Cyclowax

I’m leading all things product marketing at Cyclowax.

Investor & Product Marketing Lead

Thomas Joos - Agency Business Coach

I'm a business coach & trusted advisor for agency founders.

Are you looking for:
- a crystal clear focus & growth strategy
- a pitch that is easy to deliver and hard to resist
- more qualified leads that are ready to buy
- a scalable business model that fuels growth & rewards efforts

Whenever you're ready, I'm here to guide you towards better clients, interesting work & higher profits. 

👉 Check out how this works: www.thomasjoos.com

Agency Business Coach

Creative Leaders

Creative Leaders is a community of agency founders who love to connect & learn from each other. We organize webinars, events & trainings.

Founder

Hypernova

Hypernova helped creative companies improve their business development & delivery processes. We delivered the strategy & tools required to sell & deliver multiple projects at the same time. We've been active as an in-house consulting partner for 5 years and have helped 25+ Belgian agencies scale fast & sustainable.

Founder & CEO

Little Miss Robot

Little Miss Robot is an international awarded product innovation & design studio based in Ghent, Belgium. Within our portfolio you'll find innovation in radio, television, news, finance, education, human resources, healthcare & recycling. 

www.littlemissrobot.com

Creative Director & Managing Partner

Gladiator

Designing mobile applications for pioneering brands. Pushing beyond the boundaries of mobile devices with a strong development background.

Freelance Mobile App Designer

Boulevart

Concept, design & development of mobile applications, with a strong focus on implementing mobile channels in online communication.

Mobile Technologist

Guiding agencies towards better clients, interesting work & higher profits | Agency Business Coach

I’m leading all things product marketing at Cyclowax, a cycling startup fighting dirty chains. I joined the team in 2025 as an early investor after 15+ years of building service businesses. I ran an award-winning product design agency and coached 125+ creative entrepreneurs through tailored coaching programs.  I’m passionate about messaging, customer experience design and digital product development. And cycling, of course.

Thomas Joos

Being more creative again. 

This is why I stopped coaching & joined Cyclowax this year. After years of guiding wonderful founders I wanted to be in a creative build mode myself. 

And so I did. I invested in Cyclowax this summer and have been showing up everyday to help with product development & marketing. 

I came up with a rough idea a few months ago. We were working on some promotional campaigns (product launch, black friday, ...) and I wanted to do something fun with our customers & followers too. 

Not very measurable. Not very revenue driven. Just fun. Increasing buying intent in the near future. That was my pitch for our Cyclowax Winter Club. 

A program to help active cyclists get to winter properly and enjoy indoor training. Giveaways, fun workouts, riding along with professional cyclists... the regular Cyclowax fun I said. Just because we can. 

I've interviewed customers, finetuned a program, organized test rides and created a launch plan. And than Stan-Louis Bufkens came in. He involved professional cyclists and awesome give away partners. Just like that.

He created ads and social content and launched our club with a bang. And a few days later... we're featured by Zwift on their homepage and socials. 

Creative build mode. Taking initiative. Not overthinking a possible business case or kpi's. Thanks for reminding me that believing in something works too Sophie Soete, PhD. 

We're live now. With a whole series of weekly workouts, race challenges & giveways. From now until January.

Sometimes you just want to get going 🔥🤘 

👉 cyclowax.com/winterclub

Investor & Product Marketing Lead at Cyclowax

JustBite

Making the world a healthier place, one break at a time. 
We offer strictly curated better-for-you snacks and drinks for:

> Offices (boxes & tailor-made solutions)
> Partners & resellers (wholesale platform)
> Events & meetings
> Corporate gifting 
> Home (B2C shop)

Smart and healthy snacking contributes to a healthier body, more energy & and a better immune system, less pressure on our healthcare system and a smaller ecological footprint.

Contact me for more information: kevin@justbite.eu | www.justbite.eu | +32472785603

The Reference

Project Manager

WAX Interactive

Project Manager & Teamlead Web

Internet Architects

Internet Architects is a User/Customer Experience design agency with. We focus on creating the best online value propositions by aligning business objectives with user needs.

In my role as a Digital Project Manager, I manage digital online projects including websites, campaigns, research tracks,...  for different clients: Alpro, Sanoma, Coca-Cola, Decathlon, Belfius, UZA...
As an Account Manager, I am responsible for client satisfaction, team performance and business results.

Digital Project & Account Manager

I am the proud founder of JustBite. Already in 2018, I noticed that a lot of so-called “healthy” snacks still contained lots of sugars, fats or other additives. So I created a model to screen healthier products and turned my frustration into a business concept, JustBite was born. 

Our mission? To make the world a healthier place, one break at a time.

We do this by curating better-for-you snacks and drinks for: 

> Offices (boxes & tailor-made solutions)
> Partners & resellers (wholesale platform)
> Events & meetings
> Corporate gifting 
> Home (B2C shop)

In 2022 we have realised 1,000,000 healthier snacking moments 😎 for customers like Nike, PwC, Deloitte, ING, Deme, Euroclear... and many more large and small businesses. 

Interested to make an impact at your office? Check out www.justbite.eu or contact me personally at kevin@justbite.eu 🤝

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The Battle

Thomas Joos

Kevin Ringoot

Followers

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Performance ScoreThomas Joos's LinkedIn Performance

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The Battle

Thomas Joos

Kevin Ringoot

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Joos's LinkedIn Performance

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