Cyclowax

I’m leading all things product marketing at Cyclowax.

Investor & Product Marketing Lead

Thomas Joos - Agency Business Coach

I'm a business coach & trusted advisor for agency founders.

Are you looking for:
- a crystal clear focus & growth strategy
- a pitch that is easy to deliver and hard to resist
- more qualified leads that are ready to buy
- a scalable business model that fuels growth & rewards efforts

Whenever you're ready, I'm here to guide you towards better clients, interesting work & higher profits. 

👉 Check out how this works: www.thomasjoos.com

Agency Business Coach

Creative Leaders

Creative Leaders is a community of agency founders who love to connect & learn from each other. We organize webinars, events & trainings.

Founder

Hypernova

Hypernova helped creative companies improve their business development & delivery processes. We delivered the strategy & tools required to sell & deliver multiple projects at the same time. We've been active as an in-house consulting partner for 5 years and have helped 25+ Belgian agencies scale fast & sustainable.

Founder & CEO

Little Miss Robot

Little Miss Robot is an international awarded product innovation & design studio based in Ghent, Belgium. Within our portfolio you'll find innovation in radio, television, news, finance, education, human resources, healthcare & recycling. 

www.littlemissrobot.com

Creative Director & Managing Partner

Gladiator

Designing mobile applications for pioneering brands. Pushing beyond the boundaries of mobile devices with a strong development background.

Freelance Mobile App Designer

Boulevart

Concept, design & development of mobile applications, with a strong focus on implementing mobile channels in online communication.

Mobile Technologist

Guiding agencies towards better clients, interesting work & higher profits | Agency Business Coach

I’m leading all things product marketing at Cyclowax, a cycling startup fighting dirty chains. I joined the team in 2025 as an early investor after 15+ years of building service businesses. I ran an award-winning product design agency and coached 125+ creative entrepreneurs through tailored coaching programs.  I’m passionate about messaging, customer experience design and digital product development. And cycling, of course.

Thomas Joos

Being more creative again. 

This is why I stopped coaching & joined Cyclowax this year. After years of guiding wonderful founders I wanted to be in a creative build mode myself. 

And so I did. I invested in Cyclowax this summer and have been showing up everyday to help with product development & marketing. 

I came up with a rough idea a few months ago. We were working on some promotional campaigns (product launch, black friday, ...) and I wanted to do something fun with our customers & followers too. 

Not very measurable. Not very revenue driven. Just fun. Increasing buying intent in the near future. That was my pitch for our Cyclowax Winter Club. 

A program to help active cyclists get to winter properly and enjoy indoor training. Giveaways, fun workouts, riding along with professional cyclists... the regular Cyclowax fun I said. Just because we can. 

I've interviewed customers, finetuned a program, organized test rides and created a launch plan. And than Stan-Louis Bufkens came in. He involved professional cyclists and awesome give away partners. Just like that.

He created ads and social content and launched our club with a bang. And a few days later... we're featured by Zwift on their homepage and socials. 

Creative build mode. Taking initiative. Not overthinking a possible business case or kpi's. Thanks for reminding me that believing in something works too Sophie Soete, PhD. 

We're live now. With a whole series of weekly workouts, race challenges & giveways. From now until January.

Sometimes you just want to get going 🔥🤘 

👉 cyclowax.com/winterclub

Investor & Product Marketing Lead at Cyclowax

Nicolas Degryse

Wat is jouw unieke troef? Marketing op maat voor KMO’s en ambitieuze bedrijven. Rekening houdend met sales en distributie. Creatief, hands-on en to the point! Focus op FMCG en food & drinks.

Zaakvoerder

NDE Consult

Marketing & Sales Consultancy
Freelance & interim marketing

Eigenaar

Chocolatier Vandenbulcke

Most important achievements: 
Define and implement marketingplan for hero product Petit Melo
Go 2 retail: from 1 retailer (BE) in 2021 => 11 retailers (BE) in 2023
New products for new markets: single pack for horeca, gift packs for B2B
Introduction in Belgian airports, movie theatres and F3 retail network
Doubled turnover 2022 vs 2021 for Petit Melo
National television campaign Petit Melo in 2023
Idea and launch for ecological chocolate Cabosse

Sales & Marketing Consultant

Omer Vander Ghinste

Responsible for the full marketing strategy, sponsoring, events and communication for all brands of Brewery Omer Vander Ghinste - Team manager of 3FTE

Most important achievements: 
Turnover 2011: 11 mio € => Turnover 2020: 26 mio €
Marketing Budget 2020: 3,2 mio €
Working on our own 3 marketing T's: Taste, Top Branding & True Storytelling
Launching OMER. in a saturated market to +50K HL
Gain national visibility on-trade through high-end POS Material 
Development + lanunch of new beer range LeFort + Tripel LeFort
Succesfull cooperations with high end events: Klarafestival, Film Fest Gent, Eurantica, Eat Brussels, Interieur, Lekker Klassiek...)
Development of high-end packaging and high-end promotional tools (no price promotions)
Creation of Branded Movie (5 generations story) and launch on National TV network (VTM, Vier) and national movie theatres. 
Launching campaign to claim fathersday with unique gift pack
Development and launch of new product: OMER. Brut Nature
Succesfull launch of new webshop in 2020: first 3 months = +200k turnover

Marketing & Communicatie manager

Plastibac

Discover our full range of plastic bins, crates, containers and palets for the distribution, storage and handling of goods and materials.

Marketing

Linum Europe

Distributor of finished products, supplies and equipment for installers and resellers in the fields of refrigeration, airconditioning, isothermal and stainless steel constructions, shop fitting, foodservice and industrial kitchen equipment

Marketing Assistant

Passionate marketeer, +15 yrs experience in B2B, B2C, Brand Management, On- and off trade, 360° marketingmix. Creative, commercial feeling, driven by passion. Down to earth, straightforward (WYSIWYG), helicopter view and extremely flexible. 
Brand Builder - communicator - teamplayer - handson - creative - out of the box thinker - curious

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The Battle

Thomas Joos

Nicolas Degryse

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The Battle

Thomas Joos

Nicolas Degryse

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Joos's LinkedIn Performance

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