Thomas Helfrich

InstantlyRelevant.com

Instantly Relevant helps B2B companies grow faster by combining AI, automation, and human expertise into one end-to-end marketing system. We manage everything from social media and content creation (posts, podcasts, YouTube, newsletters) to direct outreach, personal brand growth, and AI-SEO powered, human-written thought leadership articles.

Our value is simple: we don’t just build strategies... we execute them. Clients range from billion-dollar engineering firms and $100M SaaS companies to solopreneurs making $500K–$2.5M annually. Across industries — insurance, engineering, software, marketing, and consulting — our customized approach works because it’s designed around results.

All of this comes for less than the cost of an intern.

Lead AI Marketing Strategist

Cut The Tie (Instantly Relevant, Inc. Company)

Cut The Tie | Own Your Success
Cut The Tie is a multi-channel amplification platform that turns one podcast conversation into a powerful marketing engine. We amplify your story across YouTube, social, blogs, newsletters, digital magazine features, and ads—maximizing visibility, credibility, and ROI.

Podcast Host

Computer Aid, Inc.

Led enterprise adoption of AI and Intelligent Automation across sales, delivery, and marketing functions at a $1B+ services firm.

Designed and executed innovation strategies that modernized operations and improved efficiency.

Created AI-powered solutions that enhanced customer experience and supported revenue scalability.

Served as an executive advisor for technology-enabled transformation, positioning CAI as an industry leader.

Chief Innovation Officer

ISG (Information Services Group)

Trusted advisor to Fortune 500 clients including Eli Lilly and Stanley Black & Decker.

Spearheaded AI and automation strategy programs that optimized workflows and reduced costs.

Partnered with executives to align technology investments with measurable business outcomes.

Delivered scalable process optimization frameworks that improved operational quality across enterprises.

Senior Director, Intelligent Automation Services

KPMG

Executive advisor to global enterprises on governance, AI adoption, and automation frameworks.

Guided clients in adopting new technologies securely and strategically.

Developed frameworks that balanced innovation with regulatory compliance.

Senior Manager

Elsevier

Director Business Technology

Accenture

PricewaterhouseCoopers

Solutions Architect

Win More Marketing Clients, Get Verified | Build trust faster, overcome skeptical buyers, & win more clients | Get Verified, Risk-Free | 1 Mil YouTube Subs / Top 10% Global Podcast

I deliver on the promise of Ai marketing to generate leads and build your brand. In fact, I guarantee it.

I bring together AI, automation, and human expertise to drive measurable growth for clients ranging from billion-dollar engineering firms to $100M SaaS companies to high-performing solopreneurs. Book a time with me here: Calendly.com/instantlyrelevant

My team and I provide end-to-end growth solutions:
• Social media management (LinkedIn, Meta, and more)
• Content production (posts, podcasts, YouTube, newsletters)
• Direct outreach (DMs, connections, network growth)
• Thought leadership + AI-SEO human-written articles
• 1:1 coaching to sharpen offers, systems, and sales flows
• Integrating Ai into you business to achieve measurable results

In the past five years, we’ve helped secure over $500M in contracts, doubled revenue from $40M → $80M in just two years, and scaled small businesses from $1M → $3M ARR. Every engagement is customized—and all of it comes for less than the cost of an intern.

Before launching Instantly Relevant, I spent 20 years in consulting (including KPMG) and led intelligent automation and AI strategy implementations at Eli Lilly and Stanley Black & Decker.

🎙️ In 2024, I launched the Cut The Tie podcast + YouTube channel, which grew into a top 2.5% globally ranked show with 1M+ subscribers—proof that the same growth systems we use for clients work at scale.

👉 Want to see how your lead gen stacks up? Take my 3-minute assessment: assessment.instantlyrelevant.com

Chief Executive Officer

Let's double your LinkedIn revenue with the Instantly Relevant sales and marketing system.

Founders Cafe

Community of the most intimate, vetted founder community ❤️
Where founders help founders build — from Stanford, YC, & more! 😮

Founders Cafe - FC21 Fellow

VIVED Learning

Responsible for all aspects of the company.  Including:

- Defining and executing corporate strategy
- Outlining product direction
- Hiring new employees to meet company objectives
- Developing new sales programs
- Setting expectations and project timelines.
- Training, developing, and mentoring sales representatives & marketing team.
- Budgeting, forecasting, and reporting
- Developing and recommending policy changes to encourage maximum sales activity.
- Overseeing development of policies, procedures and objectives for selling the
organization's products/services.
-  Advising product/service development, pricing, budgets, and sales
objectives.

President

Responsible for all aspects of Sales & Marketing.  Including:

- Developing sales objectives, marketing strategies, advertising, and promotions.
- Developing and evaluate new product/service ideas.
- Recruiting, supervising, and mentoring entry level sales and marketing personnel.
- Planning, organizing, and implementing new sales programs
- Setting expectations, monitoring activity and holding personnel accountable for meeting
sales objectives and project timelines.
- Training, developing, and mentoring sales representatives & marketing team.
- Coordinating budgets, forecasts, and reports for sales and marketing.
- Developing and recommending policy changes to encourage maximum sales activity.
- Overseeing development of policies, procedures and objectives for selling the
organization's products/services.
- Overseeing product/service development, pricing, sales budgets, and sales
objectives.
- Developing, implementing and maintaining systems and processes to facilitate sales
functions/activities.
- Proposing and executing policies and programs to achieve maximum sales volume
potential for products/services.

Director of Sales & Marketing

Protek Medical Products Inc.

Marketing Manager for innovative, quality focused medical device manufacturer that specializes in ultrasound probe cover and needle guide design, development, and distribution.

- Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
- Overall marketing strategy and execution of plans for the existing products.
- Working with product development teams to manage new product development.
- Managing launch campaigns for new products.
- Managing distribution channels for products.
- Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
- Managing media and marketing staff and external PR agencies.
- Analysis of the effectiveness of all marketing efforts.

Marketing Manager

Quester

Client Manager for an innovative full service qualitative market research firm that utilizes a software-based moderator to conduct in-depth interviews online without human intervention to assist fortune 1000 business clients in developing and enhancing their Go-to-Market strategies and programs.

- Manage marketing research objectives for 3 major brand businesses in the US

- Educate clients on marketing research options

- Research clients’ industry and competitors to better understand marketing research objectives

- Work closely with Primary, Consumer Insight, Category, Shopper Insight, and Voice of Customer Managers and clients on marketing research campaigns

- Strategize, plan, execute, manage and report on marketing initiatives for assigned clients

Client Manager

Palisade Systems

- Directed marketing planning, web site development, new product development and channel strategy for ComplianceSafe.com email security platform.

- Increased industry awareness on Palisade Systems solutions designed to protect confidential information on pc's, servers, cell phones, and laptops through webinars, tradeshows, trade associations, software integrators, and social media.  

- Developed a strategic partnership program to educate and train value-added resellers on the Palisade Systems data security solutions.

Channel Manager

- Developed new business and maintained current relationships by partnering with CEOs, CFOs, and HR executives at organizations ranging from 50-999 employees to streamline core business processes in Eastern Iowa. 

- Facilitated new business through cold calls, email campaigns, direct mail, and various partnerships with a suite of products and services aimed at improving businesses productivity, reducing costs, and enabling key stakeholders to focus on core business objectives.

Major Accounts District Manager - Eastern Iowa

Stryker Corporation

- Responsible for early expansion of Stryker Navigation products in Midwest territory (8 States) and increasing sales volume through product training and demonstrations to new and existing accounts. 

- Responsible for soliciting orders, in the hospital environment and O.R. setting from physicians, hospital staff and administration.

- Performed multi-year sales tactics for high-tech, high-value capital systems–including hardware, software, and service.

- Utilized CT, MRI, and Fluoroscopy X-Ray Equipment in conjunction with leading-edge computer assisted surgical equipment to assist surgeons and nurses in ENT, Neurosurgery, Orthopedic, and Trauma procedures in the O.R.

Sales Engineer

KonicaMinolta

Account Executive in Walnut Creek, CA, then transferred to Chicago, IL.  Generated new copier sales business via door-to-door cold calls, email campaigns and telemarketing.   

- Achieved annual sales goal of $300,000 in 2003/04.

- Top 15% (Ranked 53rd out of 350 sales reps) in copier sales at KonicaMinolta in 2003/4.

- Awarded President Club Ring in 2003.

Account Executive

AT&T

Formerly Ingenio/KEEN (acquired by AT&T Interactive)

- Started and managed a 24/7 call center.

- Hired, trained and developed a team of 10 service representatives to deliver best-in-class customer service.

- Designed and developed complex web-based applications for service representatives using ASP, HTML, and FrontPage 2000.

- Managed a $500K budget, 2 consultants to implement a Siebel CRM solution designed to assist Customer Service and Trust & Safety department in tracking customer inquiries and credit card fraud activities.

Customer Service Manager

Microsoft Inc.

- Delivered marketing presentations on complex animation solutions for up to 100's of prospects and clients at trade shows across the U.S.

- Assisted thousands of prospects and clients on how to more efficiently finish their projects, utilize web-based software applications, and get more done in a day with Microsoft FrontPage & Microsoft Liquid Motion.

- Analyzed and repaired complex web-based and client/server-based applications for Microsoft prospects and customers using Java Animation, ASP, HTML, Access and FrontPage 98/2000.

Marketing and Customer Service

President at Vived Learning - We help educational publishing and learning management companies create 3D interactive content to improve student engagement and bring learning to life.

Technology Leader | Product Strategist | Growth Operator

I’m actively exploring new opportunities in technology leadership—where I can bring together 20+ years of experience across AI, product, sales, marketing, and operations to build scalable solutions and lead high-impact teams.

From EdTech to medical devices and internet startups, I’ve helped organizations grow revenue, launch innovative products, and drive customer success. I thrive in environments that are fast-paced, purpose-driven, and built around collaboration.

I’m looking to join a team where I can:
	•	Quickly contribute to strategy and execution
	•	Lead with empathy and data
	•	Help solve meaningful challenges that matter to users and the business

📩 Let’s connect: tnicknish@gmail.com
🌐 linkedin.com/in/tomnicknish

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Thomas Helfrich

Tom Nicknish

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