Thomas Helfrich

InstantlyRelevant.com

Instantly Relevant helps B2B companies grow faster by combining AI, automation, and human expertise into one end-to-end marketing system. We manage everything from social media and content creation (posts, podcasts, YouTube, newsletters) to direct outreach, personal brand growth, and AI-SEO powered, human-written thought leadership articles.

Our value is simple: we don’t just build strategies... we execute them. Clients range from billion-dollar engineering firms and $100M SaaS companies to solopreneurs making $500K–$2.5M annually. Across industries — insurance, engineering, software, marketing, and consulting — our customized approach works because it’s designed around results.

All of this comes for less than the cost of an intern.

Lead AI Marketing Strategist

Cut The Tie (Instantly Relevant, Inc. Company)

Cut The Tie | Own Your Success
Cut The Tie is a multi-channel amplification platform that turns one podcast conversation into a powerful marketing engine. We amplify your story across YouTube, social, blogs, newsletters, digital magazine features, and ads—maximizing visibility, credibility, and ROI.

Podcast Host

Computer Aid, Inc.

Led enterprise adoption of AI and Intelligent Automation across sales, delivery, and marketing functions at a $1B+ services firm.

Designed and executed innovation strategies that modernized operations and improved efficiency.

Created AI-powered solutions that enhanced customer experience and supported revenue scalability.

Served as an executive advisor for technology-enabled transformation, positioning CAI as an industry leader.

Chief Innovation Officer

ISG (Information Services Group)

Trusted advisor to Fortune 500 clients including Eli Lilly and Stanley Black & Decker.

Spearheaded AI and automation strategy programs that optimized workflows and reduced costs.

Partnered with executives to align technology investments with measurable business outcomes.

Delivered scalable process optimization frameworks that improved operational quality across enterprises.

Senior Director, Intelligent Automation Services

KPMG

Executive advisor to global enterprises on governance, AI adoption, and automation frameworks.

Guided clients in adopting new technologies securely and strategically.

Developed frameworks that balanced innovation with regulatory compliance.

Senior Manager

Elsevier

Director Business Technology

Accenture

PricewaterhouseCoopers

Solutions Architect

Win More Marketing Clients, Get Verified | Build trust faster, overcome skeptical buyers, & win more clients | Get Verified, Risk-Free | 1 Mil YouTube Subs / Top 10% Global Podcast

I deliver on the promise of Ai marketing to generate leads and build your brand. In fact, I guarantee it.

I bring together AI, automation, and human expertise to drive measurable growth for clients ranging from billion-dollar engineering firms to $100M SaaS companies to high-performing solopreneurs. Book a time with me here: Calendly.com/instantlyrelevant

My team and I provide end-to-end growth solutions:
• Social media management (LinkedIn, Meta, and more)
• Content production (posts, podcasts, YouTube, newsletters)
• Direct outreach (DMs, connections, network growth)
• Thought leadership + AI-SEO human-written articles
• 1:1 coaching to sharpen offers, systems, and sales flows
• Integrating Ai into you business to achieve measurable results

In the past five years, we’ve helped secure over $500M in contracts, doubled revenue from $40M → $80M in just two years, and scaled small businesses from $1M → $3M ARR. Every engagement is customized—and all of it comes for less than the cost of an intern.

Before launching Instantly Relevant, I spent 20 years in consulting (including KPMG) and led intelligent automation and AI strategy implementations at Eli Lilly and Stanley Black & Decker.

🎙️ In 2024, I launched the Cut The Tie podcast + YouTube channel, which grew into a top 2.5% globally ranked show with 1M+ subscribers—proof that the same growth systems we use for clients work at scale.

👉 Want to see how your lead gen stacks up? Take my 3-minute assessment: assessment.instantlyrelevant.com

Chief Executive Officer

Let's double your LinkedIn revenue with the Instantly Relevant sales and marketing system.

qBotica

•	Driving global sales for qBotica's RPA & MSP business. Anchoring qBotica's alliance with UiPath.
•	Launched managed services oﬀering based on UiPath technology covering F&A, Healthcare & Automation as a Service (AaaS) focusing on US    Market.
•	Recruitment, mentoring and managing a team of 7 - Direct (3) & Inside (4) to enable progress of qBotica from Silver Partner to Platinum Partner of UiPath with revenues of $15 million

Executive Vice President of Sales

AngelList India

Investor with the AngelList India network. Interested in Investing in companies that are using tech to build scalable solutions in the Artificial Intelligence, Healthcare, EV, renewable energy, Fintech, Medtech & Group Health Insurance sectors.

Current Portfolio:

MyJar - www.myjar.app - Financial Services ( Lead Investor Series B -  Tiger Global) 
Tap Invest  (Seed round) - www.tapinvest.in - Financial Independence for All
Metadome.ai -  Solutions for creating & deploying XR experiences at Scale (Lead Investor Series A - Chiratae Ventures)

Angel Investor

UiPath

•	Responsible for the managed services business covering marquee GSI/BPO's including TCS, Infosys, Atos, Mphasis, and Capgemini, amongst others.
•	Leadership role (Individual Contributor role) with matrix reporting into the Global BPO division. Achieved IARR of $800K.

Senior Sales Director - GSI's & BPO

Datamatics Global Services Limited

•	High visibility leadership role with constant strategy planning and execution, reporting directly to the CEO.
•	Launched, built & scaled the Global Sales Channel division for Datamatics focusing on products - TruBI, TruBot (RPA), TruAI (AI) and mobile platforms.
•	Established the channel ecosystem through partner selection, training onboarding and business plan strategy. Partners ranged from GSI's, Distributors, VAR's, ISV's including Ingram Micro, Microsoft, Automation Anywhere, UiPath,amongst others.
•	Recruited and led a high-performance channels team of 8 (1 Director, 3 Managers & 4 Channel Sales Executives) that onboarded 150+ channel partners worldwide and closed deals in the $1M range.

Vice President, Global Partners & Alliances

Atos

•	Strategic role that involved anchoring alliances for Atos ﬁnancial services at the global level. For reference - Financial Services contributed 18% (€1.9B) to the topline revenue (€10.86B). 
•	Member of global partner steering committee responsible for evaluation, selection and on boarding of technology & ﬁnancial Services domain partners (Fintech) and other solutions (Big Data, Analytics). 
•	Member of Atos global ﬁnancial services strategy and business development team and collaborated with 100+ Global Account Directors around the  world.
•	Drove GTM with global partners - Oracle, EMC Federation, Nucleus, Indus Software and other ﬁnancial services ISV's. Key accounts included leading global banks and insurance companies such as Standard Chartered Bank, Deutsche Bank, Zurich Insurance, Societe- Generale, BNPP, Credit Agricole
•	Supported leadership team in M&A evaluation for ﬁnancial services group and Analyst relations.

Director - Alliances and Analyst Relations

•	Responsible for P&L, Sales, GTM, Portfolio selection, Alliances, Marketing, and building domain competency for Financial Services vertical with a target of $20 million from farming & hunting new logo’s. 
•	Reported to the CEO of Atos India & EVP - Global Head of Financial Services and was a member of Atos Top-700 Global Leadership Team. Led and mentored a high performing sales team of 15(direct & indirect sales) to build a $100M qualiﬁed pipeline.
•	Managed Global Accounts (DB, SCB, RBS) and BFSI clients in India ranging from public, private & NBFCs. Set up alliances with key banking ISV's and     OEMs
•	Solutions - COTS-based implementation services, Payments, Smart Mobility, Digital transformation & Managed Infrastructure (Data center build, consolidation)

General Manager and Market Leader (Financial Services )

OpenText

•	Led Strategic Alliances in the Indian Sub-Continent. Managed Global GSI Partner ecosystem that included- TCS, Accenture, HCLTech, Cognizant, and Capgemini, CMC Limited amongst others. Matrix reporting into the Country Manager & Global Alliances Team.
•	Key achievements - Over 135% increase in managed services revenue and won a key $1.25M deal from NIC E-Courts, State Governments and other BFSI customers
•	Sponsored to attend a leadership program at INSEAD. President's Club - 2012

Regional Sales Manager & GSI Lead

Atos Syntel

•	Global Account Manager for the American Express Account (team size of 150+ resources) spread across UK, Australia, and India.
•	Grew the account from 100 to 150 resources & increased revenues by 50% (€8M to €12M). Supported hunting of new Logo’s in UK & Europe. Global Alliances with ISV’s to grow American Express Account. Business Development across the diﬀerent LOBs in the account; cross selling services, tracking and closing opportunities.
•	 Account planning, Account mining, contracting and MSA preparation as well as Client Relationship  Management.

Director - Business Development ( UK & Europe) - Onsite Client Partner for American Express

FICO

•	Founding team that established FICO's presence in India. Established the GTM strategy for India by frequently coordinating with global management team.
•	Key achievements - Brought in $6M of sell to & sell through revenue & signed a $1M Enterprise License Agreement with ICICI Bank.
•	Changed the standard global GTM for India by preparing a business case for the global management team that focused more on an alliances  approach. Launched and managed strategic alliances with key partners such as TCS, Wipro & HCLTech.
•	Launched EDM, Blaze Technologies & Credit Score solutions in the subcontinent as well as started consulting services for credit card optimization.
•	Established relationships and sold solutions to several BFSI organizations including Reserve Bank of India, State Bank of India, Axis Bank, Indian  Bank, HDFC Bank, Indian Overseas Bank, Cholamandalam Finance, Commercial Bank of Ceylon, Central Bank of Ceylon, Seylan Bank, Hatton National Bank, amongst others

Account Executive -Indian Sub-Continent

Novell

Responsible for sales to all BFSI and defense institutions in South India. Reporting to Director - Strategic Accounts.

Strategic Account Sales Manager

Tata Consultancy Services

•	Closed a $2M deal with Canara Bank and acted as the Account Manager for a $50M core banking bid. Spearheaded large SI & applications speciﬁc opportunities from the pre-sales stage in the BFSI sector for Core Banking, Data warehousing, HRMS, Risk Management, and wealth management solutions.
•	Account Manager for - Canara Bank, Vijaya Bank, Karnataka Bank, ING Vysya Bank, Syndicate Bank and Corporation Bank amongst others.

Senior Business Development Manager

Ex UiPath, Ex OpenText/Novell/SUSE, Ex FICO - Product Sales - Direct & Strategic Alliances 

I have over 20 years of IT sales & alliances experience and managing a P&L of $20 million.  As an individual contributor, I have closed large deals ranging from $100K to $2 million. As a leader, I have coached & and mentored large sales teams with 15+ direct reports. I have a proven track record of delivering exceptional results in various sales and alliance roles in the BFSI and RPA space.

As the EVP & Global Head of Sales at qBotica, I'm focused on helping businesses leverage the power of RPA, AI, ML, and IDP to transform their operations by building and leading a high-performance sales team, expanding the global customer base, and forging strategic alliances with key partners and stakeholders.

Key Metrics :

Anchored Alliances for a $1 billion BFSI portfolio.
Selected and mentored over 35+ Directors, Sales Managers, and SDRs -Multi-million ARR's.
Launched and scaled a channel sales program consisting of 150+ partners. 
Global Account Manager for a $25 million portfolio (Part of a more extensive $100 million portfolio)
Setting up and scaling Inside Sales team in India/US
Accounts Managed - Relationship with over 100+ Accounts with key decision makers.

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Thomas Helfrich

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