin2.co.uk

I'm the Owner/Founder of SupplyIN2, ComplyIN2, ContractIN2, InvestIN2 and SalesIN2 a proven expert in bringing together the supply chain that delivers value to the recruitment/payroll intermediaries market. Our team does this by collaborating widely, understanding in detail what suppliers and clients really want, connecting the right partners at the right time, and developing relationships that deliver the solutions that solve the problem.

There is something quite magical about meeting or knowing a ‘connector’. Those unique people who always seem to know how to help, or if they can’t, know someone who can and who quickly and freely put you in touch with them. More often than not they are the ones that make you feel at ease almost immediately, seem to understand situations even before you describe them, and ooze warmth, energy, and genuine interest in everything!

Visionary leadership to sustain existing business and grow new pipeline business
Ability to motivate a workforce and exceed expectations
Effective management and delegation attributes to build trust and loyalty
Communication and negotiation skills to generate long-partnerships
Marketing, PR, and presentation delivery to clients and suppliers
Understanding of a multi-faceted business operation and compliance
Planning and forecasting growth targets 
In-depth knowledge of markets and changing business environments
Adaptability to network with clients, candidates, and competitors 
Develop and innovate the business and look for opportunities to expand new sectors, new clients
Improve performance and diversify to meet the political, cultural, and environmental changes

Adam Jordan
director
t: +44(0)1225 667292
m: +44(0)7513 934097
e: adam@supplyin2.co.uk

🚨 Recruitment business owners – this is your final warning on Mini-Umbrella Companies (MUCs).
 
 
 
 
If you’re still using or connected to a Mini-Umbrella structure, it’s time to act now!
 
You and your business are at serious risk.
 
We’ve already seen hundreds exit the market, but some still linger — even as we head toward April and beyond. The environment is tightening fast, and HMRC isn’t looking the other way anymore.
 
Over the past few months, we’ve been working closely with Damon Cochrane, MD at SafeRec-accredited Payshield Umbrella Services, whose team have been onboarding PAYE bureau, Umbrella PAYE and CIS workers from agencies ready to move away from questionable MUC setups.
 
If you’re concerned about your current supply chain, don’t wait for enforcement to make the decision for you.
 
✅ Choose transparent.
 ✅ Choose compliant.
 ✅ Choose sustainability for your recruitment brand.
 
Most recently named promoters

The most recent additions and updates to the list of named tax avoidance schemes, promoters, enablers, and suppliers in section 3 below were published on 19 February 2026.
 
Update:
Outsource Limited (incorporated in the Isle of Man)
 
https://lnkd.in/eujXRUP6
 
Drop me a message if you’d like to understand how we’ve been supporting firms to transition quickly and safely with Payshield.
 
#compliantpayrollsolutions #JSL #Saferecaccredited

DocLibrary, SupplyIN2, ComplyIN2, ContractIN2, InvestIN2, SalesIN2- Business Consultancy - Valuations, Acquisitions advisor for intermediary payroll providers and recruitment businesses adam@supplyin2.co.uk

taplio

The Battle

Thomas Paris

Adam Jordan

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taplio

The Battle

Thomas Paris

Adam Jordan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Paris's LinkedIn Performance

Performance ScoreAdam Jordan's LinkedIn Performance

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