Cyclowax

I’m leading all things product marketing at Cyclowax.

Investor & Product Marketing Lead

Thomas Joos - Agency Business Coach

I'm a business coach & trusted advisor for agency founders.

Are you looking for:
- a crystal clear focus & growth strategy
- a pitch that is easy to deliver and hard to resist
- more qualified leads that are ready to buy
- a scalable business model that fuels growth & rewards efforts

Whenever you're ready, I'm here to guide you towards better clients, interesting work & higher profits. 

👉 Check out how this works: www.thomasjoos.com

Agency Business Coach

Creative Leaders

Creative Leaders is a community of agency founders who love to connect & learn from each other. We organize webinars, events & trainings.

Founder

Hypernova

Hypernova helped creative companies improve their business development & delivery processes. We delivered the strategy & tools required to sell & deliver multiple projects at the same time. We've been active as an in-house consulting partner for 5 years and have helped 25+ Belgian agencies scale fast & sustainable.

Founder & CEO

Little Miss Robot

Little Miss Robot is an international awarded product innovation & design studio based in Ghent, Belgium. Within our portfolio you'll find innovation in radio, television, news, finance, education, human resources, healthcare & recycling. 

www.littlemissrobot.com

Creative Director & Managing Partner

Gladiator

Designing mobile applications for pioneering brands. Pushing beyond the boundaries of mobile devices with a strong development background.

Freelance Mobile App Designer

Boulevart

Concept, design & development of mobile applications, with a strong focus on implementing mobile channels in online communication.

Mobile Technologist

Guiding agencies towards better clients, interesting work & higher profits | Agency Business Coach

I’m leading all things product marketing at Cyclowax, a cycling startup fighting dirty chains. I joined the team in 2025 as an early investor after 15+ years of building service businesses. I ran an award-winning product design agency and coached 125+ creative entrepreneurs through tailored coaching programs.  I’m passionate about messaging, customer experience design and digital product development. And cycling, of course.

Thomas Joos

Being more creative again. 

This is why I stopped coaching & joined Cyclowax this year. After years of guiding wonderful founders I wanted to be in a creative build mode myself. 

And so I did. I invested in Cyclowax this summer and have been showing up everyday to help with product development & marketing. 

I came up with a rough idea a few months ago. We were working on some promotional campaigns (product launch, black friday, ...) and I wanted to do something fun with our customers & followers too. 

Not very measurable. Not very revenue driven. Just fun. Increasing buying intent in the near future. That was my pitch for our Cyclowax Winter Club. 

A program to help active cyclists get to winter properly and enjoy indoor training. Giveaways, fun workouts, riding along with professional cyclists... the regular Cyclowax fun I said. Just because we can. 

I've interviewed customers, finetuned a program, organized test rides and created a launch plan. And than Stan-Louis Bufkens came in. He involved professional cyclists and awesome give away partners. Just like that.

He created ads and social content and launched our club with a bang. And a few days later... we're featured by Zwift on their homepage and socials. 

Creative build mode. Taking initiative. Not overthinking a possible business case or kpi's. Thanks for reminding me that believing in something works too Sophie Soete, PhD. 

We're live now. With a whole series of weekly workouts, race challenges & giveways. From now until January.

Sometimes you just want to get going 🔥🤘 

👉 cyclowax.com/winterclub

Investor & Product Marketing Lead at Cyclowax

Sales Architects

▶ As the founder, I specialize in inspiring B2B companies, by building robust B2B companies.
▶ We're developing teams that swiftly and effectively support organizational goals, implementing effective processes, and top-notch software solutions, and generating necessary reports for informed decision-making.

Founder & Owner

EeStairs

▶ As a Sales & Marketing Strategist, I successfully led strategic sales initiatives, including direct sales, planning, market analysis, and team motivation.

Sales & Marketing Strategist

Nedap Retail

▶ In the Flying Satellite program, I streamlined operations with direct delivery from Holland, simplified procedures, and ensured swift and reliable deliveries. Additionally, I initiated a sales effectiveness program, leading to increased activities, more opportunities, and higher revenues.

Program Manager Flying Satellite

Kruitbosch

▶ As the ad interim Manager of Sales and Program Manager for Sales Accelerator at Kritbosch, I led sales activities and orchestrated a sales improvement program. Strategically guiding the team to formulate and capitalize on an effective sales strategy.

Commercial Director a.i.

Nedap

▶ As part of the Operational Excellence program, I significantly enhanced delivery reliability and reduced delivery times to the marketplace. Concurrently achieving a 25% reduction in on-hand stock.

Program Manager Operational Excellence

SAP Nederland B.V.

▶ I contributed to the development and implementation of a sales strategy within the Channel Sales team, with the objective of doubling sales within a 3-year period.

Sales Effectiveness

Crispo Concepts B.V.

▶ I founded and managed Crispo Concepts. Specializing in web development for outdoor play equipment and furniture in the Netherlands, Germany, and Belgium. Successfully competing with market leaders through a modular business philosophy; sold the company to Pragma B.V. in 2012.

Entrepreneur/Owner

BergToys

▶ I directed sales strategies for Berg Toys, overseeing daily operations as part of the Management Team and facilitating international expansion through European travel.

Director Sales

Mid Ocean Brands

▶ I led market development in Northern Europe for Mid Ocean Brands, overseeing four regional offices. Achieving a global roll-out of differentiated service offerings, implementing consistent business planning, optimizing SAP functionality, and managing 50 employees. With effectiveness measured by active accounts and profitability.

Sales Director Northern Europe

▶ I led operations in the Benelux region, achieving substantial sales growth, improved customer service, and implemented a flexible organizational structure fostering a growth-oriented mindset.

Regional Director Benelux

▶ I streamlined regional integration and operations by implementing standardized control panels and optimizing an integrated ERP platform (SAP).

Demand Manager

Mulderij bureau voor Logistiek Management

▶ I contributed to operational and tactical projects, including the development and implementation of distribution planning software for 'Haribo Nederland.'
▶ I also managed the project for 'Lekker van de Laan Dekker group,' leading to successful key repositioning decisions.

Consultant

Founder @ SA | Groothandel, logistiek en maakindustrie | Procesoptimalisatie van de buitendienst

Thank you for visiting! I'm a Sales-driven, passionate entrepreneur! Throughout my career, I've gained insights into integrating sales and marketing strategies for B2B companies. I focus on practical organizational approaches. 

In my role as the Founder of Sales Architects, I focus daily on:
▶ Building strong B2B companies
▶ Developing Sales teams that support organizational goals
▶ Implementing effective processes and great software solutions
▶ Generating necessary reports for decision-making
▶ Inspiring companies with effective revenue models

At Sales Architects, we rely on broad knowledge to guide our approach. Using this experience, I work with organizations to improve how they sell, create practical marketing plans, define what makes them unique, and adjust how they reach out to customers. From planning to doing, we focus on making sales stronger, using good methods to find new customers, and giving useful information with KPI dashboarding.

I had the pleasure of assisting clients such as:
▶ STILL
▶ SAP Nederland
▶ Nedap NV
▶ Kruitbosch (Cortina fietsen)
▶ Top.Systems

Feel free to reach out by phone, direct message, or join me for a coffee at our Amersfoort office. I look forward to connecting with you! 

📱033 258 5070
📩 jss@salesarchitects.nl

Jacob Schermers

Ons seminar van vorige week over het gebruik van AI in sales zat met 42 deelnemers helemaal vol. Wat me opviel: iedereen worstelt met dezelfde vragen.

Niet “wat is AI?”, maar:
 - Wat betekent het voor mijn salesorganisatie?
 - Waar begin ik?
 - En wat levert het mijn team concreet op?

Daarom organiseren we op 10 december een webinar, zodat we dit thema wat breder beschikbaar kunnen maken. 
 
In een uur laten we zien hoe AI-agents herhaalbare taken overnemen - leads opvolgen, CRM bijhouden, afspraken plannen - zodat je salesmensen meer tijd hebben voor prospects, deals en klantrelaties.

We delen voorbeelden, inzichten, een live demo én een startplan.

Meer info over het webinar vind je hier:

Open article: Webinar | Het gebruik van AI in het salesproces | Salesarchitects.nl by salesarchitects.nl

Webinar | Het gebruik van AI in het salesproces | Salesarchitects.nl

Iedereen heeft het over AI in sales.
Maar de echte uitdaging is niet wat AI kan, het is hoe je begint.
Niet met een groot project. Niet met dure veranderingen. Maar met één taak.

Één proces dat je AI laat uitvoeren → één meetbaar resultaat:
- snellere opvolging
- minder administratieve ballast
- meer tijd voor klanten en deals

Op 10 december laten we in onze webinar zien hoe je start met AI agents en hoe je binnen enkele weken impact merkt. Geen theoretisch verhaal, maar een praktisch startpunt dat direct zichtbaar resultaat geeft.

Meld je hier aan: https://lnkd.in/egGRTr6p

Tijdens projecten hoor ik vaak dezelfde uitdagingen voor salesleiders en CEO’s: de targets stijgen, maar de beschikbare uren niet.

Salesmedewerkers werken keihard, maar verdrinken in opvolging, CRM-bijwerken, voorstellen maken en herstelwerk door tijdsdruk.

Aan het einde van de week is iedereen vooral bezig geweest met taken bijhouden, niet met verkopen.
AI-agents doorbreken dat patroon.

Ze nemen het uitvoerende werk over, zodat verkopers zich weer kunnen richten op hun echte waarde: relaties bouwen, adviseren, deals sluiten.

Tijdens ons webinar op 10 december laat ik zien hoe dit er in de praktijk uitziet, zonder futuristisch gedoe, maar met toepasbare inzichten.

Programma & aanmelden: https://lnkd.in/egGRTr6p

Veel commerciële leiders zien de kansen van AI, maar weten niet hoe ze moeten starten. Niet omdat de technologie ingewikkeld is, maar omdat de salespraktijk dat vaak is.

- 𝘞𝘢𝘵 𝘱𝘢𝘬 𝘫𝘦 𝘢𝘭𝘴 𝘦𝘦𝘳𝘴𝘵𝘦 𝘰𝘱?
- 𝘞𝘢𝘵 𝘭𝘢𝘢𝘵 𝘫𝘦 𝘈𝘐 𝘈𝘨𝘦𝘯𝘵𝘴 𝘥𝘰𝘦𝘯?
- 𝘞𝘢𝘢𝘳 𝘭𝘪𝘨𝘵 𝘥𝘦 𝘨𝘳𝘰𝘰𝘵𝘴𝘵𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘷𝘰𝘰𝘳 𝘫𝘰𝘶𝘸 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘢𝘵𝘪𝘦?

Volgende week geef ik daar antwoord op tijdens een kort, praktisch webinar.
Geen technisch verhaal, wel een live demo en een helder startpunt voor salesorganisaties die sneller en voorspelbaarder willen werken.

- 𝗪𝗼𝗲𝗻𝘀𝗱𝗮𝗴 𝟭𝟬 𝗱𝗲𝗰𝗲𝗺𝗯𝗲𝗿
- 𝟭𝟲:𝟬𝟬 - 𝟭𝟳:𝟬𝟬
- 𝗧𝗵𝗲𝗺𝗮: 𝗛𝗲𝘁 𝗴𝗲𝗯𝗿𝘂𝗶𝗸 𝘃𝗮𝗻 𝗔𝗜 𝗶𝗻 𝗵𝗲𝘁 𝘀𝗮𝗹𝗲𝘀𝗽𝗿𝗼𝗰𝗲𝘀

Aanmelden kan via de link in de reacties.

taplio

The Battle

Thomas Joos

Jacob Schermers

Followers

Posts

Engagements

Likes

Performance ScoreThomas Joos's LinkedIn Performance

Performance ScoreJacob Schermers's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Thomas Joos

Jacob Schermers

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Joos's LinkedIn Performance

Performance ScoreJacob Schermers's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreThomas Joos's LinkedIn Performance