Cyclowax

I’m leading all things product marketing at Cyclowax.

Investor & Product Marketing Lead

Thomas Joos - Agency Business Coach

I'm a business coach & trusted advisor for agency founders.

Are you looking for:
- a crystal clear focus & growth strategy
- a pitch that is easy to deliver and hard to resist
- more qualified leads that are ready to buy
- a scalable business model that fuels growth & rewards efforts

Whenever you're ready, I'm here to guide you towards better clients, interesting work & higher profits. 

👉 Check out how this works: www.thomasjoos.com

Agency Business Coach

Creative Leaders

Creative Leaders is a community of agency founders who love to connect & learn from each other. We organize webinars, events & trainings.

Founder

Hypernova

Hypernova helped creative companies improve their business development & delivery processes. We delivered the strategy & tools required to sell & deliver multiple projects at the same time. We've been active as an in-house consulting partner for 5 years and have helped 25+ Belgian agencies scale fast & sustainable.

Founder & CEO

Little Miss Robot

Little Miss Robot is an international awarded product innovation & design studio based in Ghent, Belgium. Within our portfolio you'll find innovation in radio, television, news, finance, education, human resources, healthcare & recycling. 

www.littlemissrobot.com

Creative Director & Managing Partner

Gladiator

Designing mobile applications for pioneering brands. Pushing beyond the boundaries of mobile devices with a strong development background.

Freelance Mobile App Designer

Boulevart

Concept, design & development of mobile applications, with a strong focus on implementing mobile channels in online communication.

Mobile Technologist

Guiding agencies towards better clients, interesting work & higher profits | Agency Business Coach

I’m leading all things product marketing at Cyclowax, a cycling startup fighting dirty chains. I joined the team in 2025 as an early investor after 15+ years of building service businesses. I ran an award-winning product design agency and coached 125+ creative entrepreneurs through tailored coaching programs.  I’m passionate about messaging, customer experience design and digital product development. And cycling, of course.

Thomas Joos

Being more creative again. 

This is why I stopped coaching & joined Cyclowax this year. After years of guiding wonderful founders I wanted to be in a creative build mode myself. 

And so I did. I invested in Cyclowax this summer and have been showing up everyday to help with product development & marketing. 

I came up with a rough idea a few months ago. We were working on some promotional campaigns (product launch, black friday, ...) and I wanted to do something fun with our customers & followers too. 

Not very measurable. Not very revenue driven. Just fun. Increasing buying intent in the near future. That was my pitch for our Cyclowax Winter Club. 

A program to help active cyclists get to winter properly and enjoy indoor training. Giveaways, fun workouts, riding along with professional cyclists... the regular Cyclowax fun I said. Just because we can. 

I've interviewed customers, finetuned a program, organized test rides and created a launch plan. And than Stan-Louis Bufkens came in. He involved professional cyclists and awesome give away partners. Just like that.

He created ads and social content and launched our club with a bang. And a few days later... we're featured by Zwift on their homepage and socials. 

Creative build mode. Taking initiative. Not overthinking a possible business case or kpi's. Thanks for reminding me that believing in something works too Sophie Soete, PhD. 

We're live now. With a whole series of weekly workouts, race challenges & giveways. From now until January.

Sometimes you just want to get going 🔥🤘 

👉 cyclowax.com/winterclub

Investor & Product Marketing Lead at Cyclowax

Hanne Page

Strategic Marketing Manager ProAV-Events

Re-sound

Member of the Board of Advisors

Wygwam, a division of Niko NV

Overall responsibility of the Marketing organisation at Wygwam, including the UX team, Product Management Smart, Product Management Sensing, Segment marketing and Marketing communication. 
Lead for the overall strategy track for Wygwam and part of the Management team.

Marketing Director

Helior

Strategy & implementation for successful product introduction

IPEE

Support Product management and Design to build a market-oriented product roadmap.

Market research

Niko

Take the lead in segmenting, targeting and positioning in the building automation market, informing strategy and roadmap while developing an integrated marketing plan to boost the sales of Niko's home automation system in Europe.

Strategic marketing

Sensolus

End to end responsibility for the Marketing department & member of the executive team in a high tech scale up environment: Marketing strategy, plan & budget - Fundamentals (Value prop, buyer's journey, customer research, branding) - Demand creation (brand awareness, educational content, press, product marketing) - Demand capture (Digital lead capture & events) - Conversion (sales & reseller enablement) - Processes (technology stack, marketing automation, collaboration with Sales & Product) - Team management (coaching, recruitment)

VP Marketing

Barco

Defining the overall strategy for Barco in a selection of our Entertainment segments based on a profound understanding of customer needs, market trends and competitive landscape. Responsible for data-driven customer segmentation and building value propositions across the complete product offering. Maintaining strong relationships with key customers, regional marketers, product management, product marketing and regional sales teams.

As Barco's Brand & Content Manager, it was my responsibility to build a flexible brand framework to cope with a continuously changing environment, to define the Barco communication guidelines on branding and graphical look&feel and to ensure consistency across divisions and regions. Next to that, I took care of global and cross divisional communication projects, of the brand names and trademarks. I took the lead in a refresh of Barco's brand identity to evolve to a look&feel and tone of voice appropriate for this time and age.
I managed a team of experienced copywriters, graphic designers and multimedia specialists responsible for the creation of all global content pieces, taking care of product launch and brand awareness campaigns, building a content marketing strategy for each division and driving traffic to the Barco website.
I introduced a clear vision on content marketing strategy, a more structured approach towards our creative operations, a dashboard to measure operational efficiency and content effectiveness and coached the team to reach new heights in their professional careers.

Brand & Content Manager

Product Manager for ClickShare and pivotal member of the initial team researching, developing and marketing the first members of the product portfolio growing into a +200M€ business. Responsible for market analysis, gathering customer insights and building business cases. Developing value propositions, defining product requirements and change  catalyst to transform the company to handle a tier 2 GTM model. End-to-end responsibility for the original ClickShare product line (CSC-1 and CSM-1) and product definition of the second generation (CS-100 and CSE-200).

Product Manager ClickShare

Daikin Europe NV

Consulting sales support – Management of marketing software: integrating new products together with product managers, project management of promotional tools for fairs and POS, improving the usability of the software, maintenance of the existing packages, developing mid-term strategy, training distributors and customers in the use of the software programs

Sales engineering officer

I am a seasoned expert with 15+ years of experience in Product management and Strategic marketing at starting and accomplished B2B tech companies. If you are not sure which market segment is the best fit for your solution, what the best route to market looks like or what story you should tell your target audience, you’ve come to the right place.

I am a versatile and accomplished professional who combines a strong academic foundation with extensive practical experience in the tech realm. I bring a unique perspective, the ability to bridge the gap between product and market, and a talent for building meaningful connections. My track record of transforming products into major successes speaks to my strategic acumen and results-driven approach.

Do you think I can help you bring your product to market successfully? Let's talk!

End to end responsibility for all marketing activities, from high level strategic planning to field execution, in collaboration with the other members of the Sensolus marketing team. 

taplio

The Battle

Thomas Joos

Hanne Page

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taplio

The Battle

Thomas Joos

Hanne Page

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Joos's LinkedIn Performance

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