Thomas Helfrich

InstantlyRelevant.com

Instantly Relevant helps B2B companies grow faster by combining AI, automation, and human expertise into one end-to-end marketing system. We manage everything from social media and content creation (posts, podcasts, YouTube, newsletters) to direct outreach, personal brand growth, and AI-SEO powered, human-written thought leadership articles.

Our value is simple: we don’t just build strategies... we execute them. Clients range from billion-dollar engineering firms and $100M SaaS companies to solopreneurs making $500K–$2.5M annually. Across industries — insurance, engineering, software, marketing, and consulting — our customized approach works because it’s designed around results.

All of this comes for less than the cost of an intern.

Lead AI Marketing Strategist

Cut The Tie (Instantly Relevant, Inc. Company)

Cut The Tie | Own Your Success
Cut The Tie is a multi-channel amplification platform that turns one podcast conversation into a powerful marketing engine. We amplify your story across YouTube, social, blogs, newsletters, digital magazine features, and ads—maximizing visibility, credibility, and ROI.

Podcast Host

Computer Aid, Inc.

Led enterprise adoption of AI and Intelligent Automation across sales, delivery, and marketing functions at a $1B+ services firm.

Designed and executed innovation strategies that modernized operations and improved efficiency.

Created AI-powered solutions that enhanced customer experience and supported revenue scalability.

Served as an executive advisor for technology-enabled transformation, positioning CAI as an industry leader.

Chief Innovation Officer

ISG (Information Services Group)

Trusted advisor to Fortune 500 clients including Eli Lilly and Stanley Black & Decker.

Spearheaded AI and automation strategy programs that optimized workflows and reduced costs.

Partnered with executives to align technology investments with measurable business outcomes.

Delivered scalable process optimization frameworks that improved operational quality across enterprises.

Senior Director, Intelligent Automation Services

KPMG

Executive advisor to global enterprises on governance, AI adoption, and automation frameworks.

Guided clients in adopting new technologies securely and strategically.

Developed frameworks that balanced innovation with regulatory compliance.

Senior Manager

Elsevier

Director Business Technology

Accenture

PricewaterhouseCoopers

Solutions Architect

Win More Marketing Clients, Get Verified | Build trust faster, overcome skeptical buyers, & win more clients | Get Verified, Risk-Free | 1 Mil YouTube Subs / Top 10% Global Podcast

I deliver on the promise of Ai marketing to generate leads and build your brand. In fact, I guarantee it.

I bring together AI, automation, and human expertise to drive measurable growth for clients ranging from billion-dollar engineering firms to $100M SaaS companies to high-performing solopreneurs. Book a time with me here: Calendly.com/instantlyrelevant

My team and I provide end-to-end growth solutions:
• Social media management (LinkedIn, Meta, and more)
• Content production (posts, podcasts, YouTube, newsletters)
• Direct outreach (DMs, connections, network growth)
• Thought leadership + AI-SEO human-written articles
• 1:1 coaching to sharpen offers, systems, and sales flows
• Integrating Ai into you business to achieve measurable results

In the past five years, we’ve helped secure over $500M in contracts, doubled revenue from $40M → $80M in just two years, and scaled small businesses from $1M → $3M ARR. Every engagement is customized—and all of it comes for less than the cost of an intern.

Before launching Instantly Relevant, I spent 20 years in consulting (including KPMG) and led intelligent automation and AI strategy implementations at Eli Lilly and Stanley Black & Decker.

🎙️ In 2024, I launched the Cut The Tie podcast + YouTube channel, which grew into a top 2.5% globally ranked show with 1M+ subscribers—proof that the same growth systems we use for clients work at scale.

👉 Want to see how your lead gen stacks up? Take my 3-minute assessment: assessment.instantlyrelevant.com

Chief Executive Officer

Let's double your LinkedIn revenue with the Instantly Relevant sales and marketing system.

UNICEF

Key Responsibilities: 
-Lead and disseminated the 11 Advocacy Priorities of Kenya Country Office thorough all offices critical in Kenya.
-Work directly with the UNICEF Representative to disseminate all the 11 Advocacy Priorities while engaging with the Government in Parliament, County Government, Donors, Partners, Implementing Partners, Media and the wider UN world.
-Lead the activities of World Children's Day from 2022 to 2024.
-Lead the design and implementation of effective election/advocacy strategies, resulting in improved outcomes and collaborations with the Government.
-Successfully negotiate with political actors to influence election results and foster relationships with media, political parties, and civil societies.
- Coordinate comprehensive media campaigns for election purposes, utilizing mainstream and social media platforms.
- Ensure inclusion of key social issues, particularly those concerning children and women, in political party manifestos and facilitate implementation of post-election projects.
- Orchestrate advocacy and fundraising initiatives during the election period and post-Government establishment.
- Generate high-quality briefs and reports about electrical processes, ensuring accuracy and reliability.
- Collaborate with UNICEF sections to develop a cross-sectoral advocacy package with all the advocacy priority issues and align with the Government's objectives.
- Establish a partnership between UNICEF and the Council of Elders, leveraging the previous advocacy project's success.
- Maintain and nurture relationships with key partners such as IRCK, COE, Rotary, high net worth individuals, World Bank, WFP, World Vision, and media organizations.
- Work closely with UNICEF's program sections and Zone Offices in Lodwar, Kisumu, and Garissa to develop a comprehensive advocacy package supporting devolution in line with the new Country Programme, budget allocation, and dispensation.

Advocacy Specialist 

YouthUp Global

Vice President at Youth up Global

Kenya Film Classification Board

•	Supported the development of industry policies, overseeing implementation, and conducting evaluations, resulting in improved frameworks and enhanced industry standards.
•	Directed enforcement of film content rules in Kenya for radio and TV, ensuring compliance and promoting responsible broadcasting.
•	Assisted in senior manager recruitment through vetting and annual reviews, leading to the hiring of qualified individuals and improved leadership.
•	Supported organizational planning by approving budgets, strategies, and policies, contributing to streamlined operations and efficient resource allocation.
• Collaborated in effective monitoring and management of financial resources, improving stability and optimizing resource utilization.
• Served on technical boards, providing recommendations for skills development, training, and policy enhancement, strengthening workforce capabilities and decision-making.

Board of Directors Member

• Raised the Board's budget from 100M to 470M during a historically prolonged electioneering period in the country, ensuring adequate resources for operations.
• Led the implementation of a new organizational structure, resulting in improved accountability and enhanced service provision to the public.
• Spearheaded comprehensive training programs for the board of directors, both domestically and internationally, significantly enhancing the overall capacity and performance of the Board.

Board Acting Chairperson

Freelance Media Consultant

• Successfully secured media coverage in top-tier publications, increasing brand visibility.
• Executed high-profile events that enhanced brand reputation, attracting a higher number of attendees and generating significant media buzz.
• Developed executive speeches and presentations that effectively conveyed key messages, increasing stakeholder engagement.
• Enhanced brand identity leading to an increased growth in brand recognition and customer loyalty.
• Created advertising campaigns that resulted in an increase in product sales within three months.
• Implemented PR plans that improved public sentiment, reflected in an increase in positive media mentions.
• Fostered relationships with key influencers and stakeholders, resulting in collaborative projects that expanded reach and credibility.
• Successfully navigated international projects, achieving an increase in engagement from diverse audience segments.
• Produced impactful content that led to an increase in social media engagement and shares.
• Managed crisis communications that mitigated negative press, restoring public confidence and maintaining brand integrity.
• Established a robust network of industry contacts, facilitating partnerships that generated new business opportunities.
• Delivered multiple projects on time and within budget, achieving a client satisfaction rate 
• Developed long-term communication strategies that aligned with business goals, leading to an improvement in overall communication effectiveness.
• Implemented social media campaigns that increased follower growth by 50% and enhanced brand interaction.
• Established metrics and KPIs that tracked campaign performance, resulting in data-driven adjustments that improved ROI

Producer, Production, Concept Developer, Guest Coordinator, Celebrity Guest Producer

Spiel Works Media

• Successfully coordinated contact with farmers across various locations, ensuring effective communication and collaboration for the project.
• Secured accommodations and meal arrangements for the crew in local hotels, achieving a satisfaction rate from crew members regarding comfort and service quality.
• Developed optimized travel routes that minimized travel time allowing for more time to engage with farmers and gather content.
• Crafted detailed profiles for each farmer, enhancing storytelling and audience engagement, which contributed to an increase in viewer ratings for the show.
• Organized and executed on-ground activities seamlessly, leading to a smooth operation that met all project timelines and expectations.
• Established clear communication channels among the crew and farmers, resulting in enhanced collaboration and a 25% reduction in logistical misunderstandings.
• Implemented quality checks throughout the process, ensuring high production standards that resulted in positive feedback from both crew and audience.
• Developed engaging content ideas based on farmer profiles, leading to increased viewer engagement and positive audience feedback.

Project Coordinator/Producer- Logistics Department

Spiel Works Media Ltd

• Secured diverse and visually appealing filming locations that significantly enhanced the overall aesthetic and storytelling of the show.
• Successfully brought in a range of relevant guests, enriching the content and creating a dynamic viewing experience.
• Developed compelling profiles for featured guests and locations, adding depth to the narrative and fostering a strong connection with the audience.
• Introduced creative elements and innovative storytelling techniques that elevated audience engagement and made the show more captivating.
• Managed the entire production process, ensuring smooth operations and maintaining high quality, which contributed to a positive experience for both the crew and stakeholders.

Project Coordinator and Producer

Content Plus

•	Successfully built a talented team by hiring new crew members, and fostering a collaborative environment that enhanced the production quality of the shows.
•	Crafted engaging scripts that effectively conveyed the show’s themes, resulting in compelling narratives that resonated with audiences.
•	Designed the overall flow of content, ensuring a cohesive and engaging viewing experience that maintained audience interest throughout the shows.
• Conceptualized and developed multiple shows, contributing to a diverse content portfolio that attracted a wider audience base.
• Wrote comprehensive proposals that articulated show concepts, securing stakeholder buy-in and support for new projects.
• Created detailed budgets that effectively allocated resources, ensuring smooth financial planning and project execution.
• Developed innovative concepts for shows that pushed creative boundaries, leading to fresh and exciting content offerings.
• Managed pre-production activities, laying a solid foundation for successful shoots and ensuring all elements were in place.
• Oversaw the production process, facilitating collaboration among team members and ensuring that the vision for each show was realized effectively.
• Led post-production efforts, ensuring that the final products met high-quality standards and effectively conveyed the intended messages.

Production Manager

Property Show with Nancy

I assisted in writing links, sourcing locations for the shootings, aligned the flow of the show, sourced for properties and homeowners to come on the show.

Production

Spiel works Media Ltd

- Worked with three project assistants to get in touch with all location representatives and coordinated to ensure everything ran smoothly.
- Oversaw and secured hotels for the crew and contestants to stay in.
- Locked down dinner and cocktail event dates, as well as hotels to host the events.
- Prepared budgets and proposals for the project and ensured all logistics were managed effectively.

Assisted in coordinating the guests and the flow of the show. I oversee the show with the director and the executive producer. I coordinate the recipes and interject them into the show.

Guest Coordinator

Gee Pictures Company Ltd

The company was awarded to do the animation of RDT Malaria by Red House Advertising. Worked on the budget, sourced the crew, produced the script and edited with the crew till the deliverable was met.

EXECUTIVE PRODUCER– RED HOUSE ADVERTISING FOR RDT MALARIA

''Fall 7 times and wake up 8 times" speaks to resilience and perseverance—qualities that resonate deeply with My roles as an Advocacy Specialist and Board Member. Your work reflects a commitment to continuous improvement and an unwavering dedication to your mission, despite challenges.
🎓 With a strong foundation in Mass Communication (Electronic Media) from Daystar University, I’ve dedicated my career to creating impactful advocacy strategies that uplift the marginalized, especially women and children. My approach involves not only designing these strategies but collaborating across sectors—government, civil society, and media—to ensure that critical social issues are not just highlighted but actively addressed.

🔍 My experience spans leading large-scale media campaigns to influence policy, ensuring that advocacy efforts are embedded within political frameworks, and fostering partnerships that drive cross-sectoral impact. I am passionate about transforming complex advocacy issues into actionable, results-driven strategies that align with national objectives and contribute to long-term development.

🏹 Having been at the forefront of policy development in various sectors, I have seen firsthand how effective governance can bring about tangible change. Whether it’s shaping policies in the media landscape or strengthening accountability within public institutions, my focus remains on creating systems that foster transparency, efficiency, and service delivery.

💎 With a background that includes media production and strategic communication, I bring a multi-dimensional approach to advocacy—one that integrates storytelling, policy direction, and community engagement. My professional training in addiction counseling also offers me a unique lens when engaging with vulnerable communities, ensuring that my work is grounded in empathy and understanding.

💡 My driving force is the desire to make a meaningful impact, one that creates lasting change. I’m always keen to connect with professionals who are passionate about advocacy, governance, and social impact to collaborate on innovative solutions.

🤝 Let’s connect and explore opportunities to drive meaningful change and amplify voices that deserve to be heard.



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Thomas Helfrich

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