Thomas Helfrich

Win More Marketing Clients, Get Verified | Build trust faster, overcome skeptical buyers, & win more clients | Get Verified, Risk-Free | 1 Mil YouTube Subs / Top 10% Global Podcast

I deliver on the promise of Ai marketing to generate leads and build your brand. In fact, I guarantee it.

I bring together AI, automation, and human expertise to drive measurable growth for clients ranging from billion-dollar engineering firms to $100M SaaS companies to high-performing solopreneurs. Book a time with me here: Calendly.com/instantlyrelevant

My team and I provide end-to-end growth solutions:
• Social media management (LinkedIn, Meta, and more)
• Content production (posts, podcasts, YouTube, newsletters)
• Direct outreach (DMs, connections, network growth)
• Thought leadership + AI-SEO human-written articles
• 1:1 coaching to sharpen offers, systems, and sales flows
• Integrating Ai into you business to achieve measurable results

In the past five years, we’ve helped secure over $500M in contracts, doubled revenue from $40M → $80M in just two years, and scaled small businesses from $1M → $3M ARR. Every engagement is customized—and all of it comes for less than the cost of an intern.

Before launching Instantly Relevant, I spent 20 years in consulting (including KPMG) and led intelligent automation and AI strategy implementations at Eli Lilly and Stanley Black & Decker.

🎙️ In 2024, I launched the Cut The Tie podcast + YouTube channel, which grew into a top 2.5% globally ranked show with 1M+ subscribers—proof that the same growth systems we use for clients work at scale.

👉 Want to see how your lead gen stacks up? Take my 3-minute assessment: assessment.instantlyrelevant.com

Chief Executive Officer

Let's double your LinkedIn revenue with the Instantly Relevant sales and marketing system.

Over the past 4 years I’ve helped over 300 clients build profitable businesses while experiencing the time freedom they deserve. 

We do that by delegating day-to-day operations to Virtual Assistants, and streamlining processes for sustainable scaling. 

My mission is to help 1 million entrepreneurs experience total freedom – to only do the work you like with people you like, and in the process create a life where you can do what you want, with who you want, for as long as you want to. 

We build processes and train VAs to handle...

→ Content distribution and social media management
→ Executive and administrative tasks
→ Outreach, prospecting and follow ups
→ CRM management
→ Customer support and client fulfilment
→ Data tracking and reporting

Resulting in clients experiencing ...

→ An average of 12 hours per week freed up within first 30 days
→ Significant reductions in stress, overwhelm and reactivity
→ More time for deep work and profit-producing activities
→ More opportunities to create priceless moments with people they love 

If you want to learn more about how this is done, you can grab my Zero-Lag VA Playbook:
→ GO HERE: www.theeliteperformer.com/playbook

If you want to enroll in our virtual challenge for founders to multiply productive output:
→ GO HERE: www.theeliteperformer.com/flow_zone_challenge

If you want to work privately with me and my VA team to scale profitably, schedule a roadmap call:
→ GO HERE: www.theeliteperformer.com/results-book

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Facebook community: The Intelligent Delegator
Facebook: @michael.yeunghk
Instagram: @realmichaelyeung
X: @MichaelhkYeung
Whatsapp: +852 63395670

Michael Yeung

Discipline and hustle can get you from 0 to 6 figures, but it is simplicity and systems that’ll get you from 6 to 7 figure.

The more you delegate low value work and systemise daily operations,

The closer you’ll get to building a business that gives you the freedom AND profit you desire.

One task, one hire, one SOP at a time.

Build it and let leverage compound 👊

#scaleyourbusiness #EntrepreneurMindset #entrepreneurship

Helping Consultants & Agency Owners Systematize Operations and Scale Without Stress | Profitable Systems, AI-Powered VAs, Smooth Operations.

Want a copy of the “Workflow Checklist” spreadsheet and delegate 20 hours’ worth of low-value tasks every week?

Comment “SHEET” and I’ll send it over.

Workflow Checklist

I get more done in 4 hours than what used to take me a week.

Not by collecting more funnels, marketing tactics or sales scripts.

Not by hustling harder or trying to be more disciplined.

But by building systems that are simple, streamlined and scalable,

and having a virtual team execute those systems as self-managing rockstars,

so that I can focus on growing the business, closing deals and living a life by design.

#productiveandfree #freedomlifestyle #Lifebydesign

Money is important, but if you have no time to spend that money or no friends or family to spend it with… what’s the point?

I am Rich

Just helped a client hire a marketing coordinator and it's amazing to see the effects of us raising the floor on our candidates.

The dude not only showed up to the interview prepared...

Instead of sending us a normal resume and portfolio,

he VIBE CODED it into a website on Lovable, with the website copy packaging his experience & track record around the specific role description we were looking for.

18 months ago I made it clear to our virtual team that the "VA" role is going to go extinct as AI takes over.

Since then we have...

⭐️ Stopped hiring "VAs"

⭐️ Started developing talent pools for MarTech specialist, GoHighLevel operators and Social Media Managers.

⭐️ Trained our marketing talents to leverage AI.

⭐️ Heavily disqualified against candidates who can't display strong critical thinking, outcome-based ownership and adaptability.

This evolution pushed my capabilities around systems, ops and talent development to the brink and beyond.

But now that we have a mini-army of AI-powered marketing assistants who're making our clients' lives much easier,

all I can say is — knowing how much time you’ve saved your clients by helping them avoid bad hires and escape micromanagement hell…

and knowing how many hard working Filipino careers you have future-proofed...

the struggle was well worth it. ❤️‍🔥

If you're reading this as a non-newbie coach, agency owner or founder...

understand that your time is WAY TOO VALUABLE to be spent clicking around GHL, setting up automations, editing videos, creating pixels, scheduling content, or troubleshooting tech.

The sooner you delegate them and buy back time, 

The sooner you can evolve your business fast enough to not just stay relevant but thrive in this new gold rush, while having the freedom to have fun with the people who matter most in life. 🌴

Cheers to building with amazing talent, and creating both profit & presence in times where most people would find crazy.

Comment "DELEGATE" below and I’ll send you my playbook for onboarding rockstar marketing assistants. 

As the founder, let’s stop wasting time on tasks like funnel building, GoHighLevel automations, video editing and content distribution. 

You can easily delegate it to a marketing assistant without spending 3-5k per month on contractors or service providers.

#virtualassistant #delegation #productiveandfree

Happy Lunar New Year to my dear friends around the world!🧧 

Wishing you & your families a prosperous, abundant and over-the-moon amazing year of the horse! 🐎

Just spent the day exploring Milford Sounds, New Zealand while the business ran without me. 

4 years ago I was buried so deep in the weeds that anxiety will build up the moment I step away from the work desk. 

A long weekend was out of the question, let alone a 2-week vacation halfway across the world. 

Back then, I thought being a good business owner meant being responsive all the time, jumping on to every opportunity before it’s too late, and shouldering every responsibility. 

But as the business grew, so did the amount of tasks that needed to be taken care of. 

It got to the point where 80% of my days were spent bouncing between answering DMs and catching up with daily operations. 

And by the time I’m finally done fighting fires, I had no bandwidth or creativity left to actually grow the business. 💀

If any of this is relatable, the question becomes… “How the heck can I turn my business from a labor-driven hamster wheel into a process-driven asset that gives me the profit & freedom I want?” 

Here’s the 2 part answer: 

1) Ruthlessly simplifying and systemizing workflows across Traffic → Nurture → Convert → Onboard → Retain → Ascend. 

2) Handing off those workflows to AI-trained assistants to execute them for you. 

In that order. 

👉At the end of the day, your business has 2 jobs – turn strangers into clients, and turn clients into advocates. 

If there’s no clear process for doing so, hiring contractors, increasing ad spend or shopping for AI tools will only lead to a waste of time and money. 

The race car (operating system) must come first, before we plug in the driver (AI tools & people).

Understanding this not only helped systemize my business for scale, it also helped me leverage my time tremendously by delegating those systems to robots and humans. 

Leverage creates lifestyle. 🗻

Here's what nobody tells you: most of the offers that promises more clients fail because they are incomplete solution.

In order to get clients predictably and consistently, you need a marketing strategy, marketing assistants and marketing tools.

But if any of these pieces are missing, you won’t get results.

Stop optimizing for growth and start optimizing for freedom 👊🏻

Follow for more.

#freedomlifestyle #SystemsForSuccess #scaleyourbusiness

Comment "MA" and I'll send it over a copy of the job description I used to find my marketing assistant.

Sylvia was grinding through 80 hour weeks between her mortgage and consulting business.

Here's what we did as we started working together:

🔍 Simplified business operations and eliminated complexities.

🗺️ Mapped out project management, marketing & sales processes.

⚙️ Delegated everything that’s below her hourly rate to her marketing assistant. From content editing & prospecting, to tracking and anything GHL related.

⭐️ Optimized processes by tracking key metrics and routinely auditing performance reports.

🤝 Trained her marketing assistant to implement systems and AI scale productive output while working less.

As a result, not only did Sylvia go from working 80 hours per week to 80 hours PER MONTH...

she also generated 250k+ in profits, while taking 6 vacations with her family last year.

There's no need to choose between growing a business OR having a life.

With a solid offer, a self-managing VA, and simple systems working together to compound leverage.

You can have BOTH👊🏼

#entrepreneur #SystemsForSuccess #marketingassistant

Comment “4” below and I’ll share with you a video breaking down the 4 systems my clients & I use to build businesses that run themselves. 

Let’s build businesses that give us the freedom to create, connect and do things that make us feel alive 🔥

4 Systems My Clients & I Use

Spend a normal Wednesday with me building my 7-figure biz 🙌🏻

#entrepreneurship #productiveandfree #freedomlifestyle

There are two kinds of businesses. 

The kind that serves as an asset that gives you the freedom you want, 

and the kind that just takes it away from you. 

Most businesses start off simple, maybe with one social profile and a google folder. 

Then for some reason, it turns into a monster made up of different tactics, funnels, notion boards, clickup spaces, contractors, and software… 

held together by one stressed out person who’s also being bombarded with DMs from 6 different channels. 

When you’re no longer having fun, and don’t remember when’s the last time you’ve taken a real vacation… 

The answer isn’t to add another 10 hours to your work week just so you can squeeze out another 10% growth. 

The foundational systems must be rebuilt, so that it can support the next leg up instead of crumbling on top of itself.

In my newest YT vid, I broke down the 3-part model that I’ve used to help over 300 founders turn chaos into calm operations. 

Not only have I broken down the systems we’ve used to leverage time, I’ve also shared the process maps we’ve used to make client acquisition & fulfillment scalable – without piling on more work hours or becoming a micromanager. 

Link to video in first comment!

Stop doing these $10 tasks yourself.

Automation setups. Editing. Troubleshooting tech. Funnel building. Pixels & tracking. Outreaches. Content management. Web maintenance.

So you can start using your time as a 7-figure founder.

#productiveandfree #freedomlifestyle #timefreedom

I hired Karen as my first VA 4 years ago.

Now she's my Chief of Staff. Helping me free up well over 100 hours on a monthly basis.

Protecting me from reactivity, and preserving my creativity.

I often see Founders treating their VAs like task robots,

but when share your vision with your team, and show them how hitting your company goals will allow them to hit THEIR career or lifestyle goals, magic happens.

#virtualassistant #delegation #timefreedom

Now that the Melbourne event is in the books… we’re off to our New Zealand honeymoon! 

The past 6 months have felt nonstop with everything happening between wedding planning, rebuilding Polaris’ acquisition channels, and getting our marketing VAs to become AI powered. 

Now that the business is in flow and daily operations are handled by our EA, recruiter, social media manager and GHL / marketing tech operator…

I absolutely CAN’T WAIT to spend the next 10 days bathing in nature, resetting my nervous system, savouring good food and creating memories that I’ll cherish for life. 

If you’ve been to Queenstown, Wanaka or Christchurch, do shoot me your best recommendations on things to do and food to eat! 🏔️

Let’s protect boundaries, not only for ourselves but for the people who matter to us. 

Comment “PEAK” and I’ll send over my Peak Week Blueprint to get a week’s worth of work done in half a day

Peak Week Blueprint

Just built an AI-knowledge assistant who’ll organise your processes & answer all ops-related questions from your team for you.

Want the SOP to set it up?

taplio

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Thomas Helfrich

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